Future of email

The Future of Email: What To Expect

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The following are some of the things you should expect from the future of email:

1. More Visual

While emails used to be more text-based, this is quickly changing even now. Besides the content itself, the email interface will become more visual as well. For example, contact photos will become more prominent, attachments will become previewable without having to open an email, and email apps themselves will be more visually customizable for the user.

2. More Interactive

Smartphones provide users with a lot of interactivity options due to their touchscreens. It won’t be long until users will be able to interact with their inbox by picking up, deleting, and grouping emails within a 3D space.

Interactive Email Marketing Trends

3. More User Control

Every facet of a user’s online experience will be providing users with more control in the future, including their email. They’ll be able to organize their main email interface by choosing to see their favorite contacts first and by customizing their most important folders or labels. Although this could limit the ability of advertisers to reach users, it could also help your emails become more prominent amidst all the spam that recipients once received.

4. Potential Payment Email Models

Consumers get tons of spam on a daily basis because emails barely cost spammers anything to send. As a result, some kind of paid email model may be implemented. Sending emails would only cost cents or fractions of a cent, but it would limit the ability of spammers to send out mass amounts of emails on a regular basis because the cost would add up.

5. Automatic Organization

It was only recently that Gmail introduced their tab-based email system to organize user inboxes into folders. This was a huge change from the basic full view list inbox that all email apps used beforehand. This type of automatic inbox organization system is only going to get smarter and more intuitive in the future.

6. Content Will Be Rated And Analyzed

Email apps will have the ability to rate and analyze the content of a user’s emails. This will allow them to extract important information. For example, if they’ve ordered airplane tickets, then the app will be able to identify flight information from the email and display that.

7. Emails Will Be Read Out Loud

Voice assistants like Alexa are already becoming quite popular. It’s only a matter of time before users can have their emails read out to them – or have them summarized out loud.

These are some of the things that you can expect from the future of email that will no doubt have you rethinking parts of your email marketing strategy in the years to come.

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Future of email

Email Design Trends of 2018

Getting your leads to open your emails can be quite challenging as it is, which means that when they do open your emails, you’ll want to make sure that you make a good impression. This is where the visual design of your email comes in. High-quality email designs will leave a strong first impression, whereas poorly designed emails will reflect badly on your brand. If you can’t put the effort into crafting a nice looking email, your leads may assume that the effort you put into your products or services may be lacking as well.

Keeping that in mind, the following are a number of email design trends that you should consider implementing this year to help you make a better impression on your leads:

Interactive Emails

When it comes to standard email designs, interactivity is generally limited to scrolling up and down. However, more brands are beginning to focus on creating emails that are more interactive. Doing so helps to draw the attention of your readers to different elements of your email.

For example, image carousels or icons allow readers to click on different points or images to bring them to the forefront, which is more engaging than simply scrolling through a list of bullets. Even something as simple as allowing the reader to hover over an image to reveal product details can help increase engagement with your email content.

 

The Use Of Animation

Movement helps prevent email content from becoming too static, which can sometimes be a bit boring. To bring movement to their email content, many brands are using animated GIFs. Just be careful about their size since they can slow down the loading time a bit — especially on mobile devices.

The Use Of Infographics

If you need to convey a lot of information to your readers, then infographics are an excellent way to do so. Infographics are visually effective because they allow you to carefully organize your information in a manner that is easily digestible. Infographics are also much more pleasant to look at visually speaking than having to read through a list or table full of statistics.

An Emphasis On Color Use

Many brands use color in their emails, but don’t give a lot of thought into how they use it. Bold color choices can help you bring attention to different components of your email, whether it’s highlighting a product or emphasizing your call-to-action. The careful selection of color can also help you tie the entire aesthetic of your email together into a more cohesive design.

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The Use Of Monochrome

Monochrome email designs make use of greyscale in order to create a more sophisticated and elegant look. However, don’t be mistaken into thinking monochrome just means black and white. Black and white email designs look boring, whereas monochrome requires the careful consideration of various shades of gray along with black and white to create high contrast visual elements.

Minimalistic Designs

You don’t want an email design that’s too busy and cluttered or else it will overwhelm the reader. A more minimalistic design will not only make it easy for readers to scan your content, it creates a more elegant appearance when pulled off properly. Minimalistic designs often make strategic use of negative space to bring attention to headlines or images. It also tends to create a more professional impression of a brand.

Keeping up with the latest email design trends is a good way to ensure that your email designs don’t get stale. These are some of the current email design trends that you should consider adopting for your email marketing campaign this year.

email marketing

The Trends Guiding Great Email Design

Author: Chad White | June 18, 2013 | Media Post

We recently released “The Best of the Email Swipe File,” which identifies five trends affecting email design and highlights 20 examples that best exemplify those trends.

The Mobile-Friendly trend addresses the shift from wide screens and mice to narrow screens and fat fingers with mobile-aware design, responsive design, text-heavy emails — and the move toward hyper-minimalist emails like thisKickstarter one.

The Personalization trend shows that brands are going way beyond first-name personalization by collecting lots more data and using it in deeply personal emails like this Fitbit email.

The Triggered Sophistication trend demonstrates that marketers are using longer campaigns, smarter content and better triggers for their programs, as with this Foursquare email, which is triggered by check-in patterns.

The Editorial Voice trends shows that content marketing’s success is significantly influencing B2C email marketers, as in this Pandora email that mimics the infographics used so often by B2B marketers.

And the Inspired Fundamentals trend makes it clear that some design tactics have stayed evergreen, like the power of an intuitive image, as in this Anthropologie email.

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