6 Effective Call To Action Examples

Great content is essential to building brand authority, attracting leads, engaging with leads, building trust, and more. However, good content will only take you so far. If you want your leads to take action once they’ve read or viewed your content, you’ll need to end with a convincing call to action. Without calls to action, your leads won’t know what you want them to do, which will make it more difficult for you to capture them. The following call to action examples will give you an idea of how to create a call to action that is effective:

1. Be Clear And Concise

Your call to action should only be a sentence or two long. If your call to action is too long, your intention may get lost. The last thing you want is for a lead to read your call to action and forget what it was that you were attempting to get them to do by the time they get to the end.

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2. Highlight Benefits

You can’t tell a lead what to do unless you offer them something of value in return. For example, you can’t just say “sign up to our newsletter,” if you don’t provide a reason for them to do so. Otherwise, what’s the point in them taking action? Take the call to action examples of Ikea, one of which asks leads to sign up to their newsletter:

Sign up here to get IKEA promotions, news and exciting design ideas for your house and workplace delivered right to your inbox!

This call to action is very clear about what the benefits are to signing up to their newsletter, all while keeping it short and sweet.

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3. Emphasize A Lack Of Risk

One of the reasons why it’s so important to build your brand authority is so that you can build trust with your leads quicker. The more people trust you, the more willing they will be to follow your calls to action. However, even if you have managed to establish your brand, people tend to be hesitant about providing their personal information. Because of this, you should emphasize the low risk of following your call to action. Netlifx has a great example of this:

See what’s next. Watch anywhere. Cancel anytime.

Not only does Netflix highlight the benefit of signing up (watching anywhere), they also emphasize the lack of risk (cancel anytime).

4. Use A Sense Of Urgency

Create a sense of urgency with the words you use. This has a psychological effect on leads, helping to encourage them to take action sooner rather than later. If they decide to wait until later, they may forget about your offer, after all. Words that incite urgency include “now,” “today,” “instantly,” and “hurry,” to name a few.

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5. Consider Two Calls-to-Action

Because you should keep it simple, it’s usually better to stick to one call to action at a time. However, in some cases, two may be appropriate. For example, if you offer two versions of your service, such as free and premium, or if you have a trial available, in which case you may want to have sign up buttons for the service itself and for a trial to that service. Spotify does this with their call to action, which includes two buttons:

Get Spotify Free

Get Spotify Premium

This can be effective since people who try free versions or trial versions are often more likely to sign up for the paid service as a result.

6. Make It Stand Out

Make sure that your calls to action are easy for leads to spot. Instead of just using regular text that blends into the text of your content, consider using buttons that are of different colors than your background. Many successful call to action examples also use visual images. Lyft, for example, uses an image of a driver and his passenger, who is enjoying the ride, as an image that provides an immediately positive impression of their service.

The stronger your calls to actions are, the more leads you’ll convert. These call to action examples should give you a good idea of how to make calls to action that will help improve your conversion rate.

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How Will Inbound Marketing Help Me Sell Custom Homes?

As a home builder, you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all. However, you shouldn’t discount the importance of inbound marketing and the benefits that it can offer. The following are a few ways that implementing inbound marketing to your overall marketing strategy can help you to sell more custom homes.

1. Make It Easier To Be Found Online

Setting up a website is the first step towards being found online. There are many potential clients out there who are thinking about building a custom home. They are likely to start their research online before they even know who you are. They will begin looking for information on building custom homes and will look for home builders in the area that they want to live in. If you don’t have a website or pages on social networks, odds are they will stumble upon your competitors instead.

However, setting up a website isn’t the only part of being found. You’ll want to optimize your website and all of the content you produce for your site using SEO. This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches.

2. Increase Awareness Of Your Home Building Business

The bigger a presence you build online, the more awareness you’ll generate for your home building company. For example, if you regularly produce content for a blog on your website, your regular readers will be more likely to share that content on social media. This is a great way to generate more awareness for your business. That one person who shares your blog post on Facebook, for example, may not end up using your services. However, that content will be exposed to their social circle. Someone in that social circle may take note of your company and may, in fact, be looking for a home builder themselves.

