The Oreo Strategy: Brands To Spam Twitter This Super Bowl
Dusten Carlson | January 28, 2014 | Social News Daily
Oreo won the brand battle of last year’s Super Bowl not with a clever commercial, but with a single. well-timed tweet.
There’s a reason for that old cliche about watching the Super Bowl “for the commercials.” Brands pay out millions in advertising for the big game every year. It’s the Times Square of televised marketing opportunities. But the whole Super Bowl marketing model was turned on its head last year when the power went out, delaying the San Francisco 49ers and Baltimore Ravens game for an awkward 30 minutes.
Oreo took advantage of the silence with a simple, clever tweet:
The message was retweeted and favorited and liked (on Facebook) millions of times. Best of all, it cost Oreo nothing.
So, in the words of TIME’s Brad Tuttle, “expect lots of copycats this year.”
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