Senior Living Marketing Expert Dan Gartlan to be a Featured Speaker at LeadingAge Illinois 2016 Annual Meeting & Expo

LOMBARD, ILL., March 31, 2016 – As long-time educators in senior living/aging care marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan will be bringing his renowned Attraction Marketing program to attendees at the LeadingAge Illinois 2016 Annual Meeting & Exposition, being held from April 5-7, 2016, at the Renaissance Schaumburg Convention Center in Schaumburg, Illinois.

Thousands of LeadingAge Illinois members and affiliates are expected to attend this year’s “be the difference” event, which is the most anticipated for senior living providers and professionals in Illinois. Gartlan will be speaking on Wednesday, April 6th, from 2:45 – 3:45 pm, with a session titled “Integrated Marketing Strategies to Attract Prospects and Drive Occupancy.” Over the last few years, Gartlan’s custom-tailored Attraction Marketing presentations have been highly regarded by numerous LeadingAge Chapters around the county, with a program that provides actionable insight that senior living and aging care professionals can use to enhance their organization’s success.

According to Gartlan, Attraction Marketing revolves around a series of key marketing initiatives that, when used together, can strengthen an organization’s marketing programs, improve performance, and successfully drive business.

“Adapting to the changing marketplace, and implementing cohesive marketing programs that create efficiencies, optimize budgets and improve ROI, is the key to success today,” said Gartlan. “Attraction Marketing is designed to offer business leaders strategies and processes they can use to get more out of the programs they put in place,” he continued. “Virtually any senior living/aging care organization can benefit with positive increases in lead generation, overall brand awareness and interest, and even boosts in occupancy.“

Gartlan will provide members of LeadingAge Illinois a thorough overview of the Attraction Marketing program, as well as proven techniques to further impact results, such as: setting measureable goals and objectives; a unique process to manage individual initiatives; and how to utilize dashboards to track activities, future indicators and results. “The steps one takes along the way can significantly influence a program’s success,” Gartlan said. “I provide a solid foundation for understanding how to make adjustments as needed in order to continuously recognize the most positive outcomes,” he concluded.

LeadingAge Illinois is one of the largest and most respected associations of professionals serving Illinois older adults—with more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. LeadingAge Illinois is the state affiliate of LeadingAge and Argentum (previously the Assisted Living Federation of America (ALFA)) association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities of aging.

Stevens & Tate Marketing is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Dan Gartlan, President of Stevens & Tate Marketing (, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at

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SUMMARY: Dan Gartlan, President of Stevens & Tate Marketing, will be presenting his redefined Attraction Marketing program to senior living/aging care industry professionals at the LeadingAge Illinois 2016 Annual Meeting & Exposition on April 6, 2016. This represents multiple showings for the group in the national LeadingAge association sector.

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Stevens and Tate
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.