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Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection. However, there’s been a misconception that short-form video content….
Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the….
When it comes to content marketing, quality is obviously the most important element. You need to write content that is helpful and relevant to your audience. On top of that, your content needs to be well written. This means making sure that there are no spelling or grammatical errors, and that it is easy to….
As the years go by, your business’s content audit is going to evolve in a variety of different ways. Your audience may change, your products or services may change, your message may change, and your branding may change. These elements may not change much, but if your company is around for more than a few….
Many businesses assume that effective advertising is achieved when your marketing efforts lead to more leads and more sales. Unfortunately, many companies become overly promotional as a result. Advertising isn’t just about promoting products and services. It’s also about providing value to your customers in other ways. Trying to convince a customer why they should….
When it comes to creating content for your marketing strategy, arguably the most effective type of content is video content. In fact, the success of video marketing when compared to other types of content marketing has been proven time and time again. For example, the viewing of video content accounts for roughly one-third of all….
Millions of people have been stressed out and worried about their families every day during this COVID-19 pandemic. This is especially true for people with family members who are living in senior living homes. If you are running senior living homes, then odds are you’re doing everything you can to keep residents safe and comfortable. However,….
Lombard, Ill.–Central Baptist Village recruited Stevens & Tate Marketing to help improve its advertising strategy, create a comprehensive media plan, and craft its competitive advantages. Stevens & Tate Marketing helped raise awareness of Central Baptist Village’s locations in the northwest suburbs of Chicago. We educated audiences on the continuum of care living options it offers, drove visitors….
It is important to be informed about what is going on in the marketing industry. Doing so is a great way to stay up to date and tweak your marketing strategies so you can stay ahead of the competition. The following articles are from popular marketing blogs and highlight current marketing trends that we think….
More and more employees are working remotely these days, in part due to the major strides made in technology. Not only do most workers have access to a home computer, but they also have access to countless software solutions that allow them to communicate and collaborate with coworkers and managers from home. It’s estimated that….