Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing blogs. They highlight current marketing trends that we think are worth paying attention to:
Noteworthy Marketing News
Amazon is Turning Advertising into its Next Huge Business – Here’s How
Due to the amount of consumer data that Amazon can use, Amazon became the 3rd largest digital ad platform in the US. The sponsored product ads on Amazon work similar as ads on Google. Advertisers only pay when their ad is clicked and a maximum budget is set. An advantage of Amazon Sponsored products is that they don’t look like ads to the untrained eye. Marketers are able to not advertise to those that just bought a product that won’t be bought again soon. You can read more about this story on CNBC.
Why HubSpot is Introducing a Free Email Marketing Service
HubSpot will allow users of the free version to send up to 2,000 emails each month. Additionally, HubSpot will allow users to manage up to $1,000 in ad spending on Facebook, Google, and LinkedIn each month. This will save marketers time as they won’t have to login to several different websites or sync data between systems as frequently. Learn more about this HubSpot update at Fast Company.
Advertising Tips: An Ad’s Environment Is as Important as What It’s Selling
A new study suggests that the content an ad is associated with can influence how a brand is perceived by a potential audience. Researchers found that people enjoy ads more when they are next to high-quality content and disliked them when the content wasn’t acceptable.
Business News Daily writes, “Using participants’ brain pattern data, researchers found that ads seen on high-quality websites were perceived as 74% more likable than the same ads on lower-quality sites.” Ads on these high-quality sites are more memorable and have more engagement.
Improving Your Marketing Program
Micro Moments: A New Consumer Behavior in Marketing
Successful businesses understand that consumer behavior in marketing does not stay the same. Consumer behavior changes based on a variety of factors, including new tools and ways of using those tools. The smartphone drastically changed consumer behavior in marketing. This happened somewhat recently, yet people already spend roughly 3.5 hours a day on their phones. The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer. As a result, marketers must expand the ways in which they engage with consumers in order to continue capturing their attention.
For example, smartphone usage has resulted in a new consumer behavior in marketing termed “micro-moments.” If you want to capture the attention of your mobile audience, you must find a way to take advantage of these micro-moments.
What are the Real Customer Benefits of AI?
Artificial Intelligence (AI) is becoming more prevalent in the technology of today, from virtual assistants, such as Alexa and Siri, to Google’s self-driving cars. AI also sorts through massive amounts of data for businesses of all sizes. This technology can also eliminate repetitive tasks. Thought the benefits of using AI are apparent for business, it may not be as obvious as to how the customer benefits. The following are a few ways that the use of AI can help your customers.
Considering the Pros and Cons of Using Artificial Intelligence in Marketing
The uses of AI range from manufacturing incredibly complex microchips, to driving unmanned vehicles. However, it’s also used in a more behind-the-scenes capacity. For example, businesses use AI tools to help collect and analyze customer data as well as to engage with customers and prospects on their website and social media channels. It’s important to understand that there are artificial intelligence pros and cons. The following are a few of the artificial intelligence pros and cons that you should keep in mind.
Recent Marketing Reports, Updates, and Trends
Global Marketing Automation Software Market 2019-2027: Lead Nurturing & Lead Scoring is the Fastest Growing Application
A new report states that “the global marketing automation software market is expected to progress with a 9.16% CAGR over the forecast period of 2019-2027. Some of the factors responsible for driving the market growth are the rising interest from the retail industry, the expanding need for coordinating advertising endeavors and the growing interest in digital marketing.” The Asia-Pacific region is expected to become the fastest-growing region over the forecast period. Learn more about this report on Yahoo Finance.
Marketers Up Traditional Media Budgets Amid Increased Competition
As overall marketing budget growth stalls, marketers are increasing their budgets for “main media buying”. Companies are looking to build brand recognition and expand customer bases despite economic uncertainty. TV, radio, and outdoor advertisements saw growth since brands used big marketing campaigns to expand their customer bases. You can learn more about this report on Marketing Week.
YouTube, Netflix Surge in Ranking of Most Valuable Media Brands
Right behind Disney, Youtube and Netflix surge to the 2nd and 3rd most valuable media brands. ESPN keeps Disney in the number 1 spot. Netflix and YouTube expanded their audiences and saw revenue growth while a massive shift in viewing habits occurred. In response to competition, Netflix has invested heavily in original programming. Some industry experts have speculated that Netflix can not continue financially without the support of advertisements. More information on this story can be found at Marketing Dive.