Creating buyer personas is an essential part of an inbound marketing strategy because they help define your target audience and help you tailor your advertising towards that audience. When developing content, consistently referring back to the attributes of the buyer persona will help ensure that the content resonates with that audience. Buyer personas are an important part to attraction marketing.
Establishing a buyer persona can be a creative process as well, as it encourages marketers to think back to their childhood mindset and generate imaginary people. Of course these imaginary thoughts are far more sophisticated now, and are used to create what an individual that represents your target audience.