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real estate advertising agency

When Should You Hire A Real Estate Advertising Agency?

If you are a home builder, you are busy with the details of running your company: bookkeeping, employee management, client projects and paying the bills. Marketing is part of that effort, but, at some point, you may start to wonder if hiring someone to help might be a good idea. When is the right time….

trends in social media

Top Trends in Social Media

Today, a number of brands and advertising agencies rely on social media to connect with their audience. However, with so many companies competing with each other, it is important you look for ways to stand out. Also, creating content that is tailored to go viral or attract your customers. Monitoring and keeping an eye on social media….

marketing strategy

Improve Your Marketing Strategy By Asking These 4 Questions

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War Often in business, we feel like we’re on a good marketing strategy. But, as we move further away from when that strategy was defined, we’re really just going through the motions…..

brand packaging resources

Top 7 Packaging Design Resources

Today’s package designers have such a wide variety of tools, technologies, and materials available that they can create just about anything they envision. Add in digital printing and their amazing design options become available to everyone. If you are looking for packaging design resources, here are 7 to get you started. Packaging World The world….

marketing qualified lead

Why ‘Star Wars’ Is Really About Sales & Marketing Qualified Leads

After recently rewatching the original Star Wars trilogy, I made a startling discovery. The first movie (for clarification, I mean episode IV) is all about marketing qualified leads and sales qualified leads. I know that sounds crazy but it’s (kind of) true! Just stick with me and by the end you will be convinced that….

google analytics tips

Google Analytics Tips For Marketers

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. It is free since its release in November 2005. You can use the tool to strengthen and shape your market strategy as well. You can understand your site better with Google Analytics, improve your SEO ranking….

what's new with google

What’s New with Google: Search Results Based on Location

So, what’s new with Google? At times, it can be tough to decipher the Google algorithm. The effort may often seem like a futile exercise. The search engine has undergone a number of changes in the recent past. This has kept a majority of digital and online marketers on their toes. These updates often hit….

smart goal examples

Examples Of How Smart Goals Should Align With Your Business Goals

One of the most important things a company can do is set regular business goals. They point the business in the right direction and keep activities focused on achieving specific objectives. Now, writing down a general goal is a good start, but to make them happen, you must take action. And that is why your….

smart goal examples

Incorporating Smart Goals Into Your Marketing Plan Development

Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure….

advertising approach

5 Tips To Improve Your Advertising Approach

When you have a tight marketing budget, you don’t have room to play with different advertising campaigns. You have to spend every bit of the budget where you know it will be most effective. Fortunately, there are a few ways you can improve your advertising approach without breaking the budget. 5 Tips For Improving Your….