Lombard, Ill.–Central Baptist Village recruited Stevens & Tate Marketing to help improve its advertising strategy, create a comprehensive media plan, and craft its competitive advantages.
Stevens & Tate Marketing helped raise awareness of Central Baptist Village’s locations in the northwest suburbs of Chicago. We educated audiences on the continuum of care living options it offers, drove visitors to its property and website, and created and maintained relationships with prospects in a manner that built trust throughout the buying process so prospects felt comfortable and positively influenced to make a decision.
Stevens & Tate reviewed Central Baptist Village’s current marketing efforts and made recommendations on ways to expand the clients reach to meet occupancy goals. We penned competitive advantages that distinguish the community from other senior living communities. We also implemented a Facebook advertising program to reach potential new residents and their families. Facebook ads were a cost effective way to reach a target audience.
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Central Baptist Village is a non-for-profit Life Plan Community in Norridge, Illinois. The 10-acre property is home to independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation. Central Baptist Village is a rental community with no entrance fees and offers a continuum of care.