Creating a Brand with Social Listening and What Tools To Use

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. This is referred to as social listening. Those who have social listening strategies worked into their social media marketing gain an edge over their competitors.

Social listening plays a key role in growing your business and increasing your company’s brand trust with its customers. The good news is that the cost to operate social media channels and create engaging content is often right at your fingertips. If you are looking for ways in which you can handle all the comments, likes, and messages on your platforms fear not because we have a strategy for you.

The below content contains ways in which you can learn about social listening as well as tools you can use to make the process easier.

What is Social listening?

Social listening is all about looking into your industry’s trends, comments, and content in order to gain insights into your brand experience. Social listening is critical for understanding how your customer feels about your brand which is commonly referred to as social media sentiment. Correctly using Social Listening is one of the most valuable ways to increase brand trust and create a loyal customer base. One good example of social listening is Netflix promoting a DIY sock that pauses the TV show. Netflix looked at what people were talking about on social media through comments, posts, and stories which lead to this creative invention.

Social Listening Tools.

Keeping up with the constant change in social trends can be difficult. Thankfully, there are many different tools and programs that can help brands keep up with trends.

Sprout Social

Sprout Social is a premium service that helps brands and companies monitor data and trends on all social media platforms you are active on. Sprout Social can also be useful for identifying social media goals that your brand can create based on the data. While Sprout Social is an excellent service and can help greatly with social media needs, they are more costly than some of the other social listening tools mentioned below.

HubSpot

HubSpot is a marketer’s dream program. Whether it be for creating inbound content, social media uploads, or advanced automation HubSpot knows what tools a marketer needs. HubSpot has features that allow you to keep track of all social media posts, interactions, and total social media leads. 

Learn more about social media campaigns here!

One of the big perks of HubSpot is the ability to easily work together with the sales team to use social media interactions as a step to making a sale. Furthermore, Hubspot is a free-to-use platform which makes it a must-have.

Hootsuite

Hootsuite is a service that allows users to view and interact with their social media followers in an easy and convenient way. The dashboard that Hootsuite is able to keep track of all social media interactions whether it be messages, comments, likes, or mentions without having to leave the service.

In addition, Hootsuite provides top-notch analytics and reports from all social media accounts in use. This, along with the convenient dashboard, makes Hootsuite a premium service that competes with the likes of sprout social. Therefore the cost of the service is noticeably different than free services.

Buffer

Buffer is one of the more friendly tools on this list. Buffer allows users to “buffer” social media posts on many accounts. The UI for the service is very clean and not as complicated as some other services. Buffer can also respond to comments across many platforms. There is a free version available to use, however, the service will be lacking some features. 

SEMrush

SEMrush is different from many of the other services mentioned above. SEMrush is well known for its keyword research and online ranking data. Furthermore, the ability to manage social media accounts makes SEMrush a valuable service to have. Want to manage all your social media accounts in one place? SEMrush has you covered. You can also use many of the SEO tools and keyword tools to help monitor your social media accounts.

Social listening can be a tricky process to run. Keeping up with so many accounts and followers is no easy task. Thanks to services like SEMrush, Buffer, HubSpot, Hootsuite, and Sprout Social, Marketers are able to keep up with demand. Now it’s time for you to take the wheel, are you ready?

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results

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The Secret to SEO and 5 Tips on Optimizing Your Results

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). Doing so helps to increase visibility and explores the secret to SEO. If you do any online marketing, then the odds are you have some basic understanding of SEO. For instance, you’re likely aware that the use of keywords can help you attract new visitors.

However, the use of keywords isn’t the only factor that determines SEO rankings. The secret to SEO is that Google uses countless factors to determine website rankings. With that in mind, the following five lesser-known SEO tips you should apply to improve your website’s rankings:

1. The Most Important Secret To SEO Is Knowing Your Audience

Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. However, neither is possible if you don’t first know who your target audience is.

If you’re not creating content that’s relevant to your target audience, then that content isn’t going to rank well over the long term no matter how well optimized it is. You may get short-term results, but you’ll attract poor-quality leads that aren’t actually interested in your brand.

You need to create content that’s relevant to your target audience and addresses their specific needs. Doing so will not only help you rank better over the long run, but it will lead to more conversions. Creating buyer personas is an effective way to ensure that you understand who your target audience is.

