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advertising industry

How Data Driven Creative Is Shifting The Advertising Industry

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data…..

marketing senior living

4 Senior Living Video Marketing Ideas That Will Improve Engagement

When it comes to engaging with your audience on social media, you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not to mention that roughly 72 percent of people would rather learn….

How Creativity and Data Driven Marketing Help Develop Marketing Campaigns

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. Mostly, they just advertised to the audience that their products or services were initially intended for. A….

Streaming Services

Types Of Advertisement Opportunities For Popular Streaming Services

Many years ago, the only way to reach audiences was through traditional types of advertisement methods, such as print ads, TV ads, and radio ads. While these types of advertisement methods are still available and can be quite effective, new methods of reaching your audience have opened up online that should be explored as well;….

What’s Trending In Marketing For August 2018

This week in inbound marketing we look at Amazon’s incredible success on Prime Day that made history in all categories. Read more on the changes and trends happening in marketing this past month. Noteworthy Marketing News Facebook To Begin Testing New ‘Highlights’ Feature That Lets Users Save Stories Taking a page out of Snapchat’s playbook….

marketing strategy

How Using Data Can Inspire Great Marketing Campaigns

One of the biggest benefits of online marketing is that it allows you to collect valuable data about your customers as well as your target audience in general. It also gives you a chance to pinpoint what is and isn’t working as far as your marketing efforts are concerned. However, collecting all of this data….

video storytelling

Video Marketing Ideas: Using Storytelling In Social Media

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video….

LeadingAge Illinois

Stevens & Tate to Speak at LeadingAge Illinois Private Duty Symposium in September

NEWS For more information, contact: Debbie Szwast, 630-627-5200 dszwast@stevens-tate.com   LOMBARD, IL., July 25,  2018 – Stevens & Tate Marketing has been selected for the first time to present at the 5thannual LeadingAge Illinois Private Duty Symposium. Internet Director Nicole Wagner will be presenting her insights on online marketing techniques. The symposium is being held….

shape the future

5 Storytelling Techniques You Should Avoid

Storytelling is an integral part of marketing your brand effectively. It allows you to convey your message and your values to your audience, all while making it easy for them to relate and connect to you on a more personal level by capturing their interest and inciting specific emotions. However, storytelling isn’t as easy as….

video storytelling

What is Digital Storytelling: How To Improve Your Efforts

When you’re marketing your brand, you’re telling consumers a story. In that story, they are the protagonists. Their problem or need is the inciting incident of that story and the solution you present is the climax to that story. Effective storytelling is important in not only helping consumers identify what their problems and needs are….