RECAP: LeadingAge Ohio PRAMD Conference for Senior Living Professionals

Update: LeadingAge Ohio members and affiliates hosted its annual regional chapter conference last Friday at the DoubleTree by Hilton Hotel. This provided its members with programs, services and education to promote outstanding achievement and career growth in the older adult care profession.

Stevens & Tate Marketing President Dan Gartlan was the featured speaker for the second year and presented on Attraction Marketing for the senior care market. This exclusive and specialized event was the ideal setting for his presentation, “Attraction Marketing Strategies for the Senior Care Market in 2014″. The speech was aimed at expanding the knowledge of LeadingAge Ohio members about proven tactics and strategies that, when used together, can help draw prospects in and drive enhanced business performance.

Overall, the attendees received important information that broadened their knowledge on the subject.  They discovered how they can increase efficiencies and strengthen their marketing programs to get greater results in a competitive and evolving marketplace.


WHO: LeadingAge Ohio members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care

WHERE: DoubleTree by Hilton Hotel, Columbus-Worthington; 175 Hutchinson Avenue, Columbus, Ohio, 43235

WHEN: April 11, 2014, from 10:00-11:15am

DETAILS: Stevens & Tate Marketing President Dan Gartlan will be a featured speaker presenting on Attraction Marketing for the senior care market in 2014

2014 is off to an exciting start with the announcement of another new speaking engagement within the senior living/aging care services industry. Dan Gartlan will be presenting an informative session on Attraction Marketing tailored for his audience at the LeadingAge Ohio Public Relations, Admissions, Marketing and Fund Development Conference on April 11, 2014. This exclusive and specialized event is the ideal setting for his presentation, “Attraction Marketing Strategies for the Senior Care Market in 2014.

As champion of the innovative concept of Attraction Marketing, Dan is looking forward to expanding the knowledge of LeadingAge Ohio members about proven tactics and strategies that, when used together, can help draw prospects in and drive enhanced business performance. Additionally, Dan will include an in-depth look at survey data that reveals insight into the mindset and behavior of the senior consumer today, as well as that of their adult children.

Attendees of this Attraction Marketing session will discover how they can increase efficiencies and strengthen their marketing programs to get greater results in a competitive and evolving marketplace. Also covered is the importance of tracking and measuring results, along with a proven process for managing their initiatives. This is an excellent opportunity for leaders to gain invaluable knowledge to help push their businesses forward in 2014.

This is Dan’s second consecutive year being selected to speak at a LeadingAge Ohio regional chapter conference. LeadingAge Ohio provides its members with programs, services and education to promote outstanding achievement and career growth in the older adult care profession. To learn more about the PRAMD Conference, click here.

Explore Stevens & Tate’s expertise in Attraction Marketing, here.

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