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how to tell your brand story

How To Tell Your Brand Story Using Personas

When considering how to tell your brand story, you must think of the role of the audience as well as that of the storyteller. Stories create wonder, excitement, and engagement in the world they create. Through storytelling, your business can engage with its audience on a much more emotional level. Connecting with your key audience….

Powerful Call-to-Action Phrases to Increase Clicks

Are you looking to increase your conversion rate? Call to action phrases are an essential part of the conversion process, but what kinds of call-to-actions should you put on your website? CTAs should be simple yet effective, and catch the attention of your visitors. The formula for a successful CTA page title consists of combining….

What’s New With Google Analytics – How To Measure Your Audience

Google Analytics is one of the main tools that you should be using to track audience metrics because of the in-depth information it provides as well as the regular updates that Google makes to the continually improve the program. In fact, Google has already implemented several upgrades this year that will help provide you with….

package design

5 Package Design Trends for 2018

Change happens quickly, and if you are caught unawares, you could be left with packaging that is outdated and stale. Recognizing and incorporating the following package design trends into your packaging ensures that your packaging is modern and beneficial to your image. 1. Minimalism Minimalism, the use of elegant, streamlined, and visually simple packaging, never….

brand awareness

How To Drive Brand Awareness

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys, is a two way street. On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost brand awareness….

Top Graphic Design Trends for 2018

With a substantial number of companies turning to the internet to market their businesses, it is harder to stand out from the crowd than ever before. However, knowing the graphic design trends that are most likely to occur in 2018 can put you ahead of the game. 1. Color Is Key The key aspect of all….

increase SEO

Ten Ways to Use Google Trends to Increase SEO

Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways. 1.    Start Big and Narrow Down The latest Google Trends dashboard is much simpler….

Logo Design Trends For 2018

Your business logo encapsulates your business. In one simple graphic, your potential customers learn everything they need to know about you. Logo design done right embodies your brand, makes you instantly recognizable, and creates a timeless appeal. One of the critical mistakes that businesses of all sizes make when designing their logo is following the….

senior living marketing

Why Marketing Automation Is Important In Senior Living Marketing Today

Experienced industry marketers have pointed out that marketing automation is the next generation of senior living marketing strategy. Without automation, senior living sales teams are missing opportunities to reach potential clients and key decision makers. And that affects your bottom line. Marketing automation offers insights into the behaviors, interests, and needs of individual leads. That….

PPC landing pages

PPC Landing Pages and Other Trends You Should Know in 2018

As 2017 draws to a close, another exciting and interesting year of PPC marketing will conclude soon. PPC landing pages still hold strong, but the other trends in pay per click marketing are worth analyzing as well. That also means it is time to anticipate the future landscape and direction of paid search, with some….