leadingage tennessee

Nicole Wagner Expanding Outreach To The Senior Living Industry With Upcoming Speaking Event

LOMBARD, ILL., August 3, 2016 – The senior living industry appreciates the benefits that relevant and focused marketing education can provide. Over the last few years, speakers from Stevens & Tate have been selected by numerous LeadingAge chapters and related associations to share their insight at exciting events nationwide. This summer, Internet Marketing Director Nicole Wagner is gearing up for a few select appearances—one of which is the LeadingAge Tennessee 2016 Annual Meeting & Vendor Showcase.

The event (themed “be the difference”) is being held from August 8-10, 2016 at the Franklin Marriott Cool Springs in Franklin, Tennessee. As the premier showcase for the Tennessee’s senior living/aging care services marketplace, hundreds of industry professionals are expected to attend. Wagner will present “Embrace the Conversation: Strategies for Using Search & Social to Attract Residentson Tuesday, August 9th from 11:00am-12:00pm. Read more

award winning package design

Stevens & Tate Marketing Develops Award-Winning Package Designs For Three New Brands

(LOMBARD, IL) – Stevens & Tate Marketing continues to make an impact in the retail space with award-winning brand development for national retailers. The Lombard, Illinois agency was recognized with three 2016 “American Package Design Awards” from Graphic Design USA for Walgreens’ in-store brands—WestLoop®, Living Solutions™ and Halloween.

According to Mark Beebe, Stevens & Tate’s partner and creative director, package design can have a significant impact on a consumer’s purchasing decision, and GD USA recognizes this. Read more

Nicole Wagner Brings Internet Marketing Strategies Seminar to Senior Housing Professionals on the East Coast

LOMBARD, ILL., April 21, 2016 – Continuing on the tradition of educating the senior living and aging care services industry on successful marketing techniques, Stevens & Tate Marketing’s Internet Marketing Director Nicole Wagner is heading to Pennsylvania this May to host a special seminar for the Marketing and Public Relations Society of Senior Housing and Service Professionals. The three hour session, being held from 9am-12pm on May 6, 2016, will cover a myriad of online marketing topics, including social media, search engine marketing and website strategies.

Social Success: Enhance Your Online Presence and Attract New Prospects” will take attendees through an in-depth look at specific strategies and tactics that can strengthen their online marketing programs, generate traffic, convert and nurture leads through to sale.

Wagner said, “I have custom-tailored this session for the senior housing audience and to help aging care services professionals learn relevant, actionable techniques that make sense for their market. Regardless of current program efforts or online marketing skill level, there is something new for all to take away…ultimately leading to enhanced success with attracting prospects and converting them to occupancy.”

The Marketing and Public Relations Society of Senior Housing and Service Professionals (MPRS) is a non-profit, professional society dedicated to providing educational and networking opportunities to enhance and develop the professional development and skills of its members. Senior living/aging care professionals from all around Pennsylvania will be attending the day’s seminar. For more information about the event, visit www.stevens-tate.com/news-insights/events.

Stevens & Tate Marketing (www.stevens-tate.com) is a digital advertising agency focused on making things happen for our clients. Stevens & Tate offers an array of integrated marketing solutions including strategic planning, StoryBranding, inbound marketing, and search & social.

To learn more about the speakers at Stevens & Tate Marketing, visit www.stevens-tate.com/speaking. To discuss specific speaking opportunities for your organization or association, contact Stevens & Tate by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

SUMMARY: Stevens & Tate Marketing Internet Director Nicole Wagner will be presenting to the Marketing and Public Relations Society of Senior Housing and Service Professionals (MPRS) in Pennsylvania on May 6, 2016. Her informative online marketing workshop will discuss key strategies designed to help senior living/aging care services professionals strengthen their marketing results.

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Stevens & Tate Lands Three New Real Estate Marketing Accounts

Lombard, Ill.—Stevens & Tate Marketing has landed three new real estate advertising accounts: Plote Homes, Bob Ward Companies and Foxford Communities.

“These three clients are a solid addition to our real estate marketing portfolio,” said Dan Gartlan, Stevens & Tate president. For more than 20 years, the agency has provided real estate companies across the country with bold, innovative creative and media strategies that generate trackable, measurable results.

For Plote Homes, based in East Dundee, Illinois, Stevens & Tate was tasked with promoting two upscale lifestyle communities. To maximize impact and minimize waste, the agency focused on geotargeting—both digitally and through local print publications—for the builder’s real estate advertising. Read more

Stevens & Tate Marketing Speaking at Regional LeadingAge Event for Senior Living Professionals

The senior living marketing experts at Stevens & Tate Marketing are continuing their long-standing association with the acclaimed LeadingAge organization, as they head to the LeadingAge Iowa Spring Conference for two featured speaking events.

