5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

John Boitnott | Entrepreneur.com | October 25, 2016

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts.

But for many brands, true success comes when your customers feel so enthusiastic, they share the news about your products and services with their friends. In an online environment, that could mean something as small as checking in with a positive comment. They may also snap a photo of your products and share it across social media. Here are a few ways to turn your followers into brand ambassadors. Read more

Stevens & Tate Unveils Brand Refresh With Launch Of St. Catherine’s Village Senior Living Website

Lombard, Ill.—Stevens & Tate Marketing has developed and initiated a new senior living marketing strategy for St. Catherine’s Village, Mississippi’s pre-eminent all-inclusive Life Care community.

The program focuses on lead generation with outreach efforts to attract the Continuing Care Retirement Community’s (CCRC) target audiences. The revamped website, StCatherinesVillage.com, was unveiled in October to coincide with new messaging and creative elements.

“Stevens & Tate was brought in to refresh the image of St. Catherine’s Village both locally and nationally,” said Dan Gartlan, president of the Chicago-area marketing agency.

He explained that a new memory care facility had recently opened on campus while independent and assisted living apartments had been upgraded to better suit the needs of residents. Marketing needed to “catch up” and portray the benefits of St. Catherine’s Village today.

“We were able to provide an unbiased perspective, and in turn, objectively hone in on the property’s unique selling proposition,” he said.

St. Catherine’s Village, a service of St. Dominic-Jackson Memorial Hospital, is a not-for-profit, all-inclusive Life Care community offering adults age 62 or over a graceful lifestyle where independence and activity is a priority. Residents receive the right care at the right time in independent living, assisted living, memory care, and skilled nursing facilities set among 160 picturesque acres in Madison, Mississippi.

“After hearing the Stevens & Tate team speak at the LeadingAge national conference, we were impressed with their knowledge of marketing overall and even more so of the way marketing impacts senior living communities such as ours,” said Felichia Fields, assistant executive director at St. Catherine’s Village. “It was clear they not only understood how to successfully position our community, but also reinforced what we were realizing—that we needed an integrated approach to sales and marketing.”

As experts in senior living advertising, strategy and implementation, Stevens & Tate immediately recognized that St. Catherine’s Village needed to have a stronger digital presence. This included outreach efforts as well as a website designed for today’s consumers.

“The new responsive design puts finding information conveniently into the hands of users wherever they are,” said Gartlan. “Beyond being mobile and search friendly, the website also focuses on lead generation, offering numerous conversion points throughout to engage readers—whether they are active seniors or their adult children.”

Additionally, StCatherinesVillage.com incorporates the story branding that Stevens & Tate developed to highlight the CCRC’s competitive advantages. This messaging debuted in new digital advertisements as well as in print and on broadcast mediums—all driving consumers to learn more online. The media strategy developed by the agency redefined the media mix by re-allocating funds to expand geographic reach while maintaining the frequency of being seen and heard by local target audiences.

“For the first time in a long time, we are looking at our brand and it is right on target,” said Fields. “Residents are proud of what they see and our board of directors feel we are on point with our message.”

In addition to creating focused, targeted solutions for senior living clients, Stevens & Tate has experience in the hospitality and travel/tourism, food/grocery, real estate, senior living, retail, healthcare, business-to-business, and non-profit sectors, as well.

An integrated marketing and advertising agency, Stevens & Tate offers award-winning, on-strategy creative; message and brand development; Internet and digital advertising; and cost-effective media planning and execution. To learn more and view the firm’s work, visit www.stevens-tate.com or call (630) 627-5200.

SUMMARY: A website designed by senior living marketing agency Stevens & Tate has debuted for St. Catherine’s Village, unveiling the Life Care community’s new messaging and creative strategy.

Enjoy this post? Sign up for our newsletter for more.

The Top 10 Trends Driving Marketing In 2017

Daniel Newman | October 18, 2016 | Forbes

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017.

Focus is crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. How do you stay focused, create conversations, and increase conversions? It’s a big question, but paying attention to what’s on the horizon can offer insights. Here are 10 trends that I predict for 2017. Read more

6 Lead Generation Techniques Your Agency Should Be Using

Karla Cook | October 6, 2016 | Hubspot

Your agency cannot survive on referrals alone.

