LeadingAge Illinois

Stevens & Tate to Speak at LeadingAge Illinois Private Duty Symposium in September

NEWS

For more information, contact:

Debbie Szwast, 630-627-5200

dszwast@stevens-tate.com

 

LOMBARD, IL., July 25,  2018 – Stevens & Tate Marketing has been selected for the first time to present at the 5thannual LeadingAge Illinois Private Duty Symposium. Internet Director Nicole Wagner will be presenting her insights on online marketing techniques. The symposium is being held on September 12thin Tinley Park, IL.

LeadingAge Illinois is one of the largest and most respected associations of providers serving Illinois older adults, and is the state chapter of the significant national organization. LeadingAge Illinois serves more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. Wagner will be presenting her ideas and insights on Wednesday, September 12th, from 12:15 p.m. – 2:25 p.m., with a session titled “Attract, Convert, Close, & Delight Your Prospects with Inbound Marketing.”

Wagner will explain how social media encourages people to share and compare their experiences. She will explain how to draw potential residents to your website and convert them into qualified sales leads. This session will use a combination of presentation slides, hands-on worksheets, case studies, and a Q&A discussion in order to address using content to strengthen your brand in the eyes of your prospects and to describe how to nurture your prospect through the buyers’ journey.

The Private Duty Symposium is the result of a partnership between Home Care Association of America, Illinois HomeCare & Hospice Council, and LeadingAge Illinois. In its 5thyear, the Private Duty Symposium brings together experts and thought leaders in the home care industry to inform, inspire and enlighten attendees.

Stevens & Tate Marketing (https://www.stevens-tate.com)is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing, as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

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SUMMARY: Nicole Wagner of Stevens & Tate Marketing will be presenting at the LeadingAge Illinois Private Duty Symposium in Tinley Park, IL on September 12th.

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chicago top agency

Stevens & Tate Earns Recognition on Clutch

NEWS

For more information, contact:

Debbie Szwast, 630-627-5200

dszwast@stevens-tate.com

 

LOMBARD, IL., June 27, 2018 – We’ve all seen the same old ads while sitting on the couch and staring at the electronic box in our living room. Scrolling down a website after a lazy Google search, we find banners and buttons with ads and endorsements. They speckle our lives, even while driving down the highway, billboards bust into our sights. But they are always a nuisance, only sometimes with the redeeming feature of faint-hearted comedy.

Why are these advertisements and commercials such blemishes? After all, they could be art, beauty, or drama. The reason is that companies go to advertising and branding agencies to create those ads, but most of the agencies do not take people into consideration. At Stevens & Tate, we are driven by understanding people and keeping up with constant innovation. As a result, our advertising and branding strategy has found deep-rooted success with our clients and, importantly, their customers. We “Make Things Happen” for our client partners.

Of course, we know what we do here at Steven & Tate, but when the ratings and review site, Clutch, wanted to find out how we work, they went to our clients. Based in Washington, D.C., the B2B analyst site compiles objective quantitative data, acquires in-depth customer reviews through an interview process, and examines numerous case studies to allow for greater transparency and efficiency in the workplace. Well-respected and well-sourced, Clutch is an excellent tool for B2B companies.

Based on this analysis, Stevens & Tate was fortunate enough to have been ranked as one of the top advertising agencies in Chicago! Our clients provided honest and celebratory feedback to Clutch. A huge thank you goes out to our partner clients who have helped make our work possible.

Felichia Fields, Assistant Director of St. Catherine’s Village explained her experience working with Stevens & Tate. “Their investment in us as a nonprofit is most impressive. They took the time to secret shop our competitors and see what they had to say about St. Catherine’s. It was great to have that outsider’s perspective. That passion is hard to find outside of an organization’s direct employees, and wouldn’t likely be displayed by other vendors. We never had a contract that specified a certain number of years that we’d work with them. The partnership has worked so well for us that we want it to continue.”

Tom Marcucci, VP of Marketing at Gonnella Baking Co, shared a similar experience. “They understand our company and they understand our brand. They’re very responsive. If I give them a task, they hit the mark and don’t misunderstand. We just understand each other and there’s no confusion.”

For some time now, we at Stevens and & Tate have differentiated ourselves by building trust with meaningful storytelling. Ours is a long-term approach, not a throwaway. We love getting to know our diverse range of clients. Through the process of connecting with clients, we have been able to establish mutually beneficial relationships that guide our strategic vision. With the help of Clutch, and their sister site, The Manifest, (where we are also featured among top digital marketing agencies in Chicago), new client reviews will continue to help tell our story of perfecting the product we produce for our clients!

Stevens & Tate Marketing is a full-service advertising agency offering on-strategy creative, integrated message development, and cost-effective media planning and execution. The team creates targeted solutions for clients within the food/grocery, retail, homebuilding/real estate, travel/tourism, business-to-business, healthcare, and senior living industries. To learn more about how Stevens & Tate Marketing can help Make Things Happen TM for your business, call (630) 627-5200.

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SUMMARY: Stevens & Tate has been ranked as one of the top advertising agencies in Chicago. Clutch, an analyst B2B site, has awarded them with this based on their experience, success, and the kind words of their clients.

