Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging. Why Packaging Matters Beyond the Store Shelf In today”s fragmented marketing environment, packaging is far more than a product”s vessel;….
Digital advertising is a vital tool for all companies, especially in the times that we are in. The world revolves around the internet, which is the primary way we receive our entertainment, news, and research. This is why companies should utilize the resource that is sitting right in front of them.
Many businesses still approach marketing as something they revisit once or twice a year — planning campaigns, buying media, updating listings, running paid search ads, or launching a few print pieces. The challenge? Your competitors are doing the same thing. In today’s crowded marketplace, simply spending more on advertising is not always realistic — or….
A price reduction can attract new customers and increase sales, but it works best with a clear marketing strategy. Communicating the reason for the discount and highlighting product value helps protect your brand and drive results.
Brand positioning defines how your audience sees you. Stevens & Tate explains what it is, why it matters, and how to create a clear, compelling position in the market.
Over the past two years we have been asked by many companies what they can be doing themselves to improve their result in marketing. Budgets are tight and often people have time on their hands due to decrease workloads or seasonality. In June 2009 we began work on strategies that companies can implement with their….
Stevens & Tate explains how to create a marketing strategy informational guide that aligns goals, audience, and messaging for measurable business growth.
Branding and marketing are often confused, but they play very different roles. Learn why understanding the difference is key to building a stronger, more effective strategy.
Customers don’t just buy products—they connect with stories. Discover why storytelling is more memorable than traditional advertising and how your brand can use it effectively.
Not sure if your marketing efforts are delivering results? These seven signs will help you determine whether your strategy needs a reset—and how to get back on track for growth.
