Entries by Nicole Wagner

How To Drive Brand Awareness

Brand awareness refers to the extent to which consumers are familiar with and recognize a brand. It measures how readily a brand comes to mind and how well consumers understand what the brand represents. In other words, how well do they identify with your brand name, its characteristics, your logo, or other things that strongly correlate to the products or services you offer.

The Use of Inbound Marketing in the Manufacturing Industry

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true. In fact, there are some real benefits when it comes to inbound marketing for manufacturers that you will want to take advantage of.

Content Marketing Misconceptions

Content Marketing is one of the most talked about and trusted online marketing tactics. It can help your business generate online traffic, expand your presence on social media, establish yourself as a thought leader in your industry, and most importantly, bring in new sales and leads. In this guide, We’re going to clear up some of these misconceptions and help you get a better understanding of how content marketing can help your brand.

How To Use Social Media To Drive B2B Sales

In spite of the enormous success of social media marketing, many B2B companies still haven’t successfully jumped on the social train. This because many B2B companies are unsure how to utilize their social media platforms to the best of their advantage. Sharing will help alot, when it comes to attraction marketing. Social media channels enable….