U.S. Tsubaki, a subsidiary of global powerhouse Tsubakimoto Chain Company, manufactures the finest state-of-the-art power transmission products in the world. Because of its diverse and extensive product offerings, the company relies on catalogs to provide product options and specifications to current and potential customers.
When the time came to re-design its roller chain and sprockets catalog, U.S. Tsubaki chose Stevens & Tate Marketing. The agency created a fresh look that incorporated new photography, renderings and easy-to-read charts to visually appeal to the target audience of engineers, maintenance personnel, purchasing managers, and even business owners. Next, Stevens & Tate Marketing streamlined the production process by building page templates that could be replicated efficiently, thus saving time and man hours. Finally, the agency added content highlighting U.S. Tsubaki’s competitive advantages to move the conversation away from simply price and product to “why choose Tsubaki.”
In the end, the catalog had more than 50 fewer pages yet communicated better with the reader.