Entries by Stevens and Tate

Mobile Marketing: Online Coupons Boast High Redemption Rate

The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is….

Email Marketing: Why You Should Always Use A Double Opt-in

Today’s Internet marketing atmosphere is plagued with email spam that doesn’t seem to stop as unethical spammers just hammer our email boxes with multiple offers for prescription drugs and other more intimate products. Although spam attacks are annoying, it is important to keep your marketing reputation intact with quality email content sent only to your….

P&G Pushes Design in Brand-Building Strategy

As in-store marketing grows in importance and marketers focus more at winning over consumers at the shelf, one discipline is seeing its star rise: design. No less a giant than has incorporated design into its comprehensive brand-building function under the group headed by Global Brand-Building Officer Marc Pritchard. After initially carving design shops out of….

Mobile Marketing & PPC Campaigns

Smartphones, and other internet capable phones, are changing the way people use their phones and browse the Internet on the go. Although smartphones’ Internet experience is similar to a desktop browser, the impact of mobile search can have an effect on your pay per click campaigns. In addition to the growth of search volume, mobile….