Building a new website is a big under taking for any sized business. You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you.
What is Growth-Driven Design?
Growth Driven Design (GDD) is a new method of web design that involves improving the site incrementally over time. Unlike traditional web design, which involves completely rebuilding a website based in large part on hypotheses, the GDD method allows you to measure your website’s performance and then gradually test and make changes to improve performance and achieve your goals over your time.
The Two Phases Of The Growth-Driven Design Process
Phase One: Strategy, Wish list, Launch Pad Website
The first step in Phase One of the Growth Driven Design Process is creating a strategy, or the roadmap for your new website. In developing your strategy, you will need to think about who your visitors are, what they need, and how your website is going to help them satisfy those needs. Developing your buyer personas is key to understanding your visitors and developing the strategy.
The second step in Phase One is creating a wish list for your website. The wish list should have all of the changes you would like to make to your website, including new pages, videos, blogs, features, links, and anything else that would be beneficial to your visitors and help your company achieves its goals. The wish list should include 50-200 ideas and be broken down based on which action items will have the most impact with minimal effort. This process of creating a wish list will help in creating the Launch Pad Website.
The final step of Phase One is to create a Launch Pad Website. The Launch Pad Website is a fully functional website that you will publish, but then continue to improve upon. As users start to interact and engage with your website, you will be collecting data and measuring every action visitors take. Then you will analyze that data and start to make improvements as part of Phase 2 of the Growth Driven Design process.
Phase Two: Continuous Improvement Cycle
Phase 2 is where you start to test and implement the improvements included on your wish list. Using the data gathered from your launch pad website, you can understand where users are engaging and if they are finding what they are looking for. You can then test different solutions for improving the specific goal you are trying to accomplish with your website; whether that’s improving traffic, leads, sales, engagement or anything else.
Growth Driven Design is all about continually improving on your website. Taking time each month to monitor, analyze, test and implement changes that will help make your website better and work harder for your brand.