Inbound marketing is a force to be reckoned with. For businesses, that lack the time or adequate resources to take care of their own inbound marketing, these agencies offer a solution. Inbound marketing agencies work on search engine optimization, social media campaigns, and all-around content marketing. They do all the heavy lifting so that your business can focus on important details.
There are many agencies on the market that can offer you with professional inbound marketing solutions. Selecting the best agency to provide these services can be quite confusing. Below are some of the questions you can use to identify if an inbound agency you are considering will be apt for the direction that your business is headed. Let us explore these case study questions:
Areas of expertise and experience?
Your prospective inbound marketing agency should be able to work with different types of businesses. Take time to understand the scope of their services. Most agencies should be able to handle B2B or B2C solutions with ease.
What service packages are available?
When looking for an agency to fill your marketing solution shoes, you need to take wholesome packages into account. These packages usually cover the basics. If you want more specialized solutions, you need to be sure the agency can satisfy your order. The prospective inbound marketing agency should take care of lead generation systems and SEO optimization among other things in the package.
What are your performance benchmarks?
For you to understand and analyze the process that the agency will take, you have to understand how their scoring system works. How do they actually measure the performance of their marketing strategies? What scale do they use? Feel free to ask more case study questions or make recommendations so the agency can provide tailor-made solutions.
What strategies seem fit for my business and do you have the required resources?
An agency’s influence is tied to its power in resources. Your inbound marketing agency must have the ability to come up with marketing strategies and follow through with them. It is retardant to deal with an agency that always needs your financial backing. Cost should be mentioned upfront.
How much time will it take?
Depending on the agency you want to work with, the completion time for projects will vary. Look for those who will work within the time frame you have provided.
What is your client retention status?
You can tell a lot from a business and the amount of clients they retain. High retention rates indicate high turnover. You want to work with a business that is trusted and supported with a number of people.
How do you integrate your team?
As a business looking for a marketing agency, you want to be sure that everyone involved understands your goal. Work with agencies that are open to taking direction and involving you in major/minor decisions.
How is ROI measured?
There are agencies that do not provide these services or only provide these services in limited function. It is better to work with agencies that do detailed ROI measurements. This way you can easily track how your investment is progressing.
With these questions, we are confident you will be able to select the right agency for your company. Look for an agency that gives you a creative edge and allows you to focus on your sales. We wish you all the best!