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call to action phrases

Why Call To Action Phrases Are So Important In Inbound Marketing?

Call to action phrases seem so innocuous. They are just a few words on a link or a button. Yet, CTAs are some of the most powerful and important elements on your website to support your Inbound Marketing efforts. Without them, your conversion rate is not going to be anywhere close to where it should….

buyer personas

Why Are Buyer Personas So Important?

Creating buyer personas is an essential part of an inbound marketing strategy because they help define your target audience and help you tailor your advertising towards that audience. When developing content, consistently referring back to the attributes of the buyer persona will help ensure that the content resonates with that audience. Buyer personas are an….

b2b branding

B2B Branding Tips For The New Buyer

Over the past few years, B2B business has seen a dramatic shift in the decision makers involved in purchasing. Now more than ever before Millennials are at the forefront of the company decisions especially when it comes to purchasing. According to a survey conducted by Google 2015 was the first year that nearly half of all B2B….

lead generation content marketing

Different Types Of Content Marketing For Lead Generation

“CONTENT IS KING.” It’s a phrase we have all heard before. But today, especially, it couldn’t be more true. Content, at its core, is what is essentially going to draw prospects to your brand. It is what makes you valuable. What others want to share and recommend. And it is the essence of what Inbound….

5 Marketing Tactics You Should Be Using in 2021

Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, Some marketing tactics that began in 2020 will still work in 2021. Here are new marketing trends that will a good idea for 2021.  1…..

creative marketing solutions

5 Creative Marketing Solutions That Will Work In 2021

Solutions come in every flavor. Every client has different pain, and it’s an agency’s job to seek out and offer solutions. Once the pain has been established, the solution is what will solve or compound the problem. Great agencies can put creative thoughts into a campaign and make it memorable. Here are 5 creative marketing….

Email Marketing

Tips To Make Your Email Marketing Program Most Effective

About 124.5 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth. Segmenting—by target audience, relevant message and place in the buying cycle—is….

brand packaging resources

Top 7 Packaging Design Resources

Today’s package designers have such a wide variety of tools, technologies, and materials available that they can create just about anything they envision. Add in digital printing and their amazing design options become available to everyone. If you are looking for packaging design resources, here are 7 to get you started. Packaging World The world….

marketing technology

Using Marketing Technology to Build a More Visible Brand

The success of some of the newest brands on the market is due to marketing technology. Brands like Uber, Air BnB, Lyft, Grub Hub and Seamless have managed to leverage marketing technology to paint the perfect picture of their ideal customer. All these brands are itching to reach the same costumer base. The companies mentioned….

Factors That Influence Consumer Purchasing Decisions

Essential Website Optimization Techniques to Increase Visitors

SEO is a quick and easy way to drive visitors to your website. Here are some website optimization techniques that you can apply to your content.