Dan Gartlan

About Dan Gartlan

Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.

Entries by Dan Gartlan

Choosing Your Advertising Agency Partnership: Key Considerations for Success

October 12, 2026/in Advertising, Advertising Agency, Articles, News & Insights/by Dan Gartlan

Selecting the right advertising agency can significantly impact the success of your marketing efforts. This article explores key considerations when choosing an agency partner. From expertise and track record to communication and budget, these factors play a crucial role in finding the perfect fit for your business. By evaluating these markers, you can make an informed decision that sets the stage for a fruitful partnership and effective campaigns.

Five Tips for Effective Inbound Marketing for Healthcare

September 8, 2026/in Articles, Creative & Messaging, Directors/by Dan Gartlan

Discover five effective inbound marketing tips for healthcare businesses to build patient trust and attract more leads through digital marketing.

Why You Should Invest In RTB Advertising As Part Of Your Paid Advertising Campaign

September 2, 2026/in Articles/by Dan Gartlan

Discover how RTB advertising works and why businesses should include real-time bidding in their paid advertising campaigns to reach target audiences more effectively.

Digital Storytelling: How to Use Storytelling in Marketing

August 21, 2026/in Articles, Directors, Storybranding/by Dan Gartlan

Every brand has a story to tell. However, telling that story effectively requires more than simply sharing information about your company. Digital storytelling combines traditional storytelling techniques with digital channels such as websites, video, social media, email, blogs, podcasts, and interactive experiences. Instead of simply presenting facts about a company, product, or service, digital storytelling….

How Pop Culture Inspires Creative Content Marketing Ideas

August 18, 2026/in Articles, Directors, Marketing Strategy/by Dan Gartlan

Looking for fresh **content marketing ideas**? Learn how pop culture, cultural trends, and familiar topics can inspire creative marketing strategies that attract attention, engage your audience, and make your content more memorable.

How to Build a Brand Ambassador Program That Drives Awareness, Trust, and Advocacy

August 11, 2026/in Articles, Brand Development, Directors/by Dan Gartlan

Brand ambassador programs can help businesses build brand awareness, strengthen trust, generate authentic content, and turn loyal customers and supporters into credible brand advocates.

The Strategic Difference Between Branding and Marketing and How They Work Together

July 28, 2026/in Articles, Brand Development, Directors/by Dan Gartlan

People often use branding and marketing interchangeably, but the two are distinctly different. Knowing how they differ is crucial to executing specific campaigns with branding or marketing goals.

The Impact of Digital Marketing Automation on Senior Living Communities

July 27, 2026/in Articles, Digital, Digital Media, Direct Marketing, Directors, Marketing Automation, Senior Living Marketing/by Dan Gartlan

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Packaging Design and Branding: The Power of Product Packaging

July 26, 2026/in Articles, Blog, Directors, Inbound Marketing, Marketing Strategy/by Dan Gartlan

Discover why product packaging is a critical touchpoint for your integrated communication strategy. Learn how to use visual cues and smart design to boost in-home shopability, secure repeat purchases, and build lasting brand loyalty.

5 Mobile Marketing Techniques To Build Your Ecommerce Brand

July 25, 2026/in Articles, Blog, Directors, Marketing Strategy/by Dan Gartlan

Mobile marketing is essential for ecommerce today because most users shop on their smartphones. Businesses need a strong mobile presence to stay competitive and reach customers effectively. Strategies like responsive design, email optimization, referral programs, content, and social media all help improve engagement and drive sales.