What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation

Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task. Here is what every creative advertising agency needs to know in order to endure the digital transformation today:

Big Ideas Can Arise From Anyone Or Anywhere

Everyone from creative technologists to consultants are constantly challenging themselves to think of new ways to stay innovative in the rapidly changing digital world. Because of this, we have to recognize that people all around us, regardless of title or industry, are pitching ideas that could be the next big thing. To avoid missing out on those big ideas, I encourage you to keep your door and your mind open when conversing with co-workers.

Learn Through Collaborationcreative advertising agency

Technology alone is no longer the single center of digital transformation—it’s people. I learn new things, and processes in the digital scape, by discussing projects and goals with others. Can you remember a time you were working with someone and they showed you something new in a program you have been using for years? It’s easy to think that because you have been around a technology, you are familiar with every aspect of it, but you might be surprised by what you learn from the people around you. Acknowledging the wide range of abilities our fellow creative partners possess can inspire us to go further and elevate what we are capable of.

Make Learning A Constant

If you are seeking to improve your craft and entice your clients, continue to expand your field of knowledge and gain perspective on the world around you. There are several different ways to do this. For example, I have an Alexa in my home and I like to develop skills for it, as well as listen to podcasts and audio books in the car. Learning can feel like a chore, so do it where you are most comfortable and really dial in to how you learn best. For me, it’s audio and visual.

You should even Consider using down time to learn. Yeah, we all like to recoup during less busier times, but why not take advantage of your free time to bolster your skills? Remember when you used to love to create? It could have been when you were a kid coloring in a coloring book, or when you were in college creating projects where you had all the authority and made all the creative decisions. Think of digital the same way.

Read our article: 4 Questions To Ask Yourself When Looking For Creative Marketing Solutions

Work Backwards If You Have To

Discover what else you can learn from a familiar program or subject by working backwards. I recently re-upped certification by Google in Analytics and filled in some of the holes in my knowledge base. I use Google Analytics just about every day, but never knew all the things it could do. Just because you do something all the time OR because you are supposed to be a professional, doesn’t mean you can’t keep working on your skills.

Inspiring People

With creativity finding new platforms for expression, our renewed focus on humanity has played the most important role in digital transformation. Having a variety of options that work to improve our lives has never been easier due to the merging of creativity, data, and technology. Although mixing all of those elements into a stew of color, light and imagination can certainly hurt our heads, it is all worth it when something incredible arises from it that inspires people.

We Are Currently In The Second (And Maybe Third) Chapter Of Digital Innovation

Major companies like Amazon, Kickstarter, Uber, and Netflix have altered what we thought was possible in today’s world. Thanks to their innovation, we have become accustomed to a life of convenience and have higher everyday expectations. Advertising agencies play a massive role in inspiring people, so the way we use technology matters significantly for the next chapter of digital innovation.

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How Creativity and Data Driven Marketing Help Develop Marketing Campaigns

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. Mostly, they just advertised to the audience that their products or services were initially intended for. A lot of their marketing effort came from the instincts of their advertising agency’s creative team. These days, advertising agencies have access to a wealth of data, which has led to data driven marketing. However, knowing how to use that data properly is important as well. It’s the agencies that merge data and creative to form the foundation of their marketing campaigns that tend to be the most successful.

What is Digital Storytelling? Read here.

How Data Driven Marketing Can Support Creativity

Although it’s difficult to argue that data hasn’t been hugely beneficial in terms of identifying who your audience is and how to reach them, a lot of people within the industry are scared that the use of data is restricting creativity. They believe that the increased use of data and automation is going to reduce innovation in marketing campaigns. There’s certainly some truth to this – but only if your marketing agency isn’t using your data properly. You don’t want your creative decisions to be solely based on numbers, after all.

However, you also don’t want to use your data as an afterthought either. For example, maybe you’ve produced both long-form and short-form blog content. Using analytics, you’ve found that your long-form content is performing better. You won’t want to try to take your short-form content and extend it so that it’s longer as this kind of strategy is akin to trying to fit a square peg into a round hole. Instead, you should keep this data in mind for future campaigns.

