Author: Kevin Flanagan | August 28, 2013 | Technology Digital
For new small businesses and entrepreneurs, it may seem unnecessary to bother with online marketing since you”re only beginning your business. However, even a small local business can benefit immensely from online marketing. In a recent study by Search Engine Land, 85 percent of consumers surveyed searched for local businesses online.
You don”t need special skills to reach your customers online. You only need to understand the tools and techniques entrepreneurs and big companies alike use to get their name out to consumers, and find which ones are right for you. Here are seven marketing strategies you can use for your business to gain the edge you need to stand out in the crowded world of online businesses:
Consumers ignore many forms of traditional marketing, such as print and billboard ads. Content marketing, however, creates relevant and meaningful content consumers actually want. Instead of pitching your services or product with a flashy picture, content marketing relies on delivering content in the form of blog posts, ebooks, articles, and infographics that engage and inform consumers. AOL Research has found more than 27 million pieces of content are shared daily by users, and that consumers spend more than half their time online consuming content. Quality content is likely to be shared, and re-shared, and can provide you with a chance to reach new customers passively. Create search engine optimized, keyword-rich content likely to be found by search engines, and make sure your content is crisp, edited and free of mistakes.
Social Media Marketing
Many small businesses and enterprises have Facebook or Twitter accounts. But simply having them isn”t enough if you want to capitalize on the marketing potential social media provides. Engaging your social media followers, addressing their concerns, and building relationships with them creates participation.
You might think your demographic doesn”t use social media. At a glance, it may seem like it”s primarily young people using services such as Facebook, Twitter and Google . State of Search reports the largest growing demographic in social media is actually 45-54-year-olds, and that 30 percent of people older than 55 have at least one social networking profile. Regardless of your business, some part of your demographic is using social media.
Social media marketing offers you unparallelled opportunities to provide outstanding customer service, as well. Online customer service is still a huge element of marketing, as consumers who generate positive word of mouth about their experiences with your company are effectively marketing for you. When Bob Parsons, founder of GoDaddy.com, began the famous domain registrar company, he set a goal to provide 24/7 customer service and support. It was an idea other domain registrars had neglected. Since then, GoDaddy has won multiple readers” choice awards and awards for customer service. When your customers are giving you awards, you couldn”t ask for better marketing.
Ad retargeting works by tracking users who visit your page but do not make a purchase, and displays ads for your products and services at other sites they visit. A retargeting campaign keeps your brand in front of consumers and makes it possible to bring them back when they are ready to buy. By keeping your brand in the customers” minds, you can gain traction and recognition quickly. Retargeting is an excellent way to turn what would have been lost customers into happy shoppers. Retargeting is quick to build into a website and inexpensive to maintain, making it a perfect fit for most small businesses and entrepreneurs. These ads are available through providers such as Google AdWords.