5 Social-Media Tips to Enhance Your Marketing

John Rampton | Entrepeneur | July 30, 2014

Could your marketing campaign use a little flair in social media marketing?

If so, here are five helpful tips to enhance your marketing via social media:

1. Share at the best times.

There may not an exact best time to post, but data analytics firm SumAll found the optimum times to post on various platforms as follows: 9 a.m. to 11 a.m. EST for Google +, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 7 p.m. to 10 p.m. for Tumblr, 5 p.m. to 6 p.m. for Instagram, and 8 p.m. to 11 p.m. for Pinterest.

I’ve personally found that women tend to be online late on Facebook, Instagram and Pinterest. I typically wait until around 10 p.m. or 11 p.m. to post. When I’m working with an ecommerce site, the best time for me to post is Thursday night. My previous company Organize could sell almost three times the amount of products online on Thursday night as compared with any other night of the week.

2. Grow your email list.

Yes, email is still popular. In 2012, 91 percent of consumers reported checked their email everyday, according to a survey by Exact Target, now part of Salesforce. Furthermore, it found that email is the preferred channel for customers.

What does this have to do with social media?

Since email can be a major asset in a marketing campaign, try to gain more email subscribers. Provide a sign-up form on your website or on Facebook through one of many apps, offer incentives for customers to join an email subscription list or run a contest.

3. Conduct A/B tests.

How can a company owner learn if a social-media campaign is reaching the intended audience or figure out which components customers liked? Run a simple A/B test, also known as split testing.

GetResponse can help a business test what works when contacting customers through email. Optimizely can aid a company with A/B testing of its website-landing pages and other pages.

Read the two remaining tips on Entrepeneur.com.

Want to learn more about effectively using social media for your business? Download our Social Media Workbook for a guide to a successful social media strategy!



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