BuildX Conference – Women in Construction 2024

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WHO: The Madison Area Builders Association, Milwaukee Metropolitan Builders Association, and NARI of Madison have come together to host a BuildX conference, a one-day conference focusing on empowering women in the construction industry.

WHERE: The Ingleside Hotel Pewaukee, WI

WHEN: Tuesday, March 5th

DETAILS: In the ever-evolving landscape of the construction industry, social media has emerged as a powerful tool for businesses to engage with their audience, build brand awareness, and ultimately generate leads. The session begins by exploring the fundamental principles of social media marketing, emphasizing the importance of understanding target demographics, crafting compelling content, and fostering authentic connections with followers. Attendees will leave with actionable insights and practical tips to enhance their social media presence, drive meaningful engagement, and ultimately, increase leads. Whether you’re a seasoned marketer or just beginning to explore the potential of social media for sales, this presentation promises to equip you with the knowledge and tools necessary to thrive in today’s competitive digital landscape.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices: Tuesday, March 5th

Internet Marketing Director, Nicole Wagner will be presenting Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices. The session will discuss how to use online media, your website, and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices will be presented on Tuesday, March 5th  Click here to learn more about Nicole Wagner.

You can register for this event here

Learn more about the BuildX Conference here 

For more information on Nicole for speaking:

LeadingAge 2024 Annual Conference

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WHO: LeadingAge Pennsylvania is a non-profit trade association consisting of over 380 exceptional senior housing, healthcare, and community services across the Commonwealth. Since 1963, they have dedicated themselves to helping their members advance the vision of healthy, affordable, ethical aging services. LeadingAge PA offers services in Life Plan Communities/Continuing Care Retirement Communities, skilled nursing communities, assisted living residences, personal care homes, and affordable senior housing.

WHERE: Kalahari Resort & Convention Center

WHEN: May 7 – 9, 2024

DETAILS:

The LeadingAge PA Annual Conference offers presenters an unparalleled forum for showcasing a variety of forward-thinking ideas centering on innovations in senior care and services, financial operations, reimbursement issues, current, and emerging trends, advances in technology, and updates on the current and future regulatory environment. Stevens and Tate Marketing has two speakers featured at this year’s show.

Digital Marketing Strategies to Build Website Traffic and Increase Lead Conversion: Tuesday, May 7th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How to Drive Demand will be presented on Tuesday, May 7th at 1:45 PM to 2:45 PM. Click here to learn more about Nicole Wagner.

Learn more about LeadingAge Pennsylvania here:

Choosing Your Advertising Agency Partnership: Key Considerations for Success

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Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Consequently, forging an advertising agency partnership can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales. Nonetheless, with numerous agencies available, ensuring the most suitable agency partnerships for your business can be a daunting task.

In this article, we will delve into essential markers to consider when choosing an advertising agency that aligns seamlessly with your business objectives:

1. Location

When choosing an advertising agency, you should deliberate on its geographical location and relevance to your target market. While numerous agencies can operate remotely or cater to a global clientele, opting for an agency with a physical presence in your target market holds certain advantages. Firstly, a local agency exhibits an enhanced understanding of regional market dynamics, consumer behavior, and cultural subtleties. They can effectively utilize their local expertise to craft advertising campaigns that deeply resonate with your intended audience’s specific preferences and needs.

Additionally, a nearby agency allows for easier and more efficient collaboration. Engaging in in-person meetings and conducting on-site visits can foster a more profound comprehension of your business and cultivate robust collaborative partnerships. Such interactions allow the agency to immerse themselves in your brand’s ecosystem, acquiring firsthand familiarity with your offerings and effectively harmonizing their creative and strategic endeavors with your overarching goals.

Nevertheless, it is important to acknowledge that geographical proximity is not always a decisive factor, particularly in the current digital era. With advanced communication tools and technologies, agencies can effectively collaborate and deliver results regardless of their location. It ultimately depends on the nature of your business, target market, and the level of personal interaction and local knowledge you prioritize.

2. Expertise and Industry Knowledge

While evaluating prospective agency partnerships, thoroughly gauge their industry-specific experience and proficiency. Seek out agencies that possess a proven track record of accomplishments in collaborating with businesses like yours. Their expertise should extend to a comprehensive understanding of your target audience, prevailing market trends, and competitive landscape.

An agency equipped with extensive knowledge will contribute invaluable perspectives and aid in formulating customized advertising strategies that align with your unique objectives. Moreover, evaluate the agency’s proficiency across diverse advertising channels, encompassing digital, print, television, radio, and outdoor platforms.

3. Track Record and Portfolio

Review the agency’s track record and portfolio of past work. Reviewing the agency’s track record and portfolio allows you to assess their past performance and success. Request case studies or examples of campaigns they have executed for similar clients. Pay careful attention to the outcomes they have attained, including increased brand visibility, amplified conversions, or enhanced sales figures. By examining their portfolio, you can gain insights into their creativity, strategic acumen, and capacity to deliver results that harmonize with your objectives.

4. Range of Services

Take into account the breadth of services provided by the advertising agency and assess their compatibility with your marketing requirements. Certain agencies specialize in distinct domains, such as digital advertising, social media marketing, content creation, or traditional media buying. Evaluate your specific needs and ascertain that the agency can deliver a comprehensive range of services to fulfill your objectives. Opting for a full-service agency can guarantee a holistic approach to your marketing endeavors and maintain consistency across diverse channels.

5. Communication and Collaboration

Effective communication and collaboration are key to a successful agency partnerships. Evaluate their communication style and responsiveness during the evaluation process. Are they attentive to your ideas and concerns? Do they actively seek your input and provide feedback? Clear and open lines of communication will facilitate a productive working relationship and ensure that your objectives and feedback are understood and incorporated into the campaigns.

6. Creativity and Innovation

Creativity and innovation are crucial elements in successful advertising campaigns. Look for agencies that demonstrate a track record of creativity and innovative thinking in their work. Review their previous campaigns to gauge their ability to come up with original and impactful ideas. A creative agency will bring fresh perspectives and unique concepts to your campaigns, helping your brand stand out and capture the attention of your target audience.

7. Budget and Costs

Consider your budget and the agency’s pricing structure. Different agencies may have various fee structures, such as hourly rates, retainer fees, or project-based pricing. Have an open discussion about your budget constraints and ensure that the agency can deliver the desired results within your financial parameters. While it’s important to find a cost-effective solution, remember that quality and expertise should not be compromised solely based on cost.

8. Client References and Reviews

Gather client references or seek out reviews and testimonials from previous clients. By doing so, you can obtain invaluable insights into the agency’s standing, level of professionalism, and client contentment. Connect with present or past clients to gather firsthand insights into their experiences collaborating with the agency. Inquire about their satisfaction levels, the agency’s adherence to deadlines, and their overall impression of the agency’s performance. Client feedback serves as a valuable resource for obtaining a comprehensive understanding of the agency’s capabilities, strengths, and areas for improvement.

9. Cultural Fit

Consider the cultural fit between your company and the advertising agency. Evaluate their values, work ethics, and company culture to ensure compatibility. A strong cultural fit will foster a harmonious and collaborative working environment. Establishing a shared understanding and synergy between the agency and your brand’s vision, values, and target audience facilitates the creation of campaigns that authentically embody your brand’s identity and strike a chord with your audience.

Bottom Line

Partnering with the right advertising agency carries immense weight in determining the success of your marketing efforts. By meticulously assessing these pivotal elements, you can make a well-informed decision when selecting the advertising agency that best aligns with your business.

Remember to consider the agency’s expertise, track record, range of services, communication style, creativity, budget, client references, and cultural fit to ensure a successful and productive partnership.

 

 

Free Marketing Consultation

 

 

What’s Trending In Marketing July 2023

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Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. As we delve into the intriguing rebranding journey of Peloton and the cutting-edge updates unveiled at Google Marketing Live 2023, we invite you to join us in exploring the exciting world of marketing together. Let’s embark on this journey of knowledge and discovery!

Noteworthy Marketing Trends and News

Peloton to relaunch brand as company continues to struggle

Peloton aims to reposition its brand to appeal to a wider demographic. While the brand is known for its at home bike services, the company looks to re-shift the brands image to be more welcoming to new users. The new brand identity and creative campaign of Peloton aims to convey an inclusive and dynamic image of the company, which showcases the company’s new offering for all ages, levels and sizes. Pelotons relaunch is an example of the importance of adapting and evolving to reach new audiences. Click here to read more.

Bandaid named most trusted brand. 

Band-Aid has reclaimed its position as America’s most trusted brand, surpassing Amazon, Lysol, and UPS. According to Morning Consult’s Most Trusted Brands report for 2023, this reaffirms consumer preference for established brands. Notably, among the ten brands listed, four belong to the self-care category, further emphasizing consumer trust in longstanding personal care products. The success of Band-Aid and other trusted brands serves as a compelling example of the enduring value consumers place on reliability and familiarity. Read more here. 

