(LOMBARD, IL) – A company’s website acts as its digital first impression. When searched for on the web, that initial engagement can make or break a relationship with a prospective customer. Five-Star AudioVisual, an audio visual technology supplier, launched its website redesign after acknowledging the need to dynamically represent the company’s capabilities online for today’s marketplace. Designed and developed by Stevens & Tate Marketing, Five-Star AudioVisual’s new site not only educates the company’s target audiences on its abilities, but also illustrates its excellence in technology and customization.
“Stevens & Tate was instrumental in elevating our online presence,” said Stan Werner, executive vice president of sales and marketing for Five-Star AudioVisual. “With extensive expertise in Internet marketing as a whole, the firm was able to create a design that reflects our vision and exploits our competitive advantages, develop a user friendly site that’s easy to navigate and optimized for the search engines, and implement a strategy to attract new website traffic.”
When asked what the team found most essential in the site redevelopment, Dan Gartlan, Stevens & Tate president, said, “Our main objectives were to present Five-Star AudioVisual as an industry leader and distinguish the company from its competitors.”
One of the first steps Stevens & Tate took was revamping the site in terms of search engine optimization (SEO) to increase the company’s search relevancy.
“Optimum search engine presence is crucial for companies’ websites to be successful in raising their overall traffic,” said Gartlan. “To enhance the Five-Star AudioVisual site’s SEO, we added pages filled with relevant content along with footers enriched with top SEO keywords that would be picked up when users searched for the company or related topics.”
In addition to transforming the site’s SEO, the new design presents a more visually interesting layout, including interactive photography, videos and animation. These improvements engage viewers and keep them coming back to the Five-Star AudioVisual site. The copy on each page is specifically written with a clear headline and subheads to improve the overall page aesthetics. By breaking up the text, page recognition is simple and content easier to digest, achieving a clean and organized feel.
The site overhaul also includes the addition of sidebars, callouts, bullet points, and testimonials, along with various supplemental graphics and imagery. Examples of Five-Star AudioVisual’s work are now placed throughout the site and highlighted in gallery form, allowing the company to showcase its expertise and stellar reputation in the industry. The site also provides visitors the ability to download Five-Star AudioVisual’s e-brochure, having users input their email addresses to obtain a PDF file. This allows the company to keep a record of potential clients as well as have their contact information for future marketing.
The bright tan and blue color scheme stays true to the Five-Star AudioVisual brand while simultaneously propelling the company forward in website innovation. The new look tells consumers that Five-Star AudioVisual is a dynamic company, rooted in integrity, that can be relied on for quality service. To see Five-Star AudioVisual’s new site, visit www.Five-StarAV.com.
For samples of other websites Stevens & Tate has created, visit the agency’s website at www.stevens-tate.com.
Stevens & Tate Marketing is a full-service advertising agency offering awardwinning, on-strategy creative; integrated message development; internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in the business-to-business, food/grocery, retail, travel/tourism, real estate, healthcare, senior living and non-profit industries.