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Social Media Campaigns for Attracting Prospects and Generating Leads

Becoming a part of the conversation in today’s evolving social world is not only a smart marketing tactic, it’s absolutely essential. It increases awareness of your brand, builds relationships, facilitates outside interaction, allows you to stay connected with your customers and leverage brand advocates, promotes your content online, and so much more. But how does….

b2b branding

Using Your Brand Story To Reach Millennials In Business

Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations. So every six months, you may find yourself having to reintroduce your brand to a….

How To Nurture Your Leads With Email Marketing

How To Nurture Your Leads With Email Marketing

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing, and is a great way to send nurture leads throughout the buying process. Here are a few email best practices that will help….

mql vs sql

Web Design Tips to Generate More Leads Online

Building a website for your company is great, but building a website that doesn’t generate any leads online is, well, not so great.  Fortunately designing a site that brings in leads doesn’t have to be too hard or overwhelming. Follow our tips below on how to design a user-friendly website that will draw people in….

call to action phrases

How To Use Targeted CTAs To Increase Lead Conversion

Lead conversion can prove a tricky mistress, but inbound software has changed the way marketers interact with their prospective clients. They now reach customers through clever virtual workflows and smart targeting. Specifically, targeted CTAs can help convert the visitors to leads 42% more often than standard CTAs. A good CTA is a part of attraction….

smart goal examples

Examples Of How Smart Goals Should Align With Your Business Goals

One of the most important things a company can do is set regular business goals. They point the business in the right direction and keep activities focused on achieving specific objectives. Now, writing down a general goal is a good start, but to make them happen, you must take action. And that is why your….

Facebook Ads

How Facebook Advertising Helps You

Facebook has had its share of controversy over the past few years, yet it remains as popular as ever. As of this year, there are roughly 190 million Facebook users in the U.S. alone. Worldwide, the monthly user base is approaching three billion. As such, Facebook advertising continues to be an effective way to reach….

fostering a better client-agency relationship

Your Brand Reputation and Public Relations

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. After all, you’re now able to engage directly with consumers across many different online channels. As such, digital public relations are essential for….

mobile market

How To Develop A Solid Inbound Marketing Strategy

Do you have a favorite sport? Maybe it’s something popular like football or hockey. Perhaps a more dignified pastime such as golf or horse racing better suits your style. Whatever your preference may be, do you ever wonder how your favorite athletes (hopefully!) win more than they lose? Most likely they are playing with a….

media mix

How To Create Content For Each Sale Funnel Stage

Even though you may not realize it, you go through a process before buying something, unless, of course, you are an impulse buyer. This process is called a sale funnel. It refers to “the buying process that companies lead customers through when they are purchasing products.” But for any company to succeed, its process must….