Steven & Tate President, Dan Gartlan and Internet Director, Nicole Wagner are set to speak at this year’s Leading Age 2019 Annual Meeting & Expo. Both Dan and Nicole will share their Marketing expertise that senior living and aging care professionals can use to enhance their organization’s success.
The sessions will take place as follows:
“Four Actionable Strategies to Improve Marketing Results”
By Dan Gartlan on Tuesday, April 2nd (4:00-5:00PM)
Learn how to define your Marketing objectives in attainable terms so that you can achieve your sales and occupancy goals. Additionally, gain an understanding of the fundamentals of four interconnected Marketing strategies so that you can tell your brand story in a way that emotionally connects with prospects. Finally, recognize the positive impact of measuring activities, progress, and future indicators to drive success for your entire inbound marketing program.
“Congratulations! You’ve Launched a Website-Now What?”
By Nicole Wagner on Wednesday, April 3rd (2:45-3:45PM)
Understand how to improve and evolve the brand messaging and user-friendliness of your website, and discover how to keep increasing your website’s exposure so that you can regularly attract high quality prospects. Also, learn how to continually track and evaluate conversion points throughout your website to ensure they are working effectively in turning visitors into leads.
“Combining Social Media and Content Marketing to Drive Engagement Online”
By Nicole Wagner on Thursday, April 4th ( 8:00-9:30AM)
Know how to use online content to draw visitors to your website and convert them into qualified sales leads, as well as explore ways to use social media to strengthen your brand in the eyes of prospects. Furthermore, consider an effective engagement strategy to nurture your prospects through the buying journey up to their decision-making point.
When: April 2 through April 4th, 2019
Where: Renaissance Schaumburg Convention Center, Schaumburg, Il.
Click here to register!