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As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing). OTT marketing is a form of marketing in which ads play during the streaming of content provided….
With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of . As a result, the following articles come from popular marketing blogs and highlight current marketing….
It doesn’t matter how big or small your company is, you need a website. If you don’t have a website, you’re without a doubt going to lose out on a lot of potential customers. This is because simply having a website is one of the most effective ways to generate awareness of your business. However,….
Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have the solution, but you’ll probably groan because you’ve heard it before. “Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads….
Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. Not only is Google known for continually adjusting and improving their search engine algorithm (often requiring SEO strategies to be adjusted to keep up), but new forms of search are emerging. Over the past few years, we….
Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers have had experience dealing with mobile marketing in some shape or form. As a result, nearly every company can benefit….
For years, the only way to reach audiences was through traditional types of advertisement such as print, TV, and radio. While these types of advertisement methods are still available, new methods of reaching your audience have opened up online; for example, streaming platforms. If you haven’t looked into advertising on a streaming platform, then you….
When it comes to marketing automation, few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This, in turn, allows you to personalize their experience more, thereby making your nurturing efforts more effective. However, normal segmentation is based on who the user says….
Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is. If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can….
It should come as no surprise that a strong mobile presence is indispensable in today’s market. After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop. Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important….