use tiktok to reach engagement group

Creating Measurable Social Media Goals

Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things.

Even though it is so important, a lot of businesses still struggle with how to do it successfully.

Here are some tips and strategies to help you refocus your campaigns, create stronger goals, and implement a tracking schedule, so your social media efforts will be successful.

Social Media Goals

Developing a group of goals should be the first step in any social media program. Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. But, in order for your program to be successful, your goals should be attainable, measurable, and most importantly, a reflection of your overall business goals. Read more

B2B sales

How To Use Social Media To Drive B2B Sales

In spite of the enormous success of social media marketing, many B2B companies still haven’t successfully jumped on the social train. This because many B2B companies are unsure how to utilize their social media platforms to the best of their advantage. Sharing will help alot, when it comes to attraction marketing.

Social media channels enable you to reach a wide net of potential customers and connect with individuals on a more personal level. More people are using these platforms to research potential purchasing decisions. Therefore, your posts should be educating potential buyers about what you have to offer and showcasing why you’re an authoritative source. Despite what you may have heard, you don’t have to post memes or funny videos to stand out.

If you’ve put your social media strategies on the back burner, you’re missing out on a great opportunity. Here are some ways social media can improve your B2B sales:

How to reach your target audience:

The first step in developing your social media strategy should be to develop a roadmap of whom you want to send your social media messages to. This outline will help you reach the right people at the right time and ensure your messages won’t be lost in all of the noise. Your outline should include the messages you wish to send to your target audience. You’ll want to ask yourself the following:

  • Who is your audience?
  • What social media platforms do they use?
  • What is the end goal of your social media posts?

Once you’ve developed your plan, it’s time to set your posts into action.

Read More: B2B Branding Tips For The New Buyer

How to target businesses on social media:

When most people think B2B sales and social media, they think of Linkedin. While LinkedIn is known as the top social platform for businesses, this doesn’t mean other platforms should be ignored. Social media isn’t solely about generating B2B sales leads; it’s also about strengthening your brand awareness.

With social media, you’re able to humanize your brand by personally engaging with your audience. Since most people are turning to Facebook, Instagram, Pinterest, and Twitter, to look for solutions to their problems, your company should be visible on these platforms and ready to assist them.

How to cater your message to businesses:

Social media is a great place to showcase your brand’s level of expertise and gain trusted adviser status. Since most buyers are 60% into the buying decision before they even reach out to a sales representative, your posts should reach them early on in their journey. You can do this by posting helpful and educational content that will nudge potential customers along the sales cycle without seeming “pushy”. Case studies, blogs, product demos, and videos are great ways to initially convey your messages to your audience.

How to turn interest into a lead:

Like all marketing, social media marketing’s end goal is to generate qualified leads. All of your posts should have a content offer or call-to-action in order to urge your visitors to take steps toward purchasing. Make sure all of your social media platforms redirect to your website, and vice versa. Easy navigation is key to successful online marketing.

Your company’s social media marketing will be successful if you create personal relationships with your customers and provide them with valuable and educational content. Social media gives you the opportunity to reach a larger audience than ever before. Take this opportunity and run with it!

Learn To Use Social Media To Find New Leads

Social Network Social Media People Meeting Communication Concept

Social Media Campaigns for Attracting Prospects and Generating Leads

Becoming a part of the conversation in today’s evolving social world is not only a smart marketing tactic, it’s absolutely essential. It increases awareness of your brand, builds relationships, facilitates outside interaction, allows you to stay connected with your customers and leverage brand advocates, promotes your content online, and so much more. But how does it fit into an Inbound Marketing strategy? Read more

Facebook Ads

How Facebook Advertising Helps You

Facebook has had its share of controversy over the past few years, yet it remains as popular as ever. As of this year, there are roughly 190 million Facebook users in the U.S. alone. Worldwide, the monthly user base is approaching three billion. As such, Facebook advertising continues to be an effective way to reach your target audience and to generate leads for your business. If you’re not using Facebook Ads as a part of your social media marketing strategy, then you should consider changing that, immediately.

