Entries by Nicole Wagner

The Secret to SEO and 5 Tips on Optimizing Your Results

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages. The Secret to SEO

Top 5 Critical Website Redesign Analytics Tools

Your website redesign is the most important marketing tool you have—so it’s no surprise that its design is essential to your success.

How can you keep up with the future of inbound marketing?

Keeping up with the future of inbound marketing will also help to ensure that your business doesn’t fall behind.

6 Types of Behavioral Data That Can Be Used For Segmentation

The way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation. Behavioral Segmentation Examples….

Website Redesign Tips

Once you’ve decided to redesign your website so that your business can remain competitive, you’ll want professional website redesign tips to help ensure that your new website design will be effective. Without one, your site is likely going to continue having some of the same problems it currently has. Redesigning your website without a plan….

How Your Web Page Speed Effects Your SEO and Adwords Performance

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings. The….

Why You Should Consider Using YouTube Videos For Senior Living Marketing

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent….

How To Strike A Perfect Balance When Writing For Search & Writing For Brand

Writing content can be tricky. Implementing the best SEO practices is important in order to help attract organic traffic to your site in order to read your content, but you should also make sure that your SEO efforts don’t detract from the quality of your writing–it needs to be of a high quality in order….

Growth-Driven Web Design – Is It Right For Your Company?

Most marketers have been through a website redesign in their careers. If so then they know that it takes considerable time and resources to build a website from the ground up. There are constant meetings and decisions to make at every stage of traditional website design. You work so hard to launch a website, only….

Brand Marketing Strategy: Community and Advocacy

Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. Brand advocates are dedicated fans whom the company should build closer relationships with. The….