Jose Capelo | September 4, 2013 | Business And Entrepreneurial News
Google Ad Words is a PPC advertising or pay per click advertising that was created by Google in early 2000. Since then, thousands of people and businesses have created highly effective advertising campaigns allowing them to generate revenue, and selling a number of products and services through the web and search engines.
Advantages of Google AdWords
Although AdWords is not as new as we might imagine, many people are still unaware of the advantages that this system can bring to their businesses. That’s why we share this with you, offering some advantages that AdWords brings to advertisers:
Measurement and analysis
Unlike other advertising systems, with Google AdWords you can measure and know exactly when you are generating your investment and ROI. You know for sure that keywords are the announcements and initiatives you are working. Allowing constantly optimization of your campaigns and get more results (conversions) over time.
Pay per click
As perhaps you know, with AdWords you only pay when someone clicks on your Ad. Unlike other types of ads such as banners CPM or income, usually people who click are interested in what you have to offer. Goodbye to the days when you paid a lot for advertising that your potential customers couldn’t see!
No wins for the highest payers
You might think that? Advertisers who pay the most Google are those who get the best locations, rankings, and are the ones who have more exposure right? Well let me tell you that this does not exactly apply to AdWords:
The advertiser who does a better job in a matter of relevance and quality in relation to the user experience, it is almost always the one who gets the best positions and the best results . Factors such as, the level of quality that make Google AdWords offer further information, that will be of real value to people. This makes AdWords one of the system most effective in direct marketing today.