The Benefits Of Using Facebook Ads

There are plenty of PPC (Pay-per-click) advertising options available across the Internet, including Google Ads. However, there are a number of reasons why you should use Facebook Ads in particular.

  • Reach Facebook users with greater success – There’s no guarantee that the content you post on your page is seen by your audience. Followers may not be online when you post and even if they are, there’s no guarantee your posts show up on their feed. Facebook Ads lets you target specific followers to whom your ads will be relevant so that they will be sure to see them.
  • Remarket to users who engaged with you previously – Facebook users who may have visited your Facebook page or website previously won’t always re-engage. Facebook Ads allows you to target such users to re-engage with them, thereby helping ensure that you don’t miss out on potentially high-quality leads.
  • Facebook Ads are very cost-effective – Like all PPC ads, you can set your bids per click and you will only pay for the actual clicks the ads get. This makes it much easier to control how much of your budget you spend on your ads — and also ensures that you’re only paying for results.
  • Generate new leads on Facebook – Besides being able to target specific users from your follower list, you can also use the “Lookalike Audiences” feature to find and target users that are similar to your followers, thereby allowing you to identify and reach new potential leads.
  • You can scale your Facebook Ads to build on any success – You can scale your ads. This means that if an ad is doing particularly well, you can put more money into it in order to build on its success. Once it’s no longer performing the way you want it to, you can simply stop them. You can also take an ad that’s been successful and duplicate it. This allows you to target a different audience with the same content.
  • Facebook Ads Manager offers in-depth analytics – The analytics tool makes it easy to track and compare ad performance, allowing you to make adjustments to your strategy on the fly.
  • Facebook Ads Manager makes ad creation easy – Facebook Ads Manager makes it incredibly easy to create content for your ads, tailor your ads to your needs, and target specific audiences.

Ready to read more about the benefits of Facebook Advertising ?

How To Use Facebook Ads Manager

Facebook Ads Manager is the feature that will let you create and run your Facebook Ad campaigns. Follow these easy steps to find Facebook Ads Manager:

Ad Center > All Ads > Ads Manager

Once you select Ads Manager, you’ll be directed to the Facebook Ads Accounts page. Here, you can add users to your account and choose roles for each user. These roles can be Ad account admin, advertiser, or analyst.Facebook Advertising

Creating Ads In Facebook Ads Manager

Once you’re on the Ads Manager page, you shouldn’t have much trouble figuring out how to create ads. There’s a Create Ad button at the top right corner. Once you click on it, you’ll be provided with 15 different ad objectives to choose from. You’ll then be presented with a variety of options for customizing your ads. Options include choosing CTA buttons, images, and more. On top of that, you’ll be able to set the budget, the schedule, and your targeted audience, which can include:

  • Users who visited your page
  • Users who engaged with your content
  • Users who clicked on a CTA
  • Users who sent you a message
  • … and more

Once you create your ads and your campaign, you can edit your campaigns, ad sets, or ads. One at a time or in groups. For instance, you can:

  • Edit the campaign, ad set, or ad names
  • Edit your budget
  • Switch on and off
  • Edit the target audience
  • Edit the schedule
  • Edit the ad placement
  • Edit the individual elements of the ad

Leverage Facebook Advertising This Year

Facebook Ads are a great way to engage your followers as well as generate new leads. The customization options and reporting features provided by Facebook Ads Manager make advertising on Facebook a user-friendly experience. As such, be sure to implement the use of Facebook Ads into your social media marketing strategy if you haven’t done so already.

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results
Social Media Channels

New Social Media Channels and Clubhouse

Social media marketing is an essential way to expand your reach, increase your brand authority, build relationships with your audience, and drive traffic to your website. This is no secret to anyone, which is why businesses of all sizes have established a social media presence on some of the more popular social platforms, including Facebook and Twitter. However, as important as it is to market on the biggest social media platforms, you should always keep an eye out for newer social media channels. Ignoring new platforms in favor of focusing on the most popular social media sites can cause you to fall behind quickly. After all, platforms such as TikTok can gain massive traction over as little as a year. With that in mind, we recommend that you consider the Clubhouse app.

What Is The Clubhouse App?

