SEO Tips and Tricks for 2014

Search Engine Optimization in 2014 is too complex for beginners so they must need to follow some Best SEO Tips and Tricks that will boost their Website ranking better in modern Search Engines.

So here we are going to see some Basic and Intermediate SEO Tips and Tricks that helps to improve your website ranking in Search Engine Results Page.

Tips and Techniques for Keyword Analysis

The Below list will help to improve the Keyword Analysis better.

  1. Use Google Keyword Planner
  2. Find Less Competitive Keywords with high search Volume
  3. Choose Key phrases
  4. List out Relative Keywords by relevance

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Nicole Wagner Expanding Outreach To Senior Living / Aging Care Services Industry With Upcoming Speaking Event

LOMBARD, ILL., April 21, 2014 – Senior living/aging care services organizations around the country appreciate the benefits that relevant and focused marketing education can provide. Over the last few years, speakers from Stevens & Tate have been selected by numerous LeadingAge chapters and related associations to share their insight at exciting events nationwide. This spring, Internet Marketing Director Nicole Wagner is gearing up for a few select appearances—one of which is for the LeadingAge North Carolina 2014 Annual Conference & Trade Show.

The event (themed “[re]defining age”) is being held from May 12-15, 2014 at the Myrtle Beach Marriott Resort & Spa at Grande Dunes in Myrtle Beach, South Carolina. As the premier showcase for the Carolina region’s senior living/aging care services marketplace, hundreds of industry professionals are expected to attend. Wagner will present “Embrace the Conversation: Strategies & Tactics for Using Search & Socialon Tuesday, May 13th from 3:15-4:15pm. Read more

8 Ways to Integrate Social Media with Existing Marketing

Paul Chaney | April 3, 2014 | Practical Ecommerce

Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities.

Video and photo sharing sites such as YouTube, Flickr, and Instagram can be repositories to archive content that is distributed through other channels. Blogs can become niche-market penetration tools to reach individual audience segments.

That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies.

In other words, rather than create social media campaigns, make all of your marketing campaigns social.

Here are eight ways to integrate social media with other forms of marketing.

1. Create a Twitter Channel for Customer Service

Rather than think of Twitter as a single channel that combines product promotion, brand monitoring, content marketing, and customer interaction, make it one part of your customer service matrix by creating a separate account for the sole purpose of responding to customer queries, feedback and concerns.

This approach, popular among larger companies like Comcast and Network Solutions, is one that smaller businesses can easily emulate.

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