Over the last few years, the digital agency has established notable credibility in the industry and has been asked to share its expertise at numerous senior living/aging care events across the country. The upcoming LeadingAge Iowa event is one more example of the professionals’ ability to educate and engage audiences with their targeted marketing presentations.

LeadingAge Iowa Spring Conference & Exhibitor Showcase is taking place from May 4-5, 2016, at the Meadows Conference Center in Altoona, Iowa. Both President Dan Gartlan and Internet Marketing Director Nicole Wagner will be speaking at the “be the difference” event on Wednesday, May 4th. First up will be Nicole Wagner with her highly regarded “Embrace the Conversation: Strategy and Tactics for Using Search and Social to Engage and Attract Prospects/Residents” session from 2:30-3:30pm, followed by Dan Gartlan’s newly-revamped “Integrating Marketing Strategies to Attract Prospects to Your Brand and Drive Occupancy” from 3:45-4:45pm.

Tailored to meet the needs of the senior living and aging care marketplace, both presentations will focus on key marketing strategies that organizations can implement right away to draw more prospects and convert more leads. Complete with real-world examples and actionable takeaways, the pair’s sessions continue to be well received by senior care associations nationwide.

Nicole will focus specifically on Internet marketing tactics to help enhance online presence through relevant website updates, engaging social media campaigns and targeted search engine marketing techniques. Gartlan will expand on four overall strategies that are proven to attract new followers and strengthen current marketing efforts. Together, the insights gained from the two sessions will allow attendees to get more out of the programs they put in place, and maximize their results.

“The fundamentals of Attraction Marketing revolve around inbound tactics that senior care organizations can use to get optimum impact out of their marketing efforts, said Gartlan. “By addressing the realities of our online world and the mindset of today’s consumer, the processes outlined offer immediate benefits for improving performance,” he continued. To learn more about the upcoming LeadingAge Iowa Spring Conference 2016, visit www.stevens-tate.com/news-insights/events.

LeadingAge Iowa is the local chapter of the national association, which includes thousands of not-for-profit organizations dedicated to the health care and housing of the aging. The Spring Conference is an ideal platform to showcase products and services and provide relevant education to senior living providers representing the full continuum of Independent Living Communities, Assisted Living Communities, Skilled Nursing Facilities, Continuing Care Retirement Communities (CCRCs), Adult Day Care, and other home and community-based services throughout these states.

Stevens & Tate Marketing (www.stevens-tate.com) is a digital advertising agency focused on making things happen for our clients. Stevens & Tate offers an array of integrated marketing solutions including strategic planning, StoryBranding, inbound marketing, and search & social.

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storybranding for business

Award-Winning Author of StoryBranding Jim Signorelli Brings Proven Brand Development Process To Stevens & Tate Marketing

(CHICAGO, IL) – Professional StoryBranding Advisor Jim Signorelli has joined the award-winning team at Chicagoland advertising agency, Stevens & Tate Marketing.

Jim brings over 30 years of marketing and advertising experience to Stevens & Tate, with a vast background spanning many areas of brand development for such prominent names as Citibank, General Electric, Toshiba, Burger King, Kraft Foods, Arby’s, and others. As co-founder of former Chicago marketing and branding firm eswStoryLab, Jim is well versed in all aspects of the industry, but specializes in building brand following through the power of story telling.

As originator of the “StoryBranding” concept, Jim is the Internationally awarded author of two best-selling books, including ‘StoryBranding 2.0: Creating Standout Brands Through the Power of Story.’ He has been voted to the list of ‘Top 50 Marketing Thought Leaders Over 50’ by the readers of Brand Quarterly Magazine and is the recipient of U.S. Bank’s Smart Leaders Award. He is a skilled marketing veteran, a renowned speaker and educator, and adds to Stevens & Tate’s professional assets of high-level thinking, diverse insight and extensive expertise.

“The team at Stevens & Tate shares the same outlook as I do—philosophically and in the way we approach clients’ challenges,” Signorelli said. “This common vision and attitude means we can draw on each other’s strengths and become something even greater moving forward,” he continued. Along with Stevens & Tate’s shared belief in the power of storytelling to build brands, the agency’s robust digital capabilities offer Signorelli a new outlet for his in-depth StoryBranding focus.

“Marketing should not feel like marketing. It should feel like a story.” Signorelli said. “One that resonates with its audience…causes them to feel understood…offers a sense of belonging,” he continued.

