Case Study: Creation Of An Event Brand
The American Parkinson Disease Association (APDA) is the national non-profit organization dedicated to serving the more than one million Americans with Parkinson’s disease and their families through education and support.
Situation
APDA was looking to create a strong, unified and recognizable brand for its fundraising events to help boost activity and donations. In providing the framework for the program, goals included: increasing awareness and knowledge of Parkinson’s disease, educating the public on APDA’s missions, driving new website visits, building a database of prospective donors and patients to communicate to over the course of their disease progression, and generating funds.
Solution
Results
