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what is brand strategy

Long-term essentials: What is a brand strategy?

The term “brand” gets thrown around a lot these days. When people think about a brand, they often think about the name of the company and its logo. For example, Nike and its swoosh. However, these are just elements of their brand. Your brand encompasses much more than just your name and logo. Your brand….

The Power of Social Media Influencers: Why it works

At this point in time, most businesses are well aware of the power of social media. According to Statista, roughly 79 percent of the American population has a social media profile, which accounts for almost 247 million people. However, simply having a social media presence isn’t enough. If you really want to take advantage of….

Using Organic Marketing To Reach Your Audience

There are many ways to go about marketing your business. Paid marketing (such as through the use of Google AdWords or Facebook Ads) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. You’ll want to implement more organic marketing strategies. Organic marketing is a way to….

what is a brand story

What is a Brand Story? Differentiating Yourself From The Competition

With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it. Consumers don’t just care about the product (or service) they’re buying, they care who they’re buying it from, which is why your company’s brand identity is so….

5 Noteworthy User Generated Content Examples & Benefits

Content marketing is an essential component of any successful online marketing strategy. The success of your content marketing depends on a variety of factors. Your content has to be relevant, informative, and of high quality. However, it also has to be varied. Creating content takes a lot of effort and it can sometimes be a….

Trending in Marketing

What’s Trending in Marketing For November 2019

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day. The following articles come from popular….

6 Reasons Why You Should Attend a Conference

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. Unfortunately, many business owners don’t make the time to attend any of them. There’s a chance that you may….

Introducing the 4C Marketing Model and why you should follow it

When it comes to marketing models, the 4P marketing model is the most traditional, business-oriented one — and the one you’re most likely familiar with. The 4Ps represent product, price, promotion, and place. For a more customer-oriented model, you may want to follow the 4C marketing model. The 4C marketing model was first proposed by….

Hashtags on LinkedIn

10 Tips for Using Hashtags on LinkedIn

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post. When users search those keywords, your content becomes visible to people who may not have known about your business previously. Hashtags are….

Planning a Website? Consider Growth-Driven Design

A business without a website is practically unheard of in this day and age. Not having a website severely limits your ability to market your brand. However, designing and building a website can be more difficult than you might think. The traditional way of building a website requires that you figure out exactly what you….