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What is CPM Advertising and Should You Use It?

There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM, or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you….

google ads quality score

The Importance of Google Ads Quality Score

When running a PPC (pay per click) campaign, you’ll want to make sure your ad’s content is of high quality. You’re investing in these ads, after all. The last thing you want is to pay for clicks if those clicks aren’t converting because of poor ad copy, poor landing pages, or poor use of keywords…..

earned media vs paid media

Understanding the Difference Between Earned Media vs. Paid Media And Embracing The PESO Model

When it comes to digital marketing, there are four main types of media. The first, owned media, is relatively obvious. Owned media refers to the media that you own, such as your website, your blog, or your social media pages. Then there’s paid media, which often comes to mind first. However, you could argue that….

landing page vs. homepage

The Difference Between Landing page vs. Homepage

Once upon a time, when the web was still in its infancy, the homepage was considered the most important page on your website. While the homepage is an essential component of your website, it shouldn’t necessarily be the first page that visitors see. The webpage functions more as a way to draw visitors into the….

Mobile Market

6 Mobile Marketing Tips

The mobile market has skyrocketed over the past decade. It’s estimated that around 96 percent of all American adults own a cellphone and that 81 percent of Americans own smartphones. That’s more than the number of Americans that own desktops or laptops. It’s also estimated that around 20 percent of American adults access the Internet….

The Benefits of Inbound & Outbound Marketing

There are two main types of marketing, inbound and outbound marketing. Inbound marketing is a strategy in which you position yourself to be found by your target audience. This provides them with the content they need to inform themselves and to move through the first stages of the sales funnel on their own (SEO and….

facebook advertising strategy

5 Simple Facebook Advertising Strategies

Facebook has an enormous user base that’s only continuing to grow every month. As of the first quarter of 2019, Facebook boasted 2.37 billion active monthly users — up 55 million from the previous quarter. Additionally, roughly 1.56 billion users are logging into Facebook on a daily basis. These are numbers that no marketer can….

Factors That Influence Consumer Purchasing Decisions

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time. In fact, this has become easier over time due to the rise in mobile use….

mql vs sql

The Differences Between MQL vs SQL

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However,….

earned media vs paid media

Why You Should Invest In RTB Advertising As Part Of Your Paid Advertising Campaign

In this day and age, there are countless ways that you can run ads. Even if you don’t take into account traditional advertising (such as running newspaper ads or magazine ads), there seem to be new online advertising opportunities popping up every day. For example, in addition to running banner and popup ads on certain….