Data driven marketing is about creating a balance between the data you have and your creative. Take video content creation as an example. Video has become one of the most effective forms of content in the past few years as it’s become easier and cheaper to produce as well as easier for consumers to watch. According to recent stats, Facebook users are more likely to engage with your video if it draws them in within 1.7 seconds. When creating video content for Facebook, you’ll want to keep this in mind. It might seem restricting at first — but limitations are often what helps to drive creative solutions. Instead of looking at data as something that restricts the creativity of your marketing campaigns, look at it as a way to drive innovation.

While some critics fear that an over-reliance on data could ultimately hinder creative efforts, in reality, the use of data can help inform creative efforts to bolster the effectiveness of a marketing campaign. In this day and age, advertising agencies who do not leverage data to their advantage in order to influence the direction of their creative marketing decisions will quickly fall behind the competition.

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Components Of Web Design That Will Modernize Your Website

In today’s age, keeping your website up to date is incredibly important if you want to remain competitive and maintain visibility. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way. Here are the following components of web design that will modernize your website:

1. Minimal Design

In some cases, especially when it comes to your website, less is considered more. Exactly what it sounds like, minimal design provides users with a greater sense of clarity and focus when visiting your site. This type of modern design makes your website more user friendly and will make navigating your website much easier for visitors; it will also encourage users to focus more strongly on important details on your website like your content. The less distractions on your site, the better you’ll be at converting leads. Minimal design also helps your company appear more professional.

2. Mobile Friendly

Accessing the Internet from a mobile device has become second nature to a majority of folks—you may even be reading this article from your smartphone. Mobile devices are expected to reach 79% of global Internet use by the end of 2018, so making your website mobile friendly is absolutely critical if you want to be able to communicate your brand’s value to a wider audience. By having a mobile friendly website, you’ll be able to access a greater number of potential customers, resulting in an increase in profits.

3. Clean Design Typography

Choosing the right typography for your website is not something you should take lightly, as it helps communicate to consumers what kind of brand you are. If you want to appear as a modern, forward-thinking brand, you should stick to using web-standard fonts that can easily be interpreted by everyone. But according to HubSpot, if you’re struggling to set your brand apart from competitors, you might want to consider using a unique font to help visitors identify you from the crowd. Modernizing your website also means avoiding using an excessive amount of colored fonts, making sure your line-spacing is suitable to improve readability, and using an appropriate text size (usually 16px).

4. Full-Screen Background Videos

Visitors won’t always want to read large chunks of text and since our brains process videos much faster than text anyways, incorporating a background video on your website is a smart way to share your brand’s story without having to overwhelm your visitors with loads of text. Having a video on your website will not only intrigue visitors but will also encourage them to click through to the main video. Adding a background video is not difficult and can be achieved by hard coding on HTML and CSS, or by using plugins.

Find out how first person experience videos can make an impact on your video marketing strategy

5. Hero Images

Google Trends foresees hero images to increase in popularity as a modern website design idea. Hero images are large banners that appear above or below the fold, or in the background with content overlaid on top of it. Hero images are great to help build a connection with visitors, and instead of drawing your visitor’s attention to social buttons or a CTA, using an image with text will encourage your visitors to want to scroll down to see more of your website. They also work to communicate your company’s story without adding a lot of text.

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creative marketing solutions

How Pop Culture Creates Creative Marketing Solutions

If there is one thing that marketers know how to do really well, it’s write blogs. We do research, look at trends, write our findings, and publish them for the world to see. After publishing a number of articles we noticed that one of them did really well. “Four Things You Can Learn About Real Estate Marketing From Bon Jovi” Is one of the most viewed blog articles on our website. Aside from being a well-written article with profound insight, I was wondering if there was any other reason this article drew a considerable amount of online traffic. There is only one reason I can think of for this.

People know and care about Bon Jovi, which made them curious about what the article had to say. Today, there are more brands, franchises, and celebrities to talk about than ever before. It’s time we start using them to our advantage. This article explores how the world of pop culture presents a creative marketing solution for anyone who wants to increase their online traffic with their online blog.

To read the article “Four Things You Can Learn About Real Estate Marketing From Bon Jovi” click this link. 

