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One of the most important things a company can do is set regular business goals. They point the business in the right direction and keep activities focused on achieving specific objectives. Now, writing down a general goal is a good start, but to make them happen, you must take action. And that is why your….
Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure….
When you have a tight marketing budget, you don’t have room to play with different advertising campaigns. You have to spend every bit of the budget where you know it will be most effective. Fortunately, there are a few ways you can improve your advertising approach without breaking the budget. 5 Tips For Improving Your….
A website redesign is the perfect time to integrate your inbound marketing strategy into the site’s very fabric. In fact, your entire website needs to be optimized and focused on furthering your inbound marketing efforts. It is an investment that will pay off in higher conversions and increased sales. Is Your Current Website Giving You….
We are well into the last quarter of 2017 and you should already have an idea of how well you have met your goals for this year. While you are wrapping things up these last few months of the year, it is a good time to start thinking about what is happening next year. Let’s….
Billboards Advertisers pay between 1.1 million and 4 million annually for a Times Square Billboard. The average Times Square visit lasts 81 minutes and of that time, eight minutes will be spent looking at advertising billboards. 300,000 people walk through Times Square every day. On busy days, the number jumps to 480,000. So you can….
Leads, conversions, connections and engagement. Those are some of the things you want to accomplish with your 2018 digital marketing. The challenge is using the marketing techniques that have the most impact on your target audience. Here are five trends you can integrate into your 2018 marketing. Think Micro Moments How many times a day….
Branding is more than just creating a logo and slapping it on a website or the side of a van. Brand is about a consumer’s perception of your company. A positive perception means that a customer has a sense of quality, value and trust in your company. A negative perception means the opposite. Connecting emotional….
You might be wondering, how can my company have a successful blog? Blogging has become a great way for companies to write about content that relates to their company. Content can include tips and advice on any topic that relates back to what the company knows. Topics for blogging can range from “What a Good….
Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Landing pages have several purposes: to collect important information from visitors, to begin building a relationship with visitors, and, ultimately, to convert visitors to leads…..