AJ Agrawal | Forbes | September 9, 2016
There are lots of new marketing strategies that have arisen with the march of technology. The best businesses are not exclusively using these brand new ideas, though. A lot of the ideas from the past still work today. With some slight tweaking, you can take what worked yesterday and make it relevant to today.
This guide is going to introduce you to five effective marketing strategies from the past that still work today.
Give Out A Promotional Gift
Businesses have been giving away free samples since time began. The concept of the free gift has always been a great way of making an impression on a customer. The fact you’re giving out something for free is a demonstration that you appreciate your target market.
The majority of free gifts given out by businesses require a tiny investment. There’s no reason why you have to use huge amounts of money on this. Even a small token is enough to leave a lasting impression on your target market. And it can lock in clients for years to come.
Using Your Mailing List
Talk to anyone about email marketing and they will comment on the fact it’s an archaic marketing strategy, even though 82% of companies still use it. That’s true because people have been using it for years and people have been talking about how email marketing is dead for just as long. But the studies don’t lend any credibility to the idea that this form of marketing is ready to be buried just yet.
Those same studies reveal how email marketing remains one of the most effective ways of promoting your business. Your mailing list is the only way you’re going to get a direct connection to your target market. No matter what happens you will always have that email list to get in touch with.
It’s a big asset to have by your side. It’s the one thing you have total control over.
Using Coupons To Target Customers
Coupons have been in use since before the time of the Internet. Instead of cutting coupons out of a magazine, people are now copying and pasting the codes they find online. There’s a whole industry based around finding the latest deals. The daily deals website now represents a great way to make money.
Coupons tap into the same places as promotional items. You’re giving your target market something to show your appreciation. It’s an easy way to stand out because you’re giving your customers extra value. And that’s what making a sale is all about.
You can even use coupons in conjunction with the other strategies on this list. For example, you could send along a coupon to specific segments on your email list. Give them special coupons they can’t find anywhere else to add value to staying on your list and opening new communications.