Get the Scoop on the Topics that Matter Most
Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.
There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.
Struggling to get visitors to click on your website’s call-to-actions? Here are 50 powerful call-to-action phrases that can help.
A smart goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. By doing this business’….
You’ve probably heard a lot about consumer lifecycles and the different terms used to describe said lifecycles, such as buyer journey and sales funnel. They can be a little overwhelming and a little confusing. You might even wonder why some terms seem to describe the same thing, such as buyer journey and customer journey. Don’t….
There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM, or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you….
Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore. As a result, marketers are using targeted advertising to expose their ads to users….
The final article in this series, focuses on the final stage of the buyer’s journey: the decision making stage. Previously our view of inbound marketing was from a marketing heavy stance. Here, we’ll shift to sales and how to use personal selling during the decision making stage. Your prospective buyers have finally made it to….
With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it. Consumers don’t just care about the product (or service) they’re buying, they care who they’re buying it from, which is why your company’s brand identity is so….
When you’re marketing your brand, you’re telling consumers a story. In that story, they are the protagonists. Their problem or need is the inciting incident of that story, and the solution you present is the climax to that story. Effective storytelling is important in not only helping consumers identify what their problems and needs are and….
When it comes to building your audience and increasing your sales, there are two strategies that are vital to your success: demand generation and lead generation. However, there are a lot of misconceptions about both. For instance, many people confuse one for the other. Some people think that demand generation is part of lead generation, while others think….
COVID-19 has resulted in an uncertain situation that nobody has experience with. As such, many companies are stumbling around in the dark trying to figure out how to proceed. Some businesses are even cutting back on their marketing budgets due to a decrease in sales. In fact, marketing your business is more critical than it’s ever been…..