Habitat for Humanity Restore

Stevens & Tate Marketing Launches Campaign To Promote Habitat For Humanity ReStores In Chicagoland

Lombard, Ill.—Stevens & Tate Marketing has launched an integrated media campaign for Habitat for Humanity in Chicagoland to promote the organization’s ReStores.

ReStores are retail locations that accept gently used items and resell them to the general public and small contractors. Individuals and corporations can donate home furnishings, appliances, cabinets, tools, building materials, and more. Revenue generated from the sales supports local Habitat for Humanity initiatives.

“Despite all the positive work done by Habitat for Humanity, recent surveys have shown that brand recognition is extremely low,” said Matt Johnson, chief executive officer for Chicagoland Habitat for Humanity. The organization supports eight independent affiliates in the greater Chicago area including Northern Fox Valley, DuPage County, Lake County, McHenry County, Chicago South Suburbs, Fox Valley, Chicago, and Will County.

“For a group of eight stores, the ReStore brand was relatively unknown,” agreed Dan Gartlan, president of Stevens & Tate Marketing. “Many consumers who had heard about ReStores did not realize they were open to the public. We needed to change that perception. It was time to pool resources and promote ReStores at a metro-wide level.”

Prior to the campaign launch, each ReStore was marketed separately, which limited geographic reach due to spending constraints, Gartlan explained. This also restricted the ability for ReStore’s brand awareness to grow throughout Chicagoland.

Stevens & Tate was brought in to execute a Chicago metro market media buy that included broadcast and online components with the goal of creating the best media mix to reach a larger audience with a stronger voice than individual stores could do independently.

The anchor of the plan was radio, with spots placed on multiple stations to blanket the city and suburban markets and reach both male and female audiences. Cable television was added to the mix to support each store locally. Focusing on select zones allowed higher frequency and minimized waste. Plus, ads were concentrated on stations and programming that aligned with the target audience. An ad network provided further targeting—behavioral, geographical and contextual—to deliver the highest return on investment in the digital space.

By consolidating efforts and capitalizing on economies of scale, Stevens & Tate now is telling the brand story on a ?larger scale and achieving efficiencies in spending to reach more potential donors and shoppers.

“Even though manufacturers such as GE and Whirlpool and retailers like Darvin donate items to ReStores, personal donations are important, too,” said Johnson. “Having a fresh inventory of sought-after household goods and building materials brings shoppers in the door…and keeps them coming back.”

As a result, Stevens & Tate is focusing messaging to attract donors, as well as shoppers.

“A key component of this outreach program is to increase the number of donated items for sale to the ReStores while also improving shopper count by building awareness of the stores, their locations, and the types of merchandise available,” said Gartlan.

To complete the story on ReStores and Habitat for Humanity’s mission in Chicagoland, Stevens & Tate developed a new, market-wide website that serves as a single portal for consumers to gather information. The responsive design allows shoppers and donors to find a local ReStore quickly and easily on a mobile device.

This marketing initiative for Habitat for Humanity in Chicagoland was made possible in part by Stevens & Tate, which chose the organization as its 2015 Lend-A-Hand Marketing Giveaway recipient.

“From time to time, Stevens & Tate offers a thriving non-profit the opportunity to utilize our expertise to push its mission forward,” Gartlan explained. “Being even a small part of an organization’s success is satisfying. It’s our way of giving back. Beyond that, it infuses our shop with meaningful work and helps our team members spread their wings and stretch their imaginations.”

The “Habitat for Humanity ReStores in Chicagoland” campaign was chosen for 2015’s Lend-A-Hand project because it exhibits three qualities critical for success: a vision for the organization, strong leadership and the financial ability to execute what is created.

“We thank Stevens & Tate for selecting Habitat for Humanity for their 2015 Lend-A-Hand project,” said Matt Johnson, ”and are grateful for this opportunity to raise awareness of the Habitat and ReStore brands as well as begin working collaboratively among the eight locations.”