2. The Overall User Experience Matters

When trying to improve your SEO, there’s more to focus on than just your website’s content. The overall user experience is also a major factor that search engines take into account when determining rankings.

For instance, if your website has great content but it loads slowly or is difficult to navigate, then users will have a poor experience. Not only will this result in higher bounce rates, but it will hurt your conversion rate and reduce return visitors.

To ensure a good user experience, you need to have a fast-loading website that’s easy to navigate. It should also have logical menus and no broken links. Additionally, should make sure that your website is mobile-friendly so that your site is easy to use on mobile devices.

Finally, you should provide links to off-site resources that can help educate your visitors further. Doing so will help you build a reputation as a selfless, trusted authority in your industry.

secrets to having a good SEO

check out more SEO concepts here

3. Your Website Needs To Be Secure

Having a secure website is absolutely critical to maintaining the trust of your visitors, your leads, and your customers. Poor security can leave everyone vulnerable to data theft. If someone hacks your website, it can irreparably damage your reputation.

Furthermore, Google has stated that having an SSL (Secure Sockets Layer) certificate is now a ranking factor. An SSL certificate encrypts the data transmitted between your website and its visitors. This encryption helps to protect sensitive information like credit card numbers and login credentials.

A lack of an SSL certificate will only have a small impact on your ranking. However, if a security breach occurs because you don’t have an SSL certificate, it can hurt your reputation. As a result, you may experience a massive drop-off in return visitors, which will ultimately hurt your search rankings.

Last, but not least, having HTTPS (Hypertext Transfer Protocol Secure) in the address bar of your website also helps to build trust with visitors as it’s a sign that your site is secure. The more trust your brand creates, the more conversions, return visits, and social shares you will get.

4. Off-Site SEO Is Crucial To Your Overall Ranking Results

Google’s ranking system focuses on determining the quality and relevance of any given webpage. As such, they pay attention to off-site signals that provide an indication of your website’s popularity and authority. In other words, the more popular and authoritative your website is, the higher it will rank.

One of the best ways to improve your off-site SEO is by actively working on building relationships with other websites and bloggers in your industry. You can do this by guest blogging, leaving comments on other blogs, participating in forums, and more. You should also share your content across your social media channels to increase its reach and visibility.

Additionally, you should try to get other websites to link back to yours where relevant. You can do this by creating high-quality content that’s worth linking to. You can also reach out to other website owners and simply ask them to link to your site.

5. SEO Strategies Should Never Be Set In Stone

The SEO landscape is constantly changing, which means what worked yesterday may not work today. As such, you should regularly review your SEO strategy to see what’s working and what isn’t.

One way to do this is by using Analytics tools to track various metrics and monitor the performance of your website. For example, you can track your website’s traffic, conversion rate, bounce rate, and more. You can also use Google Search Console to see how your website is performing in the SERPs and to get insights into any potential SEO issues.

Additionally, you should stay up-to-date with the latest SEO trends, implementing those that will strengthen your strategy. Regularly reviewing your existing strategy and updating it will ensure that your website has the best chance of ranking well.

The higher your website ranks on search engines, the better. This much is obvious. What’s not obvious is how to make your website rank higher. The secret to SEO is much more complex than just using keywords to attract visitors.

The secret to SEO is that a comprehensive long-term SEO strategy is needed — and these five tips are crucial to making sure you address a number of ranking factors that Google looks for.

17 SEO Myths
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customer experience vs user experience

Customer Experience vs User Experience: Understanding the Difference

When it comes to building your website and providing the best possible customer service, it’s all about creating a positive experience that will help increase conversions, retain customers, and improve your brand reputation. You may refer to this experience as the “customer experience” or the “user experience”. However, these two types of experience are not actually the same thing. Knowing the differences between the two is very important. This is because by knowing the differences between customer experience vs user experience, you will be able to improve both.

What Is User Experience?

The user experience refers to how people interact with your product or service and their experience with it. For example, how a visitor interacts with your website refers to their user experience. If your pages load slowly and leave without visiting more pages, they have a bad user experience. However, if they spend a long time exploring your site’s different pages and engage in several ways, such as by filling out a form and signing up for an email list, there’s a good chance that they had a positive user experience.