You can also use PPC (pay per click) advertising to generate awareness for your company on Google’s SERP (search engine results pages).

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3. Improve Your Authority As A Custom Home Builder

Reputation matters. By producing high-quality content that’s relevant to custom home building on your website on a regular basis, you’ll soon establish yourself as an authority. This is especially true if other websites begin linking to your content. Brand authority is important because it helps strengthen your brand identity as well as build trust throughout your audience. When you’ve established yourself as an authority, potential clients are more likely to choose to work with you because they trust that you will do a good job.

4. Engage Directly With Potential Clients

Sales funnel

Multi-colored 3D characters standing under the sales funnel.

The ability to speak directly with potential leads to answer any questions that they may have is invaluable. By establishing a presence on social media and regularly interacting with your audience, you can do just that. Social media will allow you to post questions, articles, links, and more. You can even join various discussions that are relevant to the home building industry to make connections with potential clients as well as business partners. Social media channels like Twitter make it easy for your audience to get in touch with you in a convenient manner as well.

5. Nurture Future Clients

Not everybody that interacts with you on social media or that checks out your website will be ready to begin the home building process. They may be on the fence, or it may be a while before they will be able to begin the home building process due to a variety of reasons. You can use inbound marketing tactics, such as regularly posting blog content to keep you at the top of mind or by regularly sending them email newsletters, to nurture them so that when they are ready, they’ll reach out to you.

As you can see, the use of inbound marketing can be incredibly effective for home builders. By leveraging inbound marketing as a major component of your overall marketing strategy, you can increase awareness, improve your reputation, and attract more potential customers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

Which Is Best For Me?: Growth Driven Design vs. Traditional Web Design

Both growth driven design and traditional web design can be successful if you implement them effectively. The biggest difference between them is that a traditional website is built all at once, while growth driven design evolves. This makes a growth driven design more adaptable to the changing needs of your business, your customers, and technology. A traditional web design will often require a complete redesign to adapt to major changes–but that doesn’t mean that a traditional web design can’t be effective as well.

So how do you determine which type of web design will best suit the needs of your brand? The following is a more in-depth look into the differences between the two types of web design to help you decide which will best suit your needs.

The Optimization Of A Website

With a traditional website, you have to make use of the data you have to make the best possible design choices. In most cases, you may not have a lot of data yet since your website isn’t up and running. This means that you’re going to have to make a lot of guesses about your audience and your strategy.

With a growth driven design, you start off with a launchpad site that helps to collect data. You can then use that data to build your website over time. The more data you collect, the more you can add to or adjust your site. This way, your website can better reflect the information you have about your audience. This lets you continuously improve your site based on the desired path of your customers.

The Cost Of Designing A Website

A lot of brands invest a significant amount of money into their traditional web design because they understand that their website is going to have a huge impact on the success of their online marketing strategy. It’s not uncommon for a medium-sized business to put anywhere between $15,000 and $100,000 into their website. A launch pad website will costs less to build then a full blown website.

The Differences Between Traditional Marketing and Digital Marketing

However, this is only when comparing the initial costs. A growth driven design doesn’t require a lot for the launchpad site, but it will require a budget to continuously collect data and add to the website month after month. A traditional website’s budget is mostly spent on the initial launch, unless you decide on a website redesign later.

When comparing the costs, understand that a traditional web design will be more expensive in the short-term. However, consider the overall budget. Factoring in the long-term costs of growth driven design, there’s not a huge overall difference between the two designs. Keep in mind that the trial-and-error nature of a growth driven design can help offset continuous costs.

The Time Spent On Your Website

A growth driven design requires constant analysis of your website’s data in order to continually update your website throughout the year instead of just during the web development phase. This is done periodically; for example, every month or every six weeks (However, you’ll usually be billed monthly). Although a traditional website design does still require constant content creation as well as the need to track certain metrics in order to make strategic adjustments to your marketing strategies, the website itself will essentially be set in stone, which means not nearly as many resources need to be dedicated to your website.

