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Micro Moments: A New Consumer Behavior in Marketing
Successful businesses understand that consumer behavior in marketing does not stay the same. Consumer behavior changes based on a variety of factors, including new tools and ways of using those tools. The smartphone drastically changed consumer behavior in marketing. This happened somewhat recently, yet people already spend roughly 3.5 hours a day on their phones…..
Stevens & Tate Marketing honored as a leading Digital Marketing Agency in Illinois by Clutch.
Stevens & Tate Marketing is a full-service, Chicago based, digital marketing and advertising firm. For more than 20 years, clients of all sizes and scopes have benefited from our unique combination of strategic problem solving, innovative thinking, on-target message development, and award-winning creative design. Speaking of awards, we are honored to announce that we have….
What Are the Real Customer Benefits of AI?
Artificial Intelligence (AI) is becoming more prevalent in the technology of today, from virtual assistants, such as Alexa and Siri, to Google’s self-driving cars. AI also sorts through massive amounts of data for businesses of all sizes. This technology can also eliminate repetitive tasks. Thought the benefits of using AI are apparent for business, it….
What’s Trending in Marketing for July 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
Pump Up the Power of Your Digital Advertising Display
Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies. This is in part because display ads are often irrelevant to the consumer viewing them, not to mention….
Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019
LOMBARD, IL., June 20, 2019 – Stevens & Tate’s President Dan Gartlan and Internet Marketing Director Nicole Wagner have announced FABTECH 2019 to their fall speaking schedule. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Gartlan and Wagner join the speaker line-up with decades of marketing….
Stevens & Tate Marketing Agency Named Industry Leader on Clutch
Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design. At Stevens & Tate we understand the importance of offering leadership in thinking and process. We know objectives and strategies should….
5 Strategies to Gain More YouTube Subscribers
As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind….
What Are Behavioral Biometrics and How Do They Fit Into Marketing?
Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone….
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Informing your audience is important. You want potential buyers to understand what their problem is, and how your products or services can solve that problem. Unfortunately, people don’t generally make purchases based on information alone. It turns out that people are more prone to making emotional purchases than informed purchases. It’s why commercials consist of….