Stevens & Tate is a full-service Chicago advertising and marketing agency offering award-winning, on-strategy creative; integrated message development; Internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients in the food/grocery, retail, senior living, real estate, healthcare, business-to-business, travel/tourism, and non-profit industries. To learn more about Stevens & Tate’s services or work, visit the company’s website at www.stevens-tate.com or call (630) 627-5200.

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Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to Speak at Two Upcoming LeadingAge Conferences

LOMBARD, ILL., August 25, 2015 – Year after year, the speakers at Stevens & Tate Marketing continue to be asked to share their senior living marketing expertise at events across the country. Continuing the tradition is the agency’s appearance at numerous conferences for LeadingAge organizations nationwide.

Early this fall, Stevens & Tate President Dan Gartlan and Internet Marketing Director Nicole Wagner will be adding two more of these events to the list: 2015 LeadingAge Missouri Annual Conference and LeadingAge Nebraska Fall Conference & Annual Meeting. As experts in the senior living/aging care industry, Gartlan and Wagner have established notable credibility with the targeted audience groups, and look forward to the new speaking engagements.

The Missouri event will be a repeat performance for Nicole Wagner, having been selected as a featured speaker at last year’s “[re]defining age” event as well. At the upcoming “Be the Voice” Conference in St. Louis, she will focus on online marketing, with a newly updated track for today’s marketplace. “Strategies for Using Search & Social to Attract Seniors” is designed to give aging care marketers a real-world perspective on specific ways they can enhance their websites and social media campaigns to be most effective in an increasingly interactive world. This highly anticipated session is scheduled from 4:45-5:45pm on Wednesday, September 2nd at the Marriott St. Louis Grand Hotel.

In Nebraska, the duo of experts have both been asked to present at the Fall Conference taking place October 14-15, 2015 at the Omaha Marriott Regency Hotel—using their vast experience to help senior living/aging care professionals expand their knowledge of successful marketing techniques.

Dan Gartlan will be heading up a Learning Lounge on Wednesday, October 14th, from 1:30-2:30pm. This informal setting will allow attendees to get a hands-on insight exploring a series of proven tactics and strategies that can help engage new audiences and draw prospects to their facilities. “Integrated Marketing Strategies to Attract Prospects to Your Brand and Drive Occupancy” will focus on Gartlan’s innovative Attraction Marketing program (www.AttractionMarketingUS.com) and the techniques that can strengthen current marketing programs and enhance results. Additionally, it will include discussion on a unique process for monitoring and tracking results to create structure, measurement and accountability for each initiative.

“Attraction Marketing offers senior care organizations a new way of approaching their marketing and a solid foundation for addressing the challenges that most continue to face today,” said Gartlan. “The concept’s ability to be adapted by communities of all sizes and scopes—even those with tighter budget constraints—is what continues to make it so relevant and well received by senior care marketing professionals,” he continued. “Additionally, attendees appreciate specific examples that demonstrate how to implement the program and achieve optimum success.”

On Thursday, October 15th, from 1:15-2:15pm, Nicole Wagner will be presenting her “Strategies for Using Search & Social to Attract Residents” online marketing session. “In a space that is constantly evolving, it is essential that marketers understand how to navigate their options and determine what is best for their audiences, brand and goals,” said Wagner. “My session is geared to show the senior care market tactics that make sense for them, and can immediately enhance their programs—regardless of current social or search engine marketing knowledge,” she continued. “These actionable takeaways have led to success across multiple industries and will continue to advance.”

LeadingAge Missouri and LeadingAge Nebraska are the respective local chapters of the national association, which includes thousands of not-for-profit organizations dedicated to the health care and housing of the aging. The Annual Meetings offer an ideal platform to showcase products and services and provide relevant education to senior living providers representing the full continuum of Independent Living Communities, Assisted Living Communities, Skilled Nursing Facilities, Continuing Care Retirement Communities (CCRCs), Adult Day Care, and other home and community-based services throughout these states.

Stevens & Tate Marketing is a full service advertising agency offering award-winning, on-strategy creative; integrated message development; Internet advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.

