(LOMBARD, IL) – Stevens & Tate Marketing continues to make an impact in the retail space with award-winning brand development for national retailers. The Lombard, Illinois agency was recognized with three 2016 “American Package Design Awards” from Graphic Design USA for Walgreens’ in-store brands—WestLoop®, Living Solutions™ and Halloween.
According to Mark Beebe, Stevens & Tate’s partner and creative director, package design can have a significant impact on a consumer’s purchasing decision, and GD USA recognizes this.
“The annual awards celebrate innovation and excellence—not only in graphic appeal, but also in a brand’s ability to create an emotional link with a shopper,” he said. “For our client, enhancing the shopping experience was an essential part of brand development. Stevens & Tate has been helping Walgreens meet changing consumer demands by building its global owned brands for more than five years.”
WestLoop was the retailer’s first high-end hosiery line. From the photography to package style, it was designed to rival the look and feel of national brands found in upscale department stores. WestLoop launched as the store’s first chic, fashionable luxury brand and has since expanded to include multiple apparel lines. Stevens & Tate continues to evolve WestLoop to fit various line extensions while maintaining uniformity and a distinguishable feel.
Living Solutions consists of multiple retail categories and price points. The brand refresh was executed to appeal to a wider audience base with a modern, clean, bright, and consistent look. Stevens & Tate made sure the brand appeal would translate to any product line, including auto and tool, kitchen and electronics, home accessories, lawn and garden, home goods, seasonal items, and more.
“The seasonal isle is a challenge because of the variety of items that fall under one look. So from a packaging perspective, simplicity was key,” said Beebe regarding the updated Halloween brand. “Our goal was to use a dominate color scheme to create a ‘Barbie-like’ ambiance. Orange signifies Halloween just like pink does in the Barbie isle.”
The Halloween refresh helped give the seasonal line a clearly defined and recognizable appearance during special high-volume sales periods. The robust offering of seasonally focused products has been well received by customers and the new packaging directly impacted year-over-year sales.
“Whether developing new brands or refreshing existing lines, our goal is always to deliver the level of creative and strategic excellence that a global company demands,” said Beebe. “We are honored to be recognized for our ability to produce impactful work that influences shopper’s behavior—not only by the design community, but with the success of in-store retail sales. This continued response is the ultimate reward.”
To learn more about Stevens & Tate’s award-winning brand development and package design for national retailers, view the agency’s online portfolio at www.Stevens-Tate.com/work. For more information on the GD USA “American Package Design Awards” or other work, call Mark Beebe at (630) 627-5200.
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for clients within the CPG, food/grocery, retail, homebuilding/real estate, travel/tourism, business-to-business, healthcare, and senior living industries. To learn more about how Stevens & Tate can help Make Things Happen™ for your business, call (630) 627-5200.
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SUMMARY: Stevens & Tate Marketing awarded with three “American Package Design Awards” from GD USA for brand development of Walgreens’ exclusive owned brands. The awards recognize creative excellence in retail brand packaging design for private labels, and include the WestLoop®, Living Solutions™ and Halloween lines.