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Lombard, Ill.—Stevens & Tate Marketing has launched a new and improved healthcare website for The University Of Chicago Medicine Kovler Diabetes Center.
The website refresh was implemented to modernize the site to accommodate today’s audiences with a responsive design that renders well on mobile devices. At the same time, the look of the new site needed to better reflect the overall University of Chicago Medicine brand while maintaining its own identity.
“The mission of the University of Chicago Medicine Kovler Diabetes Center is to help alleviate fear and confusion through education, clinical care, community connections, and research,” said Rachel Barter, the organization’s communications and events specialist. “Our website needed to convey those four pillars in an informative and user-friendly manner.”
Stevens & Tate has a history of working with the University of Chicago Medicine Kovler Diabetes Center. The web team had previously created a website and online tools for the organization, including an exclusive app that patients and their families could use to learn more about diabetes. They also developed a comprehensive campaign that pushed the message out via email, social media and printed materials. The team also promoted the Kovler Diabetes Center’s annual Monogenic Diabetes Conference through a separate app, direct mail and marketing efforts. Because of its familiarity with the brand, Stevens & Tate was able to translate it into a strong web presence.
“Certain functions are crucial for healthcare and non-profit marketing, such as the drive for donations,” said Dan Gartlan, Stevens & Tate president. “It has to be easy for someone to donate directly from their phone.”
On the University of Chicago Medicine Kovler Diabetes Center’s website, a call to action for giving as well as the ability to request an appointment engage both donors and potential patients. The site also incorporated the My Chart function to allow patients to access their electronic health records. Plus, a sign up form makes it convenient to receive more information, regardless of if a patient or professional.
“The challenge of an educational healthcare website such as this is that it needs to resonate with multiple audiences: patients and potential patients, their family members, medical professionals, donors, researchers, and anyone looking for more information on the topic of diabetes,” said Gartlan.
The Kovler Diabetes Center website provides a great detail of statistical data, research, news, and events in a clear and concise manner. The home page guides the viewer to pertinent information both through vivid photography and search engine friendly copy points.
Furthermore, touch points are interspersed throughout the page to make it simple for readers to take the next step in their journey—whether looking for research findings, statistics, programs, clinical care, events, or to connect with the Kovler Diabetes Center brand.
A new feature on the healthcare website is social sharing, which allows readers to forward content and create more brand awareness.
“The new website achieves all of our goals,” said Barter. “Thanks to the expertise of Stevens & Tate’s design and development team, the entire project was done quickly—coming in on time and on budget.”
Working on the refresh of the University of Chicago Medicine Kovler Diabetes Center website was a natural fit for Stevens & Tate, which has been in the online space since 1995. In addition to website design, the agency offers award-winning, on-strategy creative; integrated message and brand development; Internet and digital advertising; and cost-effective media planning and execution.
Stevens & Tate creates focused, targeted solutions for clients in the hospitality and travel/tourism industries, food/grocery, real estate, senior living, retail, healthcare, business-to-business, and non-profit sectors, as well.
To learn more about Stevens & Tate’s capabilities and view the firm’s work, visit www.stevens-tate.com or call (630) 627-5200.
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SUMMARY: Chicago advertising agency Stevens & Tate Marketing has launched a new website for the University of Chicago Medicine Kovler Diabetes Center.