website conversions

How To Implement A Customer Retention Program for Long-Term Success

Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should. However, one of the issues that many companies have is that they focus so much on attracting new leads and nurturing them that once they finally close the sale, they act like they crossed the finish line. This is a huge mistake. The best customers aren’t the new customers, they’re the existing customers that continue to make purchases. In fact, it’s estimated that improving your customer retention by as little as five percent could potentially increase your profits by as much as 95 percent.

As such, you need to make sure you implement a customer retention program that allows you to continue to engage with existing customers so that they will continue being your customer. The following are a few tips on how to implement a successful customer retention program.

Regularly Ask For Feedback media mix

Ask for customer feedback, whether it’s about the quality of your products or services, their experience dealing with your customer service, what would make your service better, or even about the function of your website. You can do this via email (NPS surveys are great for this), social media, or even a feedback page on your site. Feedback lets you see where you stand with your existing customers.

If someone had a less than stellar experience, you can even reward them for providing you with honest feedback with a special promotional offer (thereby helping offset the less than stellar experience and hopefully showing them that you’re taking their feedback seriously). Not only are you showing customers that you want to know how their experience was, but it actually provides you with a lot of insight into how you can improve the customer experience to increase customer retention in the future.

Establish A Customer Loyalty Program

A loyalty program is one of the best ways to retain customers, yet many small businesses don’t have one. There are many ways that you can implement a loyalty program. You can provide discounts or free shipping based on how many purchases they’ve made or you can establish a rewards program based on points earned for purchases that they can use towards other products or services.

Similar Article: How To Develop Content To Build Customer Loyalty

Provide Live Chat On Your Website

While a chatbot can be helpful as well, having a live chat feature on your site will allow your customers to speak with an actual human. You can choose what pages to have your live chat box appear, such as your customer support page or your client login page. By offering this feature, you greatly improve the experience your customers have since they’ll be able to ask questions or report any issues that they might be having without having to wait to speak with someone.

Follow Up On Dormant Customers

Pay attention to customers who haven’t made a purchase in a while. Make sure you follow up with these customers just to keep your brand on the top of their mind. For example, you could email them an offer on a product that they bought before to encourage them to buy it again. Or send them content that can enhance the use of your product or service.

Customer retention programs are essential to the success of your marketing efforts. Without customer retention programs, you’ll end up losing the customers that you spend so much time and effort obtaining. These are a few tips on how you can implement effective customer retention programs into your marketing strategy.

Free Marketing Consultation

How To Outshine Your Competition with Effective Ecommerce Marketing

While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an e-commerce marketing strategy. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales. The following are a number of e-commerce marketing tips that will help you do just that:

Ecommerce Marketing Tips

social media

 Diversify Your Social Media Presence – One of the big challenges of ecommerce marketing is figuring out what social media platforms work best for certain markets. You won’t want to pour all of your resources into one or two social media platforms, only to realize that they are ineffective for your e-commerce site. Instead, diversify. Establish a presence on several social channels and use analytics to determine which platforms are successful and which aren’t. Finally, ditch those that don’t work and focus on those that do.

Create Original Content – Some companies will use existing content because they want to focus more on other business tasks. However, unique content is much more likely to have an impact on potential customers. Creating original content will help improve engagement with prospects, and bring more potential customers to your e-commerce page. Additionally, you can use the content you create to teach consumers about your products and services.

Personalize Your Content – Personalizing content, such as the emails you send to your leads, can contribute to an increase in revenue. This is because content will be more engaging if you address the lead by name, and tailor content to meet their needs by using collected information. If it feels like you’re actually writing to your leads, and not just sending out advertisements to everyone on your email list, you’ll be more likely to capture their attention and improve your odds of conversion.

