Paul Jankowski | Forbes | September 10, 2015
“Perception is reality.” Really? Coined by political consultant Lee Atwater, the phrase has made its way into the lexicon of many savvy brand marketers. For the most part, it still holds weight, but it isn’t the catch-all it once was thanks to the proliferation of so many channels of communication, social sharing and the media’s unquenchable thirst for something to report.
We know as a society that the loudest voice tends to create a “perceived reality” when it comes to everything from social issues to brand awareness, but this perception is often extremely skewed. Take for example the perception of people’s sexual orientation in this country. According to a recent Gallup Poll, the American public believes that 23% of Americans are gay or lesbian, but in reality only 3.8% of the adult population identifies as lesbian, gay, bisexual or transgender. Wow! What a huge difference in perception and reality. Read more