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The only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the….
When deciding on how to tell your brand story, your intended audiences are a key component in any decisions you make. A great deal of time and effort goes into developing your brand story, especially in relation to making it appealing to your core market segment. While many companies focus their efforts on attracting the….
Storytelling is an ancient art form, which has scientifically been proven to aid memory, making it the ideal vehicle for promoting products and creating successful branding. Learning how to tell your brand story begins with understanding the role of characters. At the heart of the story lays the characters. It is through your characters that….
Thank you pages are an important part of the inbound methodology. To better understand a thank you page, it is best to look at the 5 W’s: Who, what, when, where, and why. Who sees a thank you page: Anyone who chooses to follow a link on your website to obtain an eBook or a….
In our final article on in this series, we’ll focus on the final stage of the buyer’s journey: the decision making stage. Here, we’ll shift our view of inbound marketing from a marketing heavy stance to sales and how to use personal selling during the decision making stage. Your prospective buyers have finally made it….
Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. And just like the middle child, they often feel forgotten, especially when it comes to marketing. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand….
Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. And while old marketing practices preached broadcasting a message to the masses, using a media mix to nail down a lead at a specific point along their….
LOMBARD, IL., February 26, 2018 – As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan and Internet Marketing Director Nicole Wagner will be presenting their proven marketing strategies to attendees at the LeadingAge Illinois 2018 Annual Meeting &….
The consideration stage of your buyer’s journey begins a pivotal series of events for your buyer and your brand. Once your buyer has been made aware of their problem, searched through your content, and become a lead, their true “shopping” experience begins. This is where delivering solutions in an authoritative way will start to differentiate….
When considering how to tell your brand story, you must think of the role of the audience as well as that of the storyteller. Stories create wonder, excitement, and engagement in the world they create. Through storytelling, your business can engage with its audience on a much more emotional level. Connecting with your key audience….