NFL plans to grow global markets

The NFL takes proactive steps to expand its global markets program, seizing lucrative opportunities in untapped markets. This strategic initiative allows NFL teams to gain access to international markets, enabling them to secure marketing rights and engage fans on a global scale. In the upcoming 2023 season, 21 teams will actively participate across 14 distinct international markets. Furthermore, by promoting the game of American Football worldwide, the NFL’s Global Markets Program seeks to forge strong connections with fans across the globe. Read more about the NFL global markets expansion here. 

Find these articles interesting? You may like: 4 essential Brand Components.

Improving Your Marketing Program

5 Strategies to Gain More YouTube Subscribers – June 27, 2023

 Video content tends to engage audiences much more than any other type of content. It’s why YouTube and other video social media platforms are so popular. YouTube is not only one of the internets most popular social media platforms, but it also ranks as the second largest search engine globally, right after Google. With that being said, YouTube is a power marketing tool that you should be utilizing today! Check out our recent article to learn how to attract a YouTube following  and boost lead generation. 

Examples Of How Smart Goals Should Align With Your Business Goals – June 23, 2023

In todays dynamic marketing landscape, setting clear objectives is paramount. That is why aligning SMART goals with your business objectives is crucial to the success of your brand. This article dives into the significance of aligning SMART goals with your business goals, as well highlighting the synergistic relationship between the two. By understanding how SMART goals can drive brand growth, you’ll gain valuable insights into optimizing your strategies and achieving measurable results. Read the full Article here.

4 Strategies of a Successful Attraction Marketing Formula – June 21, 2023

It’s no secret that inbound marketing plays a vital role in brand success. which is why it’s important to take a strategic approach in order to maximize your results. That is where attraction marketing comes into play, by shifting the focus onto your audience, your brand awareness will increase. In this article, we explore the four key strategies that form the foundation of an effective attraction marketing formula.

Recent Marketing Trends, Reports, and Updates

The Email Marketing market is poised for significant growth in the near future.

According to a recent GlobeNewswire report, email marketing continues to prove its effectiveness and resilience as a marketing strategy. Furthermore, the global email marketing market has experienced substantial growth in 2022 and is projected to keep growing. In fact, with a valuation of 911.3 million USD in the previous year, the market is expected to reach 1.08 billion USD by 2029. These projections, based on in-depth analysis of the market’s current size, as well as trends and economic factors, highlight the enduring relevance of email marketing in the digital landscape. Specifically, email marketing offers direct and personalized communication capabilities that resonate with businesses and their target audience. Moreover, it provides an effective means of reaching and engaging customers in a highly competitive market. While email marketing has been around for some time, its continued growth and success demonstrate its enduring value in the marketing world.

Forbes predicts 10 marketing trends for 2023.

Forbes has created a compelling list of the top 10 marketing predictions for 2023, as outlined by industry experts. Notably, companies will prioritize digital expectations, authority, AI concerns, and accuracy. These insights highlight the need for adaptation and innovation in marketing strategies. Furthermore, exploring these predictions provides valuable insights into shaping the marketing landscape. Moreover, adapting to evolving consumer behavior will be paramount. This includes prioritizing seamless physical-digital experiences, embracing social commerce, integrating video content, optimizing selling processes, and emphasizing customer retention. In conclusion, these emerging trends highlight the significance of meeting digital demands, building credibility, fostering transparency with AI, catering to evolving consumer preferences, creating cohesive brand experiences, utilizing social commerce platforms, and maximizing customer relationships. To read more, click here.

Google Marketing Live 2023: Here’s what you need to know

The Google Marketing Live conference, held in San Francisco, showcased updates on Google’s marketing landscape. With a primary focus on integrating AI into Google ads, the conference unveiled new opportunities for advertisers. Notably, one innovative feature introduced during the conference was the Google Search Generative Experience (SGE), which leverages AI to integrate ads into conversational chat, creating a more engaging and personalized user experience.. SGE offers personalized recommendations based on previous interactions, delivering relevant assets. In conclusion, this conference exemplifies AI’s influence in marketing, driving innovation and transforming audience engagement. AI continues to reshape marketing practices. For more insights, click here.

