Tahir Akbar | Business 2 Community | April 4, 2015
Given the rapid pace of change and innovation, search engine marketing has become a very complicated profession. A web marketer has to deal with the new dynamics, fresh rules of business and innovative modes of engagement every day. However, the leading complexity to manage is ‘algorithm change’. Multiple studies have proven it to be the primary factor that does not allow ordinary people to change and modify search results. Therefore, it has become very difficult to achieve quality results with old and traditional SEO tactics. The simplest technique to remain competitive lies in ‘adaptability’ and changing techniques according to the requirements of search engines.