What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation

Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task. Here is what every creative advertising agency needs to know in order to endure the digital transformation today:

Big Ideas Can Arise From Anyone Or Anywhere

Everyone from creative technologists to consultants are constantly challenging themselves to think of new ways to stay innovative in the rapidly changing digital world. Because of this, we have to recognize that people all around us, regardless of title or industry, are pitching ideas that could be the next big thing. To avoid missing out on those big ideas, I encourage you to keep your door and your mind open when conversing with co-workers.

Learn Through Collaborationcreative advertising agency

Technology alone is no longer the single center of digital transformation—it’s people. I learn new things, and processes in the digital scape, by discussing projects and goals with others. Can you remember a time you were working with someone and they showed you something new in a program you have been using for years? It’s easy to think that because you have been around a technology, you are familiar with every aspect of it, but you might be surprised by what you learn from the people around you. Acknowledging the wide range of abilities our fellow creative partners possess can inspire us to go further and elevate what we are capable of.

Make Learning A Constant

If you are seeking to improve your craft and entice your clients, continue to expand your field of knowledge and gain perspective on the world around you. There are several different ways to do this. For example, I have an Alexa in my home and I like to develop skills for it, as well as listen to podcasts and audio books in the car. Learning can feel like a chore, so do it where you are most comfortable and really dial in to how you learn best. For me, it’s audio and visual.

You should even Consider using down time to learn. Yeah, we all like to recoup during less busier times, but why not take advantage of your free time to bolster your skills? Remember when you used to love to create? It could have been when you were a kid coloring in a coloring book, or when you were in college creating projects where you had all the authority and made all the creative decisions. Think of digital the same way.

Read our article: 4 Questions To Ask Yourself When Looking For Creative Marketing Solutions

Work Backwards If You Have To

Discover what else you can learn from a familiar program or subject by working backwards. I recently re-upped certification by Google in Analytics and filled in some of the holes in my knowledge base. I use Google Analytics just about every day, but never knew all the things it could do. Just because you do something all the time OR because you are supposed to be a professional, doesn’t mean you can’t keep working on your skills.

Inspiring People

With creativity finding new platforms for expression, our renewed focus on humanity has played the most important role in digital transformation. Having a variety of options that work to improve our lives has never been easier due to the merging of creativity, data, and technology. Although mixing all of those elements into a stew of color, light and imagination can certainly hurt our heads, it is all worth it when something incredible arises from it that inspires people.

We Are Currently In The Second (And Maybe Third) Chapter Of Digital Innovation

Major companies like Amazon, Kickstarter, Uber, and Netflix have altered what we thought was possible in today’s world. Thanks to their innovation, we have become accustomed to a life of convenience and have higher everyday expectations. Advertising agencies play a massive role in inspiring people, so the way we use technology matters significantly for the next chapter of digital innovation.

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Terry Becker
Art Director at Stevens & Tate Marketing
Terry offers over 15 years experience providing web, video design/production and print, as well as marketing and advertising. Battle-tested with regard to client needs. Diversity and understanding in skill set, constant exploration of new technologies, and a passion for personal education. Proven competence and knowledge in the entertainment, healthcare, beauty, sports and real estate industries.