“The most successful brands today are ones that customers can relate to in values and beliefs…they don’t just attract buyers, they attract followers.” For business leadership teams looking to find, define and develop their unique brand story, Signorelli conducts educational workshops through his consultancy firm Story-Lab. Learn more about StoryBranding at www.stevens-tate.com/storybranding.

Stevens & Tate Marketing is a full-service Chicago advertising and marketing agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for clients within CPG and food, grocery and retail, homebuilding, travel and tourism, business-to-business, healthcare, pharmaceutical, and senior living industries. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.

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SUMMARY: Stevens & Tate Marketing adds industry expert Jim Signorelli to its professional team. Signorelli brings 30+ years of experience to the full-service Chicagoland advertising agency. Signorelli is an award-winning author and renowned educator on the unique brand development strategy ‘StoryBranding: Creating Standout Brands Through the Power of Story.

brand management

Senior Living Marketing Expert Dan Gartlan to be a Featured Speaker at LeadingAge Illinois 2016 Annual Meeting & Expo

LOMBARD, ILL., March 31, 2016 – As long-time educators in senior living/aging care marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan will be bringing his renowned Attraction Marketing program to attendees at the LeadingAge Illinois 2016 Annual Meeting & Exposition, being held from April 5-7, 2016, at the Renaissance Schaumburg Convention Center in Schaumburg, Illinois.

Thousands of LeadingAge Illinois members and affiliates are expected to attend this year’s “be the difference” event, which is the most anticipated for senior living providers and professionals in Illinois. Gartlan will be speaking on Wednesday, April 6th, from 2:45 – 3:45 pm, with a session titled “Integrated Marketing Strategies to Attract Prospects and Drive Occupancy.” Over the last few years, Gartlan’s custom-tailored Attraction Marketing presentations have been highly regarded by numerous LeadingAge Chapters around the county, with a program that provides actionable insight that senior living and aging care professionals can use to enhance their organization’s success.

According to Gartlan, Attraction Marketing revolves around a series of key marketing initiatives that, when used together, can strengthen an organization’s marketing programs, improve performance, and successfully drive business.

“Adapting to the changing marketplace, and implementing cohesive marketing programs that create efficiencies, optimize budgets and improve ROI, is the key to success today,” said Gartlan. “Attraction Marketing is designed to offer business leaders strategies and processes they can use to get more out of the programs they put in place,” he continued. “Virtually any senior living/aging care organization can benefit with positive increases in lead generation, overall brand awareness and interest, and even boosts in occupancy.“

Gartlan will provide members of LeadingAge Illinois a thorough overview of the Attraction Marketing program, as well as proven techniques to further impact results, such as: setting measureable goals and objectives; a unique process to manage individual initiatives; and how to utilize dashboards to track activities, future indicators and results. “The steps one takes along the way can significantly influence a program’s success,” Gartlan said. “I provide a solid foundation for understanding how to make adjustments as needed in order to continuously recognize the most positive outcomes,” he concluded.

LeadingAge Illinois is one of the largest and most respected associations of professionals serving Illinois older adults—with more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. LeadingAge Illinois is the state affiliate of LeadingAge and Argentum (previously the Assisted Living Federation of America (ALFA)) association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities of aging.

Stevens & Tate Marketing is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Dan Gartlan, President of Stevens & Tate Marketing (www.stevens-tate.com), counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

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SUMMARY: Dan Gartlan, President of Stevens & Tate Marketing, will be presenting his redefined Attraction Marketing program to senior living/aging care industry professionals at the LeadingAge Illinois 2016 Annual Meeting & Exposition on April 6, 2016. This represents multiple showings for the group in the national LeadingAge association sector.

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Stevens & Tate Launches Zorn Brew Works Brand With New Brewery Website

Lombard, Ill.—Stevens & Tate Marketing has launched the brewery website for Zorn Brew Works, a new microbrewery in Michigan City, Indiana.

The brewery website, ZornBrewWorks.com, is the first step in establishing the brand for Zorn, which has a rich heritage in the city’s Elston Grove area. The history of Zorn Brewing dates back to the late 1800s when Philip Zorn Jr. established a microbrewery at 9th and York streets in Michigan City. Today, Zorn Holdings LLC is renovating the manufacturing facility to produce and distribute craft beers locally. A taproom and restaurant are under construction, as well, and are scheduled to open this summer. Read more

Elf A Selfie

Stevens & Tate Marketing’s Seasonal “Elf A Selfie” App Recognized With An International Davey Award

(LOMBARD, IL) – The elves at Stevens & Tate Marketing are being rewarded this year for their good deeds, with a coveted International Davey Award. The Davey Award for creative excellence is for the agency’s innovative “Elf A Selfie” Mobile App developed to spread cheer during the 2014-2015 holiday season.