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FIME 2015 Featured Speakers

Stevens & Tate Marketing Selected To Present Two Featured Educational Sessions At FIME 2015

LOMBARD, ILL., July 31, 2015 – Stevens & Tate Marketing will be presenting two featured speakers at this year’s FIME International Medical Exposition in Miami, Florida. As the largest and most prominent medical convention in the nation, FIME is the most anticipated event for education, networking, and product showcases in the industry each year. Stevens & Tate’s unique marketing insight and proven expertise in the healthcare and medical marketplace will be brought to the forefront in two exclusive marketing education sessions during the upcoming show being held from August 5-7 at the Miami Beach Convention Center.

On Wednesday, August 5th at 10am, President Dan Gartlan will present on his exclusive Attraction Marketing program. His session, titled: “Integrated Strategies to Attract Prospects to Your Brand and Drive Success,” will focus on a series of key strategies and tactics that, when used together, are proven to strengthen marketing programs and enhance results. Included in the presentation will be a focus on the importance of setting measureable objectives and defining goals, as well as tracking activities and future indicators.

Dan is highly respected for his ability to custom tailor his Attraction Marketing program to each audience he addresses, including relevant content and examples specifically to the industry’s needs. “This program is designed to offer business owners, CEOs and marketing managers a solid platform to help expand their current marketing —leading to greater sales and improved ROI,” said Gartlan. “All healthcare professionals can benefit from learning how to focus their time, budget and energy on the most effective initiatives to keep up in today’s demanding marketplace,” he continued.

On Thursday, August 6th, Internet Marketing Director Nicole Wagner will dive deeper into online marketing in her session, titled: “Embrace the Conversations: Strategies for Using Search & Social to Attract Prospects.” In a constantly evolving industry, healthcare organizations must be able to adapt to changing technologies, advancements, and customer needs. Timing and platform are pertinent to a successful marketing program; “I have the opportunity to help organizational leaders hone in on their greatest issues and find innovative ways to solve them,” Wagner explained. “In the online space, enhancing your presence, creating efficiencies, and strengthening your Internet programs will lead to measureable results,” she continued. Her session with help attendees explore the most effective ways to reach their audiences and keep them engaged throughout the various points in a sales cycle.

Stevens & Tate is excited to be a part of this prominent industry event as the world’s most expansive and advanced group of healthcare professionals gather to discuss trending marketing strategies and surefire industry insights. Celebrating its 25th anniversary, FIME anticipates more than ten thousand will attend this year’s event. Learn more at www.fimeshow.com. To learn more about the presentations by Gartlan and Wagner, please visit www.stevens-tate.com/news-insights.

Stevens & Tate Marketing is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients within medical, healthcare, and senior living; hospitality, travel and tourism; real estate and homebuilding; food, grocery, retail and CPG; and business-to-business industries.

Dan Gartlan, President of Stevens & Tate Marketing, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing, leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

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Stevens & Tate Marketing Creates Buzz For IFRA’s 90th Anniversary

Stevens & Tate Marketing Creates Buzz For IFRA’s 90th Anniversary

Lombard, Ill.—The Illinois Food Retailers Association (IFRA) kicked off its 90th year of service by unveiling a new tagline and anniversary logo created by Stevens & Tate Marketing.

Founded in 1925, IFRA is a non-profit trade association dedicated to the profitability and growth of locally owned and owner-operated retail food stores and the suppliers that serve them. The organization strives to strengthen links to the food industry while providing members with essential and timely information about general interest topics and legislative issues. Read more

Eastern Star Masonic Home Retains Stevens & Tate Marketing To Enhance Online Efforts For Senior Advertising

Eastern Star Masonic Home Retains Stevens & Tate Marketing To Enhance Online Efforts For Senior Advertising

Lombard, Ill.—Eastern Star Masonic Home has retained Stevens & Tate Marketing to enhance its online presence and improve its senior advertising. The Boone, Iowa retirement community serves the aging population from Boone, Ames and surrounding areas.

