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Creating Measurable Social Media Goals

Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things.

Even though it is so important, a lot of businesses still struggle with how to do it successfully.

Here are some tips and strategies to help you refocus your campaigns, create stronger goals, and implement a tracking schedule, so your social media efforts will be successful.

Social Media Goals

Developing a group of goals should be the first step in any social media program. Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. But, in order for your program to be successful, your goals should be attainable, measurable, and most importantly, a reflection of your overall business goals. Read more


StyleMax 2015

Update: The STYLEMAX trade show over the weekend was a huge success. STYLEMAX is the leading trade show for women’s fashion, accessories, gifts and home goods. Stevens & Tate President Dan Gartlan spoke about his Attraction Marketing program, in his session called Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales.

Designed to help organizations improve business performance by strengthening their marketing programs, the presentation promised to provide key insight for retailers and brands on specific and proven ways they can increase efficiencies and attract new prospects. Relevant examples demonstrated how to effectively incorporate the initiatives into their own organizations right away to experience significant results. Read more