You may have noticed during your own Google searches that you usually don’t go far past the first page of search results, even though there are plenty of results following that page. Why is that? Well, search engines provide the most relevant, useful, and credible answers first. This means that they have examined all of the content on the web and ranked the organic results based on relevance to your search. This is just one additional benefit to the three key benefits of SEO you will learn.
Are you looking to increase your conversion rate? Call-to-Actions are an essential part of the conversion process, but what kinds of Call-to-Actions should you put on your website? CTAs should be simple yet effective, and should catch the attention of your visitors. The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Listed below are 50 powerful Call-to-Action phrases that visitors can’t resist clicking on.
50 Powerful Call-to-Action Phrases
- Download now
- Click here
- Join now
- Download here
- Start now
- Click here for details
- I urge you to…
- Get a free…
- Talk to an expert
- Immediate download
- While supplies last
- Money back guarantee
- Money back guarantee, no questions asked
- Get it now!
- Act quickly
- Free shipping
- Shipping discount
- Come in for a free consultation
- Come see us today
- Reserve your spot now
- Come in today
- Start your trial
- Start your free trial
- Offer expires…
- Satisfaction guaranteed
- We’d like to hear from you
- I can’t wait to hear from you
- Limited availability
- Limited time offer
- Best value
- For more details call…
- Please don’t hesitate to call
- We’re waiting for your call!
- Send for our free brochure
- Send for our free catalog
- Subscribe to our email list
- Subscribe to our newsletter
- Send in your application today!
- Apply here
- Order now and receive a free gift
- Tell us what you think
- Take our quiz!
- Sign up online at…
- Get started today
- Request your FREE quote today
- Just reach for your phone
- Members only/Subscribers only
- Contact us
- It’s important that you respond promptly
- Download our eBook for more information
Now that you know what attention-grabbing Call-to-Actions look like, you can implement your own. Don’t just copy and paste the CTA phrases from the list above. Tweak the CTA phrases so that they apply specifically to your company and your products and/or services. For example, instead of just saying, “Start your free trial,” you can say “Start your free trial with (insert company name here) so your CTA is more personalized. Use these phrases as a template for your website’s CTAs, sit back, and watch the clicks roll in!
A smart goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. By doing this business’ are 70% more successful in achieving their goals thanks to regular check-ins, updates and group accountability. Below are a few smart goal examples for business development that will help you understand the system better and enhance your business.
Smart Goal Examples for Business
“I Want To Increase My Profits”
Specific: I will increase revenue while cutting down on expenditure. Moving to a more affordable premise that will cut my rent by 7% will reduce the operational costs.
Measurable: I will increase sales over the next 3 months by signing in 5 more potential clients.
Attainable: I will improve my current customer relationships and promote the business through referrals, networking and through social networks. This will help me find more leads and therefore see to an increase in revenue for the business.
Relevant: moving to a cheaper establishment will reduce the operational cost of my business and therefore give room to the growth of profits.
Time-bound: I will have increased my profit by the end of the coming three months.
“I Want To Improve My Response Time to Customer Complaints”
Specific: I will improve the response time to customer complaints by increasing my customer service staff from 3 to 8 in the next one year.
Measurable: the increase in customer service staff is scheduled to take place within one year. It should bring the number to a total of 8.
Attainable: as I plan on moving to a new establishment I will ensure the place has enough room to accommodate the additional staff members I intend to have in the next one year.
Relevant: I will find ways to manage the complaints meanwhile in order to maintain the customer base I have and strive to grow the client base even further to match the additional customer service staff.
Time-bound: I will have hired the customer service staff by the end of one year
“I Want To Improve My Employee Retention”
Specific: I will improve the employee turnover by 15% in 90 days by putting up training for the new employees to let them know what is expected of them and have a program for them to get used to the operation systems. I will also have one-on-one meetings with employees so that I get to know what challenges they could be facing.
Measurable: the improvement in employee turnover is scheduled to be by about 15% and should take place within 90 days.
Attainable: trainings and one-on-one meetings will ensure the employees are prepared for what is expected of them when they get into production. It also give me a hint of what’s on their mind concerning general operations of the business.
Relevant: outstanding employees will be put up for a reward system. For the ones that might be having a difficult time, there will be motivation trainings for encouragement.