Similar Article: 5 Marketing Tactics You Should Be Using in 2019

Implement A Loyalty Program – As focused as you may be on finding new customers, don’t forget about your existing customers. The majority of your revenue will come from regular customers. Regular customers are important because they are more likely to act as brand ambassadors that can help drive more potential customers to your site. Implement a loyalty program that rewards them for their business. This can include offering special promotions based on their purchase history, or offering some sort of reward point program.

Optimize For Mobile Use – Many customers shop for products and services on their mobile devices, such as smartphones or tablets. It’s also how they consume content and engage on social media. If your e-commerce site isn’t optimized for mobile use, you will miss out on a significant number of potential customers.

 Automate Social Networks – To successfully leverage social media and bring in more customers, you’ll need to have much more than just a social presence. You’ll also need to engage on a regular basis by posting content regularly. Otherwise, followers will forget about you and your social presence will become irrelevant. However, this can be quite time-consuming, which is why you should automate some of your social media tasks. For example, you can use automation tools to post content at specific times based on your schedule.

Digital marketing is a must for any business that maintains an e-commerce site if they want to stand out. These are six e-commerce marketing tips you should follow to improve your ability to attract and retain customers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well. This updated journey is referred to by many as the consumer decision journey (CDJ). What makes the CDJ so different than traditional marketing funnels is that each consumer’s CDJ is unique. Keeping that in mind, the following are three of the biggest factors that influence consumer purchasing decisions in today’s digital age:

Product/Service Reviews

Very few consumers are going to blind buy a product or service based on the content they’ve come across on your website. It doesn’t matter how effective you say it is, how clear your demonstration videos are, or what kind of accolades you’ve received. Customers are going to look up reviews first. Online reviews are easy to find — and many consumers aren’t going to feel comfortable buying a product or service unless it has good reviews.

Reviews come in many forms. There are tons of different websites where customers leave reviews. For example, Angie’s List, Yelp, and Amazon all allow customers to leave feedback on products, services, and overall customer experiences. In addition to customer reviews, consumers also seek out professional reviews. For example, Consumer Reports provides not only professional reviews of certain products, but they offer comparisons between different products as well.

Encouraging customers, as well as professionals, to review your products and services can be hugely beneficial. Doing so (as long as the reviews are mostly positive) can help improve your reputation and build trust with consumers who are in the evaluation stage of their journey.

Similar Article: A Guide To The Decision Stage Of The Buyer’s Journey

Peer Recommendations

More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. They may ask someone in person for a recommendation or ask online, via social media, online chat, or email. It’s one of the reasons why it’s so important to continue targeting existing customers. The journey doesn’t end when someone makes a purchase. You want to continue marketing to those customers to turn them into repeat customers. This allows you to build brand loyalty, which in turn will turn them into brand ambassadors that will recommend your products or services to their peers.

 Social Media

Having a social media presence is incredibly important because so many consumers will turn to social media as a way to do research. They’ll look up brands, ask them direct questions, ask their social groups about their thoughts on your products or services, and look at your social interactions in general. This means that they will look at how you engage with your followers, as well as with users in general, to get a sense of how you carry yourself and whether they can relate to you. A brand with no social presence, or one that doesn’t regularly engage with the community is not going to make as good of an impression on consumers.

It’s important not to become over-reliant on the traditional marketing funnel. Consumers have so much power when it comes to doing their own research about different brands and their products and services, that it’s important to understand how unique the CDJ is. These are three very important factors that influence consumer purchasing decisions in this day and age that you need to make sure you address.

Download Our White Paper Guide To Learn How To Perfect Buyer Personas For Your Business

Using HubSpot Lead Flows To Improve Conversion Rates

There’s a common misconception that some businesses that pop-ups are always a bad idea. While it’s true that pop-up ads can be annoying, especially if they are disrupting the visitor’s website experience, they can also be very effective if you know how to implement them properly. For example, you’ll want to refrain from having pop-ups on every page of your site as this will probably annoy your visitors.

However, a strategically placed pop-up can actually make it easier to convert your leads. In fact, a recent study showed that pop-ups convert 1375 percent better than traditional opt-in forms. If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature.

