Entries by Dan Gartlan

How To Build A Brand Story

Storytelling has been a part of human interaction for millennia. From the ancient time when families gathered around a fire for protection from predators, to the modern gathering of children around a preschool teacher, stories are a way for people to convey ideas and share experiences. The power of the story also works for building….

Visual Storytelling Trends That Will Shape The Future For Marketers

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences. Thanks….

How Does Targeted Advertising Work?

Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore. As a result, marketers are using targeted advertising to expose their ads to users….

What is Digital Storytelling: How To Improve Your Efforts

When you’re marketing your brand, you’re telling consumers a story. In that story, they are the protagonists. Their problem or need is the inciting incident of that story, and the solution you present is the climax to that story. Effective storytelling is important in not only helping consumers identify what their problems and needs are and….

Effective Advertising Requires Authenticity and Humanizing Ads

Many businesses assume that effective advertising is achieved when your marketing efforts lead to more leads and more sales. Unfortunately, many companies become overly promotional as a result. Advertising isn’t just about promoting products and services. It’s also about providing value to your customers in other ways. Trying to convince a customer why they should….

6 Essential Steps to Healthcare Content Marketing

When it comes to healthcare and wellness, roughly 80 percent of people tend to use search engines like Google to find information and advice. As a healthcare provider, you should take advantage of this by investing in a robust healthcare content marketing strategy. By implementing a good healthcare content marketing strategy, you’ll not only be….