The Clubhouse is unique in that it combines the social aspects of an online forum with the conversational aspects of a podcast. If you’re confused by this description, don’t be. To break it down further, it’s basically an audio-only social media network. The way it works is simple — there are different Rooms that you can join. In each Room, a live audio conversation is going on. You can listen to this conversation as well as join in.

Social Media Channels

The Clubhouse is a little over a year old, but it’s already gaining notice after both Bill Gates and Elon Musk appeared in Clubhouse rooms. One of the things that makes the Clubhouse app attractive to many users at the moment is its exclusivity. While there are over 10 million users, the app is currently only available on iOS. Additionally, you can only gain access to the social media platform through an invitation by a user.

How To Use The Clubhouse App

Users build their profiles based on their interests. They can then search the app for Rooms that focus on their interests, follow individuals on Clubhouse, and send messages. The Clubhouse homepage displays Rooms that are live at the time and that are related to the user’s interests (or that are being run by people the user is following). There’s also an Explore feature that let’s users scroll through suggested people, Rooms, or Clubs to follow.

Each Room is basically a live conversation that you can listen to or participate in. As you might imagine, it could get quite hectic if there are hundreds of people trying to talk over each other in any given room. To avoid this, users who join the room are muted automatically. The people who are running the room essentially have the floor. Users can then click on the Raise Hand button if they want to contribute to the conversation (such as by asking a question). One of the people running the room can then unmute that user if they want to hear what they have to say. Attendees can only see the profiles of the moderators and speakers, unless another user is invited to speak after raising their hand, in which case their profile can also be seen.

Starting a Room is easy. There’s a Start a Room button on the app’s homepage. You can start a closed chat (open to specific users), a social chat (open to followers), or an open chat (open to anyone).

How Can Clubhouse Help Your Marketing Strategy?

In the beginning, Clubhouse was meant as a social media platform for industry elites, such as CEOs, social media influencers, and celebrities. This is no longer the case, although general users are attracted to rooms being run by such members. The question is, how can joining Clubhouse be of benefit to your business? Essentially, Clubhouse could help you to connect with your target audience and expand your reach. More importantly, you could use Clubhouse to boost your brand authority.

For example, a small group of accountants might hold a discussion about taking deductions on your tax return. Such a discussion is going to be very informative for people who are looking to save money on their taxes, especially if it’s tax season. Not only will listeners be able to learn about the subject by joining the room (and listening as well as asking questions), but the accountants will get some exposure for their business as well. If their discussion proves informative, listeners who weren’t familiar with them might check out their website and connect with them further off of the app.

Read More About Posting on Social Media

Taking Advantage Of New Social Media Channels Like Clubhouse

Paying attention to new social media platforms over the years is vital to keeping your social media marketing strategyrelevant and fresh. Not only can you continue to reach a larger audience by expanding your presence to new channels, but new social media platforms like Clubhouse often provide new and innovative ways to connect with your audience.Integrating Social Media & SEO Efforts For Enhanced Search Engine Results

optimize your social media

5 Ways To Optimize Your Social Media

Social media is constantly changing and evolving, so it is crucial for even the most successful brands to reevaluate their strategy from time to time to keep up. Social media helps with attraction marketing. Use these strategies to optimize your social media and to make sure that your brand is constantly staying on top.

1. Tailor to your audience

Read more

Inbound Marketing Strategies

5 Types Of Marketing Videos You Should Think About Using

Year after year, marketing videos grow in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information. Additionally, according to a prediction by Zenith, the average person will spend around 100 minutes a day watching videos in 2021. The pandemic certainly had an impact on these numbers as well. People have more time on their hands to watch video content, especially those who have switched to a work-at-home environment.

Because of this increase in video consumption, a video marketing strategy is an absolute must. The following are some of the different types of marketing videos that you should consider producing this year.