These are some of the differences between implementing a traditional web design and a growth driven design. The main difference is that with a growth driven design, you’ll need to continue building your site over the long term, whereas once you launch a traditional website, you’re done until you decide to do a redesign. Yes, a growth driven design needs your continuous attention, but you may get more out of it as a result.

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The Use of Inbound Marketing in the Manufacturing Industry

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true. In fact, there are some real benefits when it comes to inbound marketing for manufacturers that you will want to take advantage of.

What is Inbound Marketing?

The big difference between inbound marketing and traditional marketing (which would include TV commercials, print ads, direct mail, etc.), is that inbound marketing is essentially done online and focuses on positioning your company to be found by other businesses. For example, instead of sending out a pamphlet highlighting your manufacturing capabilities, you would publish content relevant to the manufacturing industry (and whatever niche within that industry you occupy) online. This content lives online from that moment on, giving visitors the chance to find it at any point.

Inbound marketing involves using a variety of strategies (such as creating a user-friendly website, producing high-quality content, using SEO, engaging on social media) that makes it easy for your target audience to find you online and to do a majority of the research about your company and services on their own. This is different than traditional marketing, which involves finding your audience and directly advertising to them.

Inbound Marketing Works. Politics Proves It.

The Benefits of Inbound Marketing for Manufacturers

The following are four reasons why you should strongly consider implementing an inbound marketing strategy for your manufacturing business:

1) Businesses are doing research online first

Around 70 percent of buyers will do research about manufacturers online before they make the decision to reach out to a potential partner. For example, maybe a buyer is looking for a PCB (printed circuit board) assembly manufacturer for their electronic products. They will probably begin researching PCB assemblies by looking for general information online. This will lead to them to a variety of blogs with informative content that they can read at their own time. Content that strikes them as particularly helpful will stand out, and they will do more research into the manufacturer that published that content. If you do not have an online presence, then you’re missing out on buyers like these. A good inbound marketing strategy will help position yourself online to be found by buyers who are doing research.

2) Inbound marketing provides long-term results

As you build your online presence through inbound marketing techniques, you’ll have the opportunity to nurture many potential leads over the long term. For example, let’s say you’re a PCB manufacturer. You have a blog on which you regularly produce PCB-related content (such as, for instance, the benefits of flexible circuits). There may be leads out there who read your content regularly and have done so for years. They may build their own PCBs in-house and a change in strategy has resulted in them deciding to outsource its build. At that point, they’ll be familiar with your site and will be more likely to reach out to you. Traditional advertising doesn’t have such a long-term impact. 

3) What worked once won’t always work

You may have had a lot of success with traditional marketing methods–and you may continue having success with those efforts. However, if you expect to grow your business, then you’ll want to expand your customer base, which means that you shouldn’t limit your advertising efforts. Otherwise, the day might come where your traditional marketing efforts aren’t as effective as they once were, and you’ll be left scrambling to implement an inbound strategy.

4) Find out what your audience needs

Unlike traditional advertising, inbound marketing allows you to engage directly with your target audience, making it easier to develop relationships, receive feedback, and discover the needs of your leads.

As you can see, there are many benefits to inbound marketing for manufacturers. By implementing an inbound marketing strategy in your advertising efforts, you can position your company for marketing success well into the future.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

SMART Goal Examples That Will Make You a Better Marketer

When creating your inbound marketing strategy, it’s important that you set goals as part of your planning process. Without goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics. However, one of the mistakes many brands make is to set goals that are vague or too broad, such as “increasing brand awareness” or “building brand authority.” While general goals like these are fine, you should also have SMART goals.

What Are Smart Goals?

SMART goals are goals that are (S)pecific, (M)easureable, (A)ttainable, (R)elevant, and (T)ime-bound. They are clearly defined goals that are realistic, quantifiable, and focused. By implementing goals such as these, you’ll know exactly what kind of results you’re aiming for and how to accomplish them. The following is a more detailed breakdown of SMART goals:

  • Specific goals – Specific goals are metrics that you want to improve, such as leads or visitors.
  • Measurable goals – To track the progress you’re making, you need to quantify your goals; for example, increasing the number of visitors to your site by 20 percent.
  • Attainable goals – It’s important that your goal is something that’s actually possible. For example, doubling the number of visitors to your site in one month is probably unrealistic. Increasing your visitors by 10 percent may not be, especially if you managed to increase your visitors by 5 percent the previous month.
  • Relevant goals – Make sure that reaching the goals you’ve set will actually have an impact. For example, hitting your goal to increase your website traffic by 10 percent may not mean much if you have a high bounce rate or if none of these visitors are converting.
  • Time-bound goals – Set a deadline to meet your goals so that there’s some pressure to actually accomplish them.

Examples Of How Smart Goals Should Align With Your Business Goals

SMART Goal Examples

The following are a few SMART goal examples to give you an idea of how you can implement SMART goals in your marketing strategy:

  • Bring in more web traffic – Increasing web traffic is a very general goal. The SMART goal version of this might be to increase web traffic by 10 percent within one month through the use of SEO, content marketing, and social engagement in order to increase lead generation.Future of email
  • Increase email subscribers Email marketing is an excellent way to nurture leads. A SMART goal version could be to increase your email subscribers by 20 percent within one month using your Facebook ad budget on blog posts that have previously captured the most email subscribers.
  • Gather a webinar audience – If you are planning a webinar, then you can use a SMART goal to help measure its success. Let’s say you’ve already collected 100 signups within two weeks. The seminar is scheduled in one month. Your SMART goal might be to double your signups for your webinar by the webinar date through social, email, and blog promotion in order to close more sales.

These are a few SMART goal examples. As you can see, these SMART goal examples take some very basic marketing goals and make them more actionable and easier to measure. The use of SMART goals can really help you get the most out of your marketing dollars since you can use the results (whether you end up meeting your goals or not) to set future goals that may be more realistic and impactful.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

Does Direct Marketing Have A Role In Inbound Marketing?

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing. A lot of brands assume that direct marketing, which is the strategy of sending leads newsletters or flyers through the mail, no longer has a place in today’s marketing world, especially since email marketing is so effective.

However, you would be mistaken to dismiss traditional forms of B2B marketing such as direct marketing. The following are a few reasons why you shouldn’t abandon traditional marketing strategies, such as direct marketing.

1. Build Trust With Potential Leads

Direct mail has a higher trust level than online marketing. Online, anyone can send you an email, including scammers. It takes a lot more time and money to produce a direct mail campaign that’s a scam. This means that potential leads are more likely to take the direct mail they receive much more seriously than an email, especially if they don’t recognize your brand.

2. Target More Specific Demographicscompetitive advantage

When it comes to direct mail, you know exactly who you’re sending it to. A lot of inbound marketing requires that you implement numerous strategies (such as SEO) in an attempt to position yourself to be found by your target audience. This means that you can achieve a greater level of demographic specificity in a direct mail campaign. All you have to do is to rent lists of businesses that match your buyer persona.

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3. Supplement Your Inbound Efforts

Direct mail can be extremely effective in helping to supplement your inbound marketing efforts simply because of their level of trust and the ability to achieve greater demographic specificity. Once your mail is in the hands of your potential lead, you can direct them using a call-to-action to go to your website or to sign up for a newsletter. You can offer them free downloadable content if they go online and even add a QPR code to your mail to make it easier for them to engage with your brand online immediately.

4. Keep Brand On Top Of Mind

Even if the lead you’re sending your direct mail to is familiar with your brand already but doesn’t follow your call-to-action, direct mail will help to keep your brand at the top of your mind. This is actually a bigger advantage than you might think–many businesses have given up on direct mail completely and are purely focused on email marketing and other inbound techniques. This means that direct mail is an excellent way to stand out from the crowd.

