Entries by Nicole Wagner

Understanding the Difference Between Earned Media vs. Paid Media And Embracing The PESO Model

When it comes to digital marketing, there are four main types of media. The first, owned media, is relatively obvious. Owned media refers to the media that you own, such as your website, your blog, or your social media pages. Then there’s paid media, which often comes to mind first. However, you could argue that….

6 Mobile Marketing Tips

The mobile market has skyrocketed over the past decade. It’s estimated that around 96 percent of all American adults own a cellphone and that 81 percent of Americans own smartphones. That’s more than the number of Americans that own desktops or laptops. It’s also estimated that around 20 percent of American adults access the Internet….

The Benefits of Inbound & Outbound Marketing

There are two main types of marketing, inbound and outbound marketing. Inbound marketing is a strategy in which you position yourself to be found by your target audience. This provides them with the content they need to inform themselves and to move through the first stages of the sales funnel on their own (SEO and….

5 Simple Facebook Advertising Strategies

Facebook has an enormous user base that’s only continuing to grow every month. As of the first quarter of 2019, Facebook boasted 2.37 billion active monthly users — up 55 million from the previous quarter. Additionally, roughly 1.56 billion users are logging into Facebook on a daily basis. These are numbers that no marketer can….

What is an Ad Exchange and How Does it Work?

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. This process was not very cost-effective. It was also time-consuming. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. Ad exchanges….

What’s Trending in Marketing for July 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….

Pump Up the Power of Your Digital Advertising Display

Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies. This is in part because display ads are often irrelevant to the consumer viewing them, not to mention….

5 Strategies to Gain More YouTube Subscribers

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind….