Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, not all marketing tactics that you used in 2018 will work in 2019. Keeping that in mind, the following are some of the marketing tactics that we think you should continue using–or begin using–this upcoming year.
1. Keep Producing Video Content
At this point in time, video content should be a major component of your content marketing strategy. According to recent studies, half of all American Internet users watch video content online every day, whether it’s on their computers or on their phones. Invest in pre-recorded videos as well as live videos that are mobile-friendly to continue reaching a larger audience.
2. Add Chatbots To Your Website
Getting your visitors to engage and interact with your website is vital to maintaining their interest (and keeping that bounce rate low). Chatbots have become an incredibly helpful feature for visitors over the past few years. The presence of a chatbot allows a visitor to ask questions or for assistance in real time instead of having to email a company and wait for who knows how long to hear back. Implementing a chatbot will make your website experience much more convenient for your visitors and will prevent them from getting frustrated.
3. Curate User-Generated Content
One of the most important elements of brand perception is authenticity. If your brand doesn’t feel authentic, it will hurt your reputation. One way to build your authenticity is to leverage user-generated content. There’s nobody that consumers trusts more than other consumers, after all. Produce video testimonials and set up contests to promote the creation of user-generated content (such as Instagram photo contests) that you can use to build your authenticity.
4. Focus On Personalization
Personalization has been important to customers for years now, and this won’t change in 2019. Personalizing your marketing will help you stand out and will make it easier for your audience to engage with you on a more personal level. It’s also become much easier to personalize your marketing than it’s ever been due to the ability to collect and analyze purchase history data, consumer behavior data, and more. At this point, there’s simply no excuse not to leverage personalization.
5. Employ Best Data Privacy Practices
The GDPR passed in Europe in 2018, which put into place numerous regulations regarding the collection of private user data. While such regulations aren’t yet in place in the U.S., it’s only a matter of time before they will be. As a result, you should begin taking steps to ensure that the data you’re collecting is secure and that you’ll be able to follow any new data privacy regulations that may pass.
Not all established marketing tactics or current marketing trends will be useful next year. However, some certainly will be. These are some of the marketing tactics that you should implement into your 2019 marketing strategy.