These are a few examples of how direct marketing can continue to be a relevant part of your marketing strategy. Although inbound marketing is one of the best ways to reach your audience, don’t just abandon all of your traditional marketing efforts. Traditional marketing can still play an important part in your overall marketing efforts.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

Understanding Growth Driven Design & Its Methodology

Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. When it comes to designing your website, there are two main ways to go about it. You can implement a traditional website design, in which you employ the best practices of website design into the creation of your site, or you can use a growth driven design.

What Is A Growth Driven Design?website redesign process

The big difference between a growth driven design and a traditional design is that a growth driven design focuses on the creation of a systematic and interactive website that can adapt to changing technology as well as to the changing needs of your audience over the years. This allows you to make informed improvements to your site based on continuous learning, visitor research, and regular testing.

While traditional website designs can be just as successful, they require complete redesigns in order to implement any major changes that you might want to make in the future.

The Three Phases of Growth Driven Design

The growth driven design process is all about constantly measuring the performance of your site and making changes based on what you’ve learned to improve that performance. The following are the three phases of a growth driven design:

1. Strategymarketing-make-or-break

The first step is to create a strategy by performing an audit of your current website, allowing you to see what works and what doesn’t. An audit will not only help guide your design, it will also help provide you with benchmarks that you can compare your new design to moving forward. Part of your audit should include user testing, interviews, and surveys to get a better understanding of how visitors interact with your site. Once your audit is complete, set measurable goals that will help define the results you’re looking for. Finally, revisit your buyer personas and buyer journeys to help guide your content strategy.

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2. Launch Pad

Once your strategy is in place, create a launch pad. This is a site built using your strategy and wishlist. It’s not a finished product even though it’s completely functional for the end user. Essentially, it’s a working base that you can build on over time and allows you to track user behavior and begin the process of ongoing optimization.

3. Continuous Improvement

Using the information you’ve gathered from your audit and launch pad, you’ll continuously improve your website over monthly sprint cycles within an 11-month period. This last phase is made up of four stages:

1. Plan

Take note of how effective your site is and what changes have the best impact on your long-term goals.

2. Develop

Take the plan you’ve developed and implement it.

3. Learn

Review past changes to determine what worked and what didn’t so that you have a better idea of how to improve your site for the next spring cycle.

4. Transfer

Take everything that you’ve learned and share it with the different departments in your company, from marketing and sales to service and more.

Many brands are choosing to implement a growth driven design due to the ability to adapt to changing customer needs as well as a constantly changing online environment. However, this isn’t to say that a growth driven design is superior to a traditional design. Much depends on what your brand is trying to accomplish and what your specific marketing needs are. In some cases, a traditional web design may work just as well.

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How To Transition From Traditional Advertising to Inbound Marketing

If your brand has been focusing on solely traditional advertising methods, then it’s time that you consider inbound marketing. Although traditional advertising, such as TV or radio commercials, print ads and billboards can all be successful strategies when properly utilized, they are short-term strategies.

Purely focusing on these advertising methods also means that you are missing out on an enormous online audience. It also means that all of your marketing budget is going into a short-term strategy. By also implementing an inbound marketing strategy, you’ll set your brand up for more long-term marketing success while increasing your brand exposure to a bigger audience. Of course, transitioning from traditional advertising to inbound marketing is going to require some work.

The following are the steps you’ll need to take to incorporate inbound marketing into your overall advertising strategy:

1. Understand The Advantages Of Inbound Marketing

If you don’t understand how inbound marketing differs from traditional marketing, then you’re going to end up applying the same type of strategy. Namely, your online presence will focus on promoting products and services. Posting online advertisements isn’t going to cut it. Online audiences differ greatly from those that you are targeting with traditional marketing efforts.

The idea of inbound marketing is to provide consumers with something valuable along with the information that they need to educate themselves about your brand, products, or services. By doing this, you’ll position yourself to be found by potential customers instead of having to find them. Inbound marketing also allows you to engage directly with your audience. This makes knowing what they want and need more important. They not only have a choice as to what content they consume, they can actually respond to your marketing efforts as well.

2. Use Your Available Data

Any data about your business and its customers should be carefully analyzed to help guide your inbound marketing strategy. This is because inbound marketing is all about optimizing your advertising efforts based on the data you have available. In fact, you should continue adjusting your strategies based on the new data that you’ll be collecting.

