Entries by Dan Gartlan

How Behavioral Marketing Can Increase Sales

Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. This type of….

Understanding Consumer Expectations Around Omnichannel Approach

An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using.

How Brands Market To the Different Generations

Here is a guide on how brands market to different generations and identify what generation brand’s should target

7 Reasons Why Digital Marketing for Manufacturers is Critical to Success

If you’re running a manufacturing business, you should strongly consider implementing digital marketing into your overall marketing strategy. Although traditional marketing may still suit you well, there are advantages to digital marketing that traditional marketing can’t offer.

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.

The Importance of Hiring an Integrated Marketing Agency

To ensure that your marketing efforts are consistent across all channels you should consider working with an integrated marketing agency.

Why Inbound Marketing Solutions Are Integral To Your Success

A successful inbound marketing strategy should engage potential leads at every stage of the buyer’s journey. As such, you can separate inbound marketing into four distinct stages: Attract, Convert, Close and Delight.

The Importance of Understanding and Mapping the Consumer Journey

Mapping the consumer journey is important because it gives you a better understanding of how consumers act and how you can help nurture them towards a purchasing decision. By mapping out your consumer journey, you’ll be able to personalize your engagement with them more effectively and identify vital touchpoints that can help improve your conversions.

Telling Your Brand Story To Baby Boomers

The only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the….

The Brand Development Process Demystified

“A brand is a person’s gut feeling about a product, service, or company. You can’t control the process but you can influence it.” Marty Neumeier- Brand Gap Grandeur, class, and opulence are what come to your mind at the mention of a Rolls-Royce. This is because Rolls-Royce has defined and positioned itself as such. A….