Stevens & Tate Marketing Promotes Chiquita Food Market’s New Identity With Website Launch

In recent years, La Chiquita has expanded geographically—opening supermarkets in Chicago’s western suburbs and Rockford, Illinois. The grocer also has expanded its product offerings—adding bakeries to existing locations and increasing the variety of items on the shelf. To reflect its changing position in the marketplace, the Chicago-based grocery store chain has unveiled a new moniker: Chiquita Food Market.

One of the first marketing initiatives for Chiquita Food Market to promote its new image was to launch a revamped website, www.ChiquitaFoodMarket.com, that combines the company’s rich Mexican heritage with its current brand position. The website was designed and developed by Lombard, Illinois-based Stevens & Tate Marketing. Read more

The Top 7 Social Media Marketing Trends That Will Dominate 2015

Jayson DeMers | November 20th, 2014 | Forbes

1. We’ll witness the rise of Ello

What we couldn’t have predicted last year was the emergence of a new social platform intended to go head-to-head with social media giant, Facebook. The platform, which is still in public beta (meaning invite-only), has caused quite a stir; dubbed by some as the ‘hipster social network’, Ello offers a forever ad-free experience and promises to never sell its users’ information to third parties. Their website states: “Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.”

It’s unclear at this point whether the extreme buzz around the platform is simply because of its positioning as the ‘anti-Facebook’, or whether it has the substance, design and functionality to actually become a serious competitor for Facebook. Engagement on the platform doesn’t seem to be high at this point, and some are pointing out the current weaknesses of the platform, including the lack of video-integration and meaningful conversation and engagement.

Regardless, Ello is likely to grow in 2015, both in terms of numbers and engagement, and many will be watching closely. For more background on the platform, see my article, Ello: What Is It and Why Does Everyone Want an Invite?

Read more