According to the agency, “Elf A Selfie” was created as a fun way to share festive spirit and interact during the season. The App allowed users to ‘elf’ up a photo with an array of holiday-themed overlay props, and then send their digital ‘sELFies’ to family and friends. These merry creations helped spread joy all around—on phones, in emails and online. To further celebrate the spirit of the season, the agency created a social landing page linked to Instagram, which showcased staff “ELFing” themselves in photos using the same festive props found in the App. The site grew to include all ‘sELFies’ posted and tagged from around the web.

President Dan Gartlan said, “As an advertising agency, we enjoy finding fun work to do that stretches our creativity and helps express our personalities. ’Elf A Selfie’ was a perfect example,” he continued. “Using our digital marketing and Mobile App design skills for a project like this really motivates the team—and winning awards for our efforts makes it even more enjoyable.” To learn more about Stevens & Tate Marketing’s “Elf A Selfie” App, please contact Gartlan directly at 630-627-5200.

Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. It creates targeted solutions for clients within retail, food/grocery, real estate, healthcare, senior living, manufacturing, business-to-business, travel/tourism, and hospitality industries. Visit www.stevens-tate.com to learn more.

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Stevens & Tate Marketing in Lombard, Illinois, announced that its 2014 holiday-themed “Elf A Selfie” Mobile App has been recognized with an International Davey Award for creative excellence. The festive App was created to help spread holiday cheer, and allowed users to “elf” a photo with an array of fun and festive prop images, then share their unique creations with friends and family online.

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Stevens & Tate Marketing Recognized For Its Creative And Strategic Excellence In Medical/Healthcare Advertising

(LOMBARD, IL) – The full-service Chicagoland agency Stevens & Tate Marketing was recently honored with a 2015 Aster Award for excellence in medical marketing. The achievement was earned for integrated work done for Carstens, Inc.—a Chicago-based manufacturer of custom healthcare solutions. The entry was selected for outstanding creativity, design, strategy, and execution of a Total Advertising Campaign within the Medical Devices/Equipment category.

The agency stated that the campaign is part of an overarching branding program that Stevens & Tate developed for Carstens. Based on extensive insight gained from an exclusive Competitive Advantages Discovery process, “Roo for You” portrays Carstens’ key differentiators in a catchy and memorable way. The “Roo” represents expanding WALLAroo® and WALKAroo™ product lines that are the foundation of its business moving forward. “For You” represents the complete customization flexibility it offers customers because of being designed and manufactured in the USA.

A subset of the Roo for You branding, the winning ISONAS™ marketing demonstrates the company’s continuous innovation in product development—specifically the introduction of advanced tech secure WALLAroo® workstations. Campaigns include reach-out advertising, sales collateral, trade show support, content marketing, informational videos, native advertising, sponsorships, and more.

Creative Director and Co-Founder Mark Beebe said that the goal of the Carstens’ marketing strategy was to move toward more engaging creative and informative messaging that reinforced its competitive advantages—to build on its 125+-year legacy in healthcare, yet create a modern brand. Additionally, targeting communications for specific audiences and industry uses was essential. The focused executions use benefit-driven content designed to resonate specifically with various prospects such as nurse managers, IT professionals, pharmacy heads, and CFOs.

“The entire team at Stevens & Tate is proud to be recognized for the impactful work created for Carstens,” said Mark Beebe. “The ever-changing healthcare industry continues to present interesting opportunities that challenge marketers, and it is exciting to produce award-winning work while building an International brand,” he continued.

Stevens & Tate has been working with Carstens over the last few years, helping strengthen its position as a thought leader and innovator in healthcare. The 2015 Aster Award reinforces the agency’s commitment to helping its clients achieve ongoing marketing success through creative, strategic and targeted marketing programs. To learn more about the Carstens’ Roo for You campaign and see samples, please visit stevens-tate.com/work.
The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals. All submissions are judged by a diverse panel of industry experts and winners published in Marketing Healthcare Today magazine. Full information can be found at www.asterawards.com.

Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for clients within medical/healthcare, senior living, business-to-business, homebuilding/real estate, travel/tourism, food/grocery, and retail industries. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.

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SUMMARY: Stevens & Tate Marketing was awarded with a 2015 Aster Award for creative and strategic excellence in medical/healthcare advertising and marketing. The Aster Award was selected for a Total Advertising Campaign for Carstens’ WALLAroo® with ISONAS™ technology—part of its “Roo for You” integrated branding program.

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