What Is Lead Flow?

Lead Flows are HubSpot’s version of pop-up ads. Lead Flows can be accessed in both free and premium versions of HubSpot and allow you to create custom pop-ups that will help you to engage visitors, increased web leads, and reconvert returning visitors. Not to mention that through the use of Lead Flows, you’ll also be able to collect contact insights and analytics, making it easier to nurture the leads that you’ve captured.

What Types Of Lead Flows Are There?

There is more than one type of pop-up, and Lead Flows offers a variety of different types that you can customize to fit your needs. This includes the following:

  • Traditional Pop-Up Boxes – Traditional pop-ups are the best way to immediately get the attention of your visitors and are a good way to promote new content offers, grow your email list, highlight specific pieces of content on your site, and to promote your social presence.
  • Drop-Down Banners – Drop-down banners appear as thin, full-width bars near the top of your page. Although direct, they aren’t as disruptive as pop-up ads. They’re great for sales and special offers, growing your blog subscribers list, and promoting upcoming events or webinars.
  • Side-In-Boxes – Side-in boxes are ads that slide in at the bottom left or right side of your page. They’re more subtle than other types of Lead Flows and are effective for promoting content offers or growing your blog subscribers list.

What Are The Benefits Of Using HubSpot Marketing Automation Tools?

What Are The Lead Flow Triggers?

Instead of just having ads pop-up on every page, you can trigger your Lead Flows to appear based on certain actions that the visitor takes. This allows you to pinpoint what actions are more likely to result in a conversion, thereby allowing you to strategically present the visitor with a Lead Flow at an appropriate time. The following are the three types of triggers that you can set for your Lead Flows:website redesign process

  • Browser Exit Trigger – You can trigger the execution of a pop-up Lead Flow when a visitor exits their browser window. This gives you a last chance to capture leads who haven’t converted as they leave your site.
  • Elapsed Time Trigger – You can also set certain Lead Flows to trigger based on how much time the visitor has been on a certain page. The minimum amount of time you can set a Lead Flow trigger to is seven seconds.
  • 50 Percent Page Scroll – Last of all, you can trigger your Lead Flows when a visitor has scrolled past the halfway mark of a page (which shows that they are interested in the content of that page and are more likely to convert as a result).

There are plenty of other customization options available. For example, while pop-ups may be effective for website visitors, they may hurt the experience of mobile users. As a result, you can disable your Lead Flows for mobile visitors. By using HubSpot’s Lead Flows, you’ll also be able to track the leads who have filled out your Lead Flows. This makes it easy to follow up and to develop your strategy to ensure that your leads are being nurtured.

Contrary to popular belief, pop-ups can be effective if they are used appropriately and strategically. The best way to leverage pop-ups is through the use of HubSpot’s Lead Flows feature, which provides a variety of customization options to ensure that you can reach your leads without disrupting their website experience.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
sales lead generation for business

6 Effective Call To Action Examples

Great content is essential to building brand authority, attracting leads, engaging with leads, building trust, and more. However, good content will only take you so far. If you want your leads to take action once they’ve read or viewed your content, you’ll need to end with a convincing call to action. Without calls to action, your leads won’t know what you want them to do, which will make it more difficult for you to capture them. The following call to action examples will give you an idea of how to create a call to action that is effective:

1. Be Clear And Concise

Your call to action should only be a sentence or two long. If your call to action is too long, your intention may get lost. The last thing you want is for a lead to read your call to action and forget what it was that you were attempting to get them to do by the time they get to the end.

17 SEO MYTHS YOU SHOULD LEAVE BEHIND

2. Highlight Benefits

You can’t tell a lead what to do unless you offer them something of value in return. For example, you can’t just say “sign up to our newsletter,” if you don’t provide a reason for them to do so. Otherwise, what’s the point in them taking action? Take the call to action examples of Ikea, one of which asks leads to sign up to their newsletter:

Sign up here to get IKEA promotions, news and exciting design ideas for your house and workplace delivered right to your inbox!