1. Educational videos

Educational videos should be used to help inform your audience about a particular subject. No video marketing strategy will be successful without them. This is because the more informed your audience is, the more confident they will be in making a purchasing decision down the road. Educational videos provide them with the knowledge they need to understand your business and the solutions you offer. There are several types of educational videos, including:

  • Demo videos – Videos that demonstrate how your product or service is used.
  • Explainer videos – Videos that showcase why your product or service is needed.
  • How-to videos – Videos that provide step-by-step instructions on how to do a specific task.
  • Animated videos – Animated videos are a fantastic way to deliver information in an entertaining way, whether they’re explainer videos or how-to videos.

When is the Best Time to Post on Social Media?

2. Interview videos

Interviews are an excellent way to provide detailed information about certain subjects to your audience while also providing a personality to engage with. You can film interviews with both employees and upper management as well as experts that are relevant to your industry. What’s great about interview videos is that they are incredibly easy to produce.Marketing Video

3. Event videos

Certain events, like industry tradeshows, conferences, fundraisers, and round table discussions, can reveal a wealth of information. Film these events and edit them into event videos for your audience to enjoy.

4. Case study and testimonial videos

These types of videos focus on customers and their experiences using your product or service. Not only can you use them as social proof that your products or services work, but they make it easier to build trust with your audience. Potential customers are much more likely to relate to and believe what previous customers have said, after all. Using case studies and testimonial videos, you give customers the chance to explain what their challenges were and how your product or service solved those challenges.

5. Behind-the-scenes videos

A big part of creating a successful brand identity is presenting your company as being relatable. You don’t want your audience to think of you as a big faceless corporation, after all. Creating videos that depict your company behind the scenes is a great way to do this. It shows that there’s a human element behind the business. There are tons of ways to go about creating behind-the-scenes videos. A video of the day-in-the-life of the typical employee or a video of the manufacturing process of a product are great examples.

These are five different types of marketing videos you should consider creating in 2021. As you develop your video marketing strategy, remember that the quality of your content matters — and so does the audience that you’re creating it for. Always keep viewers in mind to ensure that your video marketing efforts are relevant.

buyer persona guide for business
best times to post on social media

When Are the Best Times to Post On Social Media?

There are currently more than 3.6 billion people using social media. In 2025, that number is expected to grow to around 4.41 billion. Additionally, those people spend an average of 145 minutes a day using social media. If these numbers tell you anything, it’s that your business has to use social media as a way to reach and expand your target audience. Most businesses have some kind of social media presence at this point; however, to successfully grow that presence, you need to remain active by regularly posting to your social pages. The thing is, to reach as big of an audience as possible, you need to know the best times to post on social media.

The Importance Of Engagement

When you post to social media is important because it directly affects the level of engagement you’ll receive. Although you may have numerous social media marketing goals, increasing engagement is arguably the most crucial. Engaging your followers is what’s going to keep them interested in your brand. Engaged followers will be more likely to share your content, visit your website, and, eventually, convert. If the content you’re posting isn’t relevant, it won’t be engaging. Additionally, if your followers simply miss your posts, you miss your chance of engaging them.

How to Increase Your Social Media Presence in 2021

Knowing When To Post To Social Media

When you post content to your social pages, you’ll want to make sure it’s seen by as many people as possible. If you post content at a time when none of your target audience is online, it won’t do very well. Timing is everything. There are a number of factors to take into consideration when figuring out when to schedule your posts.

First, different social media channels have different user bases. People may be more active at night on one platform than they are on another. Second, you need to know your target audience. Different demographics tend to use social media at different times of the day. With this in mind, the following is a general breakdown of when to post on various social media platforms:

  1. Facebook – Many people will check Facebook towards the end of their workdays as they wind down and get ready to stop working. As such, posting between 3 PM and 4 PM will often result in a lot of exposure. You’ll likely reach that same audience between 1 PM and 4 PM at the end of the workweek as well, on Thursdays and Fridays. However, typically speaking, users are less active before 2 PM.
    best times to post on social media
  2. Twitter – Like Facebook, Twitter gets the most engagement during regular work hours. It’s especially active from 12 PM to 1 PM and during commuting times. Basically, people check Twitter when they have some free time available away from home. Twitter posts see less engagement outside of working hours, especially in the evenings and on weekends.
  3. Instagram – Instagram does have a younger audience than Twitter and Facebook. As such, you’ll get much more engagement in the evenings from 7 PM to 9 PM. Midday (11 AM to 1 PM) is also a good time to post to Twitter. Instagram engagement also tends to spike on Wednesdays. However, like Facebook and Twitter, Instagram posts see less engagement on the weekends.
  4. LinkedIn – Because LinkedIn is a professional social platform, posts tend to do best during work hours. There tends to be a significant drop-off in activity after 5 PM. Posts due best on LinkedIn when published between Tuesday and Friday. People often stay away from LinkedIn on weekends and are too busy on Mondays to engage on LinkedIn substantially.

