RECAP: FABTECH 2015

Update: FABTECH in Chicago was another great success.

FABTECH Expo provides a chance for the metal fabrication industry to meet with world-class suppliers and see the latest industry products and developments, and find the tools to improve productivity, increase profits and discover new solutions to all of your metal forming, fabricating, welding, and finishing needs.

Stevens IMG_2871& Tate President Dan Gartlan and Internet Marketing Director Nicole Wagner were selected to share their b2b marketing expertise as speakers at the conference. Dan led a session titled,“Integrated Marketing Strategies to Attract Prospects to Your Brand and Drive Success” and Nicole spoke on“How Your Website & Social Media Can Be Powerful Tools to Enhance Your Online Presence & Drive Success.”

Stevens & Tate was asked to share our expertise at the conference based on our extensive experience in the b2b field – with proven success building brands and growing business with comprehensive marketing programs.

 

WHO: Suppliers, manufacturers, distributors, and professionals in the metal forming, fabricating, welding and finishing industries—more than 1,500 vendors and 40,000 attendees from around the country.

WHERE: McCormick Place, Chicago, IL

WHEN: November 9-12, 2015

DETAILS: FABTECH is North America’s largest Metal Forming, Fabricating, Welding and Finishing event. Stevens and Tate Marketing has two speakers featured at this year’s show.

The speakers at Stevens& Tate are thrilled to be sharing their collective B2B marketing expertise gained from decades of industry experience, at the Nation’s largest event of its kind. This is the second year in a row that Internet Director Nicole Wagner has been selected to speak at this prominent event, and also added this year is President Dan Gartlan.

At the show, the pair will both be presenting educational sessions on Wednesday, November 11th. The goal is to help business leaders and industry professionals learn new ways to get more out of the initiatives they have in place, to stay ahead of changing trends, and to stand out in a crowded marketplace.

Gartlan’s “Integrated Marketing Strategies to Attract Prospects to Your Brand and Drive Success” will take place from 1:30-2:10pm. Wagner’s “How Your Website & Social Media Can Be Powerful Tools to Enhance Your Online Presence & Drive Success” will follow from 2:50-3:30pm.

Gartlan’s highly informative session is based on his highly requested Attraction Marketing program, designed to help educate attendees on key tactics and initiatives that work together to create positive impact in their marketing programs and on business success. Additionally, it explores effective ways to monitor and adjust initiatives by setting measureable objectives and tracking future indicators and results.

Wagner will be presenting an updated version of her program from last year, with essential strategies that manufacturers can incorporate to maximize the impact of their online efforts. Focus is on how website optimization, search engine marketing and social media work hand-in-hand and how various techniques can create efficiencies and improve performance. A reputable trait of these educational sessions is the emphasis on providing relevant and actionable takeaways that are targeted to each audience—which is one reason they continue to be so well received by organizations of every size and scope around the country.

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding, and Finishing Event—bringing together an anticipated 40,000 professionals and 1,500 exhibiting companies to network, learn and discover new solutions for success. For four days, November 9-12, 2015, attendees can meet with world-class suppliers, participate in over 100 educational sessions and expert-led presentations, and explore the latest innovations in technology, products and industry developments.

To learn more about FABTECH 2015, see a list of exhibitors, register to attend, and get full details about the show, click here.

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Stevens and Tate
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.