This call to action is very clear about what the benefits are to signing up to their newsletter, all while keeping it short and sweet.

MAXIMIZING YOUR MARKETING BUDGET

3. Emphasize A Lack Of Risk

One of the reasons why it’s so important to build your brand authority is so that you can build trust with your leads quicker. The more people trust you, the more willing they will be to follow your calls to action. However, even if you have managed to establish your brand, people tend to be hesitant about providing their personal information. Because of this, you should emphasize the low risk of following your call to action. Netlifx has a great example of this:

See what’s next. Watch anywhere. Cancel anytime.

Not only does Netflix highlight the benefit of signing up (watching anywhere), they also emphasize the lack of risk (cancel anytime).

4. Use A Sense Of Urgency

Create a sense of urgency with the words you use. This has a psychological effect on leads, helping to encourage them to take action sooner rather than later. If they decide to wait until later, they may forget about your offer, after all. Words that incite urgency include “now,” “today,” “instantly,” and “hurry,” to name a few.

Powerful Call-to-Action Phrases to Increase Clicks

5. Consider Two Calls-to-Action

Because you should keep it simple, it’s usually better to stick to one call to action at a time. However, in some cases, two may be appropriate. For example, if you offer two versions of your service, such as free and premium, or if you have a trial available, in which case you may want to have sign up buttons for the service itself and for a trial to that service. Spotify does this with their call to action, which includes two buttons:

Get Spotify Free

Get Spotify Premium

This can be effective since people who try free versions or trial versions are often more likely to sign up for the paid service as a result.

6. Make It Stand Out

Make sure that your calls to action are easy for leads to spot. Instead of just using regular text that blends into the text of your content, consider using buttons that are of different colors than your background. Many successful call to action examples also use visual images. Lyft, for example, uses an image of a driver and his passenger, who is enjoying the ride, as an image that provides an immediately positive impression of their service.

The stronger your calls to actions are, the more leads you’ll convert. These call to action examples should give you a good idea of how to make calls to action that will help improve your conversion rate.

  25 Website Must Haves For Driving Traffic, Leads & Sales

How Will Inbound Marketing Help Me Sell Custom Homes?

As a home builder, you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all. However, you shouldn’t discount the importance of inbound marketing and the benefits that it can offer. The following are a few ways that implementing inbound marketing to your overall marketing strategy can help you to sell more custom homes.

1. Make It Easier To Be Found Online

Setting up a website is the first step towards being found online. There are many potential clients out there who are thinking about building a custom home. They are likely to start their research online before they even know who you are. They will begin looking for information on building custom homes and will look for home builders in the area that they want to live in. If you don’t have a website or pages on social networks, odds are they will stumble upon your competitors instead.

However, setting up a website isn’t the only part of being found. You’ll want to optimize your website and all of the content you produce for your site using SEO. This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches.

2. Increase Awareness Of Your Home Building Business

The bigger a presence you build online, the more awareness you’ll generate for your home building company. For example, if you regularly produce content for a blog on your website, your regular readers will be more likely to share that content on social media. This is a great way to generate more awareness for your business. That one person who shares your blog post on Facebook, for example, may not end up using your services. However, that content will be exposed to their social circle. Someone in that social circle may take note of your company and may, in fact, be looking for a home builder themselves.

You can also use PPC (pay per click) advertising to generate awareness for your company on Google’s SERP (search engine results pages).

Creative Real Estate Marketing Ideas for Homebuilders

3. Improve Your Authority As A Custom Home Builder

Reputation matters. By producing high-quality content that’s relevant to custom home building on your website on a regular basis, you’ll soon establish yourself as an authority. This is especially true if other websites begin linking to your content. Brand authority is important because it helps strengthen your brand identity as well as build trust throughout your audience. When you’ve established yourself as an authority, potential clients are more likely to choose to work with you because they trust that you will do a good job.