Schedule Your Posts Appropriately To Improve Engagement

Use this general breakdown to get an idea of when the best times are to post to social media. Just keep in mind that your specific audience plays a big part in when you should post. For instance, older audiences are less likely to engage on social media late at night, while younger audiences are.

social media marketing
tiktok engagement group

How to Use TikTok to Reach Your Engagement Group: An Insight Into the Algorithm

Arguably the primary goal of social media marketing is to reach as many people in your engagement group as possible and to interact with them. As such, it’s important that you establish a presence on social channels on which this is possible. While almost all businesses use social platforms like Facebook and Twitter, there are a few others to consider as well; for example, TikTok.

What Is TikTok?

TikTok is a video-based social platform that has exploded in popularity over the last couple of years. What makes the platform so unique is that users can only upload videos that are 15 seconds long. There is, however, an option to edit together multiple 15-second clips into a minute long video. It gained traction among teens because they could upload videos of themselves lip-syncing, doing comedy bits, and dancing. At first, the marketing opportunities on the platform seemed limited. However, the size of the audience simply cannot be ignored:

  • There are over one billion monthly active users worldwide.
  • There have been over 2.6 billion downloads of TikTok since its creation.
  • In January 2021, there were 62 million downloads of TikTok alone.
  • Users spend an average of 52 minutes on TikTok every day.
  • 83 percent of users have posted videos to TikTok.

TikTok’s advertising strategies are becoming more common. Read more here.

Why Should You Market On TikTok?

Advertising on social media platforms can cause numerous issues for users. The user experience can often be disrupted for the sake of the ad. Users on those platforms are often less likely to engage when annoyed by a barrage of advertising. TikTok is different in that ads are almost no different than the regular content posted on the platform. They can’t be longer than 15 seconds and they’ll appear on user feeds just like regular videos do. The user experience is not hurt because of this, as they appear just like other videos.

Why Should You Consider Using TikTok for Your Engagement Group?

Many people do not even realize they’re watching ads (especially if the content created by the brand is of particularly high quality). With this in mind, the following are just a few other reasons to consider using TikTok:

  • Reach younger generations – Younger generations rarely want to follow in the footsteps of their parents, which is why you won’t find a lot of Generation Z users on Facebook or Twitter. Instead, you’ll find them on TikTok, which is where a lot of Millennials are fleeing to as well. If you’re looking for a younger audience, TikTok is where you’ll find them.
  • Multiple marketing options – Despite the platform’s limitations (which were by design), there are still a few ad types that you can choose from, including in-feed videos, branded augmented reality (such as custom filters, stickers, and more), TopView ads (which appear at the top of user feeds), branded hashtag challenges, and sponsored content.
  • Flexible CPM – The cost-per-thousand impressions becomes cheaper the broader your audience is. The more you target your audience, the more it will cost; however, the ads will be more effective at engaging users as a result.
  • A level playing field – TikTok’s algorithm is based on identifying content that’s based on each user’s location, preferences, and viewing patterns. That is why user-created content goes viral so often on TikTok and it is why marketing businesses have a better chance of going viral as well.
  • Better chances of engagement – Outside of the algorithm, TikTok also allows you to go live once you reach a thousand followers. What makes this option particularly effective is that you can see how many followers are currently active so that you can determine when the best time to go live is.

use tiktok to reach engagement group

Tips For Using TikTok To Reach Your Engagement Group

There are some serious benefits to using TikTok; however, your success depends on your ability to leverage the platform effectively. The following are a few basic tips for using TikTok:

  • Know your audience – Develop your buyer personas so that you can more effectively target users that will be more likely to engage.
  • Identify influencers – TikTok influencers often have millions of followers. You can get them to post sponsored content that their users will see.
  • Create challenges – TikTok users love challenges. Branded hashtag challenges are a great way to get people to engage with your brand without being overly promotional. It’s also a great way to generate user-made content.
  • Go live – Going live on TikTok at the right time can make it easier to engage with followers who will drop everything to view to ensure that they don’t miss out.

