Holiday Marketing Strategy

7 Holiday Social Media Marketing Strategy Dos and Don’ts

Ashley Taylor Anderson | Business 2 Community | November 12, 2015

What comes to mind when you think of the holidays? Watching “Love Actually” for the 20th time? Braving the airport to fly home to see family? Hearing multiple versions of “Baby It’s Cold Outside” at your local Starbucks? Baking 15 dozen batches of cookies in 2 weeks? (Maybe that last one is just me…)

All of those things are great, but if you’re a content marketer, there’s something you may be overlooking: your social media marketing strategy. The holidays require a special approach, particularly if you work on the consumer side. You’ll need more than fancy new cover images to get the most out of the season. Read more

Marketing Predictions for 2016

16 Marketing Predictions For 2016 From The C-Suite

Kimberly A. Whitler | Forbes| November 7, 2015

What are the top predictions for marketers heading into 2016? To find out, I turned to some of the leading experts, including CEOs, Presidents/GMs, CMOs, authors and executive recruiters.

Read more

Basics of Branding

The Basics of Branding

John Williams | Entrepreneur | November 13, 2015

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. Read more

The Silent Generation Isn’t So Silent In Real Estate

The Silent Generation…they were born between 1925 and 1945 and represent our aging population. According to a study done by the National Association of REALTORS®, they make up about 10 percent—the smallest segment—of the nation’s homebuyers and 16 percent of home sellers. But don’t be fooled, they still have significant buying power.

With a median age of 73, the Silent Generation consists of mostly retirees or those approaching retirement. As a result, their median household income is lower than other market segments. However, more than 30 percent have a household income of $85,000 or greater.
Read more

Is That A Fact? 5 Principles For Proving That Digital Advertising Works

Peter Minnium | Marketing Land | November 6, 2015

“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.”

The first 50 minutes of the one-hour meeting at this major brand marketer had gone spectacularly well. I was still at the IAB and had come to present the latest and greatest in digital advertising experiences, from new display forms to digital video and native.

Once again, however, I hit a wall at the last part of the pitch: “why it works.”
Read more