Lions And Tigers And Bears? Nope. Zombies.

For the last decade or so, zombies have become a pervasive part of American culture. The Walking Dead is one of the most popular shows on television. There are countless articles about zombies online, including this one that explains why a zombie apocalypse could actually happen, and Canada’s parliament even discussed the possibility of a zombie apocalypse on the parliament floor. Whether it’s just fun to think about or an excuse to hoard hundreds of cans of tomato soup in your basement, people talk about zombies.

Even without seeing a specific movie the concept of zombies is pretty universal. Why not incorporate this into your writing? We know that if someone is already interested in a topic or has prior knowledge on a subject they are more likely to click on links pertaining to that subject. So don’t feel ashamed, write about zombies, super heroes, even vampires! By having some fun with your writing you will be surprised at what kind of reaction you will get out of your readers. (Note: If you choose to write about vampires, do not write about the sparkling ones. You’ve been warned.)

Marvel At Your Writing.

There was once a time when comic books, and the people who read them, were seen as nerdy or stupid. Look at any movie from the 80’s. What was the easiest way to convey to the audience that a child was a social outcast? Make the kid read a comic. BOOM! Audience knows this kid is weird and awkward but he probably has a heart of gold because the kid is also the main character. Fast forward to 2017 where 16 Marvel films have grossed over 10 billion dollars worldwide and you will know that times have changed.

Today, comic books aren’t seen as nerdy or lame because everybody is watching and loving these films. With so many movies full of allusions to rich, decades old backstories along with pop culture references and endless Stan Lee cameos, these movies are fun to watch and even more fun to talk about. Take advantage of that! Whatever you end up writing about though, make it relate back your field of expertise. Otherwise people won’t read your blog in a way that supports your business. For example, if you do opinion pieces on politics you could write something like… “Why ‘Captain America: Civil War’ Is A Metaphor Of Today’s Political Divide.” Actually, don’t write that. I like that one. Write your own article!

Take Advice from Jean-Luc Picard: Engage!

One of the best things about pop culture is that EVERYONE has an opinion on something. Which Batman is your favorite (Ben Affleck. Obviously), what was the best Lord of the Rings Film (Fellowship), and did Han really shoot first (Yes. Yes he did)? The thing about opinions is that they can’t be proven one way or another, but that doesn’t stop people from sharing theirs. So if you post an article about why Indiana Jones could beat Bruce Lee in a fight, expect someone to disagree with you. When they do, have a friendly argument about it. These back-and-forth exchanges are interesting to both the commenter and other visitors who may engage in the conversation themself.

If, through these discussions you become inspired with a new idea, or decide that your original article was wrong, write a new article! You can even tag the commenter who inspired your new article. This gives you an air of genuineness and will further encourage other readers to comment. The point is, people reading your articles want to be more informed, but they also want to be entertained. That doesn’t have to stop when the article is finished. So keep making your content with your visitors in mind. This will encourage you to write content that keeps brining people back for more.

Whatever industry you happen to be in, these creative marketing solutions should be able to help you increase your online traffic. There is an endless number of ways to talk about any subject, so let your creativity run wild. If we can write an article about Jon Bon Jovi that relates to real estate marketing then you should be able to discuss almost any topic there is. Whatever you end up writing about, just remember; your article should be fun, relevant, and engaging so people keep coming back to your website to see what you have to say next.

creative marketing solutions

creative marketing solutions

4 Questions to Ask Yourself When Looking for Creative Marketing Solutions

Imagine yourself coming home after a long day of work only to find your kitchen completely flooded. You run to the sink and quickly realize that you have no idea what the problem is. Time to call the plumber! Now, imagine that plumber shows up and the only thing in his tool bag is a screwdriver. You’d probably be pretty upset, right? That’s because you know that a screwdriver isn’t the right tool for a leaky pipe. Digital marketing is no different; without the right tool for the job you will not be able to accomplish your goals.

Choosing the right tool is essential for a company’s approach to creative marketing solutions. Without the right tools, you may overlook valuable information, miss out on new customers, or fail to recognize a new opportunity in your industry or business. So how do we choose the right tool for the job? Here are four things to consider when you ask yourself that question. 

