Emotional Advertising: How Brands Use Feelings to Get People to Buy
Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.
Entries by Dan Gartlan
Difference Between B2B and B2C Marketing Automation
B2C marketing automation software differs from that of B2B in many ways. Which kind of marketing automation software is right for your company?
Meta AI Tools in Facebook Ads: A Game Changer for B2B Marketing Campaigns
Discover how Meta AI is transforming B2B advertising through Facebook Ad Manager’s innovative features. Learn about AI-driven tools for video editing, audience targeting, campaign optimization, and analytics that simplify workflows, boost engagement and maximize ROI.
Influencer Marketing Campaigns(B2B): The Shift to Authenticity
Explore the future of influencer marketing campaigns in B2B, focusing on the shift from fame to authenticity. Learn how brands can build trust and drive meaningful results with the right partnerships.
The Importance of Hiring an Integrated Marketing Agency
To ensure that your marketing efforts are consistent across all channels you should consider working with an integrated marketing agency.
How Green Marketing Can Build Brand Loyalty
Discover the latest trends and strategies in green marketing, from sustainable business models to human well-being impacts. Learn how brands like Patagonia lead the way and how your business can adopt eco-conscious practices to build trust and loyalty.
Marketing on TikTok: Strategies to Engage the TikTok Generation
Discover effective strategies for marketing on TikTok to engage the Gen Z audience. Learn how to leverage influencers, user-generated content, and storytelling for authentic brand connections.
Why Inbound Marketing Solutions Are Integral To Your Success
A successful inbound marketing strategy should engage potential leads at every stage of the buyer’s journey. As such, you can separate inbound marketing into four distinct stages: Attract, Convert, Close and Delight.
Do You Know Your AIQ? Key AI Marketing Strategy Insights for Every Marketer
Explore the transformative potential of AI in marketing by leveraging powerful applications like AI-driven ad optimization, sentiment analysis, and dynamic pricing!
How a Strong Public Relations (PR) Strategy Can Benefit Your Inbound Marketing Efforts
The ultimate goal of inbound marketing is to attract and convert more leads in order to generate more customers. The goal of PR is to maintain and improve the public perception of your brand. Know the differences between Inbound Marketing And Public Relations.
