LOMBARD, ILL., April 30, 2014 – President of Stevens & Tate Marketing, Dan Gartlan, is bringing his renowned Attraction Marketing program to another senior living/aging care industry association—with an upcoming presentation for the LeadingAge Texas 2014 Annual Meeting & Trade Show. Thousands of LeadingAge Texas members and affiliates will be joining for this anticipated event from May 18-21, 2014, at the Renaissance Austin Hotel in Austin, Texas.
Gartlan will be speaking to senior living and aging care services professionals on Tuesday, May 20th, from 2:15 – 3:15 pm, with a session titled “Attraction Marketing Gets Results: Proven Strategies to Draw in Prospects and Help Drive Occupancy.” Gartlan’s custom-tailored Attraction Marketing presentations have been very well received by numerous other LeadingAge Chapters around the county, and he is looking forward to sharing his unique insight with senior living and aging care professionals in Texas, as well.
According to Gartlan, the Attraction Marketing program (www.AttractionMarketingUS.com) was created to help leaders overcome the challenges of an economic downturn. He shows organizations how they can strengthen their marketing programs, improve performance, and successfully drive business—even when working under tight budget constraints. It’s based on a series of key strategies and processes that, when used together, can have a significant impact on results.
“Even as the economy begins to rebound, it is essential to implement cohesive marketing programs that create efficiencies, improve ROI, and enhance impact,” said Gartlan. “Attraction Marketing is designed to offer real-world insight that shows leaders how to get more out of the programs they put in place. Virtually any business can benefit from these processes, and recognize positive increases in lead generation, overall brand awareness and interest, and even boosts in sales.“
The LeadingAge Texas presentation will provide a thorough overview of six Attraction Marketing strategies, as well as proven tactics for the senior marketplace to enhance success. Additionally, attendees will learn: the importance of setting measureable goals and objectives; a unique process to manage individual initiatives; and how to utilize dashboards to track activities, future indicators and results. For more details on Attraction Marketing and this specific event, please visit the Stevens & Tate Marketing blog.
The LeadingAge Texas Annual Meeting & Trade Show is the premier educational and networking event for aging services professionals in Texas. The 2014 “[re]defining age” conference will be the 55th Annual Meeting & Trade Show for the local chapter—which is part of the large national association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities for aging.
Stevens & Tate Marketing (stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.
Dan Gartlan, President of Stevens & Tate Marketing (www.stevens-tate.com), counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at firstname.lastname@example.org.