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visual metaphor

The Advantages of Using Visual Metaphors In Advertising

Using visual metaphors in your advertising allows you to showcase your brand’s creativity and personality. As a result, your ads will be more memorable, and your audience will be more engaged.

marketing dashboard

The Importance of Implementing a Marketing Dashboard

At this point in time, most businesses realize how important data is and how analyzing the data that they collect can provide valuable insight into the performance of their marketing tactics as well as into how their audience behaves. The challenge lies in making those metrics easy to access and easy to read for everyone….

How Your Web Page Speed Effects Your SEO and Google Ads Performance

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. Implementing a robust SEO strategy is crucial to ensure visibility and competitiveness in the digital landscape. Knowing how to optimize….

visual storytelling

Visual Storytelling Techniques That Will Take You To The Next Level

Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

You need to understand consumer behavior to attract your target audience. In order to understand consumer behavior, you need to understand consumer purchasing decisions, and what influences them.

customer relationship

Customer Engagement Strategy

Learn how to build a long-lasting relationship with your customer, by following these 3 steps.

how to have a successful blog

How to Have a Successful Blog (Expert Tips)

You might be wondering, how can my company have a successful blog? Blogging has become a great way for companies to write about content that relates to their company. Content can include tips and advice on any topic that relates back to what the company knows. Topics for blogging can range from “What a Good….

Creating a Brand with Social Listening and What Tools To Use

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. This is referred….

What’s Trending in Marketing of April 2024

Step into our April 2024 edition of “What’s Trending in Marketing,” exploring the latest insights and strategies. Discover AI-powered advertisements, the rise of podcasts, innovative video marketing for senior living communities, and the effectiveness of user-generated video content.

Crafting a Compelling Brand for Senior Living Success

Senior living facilities need a captivating brand to stand out and succeed in today’s market.