4. Engage Directly With Potential Clients

Sales funnel

Multi-colored 3D characters standing under the sales funnel.

The ability to speak directly with potential leads to answer any questions that they may have is invaluable. By establishing a presence on social media and regularly interacting with your audience, you can do just that. Social media will allow you to post questions, articles, links, and more. You can even join various discussions that are relevant to the home building industry to make connections with potential clients as well as business partners. Social media channels like Twitter make it easy for your audience to get in touch with you in a convenient manner as well.

5. Nurture Future Clients

Not everybody that interacts with you on social media or that checks out your website will be ready to begin the home building process. They may be on the fence, or it may be a while before they will be able to begin the home building process due to a variety of reasons. You can use inbound marketing tactics, such as regularly posting blog content to keep you at the top of mind or by regularly sending them email newsletters, to nurture them so that when they are ready, they’ll reach out to you.

As you can see, the use of inbound marketing can be incredibly effective for home builders. By leveraging inbound marketing as a major component of your overall marketing strategy, you can increase awareness, improve your reputation, and attract more potential customers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

Which Is Best For Me?: Growth Driven Design vs. Traditional Web Design

Both growth driven design and traditional web design can be successful if you implement them effectively. The biggest difference between them is that a traditional website is built all at once, while growth driven design evolves. This makes a growth driven design more adaptable to the changing needs of your business, your customers, and technology. A traditional web design will often require a complete redesign to adapt to major changes–but that doesn’t mean that a traditional web design can’t be effective as well.

So how do you determine which type of web design will best suit the needs of your brand? The following is a more in-depth look into the differences between the two types of web design to help you decide which will best suit your needs.

The Optimization Of A Website

With a traditional website, you have to make use of the data you have to make the best possible design choices. In most cases, you may not have a lot of data yet since your website isn’t up and running. This means that you’re going to have to make a lot of guesses about your audience and your strategy.

With a growth driven design, you start off with a launchpad site that helps to collect data. You can then use that data to build your website over time. The more data you collect, the more you can add to or adjust your site. This way, your website can better reflect the information you have about your audience. This lets you continuously improve your site based on the desired path of your customers.

The Cost Of Designing A Website

A lot of brands invest a significant amount of money into their traditional web design because they understand that their website is going to have a huge impact on the success of their online marketing strategy. It’s not uncommon for a medium-sized business to put anywhere between $15,000 and $100,000 into their website. A launch pad website will costs less to build then a full blown website.

The Differences Between Traditional Marketing and Digital Marketing

However, this is only when comparing the initial costs. A growth driven design doesn’t require a lot for the launchpad site, but it will require a budget to continuously collect data and add to the website month after month. A traditional website’s budget is mostly spent on the initial launch, unless you decide on a website redesign later.

When comparing the costs, understand that a traditional web design will be more expensive in the short-term. However, consider the overall budget. Factoring in the long-term costs of growth driven design, there’s not a huge overall difference between the two designs. Keep in mind that the trial-and-error nature of a growth driven design can help offset continuous costs.

The Time Spent On Your Website

A growth driven design requires constant analysis of your website’s data in order to continually update your website throughout the year instead of just during the web development phase. This is done periodically; for example, every month or every six weeks (However, you’ll usually be billed monthly). Although a traditional website design does still require constant content creation as well as the need to track certain metrics in order to make strategic adjustments to your marketing strategies, the website itself will essentially be set in stone, which means not nearly as many resources need to be dedicated to your website.

These are some of the differences between implementing a traditional web design and a growth driven design. The main difference is that with a growth driven design, you’ll need to continue building your site over the long term, whereas once you launch a traditional website, you’re done until you decide to do a redesign. Yes, a growth driven design needs your continuous attention, but you may get more out of it as a result.

  25 Website Must Haves For Driving Traffic, Leads & Sales

The Use of Inbound Marketing in the Manufacturing Industry

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true. In fact, there are some real benefits when it comes to inbound marketing for manufacturers that you will want to take advantage of.

