Inbound Marketing is all about empowering potential customers. It provides a huge shift in marketing tactics that can make a real difference in how consumers react to a company, because inbound strives to create marketing that people will love. The goal of inbound marketing is to give consumers content that will be helpful to them, rather than simply giving them a sales pitch.
Long lasting relationships
Just like any good relationship, the relationship you create with consumers should be one that LASTS. Inbound marketing helps make that happen.
First of all, the people who visit your site are people who want to learn what you have to offer. Whether they arrive through a blog, keyword, or social post, they came because they want to see your content. By offering content that is useful to them, you will keep them coming back for more.
As these users are seeking the content on your site, this is an opportune time to gather their contact information, especially their email, in order to continue this relationship you have started. Obviously communication is a two-way street. Inbound is all about getting to know and understand the consumer in order to effectively create marketing they will enjoy, and that will find helpful.
The Buyer’s Journey
An important way to continuously help and educate the consumer is to guide them through the Buyer’s Journey, which is the process that someone goes through leading up to a purchase decision. The Buyer’s Journey is comprised of three stages: awareness, consideration and decision.
In the awareness stage, a user has a problem and does initial research to try to understand that problem better. In the consideration stage, the user has clearly identified the problem and begins researching all of the available options that may solve it. Finally, in the decision stage they have determined a solution strategy and choose the best option to resolve their problem.
So why is it that we should care so much about the buyer’s journey? Well, consider how you can use the Buyer’s Journey to understand the consumer’s mindset when searching for any particular product or service. If you understand the customer’s mindset, then you can utilize the inbound methodology to provide content that is relevant to their needs at each stage throughout the decision making process.
One of the most important attributes between a brand and a consumer is trust, therefore you want your consumers to find your brand credible. Luckily, this is precisely what Inbound Marketing aims to do.
By using all of these beneficial Inbound Marketing techniques and keeping in mind who you are creating for, you will be able to reach the right consumers, with the right content, at the right time. As you educate the consumer and guide them through their decision process, you are creating a long lasting and trusting relationship that not only helps the consumer, but helps you as well.
Inbound Marketing is all about empowering potential customers. It provides a huge shift in marketing tactics that can make a real difference in how consumers react to a company, because inbound strives to create marketing that people will love. The goal of inbound