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Innovative Video Strategies to Transform Your Senior Living Marketing

Use video marketing for senior living to engage potential residents and families with authentic stories, educational content, and virtual tours, easing concerns and forging connections.

long form video1

6 Reasons You Should Leverage Long Form Video Marketing

Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection. However, there’s been a misconception that short-form video content….

landing page lead conversion rate

5 Types of Landing Pages To Increase Your Lead Conversion Rate

Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Landing pages have several purposes: to collect important information from visitors, to begin building a relationship with visitors, and, ultimately, to convert visitors to leads…..

What’s Trending in Marketing of March 2024

Step into March 2024’s “What’s Trending” for the latest in marketing insights. From Google’s core update to AI in online shopping, stay ahead of the game with our concise reports.

Tailoring The B2B Sales Funnel To Meet Your Needs

When it comes to the B2B sales funnel, there are three main stages: awareness, consideration and the decision stage. The funnel represents the journey that the customer takes from start to end. However, the B2B sales funnel isn’t necessarily set in stone. It can be modified to fit your business’s needs as long as it….

The Modern Logo Design Trends of 2024

In branding, a compelling logo is essential, serving as the face of your identity and setting you apart in a crowded market. Embrace modern design trends while maintaining brand values to ensure your logo remains impactful and relevant.

Revitalizing Your Digital Front Door: Key Strategies for a Winning Website Redesign in 2024

Ensure your website redesign success by learning from your current site, focusing on customer-centric design, integrating copy research, and more. By following these best practices, you can elevate your website’s effectiveness and meet the evolving needs of your audience.

Hashtags on LinkedIn

10 Tips for Using Hashtags on LinkedIn

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post. When users search those keywords, your content becomes visible to people who may not have known about your business previously. Hashtags are….

lasting impressions

4 Tips on How to Leave Lasting Impressions on Customers

If you want to leave lasting impressions on your customers, you have to do more than sell them a service. Making their experience with your brand comfortable and enjoyable keeps them coming back over and over again. Giving customers individual attention and making them feel like you truly care about their needs will help them….