Improving The User Experience

To improve your user experience, you need to focus on the four user experience elements: value, usability, adaptability, and desirability. Consider these four elements in the context of a website and how they affect the user experience:

  • Value

Does your website provide value to the user? If it’s nothing but advertisements for your products and services, then it probably doesn’t. However, a website full of informative and helpful content that is relevant to your brand and the user’s needs does.

  • Usability

How easy is it to use your website? For example, is your content organized so that visitors can find it easily? Do you have links to the major pages of your site clearly marked on your home page? Is it easy to contact you through your website? Visitors will become frustrated if your website isn’t easy to use, resulting in a poor user experience.

  • Adoptability

How easy is it for visitors to start using your website? Do pages load quickly? Is your website optimized for mobile devices? If they can’t even begin to use your site, their impression of your business will turn negative.

  • Desirability

How engaging is your website? If you have content that’s relevant and informative but has poor presentation, it’s not going to be very engaging. You can improve desirability by creating a variety of different content, using images, and using an engaging personality in your writing.

Although these four elements are described in reference to a website, they can be used for any product or service.

Check out these 4 Tips for Leaving Lasting Impressions on Customers

What Is Customer Experience?

Whereas user experience refers to the experience of using a product or service, the customer experience refers to the experience of interacting with your brand as a whole. For example, this could include exploring your website, signing up to an email newsletter, downloading several eBooks, speaking with a sales associate, making a purchase, then continuing to engage with your brand post-purchase. Basically, the user experience factors into the overall customer experience.

Improving The Customer Experience

The following are some major elements that make up the customer experience:

  • Your customer service

    Customer service includes any direct interactions users have with your brands, such as through a live chat feature, email, phone, text, or social media. Your customer service reps need to engage in a friendly and helpful way, whatever channel they’re on. Remember that customer service doesn’t stop after you make the sale.

  • The sales process

    The sales process should be convenient and painless for the user. Any issues they have, whether it’s with checking out, trying to use a promotional coupon, pricing issues, and more, can hurt the customer experience.

  • Your marketing efforts

    How you market your products and services to a user affects their customer experience. If they find that your attempts to engage them are overly promotional or not relevant to their needs, they may become annoyed. That’s why it’s important to know who your audience is and only engage in a relevant manner.

  • The user experience

    The user experience with your product or service greatly impacts their overall customer experience.

One thing to keep in mind — a customer might have a good user experience with your product, but that doesn’t mean they’ve had a positive customer experience. For example, they can like your product but dislike the quality of your customer service. Because of this, it’s important that you focus on providing both a positive user experience and overall customer experience.

Understanding the difference between the customer experience vs user experience will allow you to improve both. By thinking that they’re the same, one or both are likely to suffer. Although they differ, the two work together to improve the customer’s overall experience.

30 Greatest Lead Generation Tips
Website Redesign

Top 5 Critical Website Redesign Analytics Tools

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.

The Benefits of Redesigning Your Website

Unless your website is completely broken, you may wonder if it’s worth it to invest money and resources into a website redesign. This is especially true if it seems like your website is performing just fine. The following are a few major reasons why you need to redesign your website:

1. Improve The User Experience

If your website is outdated or difficult to use (due to poor technical SEO or poor design), it can cause a poor user experience. As a result, visitors may not stay on your site for very long. A redesign can make your site more user-friendly and easy to navigate. As a result, it will keep visitors on your site longer and encourage them to come back.

2. Increase Web Traffic

If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. A redesign can help improve your site’s ranking and make it more visible to potential visitors. The more visitors you get, the better a chance you have of generating more leads.

3. Enhance Branding

If your current website does not reflect your brand well, a redesign can help to better align your website with your brand. This is especially important if your business recently underwent rebranding. It’s critical that your website reflects your branding in terms of both the look (such as the logos, colors, and fonts) and the messaging. If it doesn’t, it can confuse visitors, thereby hurting your brand identity and your ability to convert leads.

Website Redesign Analytic Tools You Should Use

If it’s been a while since you built or redesigned your website, then you should do a comprehensive audit to determine if your site need work. The following are five analytic tools that can help guide your website redesign:

1. Google Analytics

Google Analytics is a free tool that provides a wealth of data about your website visitors. This data includes how visitors found your site, what they did, and whether or not they converted. This data can help you understand what you need to improve. For example, you can use Google Analytics to see which pages on your site are the most popular and which ones have the highest bounce rate.

