In recent years, La Chiquita has expanded geographically—opening supermarkets in Chicago’s western suburbs and Rockford, Illinois. The grocer also has expanded its product offerings—adding bakeries to existing locations and increasing the variety of items on the shelf. To reflect its changing position in the marketplace, the Chicago-based grocery store chain has unveiled a new moniker: Chiquita Food Market.
One of the first marketing initiatives for Chiquita Food Market to promote its new image was to launch a revamped website, www.ChiquitaFoodMarket.com, that combines the company’s rich Mexican heritage with its current brand position. The website was designed and developed by Lombard, Illinois-based Stevens & Tate Marketing. Read more