Time-bound: employee turnover will have improved within 90 days
“I Want To Be More Efficient In My Business Operations”
Specific: I will improve my efficiency in business operations by challenging my sales department to increase their closing ratio from its current 45% to at least 60%. They could also work on improving the delivery time from 72hours to at least 12hours maximum.
Measurable: the sales people are supposed to increase their closing ratio from 45% to 60% and the delivery time improved to 12 hours from the initial 72hours
Attainable: I will conduct a survey to find out what both the clients and the sales team think about the idea. I will implement it as soon as the idea passes as valid.
Relevant: increasing the number of motorbikes and pickups that will do courier services for us will help make the plan a success
Time-bound: this should happen in one year.
“I Want To Grow My Business Operation”
Specific: open three more branches countrywide within five years
Measurable: the objective is to increase operations and revenue for the business. This will, in turn, facilitate the growth to three more branches.
Attainable: increasing my current selling space by 25% will mean more production. This can help me save for the planned growth to 4 branches countrywide.
Relevant: increasing production, operations and revenue will mean a larger client base thus the need for more branches will not be a wasteful idea after all.
Time-bound: establishing the branches should be within the next five years.
As much as an organization will work on ensuring their goals are smart. They will never be perfect. It is, however, important to ensure they are giving their teams tasks that are within their capability and make decisions using accurate data from their past operations while setting the new goals. The rest will work out just fine.
The final article in this series, focuses on the final stage of the buyer’s journey: the decision making stage. Previously our view of inbound marketing was from a marketing heavy stance. Here, we’ll shift to sales and how to use personal selling during the decision making stage. Your prospective buyers have finally made it to the bottom of the funnel. All of your hard work with content, landing pages, social media and marketing has paid off. Your leads are now ready for sales.
At the decision making stage, your buyer is already 60% of the way towards their decision and you can attribute that virtually all to marketing. You’ve heard the adage, “You can bring a horse to the water, but you can’t make it drink,” and this couldn’t be any more true in inbound marketing. And in all likelihood, despite some cleverly crafted and personalized lead nurturing campaigns, the personal aspect of your buyer’s journey with your company’s sales team is just beginning.
A more traditional approach to getting buyers to make a decision was to draft bottom of the funnel content. This used a “Speak to Sales” or “Request a Consultation” button to get sales involved in the buying process. Many buyers roll their eyes at the prospect of speaking to a sales person, so the new approach deals more with deliverable, downloadable content.
While marketing does close to 60% of the work in getting your leads sales ready, content’s job isn’t quite done. Your buyers are looking for the final piece of your content puzzle to help them know that going with your brand is the best thing for them. Offering deliverable content with personal selling is an excellent way to optimize your brand’s efforts during the decision making stage.
Content at this stage of the buyer’s journey is generally geared towards giving the buyer added value. Offers can include case studies, free assessments, service comparison, or product literature. Of course, the content you tailor to your buyer all goes back to your buyer personas.
Personal Selling in the Decision Making Stage
Once marketing has done their job, qualified their leads for sales, and your leads have shown the behaviors associated with sales readiness it’s time to bring in the sales team.
For your sales team, personal selling will deal with getting inside your buyer’s head and asking questions they’re asking themselves. Some of the fundamental questions a buyer will likely be asking as they vet potential sellers are:
- What specifics of your product or service do the buyers typically evaluate?
- How do buyers evaluate those products or services?
- What sets your brand apart for buyers?
- Who is involved in the decision and how to their perspectives differ when making the decision?
By answering those basic questions for your buyer before a sales call is even made will make a huge difference for how well prepared your sales team is. Also, it’s critical for marketing to communicate with sales and pinpoint exactly what your buyer’s journey look like. This way, sales and marketing are on the same page and your buyer isn’t left with redundancy during their personal interactions.
Tailoring Sales to the Buyer
Finally, let’s focus on tailoring a sales presentation to your buyer. Inbound salespeople are tasked with advising a prospective buyer on how your brand’s unique position fits the context of the buyer’s need, but that is the bottom of the four step inbound sales process. The four step inbound sales process includes identifying the buyers problem, connecting with prospective buyers, and exploring solutions. Smarketing helps align those stages of the buyer’s journey to the inbound sales processes.
The presentation your sales team give to a sales-ready lead should be 100% tailored to your buyer. Hopefully, you’re already leveraging every possible avenue to identify your buyer on a personal level and create a sales presentation that hits home. Those types of presentations may include consultations, demos, or guided case studies where sales takes a buyer through the information.
