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102 search results for: storytelling
How to Tell Your Brand Story and What It Means To Generation Z | Stevens Tate
/in Articles, Brand Development, Directors/by Dan GartlanWhen deciding on how to tell your brand story, your intended audiences are a key component in any decisions you make. A great deal of time and effort goes into developing your brand story, especially in relation to making it appealing to your core market segment. While many companies focus their efforts on attracting the….
Story vs. Assertion: Which Is Better For Your Brand?
/in Articles, Brand Development, Directors/by Dan GartlanOne of the first things we do in our Business Storytelling Workshops is give respondents a mini-quiz to see if they can tell the difference between a story and an assertion. It is rare indeed when anyone gets all or even most of the answers correct. Albeit a common mistake, I’d like to show you….
Using the 3R’s Method To Tell A Sales Success Story
/in Articles, Brand Development, Directors/by Dan GartlanIf you’re in sales, you know that one of your most important ways to build credibility is through success stories. However, many success stories are more like success reports. They often consist of lifeless facts that every salesperson in the organization is told to present to every prospect. As such, they are usually presented as….
How To Elicit Your Prospect’s Business Story
/in Articles, Brand Development, Directors/by Dan GartlanMuch has been written about storytelling as a business tool. And for good reason. Storytelling can be an extremely powerful way to influence, motivate and inspire others. However, it is common for storytelling trainers to err by disregarding differences between business storytelling and recital storytelling. Stylistically, business storytelling should be more casual than careful. Indeed,….
The Real Hero Of Your Brand Story Is Not Your Customer
/in Articles, Brand Development, Directors/by Dan GartlanI would never even think of telling someone they have an ugly baby. Moreover, I’m not the guy who will admit that you really do look fat in those jeans if asked. However, if you believe that you should cast your customers as the hero of your brand’s story, my conscience obliges me to risk a….
Pheasant Run Resort
/in Cinch More, St Catherine's More, Work Portfolio Item/by wpsuperadminComprehensive marketing and advertising program
