Lombard, Ill.—Gonnella Baking Co., a family owned bread producer in Chicagoland for more than 125 years, has retained the creative and public relations services of Stevens & Tate Marketing to enhance its national brand presence.
From its beginnings as a neighborhood bakery distributing fresh baked breads in Chicago, Gonnella has grown into a $190 million company with more than 500 employees. Today, the company produces more than four million pounds of bread items weekly at three Chicago-area facilities and its newest plant in Hazle Township, Pennsylvania. If addition to delivering bread daily to retailers and restaurants from Green Bay to Indianapolis, the company has expanded its product offering and distribution, now supplying frozen dough and baked frozen breads nationwide to both food service and retail outlets.
“Advances in technology have allowed once local bakeries like Gonnella to drastically expand their operations and create a national footprint,” said Dan Gartlan, president of Lombard, Ill.-based Stevens & Tate. “With its frozen-dough, par-baked and fresh-baked-frozen lines, Gonnella now has the ability to deliver a complete line of bread and roll products from coast to coast.”
This growth has prompted the evaluation of the Gonnella brand to ensure its consistency on a national scale.
“We chose Stevens & Tate because the agency is the perfect fit for our needs,” said Tom Marcucci, Gonnella’s vice president of sales and marketing. “The firm is large enough to have expertise in the core competencies we require yet small enough to be nimble and react quickly as activities change.”
One of the first creative undertakings Stevens & Tate was charged with was to standardize Gonnella’s brand across all marketing outlets—from advertisements to displays to packaging.
“With such a variety of product lines, maintaining a strong, cohesive brand is essential to establishing and preserving name recognition with consumers across the country,” said Gartlan.
In addition to branding creative, Stevens & Tate kicked off Gonnella’s PR program by promoting the company’s involvement with the Operation Barbecue Relief tornado assistance effort in central Illinois, resulting in local and national exposure. The ongoing plan shines a spotlight on Gonnella’s accomplishments and promotes newsworthy events.
Founded in Chicago in 1886, Gonnella Baking Co. has transitioned from a local producer of fresh French, Italian and Vienna loaves and rolls to a coast-to-coast provider of frozen dough, par-baked products and fully baked frozen items. Gonnella distributes its products through a variety of channels—retailers including grocers, in-store bakeries, delis, and convenience stores; food service such as restaurants, healthcare facilities, concessions, and schools; and food manufacturers for private label and custom baking solutions. For more information, visit www.gonnella.com.
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients in the food/grocery, business-to-business, retail, travel/tourism, real estate, healthcare, senior living, and non-profit industries. To learn more about Stevens & Tate’s services or work, visit the company’s website at www.stevens-tate.com or call (630)-627-5200.