Michael Bird | May 28th, 2014 | Business2Community
If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via Instagram. Instagram is a great platform for grabbing the attention of users who are drawn to visual messaging and sharing. It has more of a personal touch than Twitter and Facebook, but it has similar features such as “likes,” shares and hashtags for putting your content in the same category as others. The main difference lies in that your content is contained within one square image.
So what’s so special about sharing images? For one thing, users are more likely to be drawn to visuals than to text. In addition, people are 40% more likely to have a better response to visual content as opposed to plain text. The bottom line here is that people love pictures (just look at the success of Pinterest). So if you’re looking to enhance your business promotions via Instagram, here are the expert tips that can get you started: