8 Content Marketing Tips For Startups To Use

Drew Hendricks | October 23rd, 2014 | Forbes

There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be found just about anywhere from startup company websites to Facebook pages, email newsletters and tweets. However, there’s a right and wrong way to approach content marketing, especially as a startup.

Established companies can afford to take a few more risks because if one content marketing strategy doesn’t pan out, they still have solid footing. For those just getting started, you’re not just marketing, but also building a brand and reputation. As such, it’s crucial to follow eight musts for startup content marketing. This will put your business on the path to garner the right attention from the right markets.

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10 Laws of Social Media Marketing

Susan Gunelius | October 16th, 2014 | Entrepreneur

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

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Competitive Advantages Discovery Leads To Launch Of Carstens’ “A Roo For You” Campaign

Carstens, Inc., one of the nation’s top suppliers of patient record keeping solutions in the healthcare industry, has launched the new “A Roo For You” marketing campaign to promote its WALLAroo© and WALKAroo™ brands.

The campaign was developed by Lombard, Illinois-based Stevens & Tate Marketing. The full-service advertising agency was retained last year by Carstens to evaluate how the company and its products were perceived in today’s changing healthcare marketplace. Read more

Marketing Expert Nicole Wagner Selected as Featured Speaker at FABTECH 2014

LOMBARD, ILL., September 11, 2014 – Stevens & Tate Marketing Internet Marketing Director Nicole Wagner has announced FABTECH 2014 to her fall speaking schedule. The prominent national event is being held from November 11-13, 2014 at the Georgia World Congress Center in Atlanta, Georgia. Wagner is pleased to share her expertise, based on decades of marketing experience in manufacturing and B-to-B marketing, at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event.

On the first day of the three-day conference, from 1:30 pm to 2:10 pm, Wagner will be presenting among a breakout group of speakers who are discussing “NEW Online Tools to GROW Your Businesses”. Wagner’s industry-tailored presentation titled, “How Your Website & Social Media Can Be Powerful Tools to Enhance Your Online Presence & Drive Success” will discuss strategies and tactics that create a positive impression and maximize the impact of online programs in the increasingly interactive marketplace. Participants will explore today’s essential social media techniques that achieve the best results, how to effectively use different social platforms for various audiences and goals, and how to implement these strategies in their own social media programs. Read more

RECAP: National Association of REALTORS® Michigan State Convention & Expo

On Wednesday, October 1st, Nicole Wagner, Internet Marketing Director at Stevens & Tate, led an educational breakout session for the first-day attendees of the convention. The annual convention and expo, held this year in Grand Rapids, Michigan from October 1st-3rd, drew over a thousand professionals from the real estate marketing industry.

In her presentation, “Proven Marketing Strategies to Be Successful in Real Estate Today,” she shared her insights into the industry learned through years of experience. The National Association of Realtors chose Nicole as a featured speaker, in part, for her ability to relate real-world examples and provide actionable lessons for the attendees.

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