For example, you should use the information on your existing and past customers to expand your audience and create a buyer persona. By creating more in-depth buyer personas using customer online behavior data, you ensure that your content will be relevant to your specific audience. Your buyer personas should inform everything you produce and post online.

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3. Establish A Plan

Inbound marketing is so broad–it incorporates a wide range of strategies, including your website optimization, social media marketing, content marketing, SEO, email marketing, and more. You’ll need to have clear short-term and long-term goals so that you can judge the performance of your efforts.

For example, one of your long-term goals may be to increase brand awareness. By setting this goal, it will inform the marketing strategies you implement (such as being active on social media or using PPC ads) and will also allow you to judge your strategies based on that goal (such as page visits over time, conversions over time, number of social shares, etc.).

4. Repurpose Offline Content

Many of your traditional advertising efforts can be repurposed online. For example, the newsletters that you may have been sending out can be turned into email newsletters instead. Your copywriting team can transition from writing copy for print ads and commercials to writing blog content for your website. You can even use your research reports and white papers to create infographics and eBooks.

Once you’ve decided to transition from traditional advertising to inbound marketing, you’ll want to follow these steps in order to get started. Doing so will help establish a foundation for your inbound marketing efforts to build on.

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Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

What’s Trending In Marketing For July 2018

This week in inbound marketing we look at the new AdWords tools Google introduced that will transform how YouTube advertisers use the platform. Read more on the changes and trends happening in marketing today.

Noteworthy Marketing News

Instagram’s New Shopping Bag Icon Adds E-Commerce Element To Advertisers’ Stories

With hundreds of millions of users watching Instagram Stories daily, it would be crazy for brands not to take advantage of this popular platform. Luckily, Instagram has made it easier for brands to do so by recently introducing its new shopping bag icon that will appear on select advertiser’s Instagram Stories according to a recent write up on Marketing Land. Tapping the icon will allows users to view more details like images and pricing information on products from their favorite brands, transforming the way customers engage with brands.

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Advertisers Will Soon Have AdWords Tools To Test & Measure Creative Elements Of YouTube Video Ads

Google recently introduced new AdWords tools for YouTube advertisers that measure and test creative elements in their video ads. The YouTube creative suite will feature four new tool sets—Video Creative Analytics, YouTube Director Mix, Video Experiments, and Video Ad Sequencing. A recent post on Marketing Land goes into detail about how these tools will allow advertisers to do a variety of things that will transform their experience using AdWords. Advertisers will also be able to analyze and keep track of how the creative elements they choose to implement influence campaign performance.

Instagram Moves On YouTube With IGTV Launch, Opening Platform To Hour-Long Videos

According to an article by Amy Gesenhues on Marketing Land, Instagram is now making way for long-form video by introducing its new IGTV platform and IGTV standalone app. Both platforms will allow users to upload hour-long videos. Instagram has reached a remarkable 1 billion users and with more of them watching videos compared to other types of content, CEO Kevin Systrom believed it was time to open up a platform where videos are the focus. As for advertisers, Systrom recognized that the new platform would be a great place to offer more affordable advertising options in light of Facebook’s rising ad costs.

Improving Your Marketing Program

What Are The Benefits Of Using HubSpot Marketing Automation Tools?

If you want your long-term inbound marketing strategy to be effective, you must be able to tackle various tactics that range from creating high-quality content for your site to engaging with followers on your social media—managing all these task often requires a balancing act. Our own Nicole Wagner published an article that explains how HubSpot marketing automation tools can simplify your workload.

Tips To Consider When Developing Strong Email Subject Lines

Having an attractive email subject line can make all the difference when it comes to increasing your open email rate and overall exposure with your target audience. Debbie Szwast offers insightful tips on how to develop strong email subject lines that you’ll want to keep in mind the next time you send an email.