2. Crazy Egg

Crazy Egg is a heat mapping tool. It lets you see how users interact with your website. This includes where they click, how far they scroll, and where they abandon your site. This data can help you understand what users are looking for on your site and where they are getting stuck. It can also help you to determine what parts of your website you need to redesign to improve the user experience.

 

Website Redesign Process

Read About “The Website Redesign Process- Why Content Comes First?”

3. Screaming Frog

Screaming Frog is a tool that crawls websites and shows you how search engines see your website. It can help you identify technical SEO issues, such as broken links and duplicate content. It can also help you evaluate your website’s structure and identify issues that are causing problems with search engine crawlers.

4. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test is a tool that allows you to see how well your website is optimized for mobile devices. If your website isn’t mobile-friendly, then you’re losing potential visitors because your site isn’t loading properly on smaller screens. This data can be extremely helpful in understanding what needs to be fixed to make your site more mobile-friendly.

5. Semrush

Semrush is a tool that allows you to see how well your website is performing in search engines. This includes understanding your organic traffic, the keywords you’re ranking for, and your backlink profile. This data can be extremely helpful for identifying what you need to do to improve your visibility in search engines. You can also use Semrush to see which keywords you’re not ranking for that you should be, and which competitors are outranking you.

These are just a few of the many different analytic tools that you can use to assess your website’s performance. By taking the time to understand what’s working and what isn’t, you can improve your website’s design, functionality, and performance.

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Inbound marketing

How can you keep up with the future of inbound marketing?

Running a business is difficult, no matter how big or small it is. To successfully maintain and grow a business, you need to retain existing customers as well as reach new ones. As such, a good marketing strategy is essential to the success of any business. Marketing helps you communicate with your target audience, build relationships, and generate leads. But how you market your business will make all the difference in the world. learning the future of inbound marketing is important for a good marketing strategy.

In this day and age, almost every business has an inbound marketing strategy. Inbound marketing is extremely cost-effective, making it an ideal strategy for startups and smaller businesses. However, inbound marketing is constantly evolving. What worked today may not work tomorrow.

As such, to ensure that your inbound marketing strategy remains effective, it’s wise to stay on top of the latest trends. This way, you can adjust your marketing efforts as needed.

What is Inbound Marketing?

When it comes to marketing, there are two primary methodologies: outbound marketing and inbound marketing. Outbound marketing is the more traditional approach that involves actively reaching out to customers. Common outbound strategies include TV and radio advertising, cold calling, and email blasts.

In contrast, inbound marketing is a methodology that focuses on attracting visitors or customers to your company through organic channels. Basically, instead of finding new customers, you’re putting your business in a position to be found by them instead.

The Future of Inbound Marketing

The landscape of inbound marketing is always changing. As new platforms and technologies emerge, new ways of reaching and engaging with customers have to be developed. With that in mind, the following are some of the current inbound marketing trends you should know about:

Influencer marketing

Influencer marketing involves building relationships with people who have a large following on social media. These influencers can help you reach a much bigger audience. Although new social media platforms are constantly popping up, there will always be influencers on every channel.

To be successful with influencer marketing, you need to choose the right influencers to work with. Look for influencers who have a genuine interest in your brand and who have an engaged following. If your business focuses on a niche industry, consider building relationships with micro-influencers. Micro-influencers are individuals with smaller followings who typically have more engaged audiences.

Customer data

Data is essential in the world of marketing. The more data you have, the better insights you can gain into your target audience. This, in turn, allows you to create more targeted and effective marketing campaigns.

To collect data, you need to have some sort of tracking system in place. This could be something as simple as using Google Analytics to track website visitors. Or it could be using a CRM system to track leads.

Analyze your data regularly and look for patterns and trends that can help you better understand your customers. Additionally, the insights you gain from your data can help you make more informed marketing decisions.

inbound marketing solutions

Check out: Why Inbound Marketing Solutions Are Integral To Your Success

A more personalized buyer journey

Customers expect a personalized experience from businesses. As such, you need to focus on creating a smooth buyer journey. It should be a seamless experience from the moment they learn about your company to the moment they make a purchase.

One way to improve the customer experience is to create more targeted content. Segment your audience and create content that appeals to their specific needs. Doing so can make the buyer journey more relevant and enjoyable for them.

