color psychology

How to Use Color Psychology in Marketing

When it comes to building your brand, don’t underestimate the importance of color. The colors you choose are crucial to your brand identity. Just think about some of the most famous brands out there and the colors associated with them, such as Nike and black, Starbucks and green, and Target and red, just to name a few. The colors you choose will always be associated with your brand, which is why you need to choose them carefully (and why they need to remain consistent across all of your branding efforts). One of the most important things to keep in mind is that color isn’t just an aesthetic choice, it’s a psychological one too.

Using Color Intentionally

There are two primary ways to use color in your marketing efforts. The first is to make certain marketing elements stand out. For instance, adding a colored call-to-action button at the end of a blog post instead of using regular anchor text. If the button stands out from the background, it will immediately draw the eye of the reader so that they don’t miss out on your CTA.

The colors you choose for your website’s background and text is crucial as well. Not only does it impact the overall aesthetic of your website (which is important as it reflects on your company’s professionalism), but it also affects the ease of use. If you use two colors that are too similar (such as yellow text on an orange background) it becomes incredibly difficult for visitors to navigate your site. Your color choices should provide enough contrast so that foreground elements stand out from the background.

Finally, don’t overuse color. For example, choosing to use five different colors throughout your home page will create visual clutter that will overwhelm visitors. It works better if you choose no more than two colors that combine to create visual balance.

Digitally transforming your website with things like visuals isn’t easy. Read here to begin your digital innovation.

Using Color Psychology

Different colors elicit different feelings. By using certain colors, you can engage your audience by making them subconsciously feel a different way. Most successful brands choose their colors based on this idea. Take for example McDonald’s. As everyone knows, they use two colors: red and yellow. They complement one another aesthetically and are chosen for their psychological meaning. Red is often associated with friendliness, while yellow is associated with happiness, both of which are emotions McDonald’s embraced as a major part of their brand voice. Red also happens to be a very stimulating color that’s meant to trigger feelings of hunger. Combined, they attract attention from hungry customers.

Color Breakdowns

All colors have some sort of effect on the psychology of consumers. With that in mind, the following are a few of the different colors you could use in your branding and the psychological meaning behind them:

  • Orange – Orange is associated with physical comfort, motivation, and positivity. Payless Shoes and Home Depot use orange as their primary color for these reasons.
  • Green – Green represents harmony, peace, health, and growth. Financial institutions use green to promote growth (of wealth), while many health products and stores use green to promote health (such as Whole Foods).
  • Blue – Blue is closely linked to trust and dependability. Many technology companies use blue to promote the idea that their products are dependable, such as Dell, GM, and Honda. Companies like Facebook and All-State also use blue to promote design


  • Brown – Brown is used to create feelings of trust and security. It’s why UPS prominently uses the color for everything, including their uniforms and trucks.
  • Purple – Purple is associated with luxury and royalty, which is why brands that promote their products as luxurious use purple, such as Cadbury, Hallmark, and Louis Vuitton.
  • Pink – Pink represents compassion, love, and empathy. Pepto-Bismol and Victoria’s Secret both use pink to this effect for different reasons.

Choose Your Colors Wisely To Improve Your Marketing Efforts

As you can see, the use of color is incredibly important to your marketing efforts. Not only do your color choices affect the aesthetic of your website (as well as its ease of use), they are also vital to defining your visual identity. As such, be sure to choose your colors carefully as they will have a psychological impact on your audience.

social media marketing
website strategy

The Best Strategies for Website Engagement in 2021

The way people engage with businesses tends to evolve over time. At no point has this been more obvious than during the past year as a result of the COVID-19 pandemic. More people were either unemployed or working from home than ever before, resulting in more time being spent online. Because many people have transitioned to work-at-home, there’s a good chance that they will remain there. Because of this, website engagement is as important as ever.

However, this doesn’t mean that you automatically have their attention. You still need to find a way to engage them — and to keep them engaged. This is especially true when you consider that the average person spends no more than 15 seconds on any given website before they leave. With that in mind, the following are a few effective strategies for boosting your website engagement this year:

1. Eliminate Technical Issues

Knowing that the average user is going to have a short attention span, the last thing you’ll want to do is waste their time with technical issues. Technical issues, such as broken links or slow loading times, will frustrate visitors — especially first-time visitors. Most will leave your site a few seconds after encountering a technical problem, and odds are they’ll head straight to the site of a competitor. Make sure that all of your pages load within a few seconds and that there are no broken links.

2. Create Relevant Content

A technically sound website will help prevent visitors from becoming disengaged immediately; however, good content is what will keep them engaged for longer. Do not focus on promotional content. Online users are constantly bombarded with ads wherever they go, which means that if they go to a site that feels like it’s trying too hard to sell something to them, they will leave. Instead, create content that addresses their problems and needs. Good content that educates visitors will build your brand authority and trust as well. As a result, not only are they more likely to stay on your site for longer, they’ll be more likely to come back — and even to share your content on social media.

There is a lot of competition in websites between businesses. Here are more tips to keep your site competitive.

3. Make Your Content Easy To Read

Even if your content is of high quality, visitors may give up on it if you don’t make it easy for them to read. For instance, if your main page is just a wall of text, it will give visitors a headache as they try to read it. You should break your content up using headers, bullet points, numbers, and supplementary visual content. The easier it is for visitors to read your content, the more likely they’ll be to read it through to the end.

4. Optimize Your Website Engagement For Mobile Use

Despite the fact that more people are online from the comfort of their own homes than before, many of them will still be surfing the web via their mobile devices, such as their smartphones or tablets. On top of that, the country has slowly been getting back to normal since the vaccine rollout, meaning more people are leaving their homes with their mobile devices. As such, you need to make sure your website and all of your content is optimized for mobile use. Otherwise, it won’t display properly on smaller screens, making it a pain to navigate. Mobile users won’t stay on websites that aren’t mobile-friendly for very long as a result.

website design

5. Add Video Content

Human beings are visual creatures. As such, they tend to absorb visual information better. While written content is still quite effective, you should also invest in video content. People are more likely to watch through a short video than they are to read through a written blog post. This is especially true for mobile users.

6. Add Social Proof

Adding social proof to your website will create trust in new visitors. Most people will be a touch skeptical when they visit a new website they’ve never been to before. Social proof helps to reinforce your reputation. For example, positive reviews from well-known sources in the industry or social media influencers can help boost your trustworthiness, as can customer reviews or customer testimonials. The more social proof you have on your site, the more at ease visitors will be, making it easier to obtain website engagement.

7. Implement A Chat Feature

A live chat feature or a chatbot can go a long way towards making sure visitors stay engaged while checking out your site. With a chat feature, you can engage visitors the moment they arrive on your site. A chat feature can also help guide visitors by helping them find what they’re looking for, thereby making sure that they don’t leave out of frustration.

Keeping your visitors engaged is essential to making sure you don’t lose any potential leads. The more engaged your visitors are, the better of a chance you’ll have of nurturing them through the sales funnel. As such, be sure to consider implementing these strategies to help improve your website engagement in 2021.

  25 Website Must Haves For Driving Traffic, Leads & Sales
defining your true brand story

Defining Your True Brand Story and Bringing it to Life Online

Today’s most well-known brands share a powerful marketing secret—its about connecting with customers on an emotional level and in a way that addresses their challenges. But how can you do this without pushing your ideas on prospects?

Taking a true storytelling approach is the answer. Sharing your brand’s core values and competitive advantages in meaningful, memorable way will help reach your ideal buyer and build a following to your brand. Any brand, large or small, in any industry, for any product or service, can benefit from getting past just telling advantage and benefit claims, and truly developing a unique voice that customers believe in and becomes your brand.

The Power Of A Great Story

Stories have feeling. Emotion. Honesty. A good story naturally draws people in and creates lasting impressions. Beyond showing personality, it can convey a brand’s authentic motivational core—distinguishing you from the competition. A brand story rooted in truth and experience, and not about simply speaking about your product or service facts, will communicate your values and beliefs while empowering your customers and prospects. And once you have people on board, they will instinctually want to share it with others. So you not only attract buyers, you attract followers and advocates of your brand—without forcing it.

Uncovering The Plot

As you begin to think of your brand as a story and the best ways to convey it, consider these two essential layers: your Core Values—which is the WHY you do what you do (what you stand for and believe in) and your Competitive Advantages—the WHAT and HOW you do what you do best. By aligning these two elements, you define the true essence of your brand, and develop a unique value proposition that no other company or brand can match. While one point on its own may not be the differentiating factor, in combination, they become what makes you unique and extend the belief that you do it for the right reasons.

Learn more about telling your Brand Story here!

Diving Deeper

Companies must do some internal processing to find a brand’s difference and its’ point of view. The difference is the brand’s function. The POV is the brand’s cause. Features and benefits are copied or upgraded all the time. But when a customer feels a brand shares their beliefs, when they believe in the same Core Values, they are more likely to connect with them. As they consider at different purchasing options, you will have already built an emotional connection—and trust.

Expressing Your Story

Once you capture and define your one authentic story, you must bring it to life for the world to discover. Crafting the voice and tone to showcase your personality, what motivates and inspires you, and demonstrate your values. Creating consistent, relevant and informative website content that speaks to the right prospects you are trying to attract. Maintaining a positive experience for all visitors, but shaping experiences for your key audiences to keep them coming back for more.

At the end of the day, your website’s greatest objective is to deliver prospects the information they need, when they need it, and provide clarity around how to act. When you shape it around a story that already engages, you will effectively build the following—and the sales—that lead to lasting success.

Learn The StoryBranding Process

brand development

What is Brand Development and How Does It Work?

A successful business depends on your ability to strengthen your brand reputation and generate brand awareness. To do that, you need to develop a strong brand. Your brand consists of a lot of different elements. Those elements combine to create a brand identity that separates your business from your competitors. Brand development is the ongoing process of creating and maintaining that brand identity. With that in mind, the following are steps you should take to develop your brand:

1. Determine Your Brand’s Purpose

If you don’t know your purpose, neither will consumers – and that’s not going to help you when it comes to generating brand awareness. In order to set brand goals and to evaluate how your brand is performing over time, you will need to have a clear understanding of what your brand’s purpose is. Exactly why does your brand exist? What problems does your brand solve? Why should consumers care about your brand? A strong brand needs to have a well-defined purpose.

2. Differentiate Your Brand From Your Competitors

One of the things that define the strength of your brand identity is your ability to differentiate it from other competing brands. If consumers can’t tell the difference between you and your competitors, it means your brand is weak. Develop your unique selling proposition to help your brand stand out in a crowded field. Doing so will also help you craft your message. Being able to stand out is arguably one of the most important facets of a successful brand.

Sometimes you may need to find your company’s make or break to determine the best brand strategies. Read more here.

3. Identify Your Audience

The success of your brand will depend on whether or not you reach an audience that engages and relates with your brand. However, if you’re targeting the wrong audience, you will fail massively when it comes to building a strong brand identity and establishing a stellar brand reputation. If you don’t target a specific audience (as in, you attempt to reach everyone), your message won’t reach the right people. If you know who your audience is, you’ll be able to create content that’s more helpful and relevant to them, which will only help to boost your brand awareness and brand authority.

There are many ways that you can identify who your audience is. Use the information that you’ve collected from your opt-in forms and from previous customers. Use your social media data. Request customer feedback. All of this information can help you figure out the demographics of your audience as well as their wants and needs. Use this data to develop buyer personas, thereby allowing you to address every different segment of your target audience.brand development

4. Implement A Unique Voice

Your brand needs to be relatable to your target audience. As such, you need to incorporate what you know about your target audience’s demographics to develop your brand voice. The voice is the personality that you create for your brand to communicate with your audience. For example, Uber’s brand voice is considerate and direct. Old Spice uses a masculine and humorous voice. Nike has an inspirational voice. As you can see, the voice a company uses in all of its marketing and communication efforts defines a big part of its brand identity.

5. Create A Distinct Brand Aesthetic

The look of your brand needs to be recognizable as it will help to make your brand identifiable. The log is an important part of this. Some of the most successful brands in the world are recognized by their logo. For instance, the Nike swoosh or Apple’s apple with a bite taken out of it. These logos are so well known that they don’t even need the company name to accompany them. Keep in mind that aesthetic doesn’t just refer to the logo — it also refers to the type of font used to display your company name as well as the color combination associated with your brand. For instance, Facebook is associated with blue and McDonald’s with red and yellow.

6. Maintain Consistency Across Channels

The biggest mistake you can make is to make adjustments to your branding based on the channel you’re on. For instance, taking on a more serious tone on LinkedIn and then using a more informal and joking tone on Twitter. Or using different visual elements on social media than you use on your website. Such inconsistency will hurt your brand identity because your audience will become confused over who you are.

These are the steps that you will need to take to develop your brand. Keep in mind that brand development is a long-term strategy. Every marketing decision you make affects your brand and contributed to your brand’s identity, reputation, and awareness. As such, you need to take these steps to ensure that your brand development starts off with a strong foundation.

Learn The StoryBranding Process
optimize your social media

5 Ways To Optimize Your Social Media

Social media is constantly changing and evolving, so it is crucial for even the most successful brands to reevaluate their strategy from time to time to keep up. Social media helps with attraction marketing. Use these strategies to optimize your social media and to make sure that your brand is constantly staying on top.

1. Tailor to your audience

Read more

inbound marketing

Inbound VS Outbound Marketing: What’s Better for You?

Your marketing strategy is not something that you should take lightly. After all, the success of your business, whether it’s big or small, is going to depend on your ability to generate customers. Without effective marketing, it’s going to be very difficult to grow your audience, not to mention your customer base. However, if you do just a little bit of research, you’ll quickly find that there are two main types of marketing: inbound marketing and outbound marketing. The question is, which should you use for your business?

What Is Outbound Marketing?

Outbound marketing is the more traditional form of marketing. The main strategy of an outbound marketing campaign is to get your company’s message to an audience that consists of potential customers. For instance, running commercials on TV or radio, placing ads in magazines or newspapers, or putting up billboards outside. These are all forms of outbound marketing. The idea is that people who need your product or service are, hopefully, exposed to your ads and will come to you as a result.

Benefits Of Outbound Marketing

  • Reach potential customers who were not aware of your brand
  • Successful outbound marketing can boost short-term sales

Drawbacks Of Outbound Marketing

  • Most outbound marketing tactics are expensive
  • Targeting a broader audience will usually result in a lower ROI
  • May reach potential customers who aren’t ready to buy
  • Forcing message onto the audience, which can put them off

What Is Inbound Marketing?

Whereas outbound marketing involves forcing a message to an audience, inbound marketing focuses on putting your business in the position to be found by your audience on their own time. Most inbound marketing efforts are digital. For example, setting up a website and a social presence, writing content aimed at your target audience, and optimizing your content for SEO (search engine optimization). The idea is to make your brand easy for potential customers to find or stumble upon when searching for relevant information online. Once found, you can then nurture them through the sales funnel at their own convenience.

Inbound marketing can also be used in email marketing. Read more here.

Benefits Of Inbound Marketing

  • Higher ROI. Your marketing efforts live forever (unlike outbound marketing), which means they can continue to see results in the future.
  • You can reach more people. Billions of people use the Internet, giving you potential access to a much greater audience.
  • Inbound marketing allows you to target specific buyer personas with greater ease, leading to better results.
  • Inbound marketing is much more affordable.

Drawbacks Of Inbound Marketing

  • You won’t see overnight results. Inbound marketing requires a lot of long-term effort.inbound outbound

What Type Of Marketing Should You Choose?

Which type of marketing better suits your business is going to depend on various factors, such as what your budget is and what your goals are (are the more short-term or long-term?). However, as a smaller to mid-sized business, inbound marketing is going to be your best bet. It’s much more affordable and allows you to steadily grow your business over the long term. But that doesn’t mean that you should ignore outbound marketing. Outbound can still be incredibly effective, despite the fact that some mistakenly think that it has become obsolete with the advent of inbound.

Outbound marketing tactics can still be incredibly useful. There’s a reason why businesses still run large ad campaigns in magazines or on TV. There’s a reason why it’s so expensive to run a commercial in a 30-second slot during the Super Bowl. That reason is that outbound marketing still works. It’s a great way to increase brand exposure if you know what you’re doing.

Even if you don’t have a massive budget to work with, outbound marketing can still be effective, especially if used in conjunction with your inbound marketing strategy. After all, you can use outbound to market your online presence. For example, you can put your website or social media handles up at the end of your commercials, on your print ads, or on your billboards. You can even put QR codes on your print ads that people can scan with their smartphones.

The primary reason why advertising your inbound efforts on your outbound efforts is so effective is that most people are using a smartphone, tablet, or laptop while they are watching TV — or have one on hand when they pass by a billboard or are flipping through a magazine.

Build A Marketing Strategy Using Both Inbound And Outbound Strategies

There’s no reason to choose just one. Both inbound marketing and outbound marketing strategies have their pros and cons. Inbound tends to be a more long-term strategy, while outbound is more short-term. As such, using them together allows you to run a more comprehensive omni-channel marketing strategy. The more complete your marketing efforts are, the greater the odds of success will be.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
visual storytelling

5 Brand Storytelling Examples To Learn From

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels. This is where brand storytelling comes in. Brand storytelling involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story:

1. Apple

Apple is arguably one of the greatest examples of successful marketing in the history of marketing. They were able to capture a small corner of a market dominated by Microsoft and, through the use of incredibly effective brand storytelling, turn themselves into a behemoth. Knowing that they were up against Microsoft, Apple decided that their message would be to go against the grain. They would position themselves as a revolutionary innovator. Their “think different” tagline showcases this, as does all of their other advertising. Their most famous ad is the most obvious example: the 1984 ad in which a woman defiantly smashes the screen with a sledgehammer.

How to Share Your Message With A New Brand Strategy

2. Ikea

Ikea has built its brand on the functionality and simplicity of its products, which they showcase using lighthearted humor. Their most famous commercial “Lamp” highlights this. It’s a commercial showing an old lamp being replaced and being thrown away. It’s a sob story until a narrator shows up to exclaim that the viewer is crazy to feel bad about the old lamp since it doesn’t have feelings, and the new one is much better. It gets a great laugh and emphasizes the need to update old products with newer, higher-quality versions.Brand Storytelling

3. Old Spice

Old Spice used to be a brand associated with older men. The word “old” certainly didn’t help. They altered their brand storytelling to emphasize that the scent of old spice was how men should smell. They used humor and great writing to convey this, but what made the storytelling particularly effectively was that they didn’t target men — they targeted women. Old Spice essentially focused on delivering a message to women about how their men should smell, so that they could influence men on Old Spice’s behalf.

4. SoulCycle

What’s interesting about SoulCycle is that it basically consists of a class full of people riding exercise bikes. That’s it. There’s nothing more to it. But their brand storytelling has lifted this simple service into something much greater. They have positioned themselves as a high-end fitness service that’s not just a service, but a lifestyle. This lifestyle includes the use of teachers who are essentially fitness influencers and classes that are almost club-like in their atmosphere. Members feel like they belong to a community, not a gym. Without their incredibly effective brand storytelling, you could argue that they would be a glorified gym with limited equipment.

5. Warby Parker

Warby Parker is a frame manufacturer that has positioned itself as a company that sells fashionable frames at reasonable prices. Their storytelling focuses on how they build their frames and on the customers that buy them. In fact, much of their content is user-generated, which helps emphasize that they are frames built for everyone. Their message gets across because they keep their brand storytelling simple and focused.

These are a few brand storytelling examples to keep in mind when crafting your brand story strategy. Successful brand storytelling will strengthen your company’s identity, thereby making it easier to evoke an emotional response from your audience and to build long-lasting connections with them. By implementing an effective brand storytelling strategy, you’ll be more likely to increase your company’s visibility, impact, and — eventually — profit.

Learn The StoryBranding Process
Inbound Marketing Strategies

5 Types Of Marketing Videos You Should Think About Using

Year after year, marketing videos grow in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information. Additionally, according to a prediction by Zenith, the average person will spend around 100 minutes a day watching videos in 2021. The pandemic certainly had an impact on these numbers as well. People have more time on their hands to watch video content, especially those who have switched to a work-at-home environment.

Because of this increase in video consumption, a video marketing strategy is an absolute must. The following are some of the different types of marketing videos that you should consider producing this year.

1. Educational videos

Educational videos should be used to help inform your audience about a particular subject. No video marketing strategy will be successful without them. This is because the more informed your audience is, the more confident they will be in making a purchasing decision down the road. Educational videos provide them with the knowledge they need to understand your business and the solutions you offer. There are several types of educational videos, including:

  • Demo videos – Videos that demonstrate how your product or service is used.
  • Explainer videos – Videos that showcase why your product or service is needed.
  • How-to videos – Videos that provide step-by-step instructions on how to do a specific task.
  • Animated videos – Animated videos are a fantastic way to deliver information in an entertaining way, whether they’re explainer videos or how-to videos.

When is the Best Time to Post on Social Media?

2. Interview videos

Interviews are an excellent way to provide detailed information about certain subjects to your audience while also providing a personality to engage with. You can film interviews with both employees and upper management as well as experts that are relevant to your industry. What’s great about interview videos is that they are incredibly easy to produce.Marketing Video

3. Event videos

Certain events, like industry tradeshows, conferences, fundraisers, and round table discussions, can reveal a wealth of information. Film these events and edit them into event videos for your audience to enjoy.

4. Case study and testimonial videos

These types of videos focus on customers and their experiences using your product or service. Not only can you use them as social proof that your products or services work, but they make it easier to build trust with your audience. Potential customers are much more likely to relate to and believe what previous customers have said, after all. Using case studies and testimonial videos, you give customers the chance to explain what their challenges were and how your product or service solved those challenges.

5. Behind-the-scenes videos

A big part of creating a successful brand identity is presenting your company as being relatable. You don’t want your audience to think of you as a big faceless corporation, after all. Creating videos that depict your company behind the scenes is a great way to do this. It shows that there’s a human element behind the business. There are tons of ways to go about creating behind-the-scenes videos. A video of the day-in-the-life of the typical employee or a video of the manufacturing process of a product are great examples.

These are five different types of marketing videos you should consider creating in 2021. As you develop your video marketing strategy, remember that the quality of your content matters — and so does the audience that you’re creating it for. Always keep viewers in mind to ensure that your video marketing efforts are relevant.

buyer persona guide for business
improve brand recognition

How to Improve Brand Recognition in 2021

Developing your brand is essential to your ability to attract new leads and convert new customers. The more recognizable your brand becomes, the easier it will become to generate brand trust and to build your audience. For instance, if a consumer is searching for a specific solution and they find two or three options, one of which is from a brand they recognize, they will typically gravitate towards that brand. As such, recognizability is crucial. With that in mind, the following are five ways that you can improve brand recognition this year:

1. Identify Your Target Audience

If you can’t recognize who your audience is, you can’t expect them to recognize your brand. All of your branding strategies and decisions depend on who you’re trying to reach. A company’s worth is highly reliant on whether or not they provide solutions that meet the needs or solve the problems of its customers. If you’re targeting people who have no need for your solutions, then those who do are going to be confused about your brand. The more you understand who your audience is, the more likely you’ll be able to build a brand that they will be able to recognize.

2. Develop A Clear Brand Message

You need to be clear about what your objectives are as a brand. This includes your mission, your vision, and your purpose. Think about how Apple’s message is about innovation and creating technology that’s not only user-friendly but essential to a creative and independent lifestyle. This message is clear because Apple has developed and promoted its message since the 1980s. If your message isn’t clear, consumers become confused. An unclear message can send the wrong message, thereby hurting your brand’s recognizability. building brand recognition

3. Build Your Brand Identity

Your brand identity involves a lot of different elements. The most obvious is the logo. If your brand becomes strong enough, a unique logo can be recognized even if your company name isn’t part of it. Take for example Nike’s swoosh. Everybody knows that the swoosh is Nike even if their name doesn’t accompany the logo. Although the visual connection of the logo is important, it’s not the only component of your brand identity. The tone of voice you use in your content, the reputation you have, and the brand storytelling you use to deliver your message are all vital to building a strong brand identity.

Here are 5 additional reasons why brand marketing works.

4. Maintain Branding Consistency

Consistency is key to making your brand recognizable. If your message varies from one platform to another, people are going to get confused about who you are. For example, if you run a clothing company and you position yourself as a luxury clothing brand on Instagram but then promote affordable shoe wear on Facebook, people won’t know what you are or who you’re targeting, making it more difficult to recognize your brand.

Additionally, the aesthetic of your brand and the tone of voice should be consistent over all channels. Use the same colors and logos on every platform. Do not change the tone of your brand to try and fit the channel you’re using. If you use an excited, informal tone on one channel, don’t use a formal, level-headed tone on the other. If you switch tones, people won’t recognize that you’re the same brand using both channels. Consistency across all of your marketing efforts is essential to building a strong brand that’s recognizable across all channels.

5. Develop And Implement A Long-Term Marketing Strategy

Even if you’ve spent a lot of time crafting your brand, you still need to build awareness to boost recognizability. This is where your marketing efforts come into play. You need to figure out where and when you can reach your target audience, as well as what marketing efforts will help to effectively deliver your message and spread brand awareness. Such efforts will not succeed overnight — you need to develop a comprehensive long-term branding strategy to successfully boost your brand recognition.

Building your brand is crucial to your company’s success. Even if your brand has been established for some time, brand development should never stop. You should always look for ways to increase brand awareness, and improving brand recognition is necessary to do just that. As such, you should consider implementing these effective strategies to improve brand recognition in 2021.

Learn The StoryBranding Process
Food Retail is Dying to a Millennial Mind

Food Retail Marketing to Millennials

In 2021, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers.

Millennials consume advertisements through technology because it is so integrated into their lives, with 81 percent using televisions, 76 percent using laptops, 40 percent iPhones, and 48 percent using desktop computers. Read more