When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent….
Writing content can be tricky. Implementing the best SEO practices is important in order to help attract organic traffic to your site in order to read your content, but you should also make sure that your SEO efforts don’t detract from the quality of your writing–it needs to be of a high quality in order….
GDPR (General Data Protection Regulation) is new legislation coming into effect from 25th May 2018 which gives you as an individual more rights and protection over your personal data. Companies will have to be transparent about what data they hold about you and why, will no longer be able to spam you with unwanted marketing….
When it comes to email marketing, everyone knows how important the subject line is. It’s what gets the recipient to open your email in the first place, after all. If your subject line fails, your email may go unread. However, you’re not free and in the clear yet once you’ve managed to get your recipients….
How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b (business to business) marketing are very different strategies. As such, your email marketing strategy is going to depend heavily on whether or not you’re marketing b2b or b2c. The following are some of the….
Many years ago, the only way to reach audiences was through traditional types of advertisement methods, such as print ads, TV ads, and radio ads. While these types of advertisement methods are still available and can be quite effective, new methods of reaching your audience have opened up online that should be explored as well;….
This week in inbound marketing we look at Amazon’s incredible success on Prime Day that made history in all categories. Read more on the changes and trends happening in marketing this past month. Noteworthy Marketing News Facebook To Begin Testing New ‘Highlights’ Feature That Lets Users Save Stories Taking a page out of Snapchat’s playbook….
In today’s age, keeping your website up to date is incredibly important if you want to remain competitive and maintain visibility. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way. Here are the following components of web design that will modernize your website: 1…..
Content marketing is a long-term strategy. As such, you need to make sure that you track your content’s performance and regularly adjust your strategy. This is especially true as new content marketing trends emerge every year that could be beneficial to your brand’s marketing efforts. The following are nine content marketing trends that you should….