Just the Beginning of Smarketing
The decision making stage is only the beginning of your sales and marketing efforts for your brand and personal selling is the cornerstone to your sales-marketing marriage. Hopefully through this series of articles, you’ve been able to see with your own eyes the value of smarketing. Inbound is only the beginning of how your sales and marketing come together. The fruits sales and marketing produce will be immeasurable over time.
When it comes to building your audience and increasing your sales, there are two strategies that are vital to your success: demand generation and lead generation. However, there are a lot of misconceptions about both. For instance, many people confuse one for the other. Some people think that demand generation is part of lead generation, while others think that lead generation is a part of demand generation. In reality, they are two different strategies that are critical to your ability to convert more customers.
Demand Generation vs. Lead Generation
The question for many is, “what is the difference between demand generation vs. lead generation?” Think of them as steps that must be taken to eventually close a sale. The first thing that you must do is to generate demand. Once you have achieved demand, you must then capture leads. The following is a more thorough breakdown of demand generation vs. lead generation:
- Demand Generation – Demand generation is a strategy that includes numerous marketing tactics aimed at building awareness. Another misconception many have about demand generation is that it’s only about increasing brand awareness. However, it’s also about educating your audience about their needs and how your brand can solve them. As such, you’re also building brand authority during this stage. The ultimate goal of a demand generation strategy is to put your audience into the position to be converted into leads.
- Lead Generation – Lead generation is the strategy of converting visitors to leads by capturing their personal information, such as their name and email address. It’s through the generation of leads that you will be able to nurture your leads through the sales funnel and eventually close the sale. When it comes down to it, lead generation is the act of taking advantage of the demand you’ve generated to collect contact information. Using that contact information, you can then engage leads directly.
Implementing A Demand Generation Strategy
Since demand generation consists of generating brand awareness as well as educating your audience, there are many tactics you can use. The following are just a few examples of demand generation that you can use:
- Blogging – A blog allows you to regularly publish content to your website that is educational and informative. Blog content can also help people become aware of your business, if you promote it properly. For instance, by earning backlinks, optimizing it for SEO, and sharing it on social media.
- SEO – Optimizing your website and all of its content for SEO, helps increase your presence on Google’s search engine. As a result, you can attract more organic traffic to your site.
- Paid Advertising – Paid advertising, whether on Google or on social channels, can help expose your brand to specific segments of your target audience.
One thing to keep in mind when creating a demand generation strategy is to know who your audience is. Your demand generation efforts won’t have much of an impact if you’re targeting the wrong audience. Because of this, it’s critical that you develop your buyer personas.
Like this article ? Also read A Brief Guide to Sales Lead Generation
Implementing A Lead Generation Strategy
If you have a constructive demand generation strategy, you should be in an excellent position to capture your leads. At this point, your audience should not only know who you are, but they should be interested in your brand due to the influence that you showcase. However, the majority of them won’t be quite ready to take the leap, which is why you need a lead generation strategy. Such a strategy involves providing something of value in return for their contact information.
With that in mind, the following are a few examples of value that businesses commonly offer to drive lead generation:
- Gated content – Offering more in-depth content in the form of ebooks, whitepapers, and more, is an excellent incentive for providing you with their personal information. Businesses include links to gated content in the CTAs of their free-to-read blog content. Doing so allows them to capitalize on the authority they’ve just built.
- Email newsletter – For anyone who is reading your blog on a regular basis, a periodic email newsletter filled with relevant and unique content is a great incentive to convert to a lead. Not to mention that they will have to provide their email to receive email content.
- Free trials – Interested audience members are more likely to convert if you give them a free sample of your service. Offering a free trial in return for their personal information is generally accepted as a more than fair trade.
- Webinars – Webinars are live stream of presentations, such as panel discussions, lectures, or interviews. They can run for a longer period of time and tend to dive in topics in great detail. Not to mention that viewers can often engage during the webinar by asking questions. Webinars are a great way to generate leads because you can acquire viewers to register in order to get access.
Understanding The Difference Between Demand Generation vs. Lead Generation Is Critical
To achieve success, you need to focus on both demand generation and lead generation. However, not understanding the difference can make it difficult to meet your goals. Not to mention, it will be difficult to monitor on how your marketing efforts are performing.