What is Inbound Marketing?

The big difference between inbound marketing and traditional marketing (which would include TV commercials, print ads, direct mail, etc.), is that inbound marketing is essentially done online and focuses on positioning your company to be found by other businesses. For example, instead of sending out a pamphlet highlighting your manufacturing capabilities, you would publish content relevant to the manufacturing industry (and whatever niche within that industry you occupy) online. This content lives online from that moment on, giving visitors the chance to find it at any point.

Inbound marketing involves using a variety of strategies (such as creating a user-friendly website, producing high-quality content, using SEO, engaging on social media) that makes it easy for your target audience to find you online and to do a majority of the research about your company and services on their own. This is different than traditional marketing, which involves finding your audience and directly advertising to them.

Inbound Marketing Works. Politics Proves It.

The Benefits of Inbound Marketing for Manufacturers

The following are four reasons why you should strongly consider implementing an inbound marketing strategy for your manufacturing business:

1) Businesses are doing research online first

Around 70 percent of buyers will do research about manufacturers online before they make the decision to reach out to a potential partner. For example, maybe a buyer is looking for a PCB (printed circuit board) assembly manufacturer for their electronic products. They will probably begin researching PCB assemblies by looking for general information online. This will lead to them to a variety of blogs with informative content that they can read at their own time. Content that strikes them as particularly helpful will stand out, and they will do more research into the manufacturer that published that content. If you do not have an online presence, then you’re missing out on buyers like these. A good inbound marketing strategy will help position yourself online to be found by buyers who are doing research.

2) Inbound marketing provides long-term results

As you build your online presence through inbound marketing techniques, you’ll have the opportunity to nurture many potential leads over the long term. For example, let’s say you’re a PCB manufacturer. You have a blog on which you regularly produce PCB-related content (such as, for instance, the benefits of flexible circuits). There may be leads out there who read your content regularly and have done so for years. They may build their own PCBs in-house and a change in strategy has resulted in them deciding to outsource its build. At that point, they’ll be familiar with your site and will be more likely to reach out to you. Traditional advertising doesn’t have such a long-term impact. 

3) What worked once won’t always work

You may have had a lot of success with traditional marketing methods–and you may continue having success with those efforts. However, if you expect to grow your business, then you’ll want to expand your customer base, which means that you shouldn’t limit your advertising efforts. Otherwise, the day might come where your traditional marketing efforts aren’t as effective as they once were, and you’ll be left scrambling to implement an inbound strategy.

4) Find out what your audience needs

Unlike traditional advertising, inbound marketing allows you to engage directly with your target audience, making it easier to develop relationships, receive feedback, and discover the needs of your leads.

As you can see, there are many benefits to inbound marketing for manufacturers. By implementing an inbound marketing strategy in your advertising efforts, you can position your company for marketing success well into the future.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

SMART Goal Examples That Will Make You a Better Marketer

When creating your inbound marketing strategy, it’s important that you set goals as part of your planning process. Without goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics. However, one of the mistakes many brands make is to set goals that are vague or too broad, such as “increasing brand awareness” or “building brand authority.” While general goals like these are fine, you should also have SMART goals.

What Are Smart Goals?

SMART goals are goals that are (S)pecific, (M)easureable, (A)ttainable, (R)elevant, and (T)ime-bound. They are clearly defined goals that are realistic, quantifiable, and focused. By implementing goals such as these, you’ll know exactly what kind of results you’re aiming for and how to accomplish them. The following is a more detailed breakdown of SMART goals:

  • Specific goals – Specific goals are metrics that you want to improve, such as leads or visitors.
  • Measurable goals – To track the progress you’re making, you need to quantify your goals; for example, increasing the number of visitors to your site by 20 percent.
  • Attainable goals – It’s important that your goal is something that’s actually possible. For example, doubling the number of visitors to your site in one month is probably unrealistic. Increasing your visitors by 10 percent may not be, especially if you managed to increase your visitors by 5 percent the previous month.
  • Relevant goals – Make sure that reaching the goals you’ve set will actually have an impact. For example, hitting your goal to increase your website traffic by 10 percent may not mean much if you have a high bounce rate or if none of these visitors are converting.
  • Time-bound goals – Set a deadline to meet your goals so that there’s some pressure to actually accomplish them.

