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One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead. This can be quite difficult to do manually, which is why most businesses are turning to marketing automation…..
Your website is not only useful for providing company information and generating leads, it’s also useful for getting potential customers on the phone. If you design your website properly, you can increase the number of phone calls that you may receive, which, in turn, can give you a greater opportunity to close sales. The following….
Over the past few years, video has become essential to any successful content marketing strategy, which is why it’s important to pay attention to video marketing trends in 2018. The reasoning behind video’s importance? Video is easier for people to consume and to share than other types of content. Almost every device has HD video….
Amazon’s Echo is a voice-controlled home device that uses Alexa technology. Such devices are providing marketers new and exciting platforms to improve brand marketing strategy by better connecting with their customers and fans. Companies are using the voice-enabled platform to offer more creative and frequently updated content to their users. Learn from these brands that….
Keeping up with what’s trending in marketing is an important way to ensure that your marketing efforts remain up to date. Not to mention that they can provide insight into how you can adjust your marketing strategies in order to improve your results. The only problem is that keeping up with what’s trending in marketing….
When it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design:….
Although the use of keywords no longer has the power to increase SEO rankings the way they once did, they continue to play an important part in online marketing strategies. SEO has evolved greatly over the years, to the point where it’s almost unrecognizable to what it was just a decade ago. Google has continuously….
Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now. For example, the use of AI is what allows Amazon to recommend personalized….
Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. Many consumers will ask friends and family for recommendations or look up online reviews before doing business with a particular brand. They do this….
Once you’ve decided to redesign your website so that your business can remain competitive, you’ll want professional website redesign tips to help ensure that your new website design will be effective. Without one, your site is likely going to continue having some of the same problems it currently has. Redesigning your website without a plan….