Quality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than ever before. As such, it’s critical that your healthcare business is in a position to be found. To achieve this, you need to implement a strong, long-term inbound marketing strategy. A good inbound marketing strategy can help drive awareness of your business and help generate more leads. It’s why you should work with a reputable healthcare marketing agency. With that in mind, the following are five essential inbound marketing tips for healthcare businesses:
1. Add Educational Content To Your Website
One of the most important goals you should have is to build trust with your audience. Trust is essential to any healthcare business; after all, your customers are often putting their lives in your hands. With that in mind, you should add educational content to your website. This content shouldn’t promote your services or products. Instead, it should educate your audience. The more informed they are, the more confident they will be in making a purchasing decision. Not to mention that it helps build your brand authority, which directly increases trust.
An example of educational content might be a page dedicated to COVID-19. This page could explain what the symptoms are, what patients should do if they exhibit symptoms, and how they should seek help if needed. Not only are you providing valuable information that can save lives, but you’re also providing relevant information that can build trust.
2. Build A Compelling Website
Your website is the foundation of your inbound marketing efforts. It doesn’t matter how good your content is if your website is poor. The following are just a few important elements of a compelling website:
- No technical issues – Broken links and slow loading pages can hinder the user experience. Few visitors will stay on your site for more than a few seconds if they’re encountering technical problems.
- Visually pleasing layout – Your website should be visually pleasing. A poorly designed website that looks outdated will give visitors reservations about your healthcare company’s quality.
- Easy navigation – Your site should be easy to navigate. Make it easy for your visitors to jump from one section to another and to find what they’re looking for. Besides a solid navigation menu, you should also use internal links to help guide your visitors to related content and pages.
- Ability to contact you – Whether visitors have questions or want to schedule appointments, it’s vital that you make it easy for them to contact you. Your contact information should be on every page. However, you should also have a page dedicated to your contact information where visitors can fill out a form. You should also think about incorporating a live chat or chatbot feature to provide basic information and guidance.
3. Maximize Your Email Marketing Strategy
Email marketing has been an incredibly cost-effective marketing strategy since the beginning of online marketing. Healthcare companies, in particular, can benefit from email marketing. For example, you can create an email newsletter that leads and customers alike can sign up for. You can use this newsletter to educate your audience and to build trust in your brand. You can achieve this by using your newsletter to provide new health information, healthcare tips, and office updates. A good email marketing strategy can allow you to nurture more leads and encourage more appointments.
4. Use Social Media
Social media is one of the best ways to engage directly with your target audience. Many people turn to social media in order to seek healthcare-related advice. In fact, it’s estimated that 40 percent of people say that they use information they found on social media to make health-related decisions. If you establish a regular presence on your social media channels, you’ll be able to offer professional advice to potential patients. As a result of such engagement, you can build trust. Not to mention that any interactions you have will be public, which will help to generate more brand awareness.
5. Create A Blog
While you should have educational content throughout your website, a blog can be particularly helpful. A blog allows you to publish new content on a regular basis. It also allows you to publish content that may be relevant to a specific time. For instance, a post on health-care-related laws passed during the pandemic would be a great blog post. However, you can use your blog to post about all kinds of general disease information.
An effective healthcare inbound marketing strategy is essential to your company’s success, especially at this point in time. Although these marketing tips are incredibly effective, they do require time, experience, and expertise to implement successfully. As such, you should strongly consider working with a professional healthcare marketing agency.
Everyone is familiar with traditional marketing. Traditional marketing includes TV commercials, radio ads, magazine ads, billboards, and more. While such marketing can still be very useful, it’s not always a cost-effective option for smaller businesses. It’s one of the reasons why most businesses have set up websites and social media pages (such as on Facebook). What you may not realize is that marketing your company online in such a way is known as “inbound marketing.” You should also know that a lot more goes into inbound marketing strategies than just setting up a website.
What Is Inbound Marketing?
People often think of inbound marketing as being the same as online marketing. However, while online marketing is often a form of inbound, they are not the same. Inbound marketing refers to any marketing strategy with a focus on attracting an audience. Most traditional marketing strategies, such as TV commercials, directly engage an audience. This type of marketing is known as “outbound marketing.”
How Is Inbound Different Than Outbound Marketing
Instead of directly engaging an audience, inbound marketing involves letting your audience come to you. To achieve this, you need to put yourself in a position to be found. For example, when someone does a Google search and finds your website on Google’s SERP (search engine results page) and they visit your site as a result. This is a form of inbound marketing.