 

Free Marketing Consultation
Caring Communities Webinar 2023

Caring Communities Webinar 2023

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WHO:

Caring Communities is a full-service insurance management company committed to the non-profit senior housing and care industry. They serve over 800 communities in more than 40 states and also have a centralized goal of connecting, sharing, and enriching those around them.

WHERE: Online Webinar

WHEN: June 20th, 2023

DETAILS:

The Caring Communities Webinar on Risk management is a great way for you to learn ways to protect and manage your organization. With already over 200+ registered attendees all across the U.S., there will be many opportunities to meet new people in the industry and get real-life perspectives on a very important topic.

Topic: 5 Strategies to Take a WOE Marketing Program to WOW.

President, Dan Gartlan will speak on the 5 Strategies to Take a WOE Marketing Program to WOW. During this session, those in attendance will have an opportunity to create measurable and attainable marketing objectives to clearly define elements that can affect their own organization. Moreover, this engaging session will explore interdependent strategies that focus on brand storytelling, SEO, and social media. You’ll learn cohesive and integrated strategies that work in combination to create the ideal platform for enhanced success, specifically focused on inbound-driven techniques.

Click here to learn more about Dan Gartlan.

Also in attendance will be Nicole Wagner. Nicole holds a Bachelor of Marketing with an Advertising focus from Western Michigan. She is an online marketing expert with extensive experience in all things internet related. She has worked extensively in the aging services industry. Nicole continues to share her knowledge through engaging presentations, seminars, and webinars on a variety of topics nationwide. She has received excellent feedback for her passion, insight, and motivational speaking. She has spoken at numerous conferences, such as AHCA/NCAL and LeadingAge. Although she will not have a presentation, she will be able to answer any question that arises during Dan Garlan’s presentation.

Click here to learn more about Nicole Wagner

To learn more about Caring Communities, click here.

Illinois Healthcare Association’s Annual Convention & Expo

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WHO: The Illinois Health Care Association, founded in 1950 and governed by a 13-member board of directors, is a non-profit organization comprising of more than 500 registered and certified long-term care institutions and homes/programs for the developmentally handicapped across the state.

WHERE: BOS Center, Springfield, IL

WHEN: September 11-14, 2023

DETAILS: 

Each year, IHCA hosts the state’s largest convention and exhibition for long-term care professionals. This annual four-day event has over 100 instructional seminars on a variety of themes, as well as a thorough expo with exhibitors on the latest technology and services available to long-term care providers. Attendees are also encouraged to participate in a variety of engaging, peer-to-peer networking events.

Perfecting the Media Mix: Balancing Online And Traditional To Drive The Best ROI

President Dan Gartlan will speak on Perfecting the Media Mix: Balancing Online and Traditional to Drive the Best ROI. In this session, attendees will explore various media options, learn how each outlet meets a different need, and discover how multiple media channels can work together to drive brand awareness, understanding and generate leads. After this session, attendees understand how the media mix differs based on your objectives, target audiences and types of services and levels of care your community offers.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand:

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

To learn more about IHCA’s Annual Convention and Expo, click here

For more information on scheduling Dan or Nicole for speaking, click here.

2023 AHCA/NCAL Convention & Expo

2023 AHCA/NCAL Convention & Expo

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WHO: With more than 14,000 member facilities, the American Health Care Association and the National Center for Assisted Living (AHCA/NCAL) is the largest organization in the US that represents long-term and post-acute care providers. Millions of elderly and disabled people get long-term or post-acute care every day at their member institutions. By providing solutions for quality care, AHCA/NCAL seeks to enhance their lives.

WHERE: Colorado Convention Center

WHEN: October 1st-4th, 2023

DETAILS: 

The AHCA/NCAL Expo is a great opportunity for you to explore those new innovative ideas and resources to take home to your organizations. In the hall, more than 350 business leaders display the newest developments and concepts created specifically for long-term and acute-care professionals.


Balancing the Media Mix to Improve Marketers ROIs:

President, Dan Gartlan will be presenting Balancing the Media Mix to Improve Marketers ROIs. In this session, attendees will explore various media options, learn how each outlet meets a different need, and discover how multiple media channels can work together to drive brand awareness, understanding and generate leads. Attendees will learn how the media mix differs based on your objectives, target audiences and types of services and levels of care your community offers.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand:

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

You can find more information on this event here. For more information on scheduling Dan or Nicole for speaking, click here.