1. What are my goals?

Goal creation is often the first step in any business decision. Why should choosing your tools be any different? Lets take a look at the plumber again. If his goal was to fix a pipe then he should have known that a screwdriver is not the best tool to achieve this goal. We know that a wrench is much more useful for this kind of problem. Obviously, we are not saying that screwdrivers are a useless tool. Our point is that different tools should be used for different tasks. If instead the goal were to install a door into a doorframe then a screwdriver would be the perfect tool to use. By laying out your goals, you are better able to decide which tool fits best.

2. Will these tools accomplish those goals?

Lets say the problem with the plumber wasn’t that he had one tool, but far too many! You watch him fix the sink, but feel frustrated as he wastes time digging into his bag, leaves tools all over your floor, and goes back and forth from your kitchen to his truck outside as he tries to find what he’s looking for. You feel upset because, though job gets done, the amount of time it took was much longer than what you were anticipating. The problem of having too many tools for a task is problematic in two ways.

First, having too many tools can make even simple tasks complicated. By having multiple software applications that have overlapping features, your employees may become overwhelmed with how much they are expected to understand. Software should be easy for your employees to learn, whether they’ve been with you for 20 years or 20 days. This will minimize the number of hours it takes to learn how to use the tools and maximize the number of hours they spend actually using them.

Second, any money that is used to buy tools for your company is money that could be used in areas that have a proven ROI. If you buy tools that are unneeded or overprice, you are essentially wasting money for your business. By buying tools only when you need them, you are ensuring that your company uses its resources efficiently.

By making sure you have the right number of tools you minimize your company’s spending and maximize its growth!

[Read About 8 Great Case Study Questions To Ask Yourself When Attracting Prospects]

3. How much is too much?

Do you know someone who has to have everything brand new? They buy the newest smartphone and the fastest computer only to play Angry Birds and browse the internet. If you’re anything like me, you probably get frustrated with this person. You might think to yourself, “why are you spending so much money when you don’t need to?” Some businesses are the same way. They spend too much money on the best software when they really don’t need to. We see the same two problems here as we did in the example above – unneeded upfront costs and wasted hours of employee training. Make sure the tools you’re considering will accomplish your goals, but won’t do more than you need them to. 

4. Do my tools work together?

One of the most frustrating things in business can be working on a team project. Maybe there is someone who works remotely and everything has to be accomplished online. For others, it may be that their available hours don’t mesh well with your schedule. Every company has a vested interest in minimizing the number of obstacles their employees encounter on a daily basis. By using software that integrates between users, a company is better able to track of the progress of their employees and employees are better able to focus on their work. GoogleDocs is a great example of integrated technology.

For many years, even just changing a text document could be very frustrating. One of the main ways people would update documents was through email. A frustrating experience when working with multiple people who make multiple revisions. Who’s changes do you go with? Did they change the most recent version of the document or do you need to backtrack to an earlier copy? Who’s revisions does your team ultimately to go with?

This was one of the main problems Google aimed to address with their release of GoogleDocs. By using GoogleDocs, we are now able to collaborate and make changes to the document in real time. Coworkers can track who made revisions to the document, at what time, and leave comments to one another. And the best part? No endless chain of emails filling your inbox! Finding the best software for your company may take time, but truly integrated technologies can make a significant difference to your everyday workload.

Creative marketing solutions can be complex, but they don’t have to be difficult. By optimizing the tools you and your company uses, you will find that working together will become much easier. Remember, you can’t fix a sink with a screwdriver. Go out and find the tools you need! If you’d like some advice on where to start, please follow the link below for more information

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Make An Impact With A Pop Of Color

I’m a sucker for anything pink. I bought my first iMac because Apple offered it in fuchsia. I got a brand-new KitchenAid in pink, even though my old one still worked. I even bought a car in red raspberry, which is as close to pink as cars come.

So imagine my delight when I walked the floor of the International Home and Housewares Show (IHHS) last week at McCormick Place in Chicago. Down every aisle pastel pinks, blues and purples captivated me while bright red, green and yellow items captured my attention. Everything from kitchen utensils to luggage…small appliances to pet supplies colorfully screamed “notice me.”
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