The Benefits Of Inbound Marketing Strategies
First of all, inbound marketing is the most affordable option for companies with a smaller budget. What’s particularly beneficial about inbound marketing is that you can scale your efforts as you grow. It’s also a more effective way to build your brand authority, thereby helping to increase your reputation while building a larger audience.
Inbound Marketing Is A Long-Term Strategy
In addition to being cost-effective and easier to scale, inbound marketing is also a long-term strategy. You’ll rarely see significant results from your inbound marketing efforts the moment you implement them. But if you keep at it, you’re much more likely to achieve long-term success. This differs from outbound marketing, which tends to be more short-term in its results.
5 Essential Inbound Marketing Tips
Hopefully, your business has a website or a social media page. Most small businesses, including mom and pop shops, at least have a Facebook page. This is a good start; however, you’ll want to expand your inbound marketing efforts to increase your chances of success. The following are five essential inbound marketing strategies that you should adopt:
1. Create Attention-Grabbing Content
To attract people to your business, you need to have something of value to offer. Because of this, you need to create content. Content is the reason people use the Internet, whether they are doing research, looking for help, or seeking entertainment. By creating website content, you put yourself in a position to be found. The content you create can continue to attract new leads over the long run. However, not just any content will do. You need to develop content that’s relevant to your business and that provides value to your target audience.
2. Promote Content On Social Media
Creating high-quality content is the first step. However, you need to promote it to attract as many potential customers as possible. Social channels are arguably the best way to promote new content since billions of people use social media. By posting content on social media, you will generate awareness of that content to your followers. Additionally, you will have a chance of attracting more leads if your followers share your content.
3. Set Up A Blog
The blog is one of the most effective ways to generate and organize content. By setting up a blog, you create a dedicated section on your site where you can publish new content. Your audience will know that they can continue to visit your blog to view new content in the future. As such, a blog also makes it easier to nurture your leads and maintain your audience.
4. Monitor Social Media And Website Analytics
You’re going to have a difficult time determining the success of your inbound marketing efforts if you can’t judge their performance. Fortunately, there are tons of website and social media analytics tools that you can use. By tracking various KPIs, you can identify what inbound efforts are performing well and which ones are doing poorly. This data can help guide your future marketing efforts.
5. Use SEO For Your Headlines
Search engine optimization makes it easier for Google to identify what your content is about and how engaging it is. It factors these things into ranking content. The better your content ranks, the more organic traffic you’re likely to receive through Google’s search engine. As such, make sure that you optimize your content’s headlines using strong, relevant keywords.
Develop an Inbound Marketing Strategy Today
As beneficial and cost-effective as inbound marketing can be, it’s important to understand that it’s not superior to outbound marketing. Inbound marketing is just a different type of marketing strategy than outbound. The best approach is to use both inbound and outbound marketing strategies that work with each other. Either way, you’ll want to make sure that you use the right inbound marketing strategies to get the most out of your inbound marketing efforts.
B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts:
1. Streamline Your Email Marketing
Effective email marketing is vital to your ability to convert subscribers into leads and leads into customers. It’s estimated that 83 percent of B2B businesses have an email newsletter strategy. In addition, 40 percent of businesses believe newsletters are the most important component of their content marketing efforts. To get the most out of your email marketing strategy, you need to streamline it. This means that you should segment your email list so that you can personalize your messaging and target subscribers more effectively. Doing so will help ensure that your email campaigns are relevant to your email list, making it easier to nurture your leads.
2. Enhance Your Online B2B Marketing Presence With SEO
SEO (search engine optimization) is essential to putting your business in a position to be found by potential B2B clients. Many businesses will begin searching for information or solutions through Google. If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). This will bring in more organic traffic from Google. To receive the most exposure on Google’s SERP, you will need to rank high on their page. Most people will click on one of the top three results and rarely ever go past the first page. By optimizing your website for SEO, you will boost your page rankings. The following are a few SEO factors that contribute to Google’s page rankings:
Keywords help provide Google with information about what your website content is about. You need to use keywords that are relevant to your content and that are competitive, meaning that you have a chance to rank well compared to other websites ranking for the same keywords. Your keywords also need to match your user intent to ensure that they are actually being used by people who are in your target audience. Finally, you’ll need to properly optimize your site using these keywords, such as by using them in your titles, headers, body content, anchor text, alt image tags, meta titles, and more.