Don’t get me wrong — referrals are great (really great), but your agency’s new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell.

According to The Agency Pricing & Financials Report conducted by HubSpot Research, a whopping 90% of agencies cite referrals as their top source for new leads. Read more

fabtech 2016

Marketing Experts to Make Repeat Appearance at the Nation’s Premier Manufacturing Industry Event—FABTECH 2016

LOMBARD, ILL.,– This fall, Stevens & Tate Marketing will be prominently represented at the largest metal forming, fabricating, welding, and finishing event in North America, FABTECH 2016. For the third year in a row, Internet Marketing Director Nicole Wagner will be sharing her extensive online marketing expertise; and President Dan Gartlan will be speaking for the second year in a row. FABTECH 2016 is being held from November 16-18, 2016 at the Las Vegas Convention Center.

At the show, the pair will be demonstrating their decades of experience within the manufacturing and B-to-B marketing space with presentations taking place on Friday, November 18th. According to the agency, finding ways to get more out of the initiatives you have in place and staying ahead of changing trends can make all the difference in a business’ success in today’s crowded marketplace…and the two sessions they are presenting reflect this thinking.

First up will be Nicole Wagner, who will focus on the digital space in “Enhance Your Online Presence and Drive Success Through Your Website.” Wagner will present essential strategies that manufacturers can incorporate to maximize the impact of their online efforts from 11:00-11:30am. Her educational sessions continue to be well received by all types of organizations because she emphasizes providing relevant and actionable takeaways that are targeted to each audience.

“The modern social media and search engine marketing techniques I discuss in my program provide a solid framework for participants to create positive impressions and drive action moving forward,” Wagner said. “My program is designed to teach business-to-business marketers how to attract more website visitors using social media and convert those visitors into leads.”

Dan Gartlan’s presentation, “Actionable Strategies Proven to Improve Marketing Results,” will follow from 12:00-12:30pm. This highly informative session will help educate attendees on key tactics and actionable strategies that work together to create positive results in their marketing programs. Additionally, business leaders will gain valuable insight into the importance of setting objectives & defining goals, tracking & measurement of initiatives, and driving continuous progress through leadership & accountability.

“All organizations can benefit from learning these definitive practices,” said Gartlan. “The impact they can have on long- and short-term goals is significant, especially in the business-to-business space.”

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding, and Finishing Event—bringing together an anticipated 28,000 professionals and 1,300 exhibiting companies to network, learn and discover new solutions for success. For three days, November 16-18, 2016, attendees can meet with world-class suppliers, participate in over 100 educational sessions and expert-led presentations, and explore the latest innovations in technology, products and industry developments.

Stevens & Tate Marketing is a full service advertising agency specializing in meeting the ever-changing demands of today’s consumer. As experts in all areas of Internet Marketing, we know how to navigate through evolving trends and technologies in the online space today – and have decades of experience delivering results for businesses nationwide. Through our unique combination of strategic thinking, creative execution and targeted communications, we Make Things Happen.™         

Dan Gartlan, President of Stevens & Tate Marketing, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing, leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

# # #

SUMMARY: Stevens & Tate Marketing President Dan Gartlan and Internet Marketing Director Nicole Wagner have been selected as featured speakers for the FABTECH 2016 tradeshow in Las Vegas, NV. As repeat speakers for this prominent national event, the pair will provide key insight into proven strategies designed to maximize the impact of manufacturing and B-to-B organizations’ marketing programs.

Enjoy this post? Sign up for our newsletter for more.
earned media vs paid media

5 Effective Marketing Strategies From The Past That Still Work Today

AJ Agrawal | Forbes | September 9, 2016

There are lots of new marketing strategies that have arisen with the march of technology. The best businesses are not exclusively using these brand new ideas, though. A lot of the ideas from the past still work today. With some slight tweaking, you can take what worked yesterday and make it relevant to today.

This guide is going to introduce you to five effective marketing strategies from the past that still work today. Read more

hiring a full service advertising agency

Five Reasons To Hire An Advertising Agency Versus Staffing In-House

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency. Read more