Entries by Dan Gartlan

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time. In fact, this has become easier over time due to the rise in mobile use….

The Differences Between MQL vs SQL

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However,….

Does Targeted Advertising Work?

Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore. As a result, marketers are using targeted advertising to expose their ads to users….

How Businesses Are Using Brand Ambassador Programs To Increase Brand Awareness And Trust

Generating brand awareness and building brand trust are two major marketing goals all businesses have. One of the most effective ways to achieve these goals is by encouraging loyal customers to increase brand awareness and trust on your behalf. This is because positive word-of-mouth can be incredibly powerful, and because consumers tend to trust one….

Micro Moments: A New Consumer Behavior in Marketing

Successful businesses understand that consumer behavior in marketing does not stay the same. Consumer behavior changes based on a variety of factors, including new tools and ways of using those tools. The smartphone drastically changed consumer behavior in marketing. This happened somewhat recently, yet people already spend roughly 3.5 hours a day on their phones…..

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone….

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Informing your audience is important. You want potential buyers to understand what their problem is, and how your products or services can solve that problem. Unfortunately, people don’t generally make purchases based on information alone. It turns out that people are more prone to making emotional purchases than informed purchases. It’s why commercials consist of….