High user engagement indicates that the content is of high quality, which is why Google pays attention to certain factors that indicate high user engagement, such as social signals (shares and likes), comments, and backlinks.
User experience is another element that indicates quality. Technical issues, such as slow-loading pages, hinder the user experience. As such, you need to make sure your website is technically sound.
3. Know Your Audience
One of the ways in which B2B marketing differs from B2C marketing is that B2B clients are much more specific. B2C companies tend to have more general audiences that they can market to. Because B2B companies have to target a more specific type of client, you will need to figure out who exactly your audience is. To do this, you should develop your buyer personas. Buyer personas are representations of your ideal clients. They help you define the different types of clients that make up your target audience. You can then use your buyer personas to guide all of your marketing efforts. For example, when creating content, you can make sure that the content you’re creating is relevant to at least one of your buyer personas. Additionally, you’ll be able to make sure that you address your entire audience by making sure to create content that’s relevant to all of your buyer personas.
4. Measure Your B2B Marketing Online Performance
Not all of your marketing efforts may achieve the success you were hoping for. However, the only way to judge your marketing performance is through various analytics tools to monitor key metrics. By doing so, you’ll be able to determine what is working and adapt accordingly. The ability to adjust your strategy mid-campaign can help ensure that you’re not wasting resources on tactics that aren’t effective. In the end, measuring your online performance is critical to achieving a high ROI on your B2B marketing.
5. Take Advantage Of Referral Marketing
Capturing leads and converting customers requires you to build trust. One of the best ways to build trust is through another customer’s referral. Implementing a referral marketing strategy can help you attract new leads through word of mouth of existing and past customers. To do so, you should give existing customers an incentive to provide referrals, such as a discount on a product or service.
These are five B2B marketing tips that can enhance your marketing campaign. Keep in mind that you should continuously monitor and adjust your B2B marketing strategies as needed. Doing so will help ensure that you’re not pouring resources into tactics that aren’t working out for you and will help you achieve a higher ROI in the long run.
We are well-aware that the coronavirus has economically affected many companies drastically. However, what matters more is what your company is doing to respond to these trying times. With many states following the stay-at-home order, people are at home surfing the web now more than ever. This means there is a greater chance that they will end up on your company’s website. It is vital for your company to take advantage of this pandemic and implement more effective inbound marketing strategies to show consumers that you are still there for them and ready to work.
Have a Clean, Easy-to-Navigate Website
Your company’s website is a sales tool that can be viewed by millions of people around the world at any time of the day. It is crucial that it contains relevant, useful information as well as inbound marketing solutions such as blog articles, informative content, videos, images, and other tactics. This is especially important now, while technology use has increased because of the pandemic. There is a higher chance of someone finding your website. You want your website to provide the right content that will have consumers returning to your site. Your website should be clean, easy to navigate, and tell a story. In order to accomplish this, you must provide quality content.
Post Useful & Informational Content
Content marketing is one of the most important parts of inbound marketing. It grabs the viewers’ attention and makes them want more. It is central that your company posts informative, easy-to-understand content that consumers can use as a reference and keep coming back to.
While we are in this pandemic, content is an essential part of your inbound marketing strategy since your website’s content will be the first thing consumers see. It is key to provide frequent, valuable blog posts and marketing on social media.
It is also important to take into consideration the buyer’s journey. Does your website lead a potential buyer down an easy-to-navigate path to complete a purchase? You need content to educate consumers when they are in the early, middle, and end of their buyer journey. Make sure you provide helpful content that includes information about your product and frequently asked questions to ensure that the potential buyer has all the information they need to feel confident about buying from you.
Enjoy this article: How To Develop A Solid Inbound Marketing Strategy
Market and Engage with Prospects While Social Distancing
Conferences and trade shows are canceled and travel is restricted. It is critical that you know some ways you can still market and engage with prospects:
It is common that marketing teams have a few in-person events they attend in a year such as conferences or trade shows. These events are important to attend because they bring in leads. However, many have been cancelled because of the pandemic. With no in-person events to attend, it is important that your company does not just sit around and wait for the next one. Instead, launch a webinar series. Your consumers and prospects still want information, so give it to them! You can schedule webinars far in advance so people have time to sign-up. You should continue to use webinars even after the pandemic is over to ensure more leads and sales opportunities.