Recent Marketing Reports, Updates, and Trends

Facebook’s Removing Third-Party Targeting Data: What Marketers Need To Know

In a recent post about Facebook published on Marketing Land, Ginny Marvin highlights the changes Facebook is making to combat the scrutiny and regulatory pressure its facing, and informs marketers on how to navigate these changes. Facebook announced that they are removing access to third-party data brokers within their advertising system, both pubic and private. Several factors such as the GDRP that aims to protect people by ensuring they have control over their personal data have sparked the drastic changes. The phasing out of third-party data brokers will start in the EU.

The Future Of TV Advertising In Today’s Digital World

Despite what some critics might say about advertising being ineffective on TV, in a blog post published in MarTech, Chuck Moran explains why TV is still an important part of the media ecosystem and how it has evolved to become advanced TV. Advanced TV combines old-style linear TV with streaming video provided through OTT platforms or connected TVs. This transformed version of TV changes the way marketers target their audience as they can now optimize their reach by creating campaigns that sync with local events, receive real-time analytics of viewing habits, and determine which ads to deliver based on first-party data.

Tokenized Loyalty Platform Sweet Offers Sugar Tokens To Energize Fans

Life is sweeter with… sugar tokens? According to a recent post on MarTech, a startup called Sweet has become the first tokenized loyalty platform of its kind to hit the market. The company gives brands the opportunity to promote themselves by rewarding the fans that engage with their brand online with reward tokens called ‘Sugar.’ Fans can redeem their sugar tokens for amazing experiences and rewards in the Sweet Marketplace.

Download Our White Paper Guide To Learn How To Perfect Buyer Personas For Your Business

What Are The Benefits Of Using HubSpot Marketing Automation Tools?

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO, creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Because these tactics all require constant attention to be effective, you should strongly consider the use of HubSpot marketing automation tools as a way to simplify your workload. The following are four reasons why you should be using HubSpot marketing automation tools:

1. Collect and Analyze Data to Improve Your Marketing Efforts

HubSpot’s analytics tools can help to collect data across all of your marketing platforms and provide you with metrics that you can use to the benefit of your marketing campaign. For example, you’ll be able to see what blog posts are outperforming other posts based on metrics such as visits, social engagement, click-throughs and captures. You can use this information to determine what kind of content is more effective or what elements of your blog posts need to be changed. For instance, if you have content that is receiving tons of views but no click-throughs, it may be because your calls-to-action are poor.

2. Personalize Communication With Your Customers

Marketing automation allows you to segment your email list, which makes it easier to personalize your emails and send more relevant content to your recipients. This is done by gathering data from your opt-in forms and using that data to segment your email list into different groups. For example, if you run an online clothing store, then segmenting your list into male and female will prevent you from sending content about women’s clothing to your male audience, which would hurt your ability to properly nurture leads through the sales funnel. The use of email segmentation will make your email marketing strategy more efficient and effective.

3. Schedule Out Your Work Ahead of Time

One of the important aspects of a good content marketing strategy is making sure that you continually publish new content on a regular basis. Your readers are going to expect new content at certain times and if you don’t publish it on the same days at the same times, you’ll lose readers. Of course, remembering to manually publish new content, whether it’s a posting an article to your blog or sending out a tweet, is time-consuming. Marketing automation allows you to create your content and posts well ahead of time and set them to be automatically published at specific times on specific dates.

Read our article: Content Marketing Misconceptions

4. Send More Qualified Leads to Your Sales Team

One of the challenges that a lot of businesses face is having their marketing team on the same page as their sales team. Sales personnel often don’t know what state of the buyer’s journey prospects are on, which makes their job more difficult — especially if they are sent leads that aren’t qualified. HubSpot marketing automation tools allow you to collect extremely useful visitor information, including their history of actions on your website, which in turn can allow you to send more highly qualified leads through to your sales team when they are ready.

The use of HubSpot marketing automation tools allows you make more efficient use of your resources and gives you the opportunity to see exactly what is and isn’t working in your marketing strategies. You’ll end up saving a lot of time on smaller, more time-consuming tasks, which you can then dedicate to more important aspects of your marketing campaign, such as engaging with and nurturing your leads.