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story branding

Stevens & Tate President to Speak at IHCA/INCAL Conference in Indianapolis in August 2018

NEWS
For more information, contact:
Debbie Szwast, 630-627-5200
dszwast@stevens-tate.com

LOMBARD, IL., July 10, 2018 – As long-time educators in senior living marketing, Stevens & Tate Marketing has, for the first time, been selected to present at the annual IHCA/INCAL Convention & Expo. President Dan Gartlan will be presenting his knowledge on story branding to attendees at the Convention, being held July 31 – August 2, 2018 in Indianapolis, IN.

The Indiana Health Care Association (IHCA) advocates providing non-for-profit and properly skilled nurses in facilities where they care for Indiana’s geriatric and developmentally disabled citizens. The purpose of this event is to provide a collaborative environment for professionals in the long-term care and assisted living industry. Gartlan will be adding to the speaker expertise on Thursday, August 2, from 11:00 a.m. – 12:15 p.m., with a session titled “Build a Standout Brand Through the Power of Story.”

Gartlan will speak on the importance of Story Branding and how this tactic can help build a following for any brand regardless of size or structure. His extensive knowledge on the subject is the culmination of many years of working with several clients in the senior care industry. Gartlan comments by saying, “Moving beyond listing features and benefit claims, to truly developing a unique voice that connects with perspective residents on a personal level is critical to telling your brand story, and attracting prospects. Stories that communicate why your organization exists and what you are passionate about will resonate with seniors and attract them to you.”

The Indiana Health Care Association (IHCA) was founded in 1958 and is a founding member of the profession’s national organization, the American Health Care Association. The Indiana Center for Assisted Living (INCAL) is the assisted living unit that works with the IHCA and began in 1998. INCAL’s priority is to provide services for assisted living and educate members on independent living, assisted living, and skilled nursing.

Stevens & Tate Marketing (https://www.stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Dan Gartlan, President of Stevens & Tate Marketing (www.stevens-tate.com), counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

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SUMMARY: Dan Gartlan of Stevens & Tate Marketing will be presenting at the IHCA/INCAL Convention that is being held in Indianapolis, IN from July 31-August 2 2018.
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What’s Trending in Marketing for June 2018

Staying up-to-date on marketing trends is a great way to reflect and verify whether your marketing efforts are in tune with what’s going on in today’s marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

The following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to:

Noteworthy Marketing News and Trends

Instagram’s New Native Payment Feature For Users

According to an article by Josh Constine on TechCrunch, Instagram’s new native payment feature will allow individuals to buy services or book appointments without having to leave the application. Users can now register their credit or debit card as part of their profile and will not be forced to go to a separate website or re-enter their payment information when purchasing a service. For businesses, this exciting feature will lead to higher conversion rates, as people will feel less inclined to quit in the middle of the checkout process and will make Instagram an even more powerful player in commerce. The potential of this feature has also enticed businesses to want to increase spending on advertising their services on Instagram.

Read our article to learn tips on how to use Instagram for your business.

Facebook’s Expansion of Reporting Options For Advertisers

Facebook’s Ads Reporting platform will be updated over June and the new changes will allow advertisers to customize their reports to their liking according to a recent write up on Marketing Land. The platform will also make things a lot easier for advertisers as it will include a side panel so they can edit ads on the same screen as the campaign page without having to switch back and forth between tables. Along with the updated platform, a new “creative reporting” metric will also be introduced and will provide users with useful information on which of the implemented creative ad elements are performing best.

Improving Your Marketing Program

Improve Your Marketing Strategy By Asking These 4 Questions

What separates a successful business from the rest? For Dan Gartlan, it’s the constant improvement and updating of marketing strategy. Updating your business’s strategy will demonstrate to consumers and competitors that you are in tune with the changes in your competitor’s messaging, methods of communication, consumer concerns, and the overall marketplace. In this article, Gartlan challenges you to reevaluate aspects of your business in relation to your marketing strategy by asking four key questions.

6 Email Marketing Tips

Email marketing continues to be a popular form of marketing and given the abundance of emails people receive daily, it’s important to make sure that your email looks good and stands out. Our own Nicole Wagner published a blog posts that offers tips on how to make the best out of your email marketing.

Recent Marketing Reports, Updates, and Trends

Amazon, Homebuilders Unveil Smart Home ‘Amazon Experience Center’ in California

A new partnership between Amazon and Lennar, one of the largest homebuilders in the U.S., plans to shake things up with their efforts to create pre-wired, voice-activated smart homes that will change the future for homebuyers. A recent article on Security Info Watch explores how Lennar plans to integrate Amazon’s Alexa voice-assistant program into the design of the future homes they are going to construct. They have already constructed several models of these smart homes across the nation so people can experience what it would be like to live in one. Amazon and Lennar are convinced that this partnership and new creation will allow people to have greater control over their lives and could potentially make doing chores a thing of the past.

Influencer Marketing for B2B Brands in 2018

While you might believe that influencer marketing is solely for B2C brands, Michael Brito asks you to think again. Influencer marketing has proven to be efficient in increasing ROI and reaching audiences. According to Brito, the principles of influencer marketing can be also be applied to B2B markets and the implementation of it for these brands can be explained using the 1:9:90 model of influence, which has been used in the past to find, segment, and activate groups of people. By applying this model and understanding the differences between each group, you can then determine the best way to engage with influencers and encourage them to talk about your company.

marketing trends