Get the Scoop on the Topics that Matter Most

Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.

There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.

B2B website

Three Videos Every B2B Website Should Have

Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales, you need to include video content. Visual is rapidly becoming the….

Inbound Marketing Benefits

Inbound Marketing Works. Politics Proves It.

We can all agree that politics in America right now is messy. To be honest it’s beyond messy. That’s no secret. So I won’t be writing about how divided we are today, rather, I’m going to be discussing how inbound marketing benefits organizations that operate in the political realm. So what does inbound marketing have….

website optimization techniques

Essential Website Optimization Techniques To Increase Visitors

Does it seem like the number of page views on your company website just won’t increase? A simple and efficient solution to this problem is to optimize the blogs on your website. Essentially, optimization means making your resources as efficient and accessible as possible. Even the best quality content that is posted regularly will not….

FABTECH 2017

FABTECH 2017

The speakers at Stevens & Tate are thrilled to be sharing their collective B2B marketing expertise gained from decades of industry experience, at the Nation’s largest event of its kind. This is the fourth year in a row that Internet Director Nicole Wagner has been selected to speak at this prominent event, and third year….

website conversions

Driving Website Conversions During Each Stage Of The Buyer’s Journey

Before any customer commits to purchasing a product, they will have to go through the sales funnel. The sales funnel is comprised of several stages that the buyer will go through, from identifying the problem they have to making a decision. In online marketing, the sales funnel expands from a prospective buyer to a buyer….

senior living conference

LeadingAge Illinois 2017 Senior Living Conference

At the Senior Living Conference taking place September 26th and 27th, featured speakers Dan Gartlan and Nicole Wagner will share their senior living marketing expertise. President of Stevens & Tate Dan and Internet Marketing Director Nicole will hold a 90 minute, hands-on workshop where participants will learn how to use social media to communicate with their….

sale funnel

How To Create Content For Each Sale Funnel Stage

Even though you may not realize it, you go through a process before buying something, unless, of course, you are an impulse buyer. This process is called a sale funnel. It refers to “the buying process that companies lead customers through when they are purchasing products.” But for any company to succeed, its process must….

case study questions

8 Great Case Study Questions To Ask Yourself When Attracting Prospects

Case studies and customer testimonials are incredibly effective ways to convert leads into customers. They give leads a taste of how your company successfully worked with other clients. There are several important case study questions to ask yourself as you prepare to publish a compelling case study for potential clients. Below are 8 case study….

Website Redesign Process

The Role Copy Plays In The Website Redesign Process

The decision to redesign a website marks a major milestone in the growth of a business. It is a time to boost the brand image, refresh the look and content of the website, and update all the product listings and sales offers. Interestingly enough, although refreshing your website content is often ignored during the website….

effective marketing strategies

Six Cost Effective Marketing Strategies To Grow Your Brand

Most companies, from business start-ups to established brands, recognize the importance of marketing. However, some may stray away from marketing tactics because they view them as costly. In reality, many cost-effective marketing strategies require little investment. Here are six of them: 1. Blogging Blogging is among the simplest yet most effective ways you can market…..