Fabtech North America Largest Metal Forming

FABTECH 2023 Chicago

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FABTECH 2023 Chicago

WHO: FABTECH is North America’s largest metal forming, fabricating, welding and finishing event. For all of your metal forming, fabricating, welding, and finishing needs, FABTECH offers a convenient “one-stop shop” location where you can meet with leading suppliers, view the newest industry products and innovations, and find the tools to boost productivity and profits.

WHERE: McCormick Place

WHEN: September 11th-14th 2023

DETAILS:

The only event that allows you a comprehensive view of metal forming, fabrication, welding, and finishing is FABTECH. The newest production machinery can be found here. Find innovations by industry and application at FABTECH 2023.

Improve your Sales and Marketing Messaging through the Power of “Why”:

President, Dan Gartlan will be presenting Improve your Sales and Marketing Messaging through the Power of “Why.” In this presentation Dan will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement through case studies, discussions and hands-on activities. Join in learning how to uncover your competitive advantages and reason for being. Then explore how to craft messaging that drives an emotional connection with prospects.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand: 

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

You can register for this event here.

Learn more about FABTECH 2023 at https://www.fabtechexpo.com/ 

For more information on scheduling Dan or Nicole for speaking, click here.

LeadingAge Illinois 2023 Annual Conference

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WHO: LeadingAge Illinois is one of the largest and most respected associations of providers serving older adults in Illinois. Committed to advancing excellence, we advocate for quality services, promote innovative practices, and foster collaboration. We serve the full spectrum of providers including home and community-based services (HCBS), senior housing, life plan communities (LPC)/continuing care retirement communities (CCRC), assisted living, supportive living, and skilled nursing/rehabilitation centers.

WHERE: Renaissance Schaumburg Convention Center

WHEN: March 7 – 8, 2023

DETAILS:

This year’s Annual Meeting offers everything that you’ve come to expect. Through knowledgeable speakers and industry experts, quality education, exhibitors in the expo hall, networking, and the Opening Reception, you’ll find what you need to serve, support, and evolve. Stevens and Tate Marketing has two speakers featured at this year’s show.

5 Strategies to take a WOE Marketing Program to WOW: Tuesday, March 7th

President, Dan Gartlan will speak on 5 Strategies to take a WOE Marketing Program to WOW. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

5 Strategies to take a WOE Marketing Program to WOW will be presented on Tuesday, March 7th at 9:45 AM to 10:45 AM. Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How To Drive Demand: Wednesday, March 8th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How To Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How To Drive Demand will be presented on Wednesday, March 8th at 9:45 AM to 10:45 AM. Click here to learn more about Nicole Wagner.

You can register for this event at https://annualconference.leadingageil.org/2023/index.cfm. Learn more about LeadingAge Illinois here https://leadingageil.org. For more information on scheduling Dan or Nicole for speaking, click here.

IHCA Long Term Care

IHCA Long Term Care 72nd Annual Convention & Expo

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WHO: IHCA Long Term Care members include proprietary and non-proprietary facilities that represent skilled, intermediate, intellectually and developmentally disabled, skilled pediatric, assisted living and sheltered levels of care.

WHERE: Peoria Civic Center, Peoria, IL

WHEN: September12-15, 2022

DETAILS: IHCA Long Term Care Expo

The Illinois Health Care Association (IHCA) has been a major voice for long term care in Illinois for more than 70 years. Stevens and Tate Marketing has two speakers featured at this year’s show.

President, Dan Gartlan will speak on How To Improve Your Marketing Messaging Through the Power of “Why”. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

How To Improve Your Marketing Messaging Through the Power of “Why” will be presented on Tuesday, September 13, 2022 at 3:30pm – 5:00pm. Click here to learn more about Dan Gartlan.

Internet Marketing Director, Nicole Wagner will be presenting Winning Websites Build Human Connections To Improve Lead Generation. The session will discuss how an effective website is one that not only looks good, but also has the content and information individuals are looking for and that leads them to the right decisions. Prospects want to look at a website and be able to feel as if they know your organization. In other words, a website needs to have a human quality in order to connect with site visitors and convert them to leads. This presentation will discuss key website elements to help showcase your brand message. Content covered will include understanding buyer personas and the stages of the buyer’s journey, how to build trust, why your story matters, balancing professionalism and relationships and how to educate and be helpful online.

Winning Websites Build Human Connections to Improve Lead Generation will be presented on Tuesday, September 13, 2022 at 1:30pm – 3:00pm. Click here to learn more about Nicole Wagner.

You can register for this event at ihca.com/convention. Learn more about IHCA at ihca.com. For more information on scheduling Dan or Nicole for speaking, click here.