Leverage TikTok To Reach Your Engagement Group Today

TikTok has a massive audience and is growing significantly year-by-year. Due to the algorithm’s design, companies have a level playing field against other businesses that already leverage TikTok. Just keep in mind that if you focus on creating high-quality content that engages your target audience, the chances of success on TikTok will be much greater.

 

social media marketing
direct vs indirect marketing 2

How to Use Hubspot to Connect Social Media Accounts and Flourish Relationships

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options. It can even make managing your social media presence easier and more efficient than ever before. This is because HubSpot lets you connect social media accounts, thereby allowing you to access your social media pages from one centralized location.

How HubSpot Increases the Efficiency of Your Social Media Management

When it comes to social media marketing, there is a lot to do. Maintaining your social presence typically requires daily activity. Not only do you need to regularly post content to each platform, but you also have to engage with users. Whether it’s by addressing comments, answering questions, or contributing to other posts and conversations, the engagement is important. Not to mention that you’ll want to use each social media platform’s analytics to monitor your brand’s performance over time.

All of this requires that you log in to separate accounts multiple times throughout the day. By connecting your accounts to HubSpot, you can do everything you need to do while remaining on the HubSpot platform. As a result, managing your social media presence will be much more convenient. You’ll also be able to stay on top of what’s going on with your social media pages, thereby allowing you to make changes andhubspot social media engage with followers in a timely fashion. Instead of bouncing around from one social media account to the other, you can optimize your time better.

What Can Be Done With Social Media?

The following are just some of the things you can do when connecting your social media accounts to HubSpot:

  • Publish new content – You can easily publish or share new content on any of your accounts from HubSpot with just a click of a button. In fact, you can even schedule when you want new content to be published. This means you can set up a publishing schedule for all your social media pages for the upcoming month and not worry about it.
  • Monitor your social mentions – Using HubSpot, you can track engagements with your brand automatically. Simply choose what keywords you want to track so that you can monitor social mentions. Not only does this allow you to have a finger on the pulse of your brand reputation and awareness, but it gives you a chance to respond quickly if there are ever any negative mentions.
  • Track relevant metrics – Monitoring the performance of your social media pages and of the content you’re posting is crucial to determining how effective your marketing efforts are. You can use HubSpot’s metrics to monitor your performance on various social media platforms.

Here are five additional reasons to use HubSpot for your business.

How to Connect Social Media Accounts

The benefits of being able to manage your social media accounts from one location are obvious. But actually setting up your HubSpot solution to be able to do so is a different matter. Fortunately, it’s not that difficult. The following are the steps you should take to connect your social media accounts to your HubSpot account:

  • Go to the main settings page on HubSpot.
  • Navigating through the menu, select Marketing and then Social.
  • Click on Connect account on the top right of the page.
  • Choose which accounts you want to connect.

Depending on the social media account you choose, you may have to take additional steps. For Facebook, Instagram, and LinkedIn, the process is pretty self-explanatory. For Twitter, you’ll need to authorize the app and then select whether you want all publishing data to be reported or just the data collected from posts published on Twitter through HubSpot.

Finally, if you’re connecting your YouTube account to your HubSpot account, you’ll need to make sure your account is a brand channel not set on private, and that you have at least one video uploaded.

Managing Your Social Media Accounts

Managing all of your different social media pages can be a challenge, especially if you have more than one social media account (which you should). However, maintaining your social presence is critical to your ability to keep followers engaged and to broaden your audience online. Fortunately, HubSpot makes it much easier, and therefore less time-consuming, to manage all of your social profiles from one centralized location.

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results