Entries by Dan Gartlan

Drip Email Marketing vs. Lead Nurturing Campaigns; When To Use Each

Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. It’s true that there are similarities in the way they work. However, they are two distinct tactics that serve different purposes. You should have both in your marketer’s toolbox….

Defining Your True Brand Story and Bringing it to Life Online

Today’s most well-known brands share a powerful marketing secret—its about connecting with customers on an emotional level and in a way that addresses their challenges. But how can you do this without pushing your ideas on prospects? Taking a true storytelling approach is the answer. Sharing your brand’s core values and competitive advantages in meaningful, memorable….

Perfect Your Inbound Marketing Strategy With Lead Nurturing

When it comes to marketing, many businesses focus on trying to attract as big of an audience as possible. The more awareness you generate, the more potential customers you’ll have, after all. However, it’s crucial that you don’t skip a step when it comes to generating leads. Just because your marketing efforts have successfully attracted….

How a Strong Public Relations (PR) Strategy Can Benefit Your Inbound Marketing Efforts

Inbound marketing focuses heavily on increasing brand awareness and building brand trust. As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. After all, public relations is about maintaining the integrity of your brand. However, they are actually different from one another — although they do depend heavily on each other for….