Established in 1906, Easter Star Masonic Home is the first senior living facility to be owned and operated by the Order of the Eastern Star. It has grown from a renovated mansion with 20 beds to a campus setting that offers a full range of continuing care services for more than 270 residents with duplex cottages, assisted living, residential care, a health center, and memory care all on-site. Read more

Award Winning Design

Stevens & Tate Marketing Recognized For Creative Excellence In Consumer Retail Packaging Design With 2014 International Davey Award

(LOMBARD, IL) – Stevens & Tate Marketing was honored for its outstanding work again this past year, receiving an International Davey Award for Creative Design in Packaging and Branding for a Private Label Consumer Goods Product.

The Lombard, Illinois advertising agency was honored with a Silver Davey award for its redesign of packaging for “Living Solutions™”—an owned brand of Walgreen Co. Stevens & Tate has been working with the national drugstore chain (headquartered in Deerfield, Illinois) for over four years to help build their in-store private label brands with a stronger and more cohesive presence. Read more

Dan Gartlan Announces Two Upcoming Speaking Engagements Specializing In Retail Shopper Marketing

LOMBARD, ILL., January 21, 2015 – Stevens & Tate Marketing is showcasing its vast retail expertise in the new year, with two featured speaking events announced for the first quarter. The esteemed retail shopper marketing organizations selected President Dan Gartlan to share his unique insight on his acclaimed Attraction Marketing program (www.AttractionMarketingUS.com) at their prominent industry events this spring.

Gartlan is highly respected across many industries for his Attraction Marketing presentations, and has earned a solid reputation for tailoring his program and content to each audience he addresses. “Attraction Marketing Gets Results: Proven Strategies to Draw Prospects to your Brand and Help Drive Sales” will be geared specifically for the retail shopper marketing segment. His sessions will educate attendees on how to incorporate the key strategies of this innovative concept to strengthen their marketing programs and enhance results for their brand. Read more

Stevens & Tate Marketing Retained By Genieco To Widen Brand Appeal Of Gonesh Incense

Lombard, Ill.—Stevens & Tate Marketing has been named the agency of record for Genieco, Inc., a privately held company specializing in home fragrances. With its U.S. headquarters in Chicago, Genieco sells incense and related products in North America under the Gonesh brand.

Genieco, the oldest and one of the largest domestic manufactures of incense, has been part of the Nippon Kodo group since 1999. Based in Hong Kong, Nippon Kodo distributes incense products internationally with operations in Japan, France, Vietnam, Korea, and Brazil as well as the United States. Read more

Stevens & Tate Marketing Joins Forces With Local Toys For Tots On New Holiday Mobile Application

(LOMBARD, IL) – The elves at Stevens & Tate Marketing are spreading holiday cheer and giving back in a fun new way this year. The agency has developed a new holiday-themed Mobile App, and announced that all 2014 proceeds will be donated to the DuPage County Toys For Tots. Dan Gartlan, President of Stevens & Tate, said: “It’s all about celebrating the spirit of the season and finding creative ways to make a difference this time of year.”

According to the agency, the “Elf A Selfie” App offers a fun way to interact and share festive spirit during the holidays. Users can “Elf A Selfie” by taking a photo and digitally overlaying an array of festive original prop images that include glittery ornaments, bows, glasses, hats, and more. People can then spread good cheer by sharing unique and merry “sELFies” with family and friends online. Read more

Stevens & Tate Marketing Promotes Chiquita Food Market’s New Identity With Website Launch

In recent years, La Chiquita has expanded geographically—opening supermarkets in Chicago’s western suburbs and Rockford, Illinois. The grocer also has expanded its product offerings—adding bakeries to existing locations and increasing the variety of items on the shelf. To reflect its changing position in the marketplace, the Chicago-based grocery store chain has unveiled a new moniker: Chiquita Food Market.

One of the first marketing initiatives for Chiquita Food Market to promote its new image was to launch a revamped website, www.ChiquitaFoodMarket.com, that combines the company’s rich Mexican heritage with its current brand position. The website was designed and developed by Lombard, Illinois-based Stevens & Tate Marketing. Read more