Examples Of How Smart Goals Should Align With Your Business Goals

SMART Goal Examples

The following are a few SMART goal examples to give you an idea of how you can implement SMART goals in your marketing strategy:

  • Bring in more web traffic – Increasing web traffic is a very general goal. The SMART goal version of this might be to increase web traffic by 10 percent within one month through the use of SEO, content marketing, and social engagement in order to increase lead generation.Future of email
  • Increase email subscribers Email marketing is an excellent way to nurture leads. A SMART goal version could be to increase your email subscribers by 20 percent within one month using your Facebook ad budget on blog posts that have previously captured the most email subscribers.
  • Gather a webinar audience – If you are planning a webinar, then you can use a SMART goal to help measure its success. Let’s say you’ve already collected 100 signups within two weeks. The seminar is scheduled in one month. Your SMART goal might be to double your signups for your webinar by the webinar date through social, email, and blog promotion in order to close more sales.

These are a few SMART goal examples. As you can see, these SMART goal examples take some very basic marketing goals and make them more actionable and easier to measure. The use of SMART goals can really help you get the most out of your marketing dollars since you can use the results (whether you end up meeting your goals or not) to set future goals that may be more realistic and impactful.

lead generation tips

Does Direct Marketing Have A Role In Inbound Marketing?

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing. A lot of brands assume that direct marketing, which is the strategy of sending leads newsletters or flyers through the mail, no longer has a place in today’s marketing world, especially since email marketing is so effective.

However, you would be mistaken to dismiss traditional forms of B2B marketing such as direct marketing. The following are a few reasons why you shouldn’t abandon traditional marketing strategies, such as direct marketing.

1. Build Trust With Potential Leads

Direct mail has a higher trust level than online marketing. Online, anyone can send you an email, including scammers. It takes a lot more time and money to produce a direct mail campaign that’s a scam. This means that potential leads are more likely to take the direct mail they receive much more seriously than an email, especially if they don’t recognize your brand.

2. Target More Specific Demographicscompetitive advantage

When it comes to direct mail, you know exactly who you’re sending it to. A lot of inbound marketing requires that you implement numerous strategies (such as SEO) in an attempt to position yourself to be found by your target audience. This means that you can achieve a greater level of demographic specificity in a direct mail campaign. All you have to do is to rent lists of businesses that match your buyer persona.

How to Create Detailed Buyer Personas for Your Business

3. Supplement Your Inbound Efforts

Direct mail can be extremely effective in helping to supplement your inbound marketing efforts simply because of their level of trust and the ability to achieve greater demographic specificity. Once your mail is in the hands of your potential lead, you can direct them using a call-to-action to go to your website or to sign up for a newsletter. You can offer them free downloadable content if they go online and even add a QPR code to your mail to make it easier for them to engage with your brand online immediately.

4. Keep Brand On Top Of Mind

Even if the lead you’re sending your direct mail to is familiar with your brand already but doesn’t follow your call-to-action, direct mail will help to keep your brand at the top of your mind. This is actually a bigger advantage than you might think–many businesses have given up on direct mail completely and are purely focused on email marketing and other inbound techniques. This means that direct mail is an excellent way to stand out from the crowd.

These are a few examples of how direct marketing can continue to be a relevant part of your marketing strategy. Although inbound marketing is one of the best ways to reach your audience, don’t just abandon all of your traditional marketing efforts. Traditional marketing can still play an important part in your overall marketing efforts.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers