16 Tips for a Better Website

Michael Adams | February 20, 2013 | Web Design Ledger

Want a better website and don’t know where to start? Or, do you think your website changes are out of your control?

Many website owners think a better website means a complete overhaul – a brand new website. In some cases that may be true, but in my experience a couple tweaks can make the difference between bland and beautiful.

There are hundreds of things you could be doing. But, I want to take you beyond just spell-checking your site for errors.

Here are 16 ideas you can put into action right now:

1. Condense your menu

Do you have twelve items under one heading on your navigation bar? If so, you might want to look at tidying up. A cleaner navigation makes things easier to find. When things are easier to find, it creates a better experience for your site’s visitors. Plus, they’ll be less likely to hit the back button because they won’t be frustrated trying to find what they need.

2. Have a call to action on every page

Every page on your website should be making your visitor act on something. Maybe it’s to get them to purchase your ebook, view your credentials, or watch a demo video. Whatever it is, make it known to the user. Remember, they don’t want to think when they’re browsing your site. Whether it’s a button or a hyperlink, but something on every page that leads them to the action you ultimately want them to take.

3. Put your phone number on your homepage

Every website should have their phone number. Seems obvious, right? But, many don’t. It’s often buried on a contact page or not on the site at all. Big mistake! Many visitors head to your website just to find your phone number, so make it prominent on your homepage. The top right corner is usually best – or, I’ve also seen it down in the footer. Regardless, put it up there!

4. Add business hours

Similar to the phone number above, when is your business open? Can I call you at 6am? What if I’m bringing my parents to your restaurant and it’s 10pm – will we be able to eat? These questions are inside the head of your customers more than you think. Making your hours known solves this, so put them up for all to see.

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Stevens & Tate
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.