LOMBARD, ILL., July 31, 2015 – Stevens & Tate Marketing will be presenting two featured speakers at this year’s FIME International Medical Exposition in Miami, Florida. As the largest and most prominent medical convention in the nation, FIME is the most anticipated event for education, networking, and product showcases in the industry each year. Stevens & Tate’s unique marketing insight and proven expertise in the healthcare and medical marketplace will be brought to the forefront in two exclusive marketing education sessions during the upcoming show being held from August 5-7 at the Miami Beach Convention Center.
On Wednesday, August 5th at 10am, President Dan Gartlan will present on his exclusive Attraction Marketing program. His session, titled: “Integrated Strategies to Attract Prospects to Your Brand and Drive Success,” will focus on a series of key strategies and tactics that, when used together, are proven to strengthen marketing programs and enhance results. Included in the presentation will be a focus on the importance of setting measureable objectives and defining goals, as well as tracking activities and future indicators.
Dan is highly respected for his ability to custom tailor his Attraction Marketing program to each audience he addresses, including relevant content and examples specifically to the industry’s needs. “This program is designed to offer business owners, CEOs and marketing managers a solid platform to help expand their current marketing —leading to greater sales and improved ROI,” said Gartlan. “All healthcare professionals can benefit from learning how to focus their time, budget and energy on the most effective initiatives to keep up in today’s demanding marketplace,” he continued.
On Thursday, August 6th, Internet Marketing Director Nicole Wagner will dive deeper into online marketing in her session, titled: “Embrace the Conversations: Strategies for Using Search & Social to Attract Prospects.” In a constantly evolving industry, healthcare organizations must be able to adapt to changing technologies, advancements, and customer needs. Timing and platform are pertinent to a successful marketing program; “I have the opportunity to help organizational leaders hone in on their greatest issues and find innovative ways to solve them,” Wagner explained. “In the online space, enhancing your presence, creating efficiencies, and strengthening your Internet programs will lead to measureable results,” she continued. Her session with help attendees explore the most effective ways to reach their audiences and keep them engaged throughout the various points in a sales cycle.
Stevens & Tate is excited to be a part of this prominent industry event as the world’s most expansive and advanced group of healthcare professionals gather to discuss trending marketing strategies and surefire industry insights. Celebrating its 25th anniversary, FIME anticipates more than ten thousand will attend this year’s event. Learn more at www.fimeshow.com. To learn more about the presentations by Gartlan and Wagner, please visit www.stevens-tate.com/news-insights.
Stevens & Tate Marketing is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients within medical, healthcare, and senior living; hospitality, travel and tourism; real estate and homebuilding; food, grocery, retail and CPG; and business-to-business industries.
Dan Gartlan, President of Stevens & Tate Marketing, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at email@example.com.
Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing, leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at firstname.lastname@example.org.