Engage with Followers on Social Media:
With all the current craziness and ever-changing news, people are constantly checking their social media. Now is the time to post relevant, attention-grabbing content and engage with your followers. Your social media channels should be up to date and provide useful content. Followers should be able to tell that your company frequently uses its social media sites and is keeping up with everything going on. The main goal of using social media is to lead followers back to your company’s website, so make sure to post content that includes a link back to your website.
Using Live Chat:
Since many people are home now, they may expect you to respond to their live chat faster than usual. It is important that you set up a chat to answer quick questions from consumers. Chat tools such as live chat and chat bots bring up upgraded, next-level website experience for consumers. You have to plan and organize the way your chat is set up. You must consider what page it goes on, who receives the live chat questions, etc.
One of the major goals of an inbound marketing campaign is to be found online. There are many tactics that you can implement in order to achieve this. One such tactic is through link building. Link building refers to getting other websites to link to your content. The more high quality backlinks that you earn to your website, the more traffic you’ll receive. Because of the nature of high-quality backlinks, there’s a good chance that this traffic will consist of high-quality leads. Because of this, you should try to earn as many high-quality backlinks as possible.
The Benefits of Earning High-Quality Backlinks
There are two major benefits to earning high-quality backlinks. The first is that a website that links to your content is doing so in order to provide their audience with a quality source that they think will benefit them. This means that your content will be exposed to an audience that is likely going to be relevant to your brand. Backlinks from websites with particularly big audiences are going to result in a lot of web traffic to your site as well, which can result in more potential leads.
The second benefit of earning high-quality backlinks is that they indicate to Google that your content is of high quality. After all, a reputable website wouldn’t send their audience to your page if the content wasn’t helpful or relevant. As such, Google factors the number of high-quality backlinks that your content earns into its page rankings. This means that the more high-quality backlinks you earn, the higher your page is probably going to appear on their SERP. As a result you’ll gain more exposure and more organic web traffic.
How to Earn High-Quality Backlinks
Earning high-quality backlinks might seem like a matter of luck. After all, you have no control over whether another website decides to link to your content. However, this isn’t necessarily true. There are a number of ways that you can increase the chances of being linked to. The following are a few tips on how you can earn more high-quality backlinks:
- Create high-quality content – The first thing that’s required in order to earn backlinks is to have content worth linking to. This means that you should focus on creating high-quality content that is relevant to your target audience and that is helpful or informative in some way. Be sure to get your content out there too by promoting it. For example, link your content to your social channels and add social share buttons so that your readers can help expose it to more people. The more exposure the content is, the more likely it is that another website will stumble onto it and link to it.
- Optimize your content for SEO – The higher your content ranks on Google’s SERP, the more likely it is that another website will find your content when doing research for their own blog content. If they end up referencing your content, they will link back to it.
- Build your brand authority – The more brand authority you have, the more you’ll be trusted as an expert in your field. As a result, websites will be more willing to link to your content as a valid source that they can use to strengthen whatever argument they’re making or information they’re providing in their own content.
- Build relationships with influencers – Find the influencers within your industry on social media and begin building relationships with them. Once they know you exist, they may link to your content. Not only can you earn backlinks this way, but the additional exposure can result in more backlinks in the near future.
- Write guest blog posts – When you write a guest blog post on another website, that website will link your guest post back to your own blog. This means that you’re automatically earning backlinks for every guest post your write.
- Link to other websites – Link your content to other high-quality websites. Doing this can result in them returning the favor.
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Avoiding Low-Quality Backlinks
The thing about backlinks is that they only help you if they come from a reputable website. A low-quality website isn’t going to send you a whole lot of traffic, after all. Additionally, Google will evaluate where your backlinks are coming from to ensure that they are from a reputable source. The reason they do this is because, websites would try to trick Google into providing high page rankings. They did this by buying backlinks from websites that sold them, known as link farms. This was a common blackhat tactic that is now very difficult to get away with. If you buy backlinks, Google will penalize you by either lowering your page ranking. Or they’ll kick your page off of their SERP.
Earning backlinks should be a tactic that everyone invests in. Doing so can help to increase the exposure of your brand and your content. Help bring in traffic from other websites, and help boost your SEO rankings, thereby attracting more organic traffic from Google.