Another way to improve the customer experience is to make sure your website is easy to use and navigate. Build a well-designed website that is mobile-friendly and user-friendly. You should also consider implementing chatbots or live chat features so customers can easily get in touch with you.

Content clusters

Content is the backbone of any successful inbound marketing strategy. However, simply producing great content is not enough. You also need to make sure that your content is properly structured and organized by using content clusters.

A content cluster is a group of related pieces of content focused around a specific topic. Content clusters are designed to help improve your website’s search engine optimization (SEO). They also make it easier for your audience to find the information they’re looking for.

To create a content cluster, start by identifying a topic that you want to write about. Then, create your pillar content (such as an article or blog post) that covers this topic in depth. Once you have your pillar content, develop supporting content that all relate back to the pillar content.

Content clusters will improve your SEO and make it easier for your audience to read or view your content. Not to mention, it will make it easier for your audience to understand your message.

Interactive content

This is a type of content that requires the audience to participate in some way. Interactive content can include anything from quizzes and polls to games and augmented reality (AR) experiences.

There are two main benefits to creating interactive content. First, it helps keep your audience engaged and interested in your content. Second, it allows you to collect data about your audience’s preferences and interests. This data can be extremely valuable in helping you better understand your audience. Not to mention that this data can be used to create even more targeted content.

Stay Informed About The Future of Inbound Marketing

Inbound marketing is a constantly changing field. With that in mind, these are some of the trends that are shaping the future of inbound marketing. By keeping up with the latest trends, you can stay one step ahead of the competition.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
Graphic Design tools

5 Free Graphic Design Tools For Real Estate Agents

As a real estate agent, you know how important marketing is. After all, marketing is a prominent aspect of selling homes. Competition amongst real estate agents and firms is fierce, which means effective real estate marketing is critical to not only your success but your survival. Graphic design is an important part of a good marketing campaign.

As such, establishing your online presence and creating marketing materials is an essential part of any real estate marketing strategy. While writing content will help you to express your unique value proposition, potential clients will also be looking for visuals that support your brand. After all, human beings are visual creatures and often make decisions based on what they see.

This is where graphic design comes in.

The Importance of Graphic Design For Real Estate

As a real estate agent, you need to stand out from the crowd in order to get noticed. After all, there are plenty of other agents out there vying for the same clients. One way to make sure you stand out is to have an online presence that is professional and eye-catching. As such, good graphic design is essential.

Graphic design can help you build a brand identity, create a website and social media pages, and develop marketing materials that are visually appealing and will help you attract the attention of potential clients. Not to mention, using high-quality visuals can also make your brand appear more trustworthy and credible.

While hiring a professional graphic designer can be costly, there are plenty of great tools out there that you can use to create stunning visuals on your own.

Free Graphic Design Tools For Real Estate Agents

There are countless graphic design tools available that you can use; fortunately, not all of them are expensive. In fact, many of them are free. The following are the five of the best free graphic design tools available:

1. Canva

Canva is a user-friendly graphic design tool that is perfect for beginners. With this tool, you can easily create beautiful visuals without any prior experience or design skills. Canva provides you with everything you need to get started, including templates, images, and fonts. You can even upload your own images to use.

As such, Canva is great for creating blog graphics and eBook covers, preparing real estate presentations, and even for adding text (such as quotes) to your blog posts or social media updates. Plus, it’s extremely easy to use; simply drag and drop your way to a stunning design. Although available for free, there are premium add-ons available for an additional cost.

2. Adobe Photoshop Express

Adobe Photoshop is known as one of the premier graphic design tools; however, it can be quite expensive. Fortunately, they have an Adobe Photoshop Express tool that is available for free.

While it doesn’t offer as many features as the full version of Photoshop, it’s still a powerful tool that can help you create stunning designs. You can use Adobe Photoshop Express to edit photos, create collages, and design logos. You can also upload and enhance your own JPEG, JPG, and JPE files that are 16 megapixels or smaller. Their photo editing feature lets you adjust the brightness and saturation of your images, do touch-ups, and save high-quality versions of the images for free.

Check Out: what’s trending in packaging design

3. Free Logo Design

Creating a logo is vital to creating a recognizable brand identity. As its name suggests, Free Logo Design is a tool that you can use to create free logos. This is perfect if you’re just starting out and don’t have the budget to hire a professional logo designer.

To get started, simply enter your business name and industry, and then browse through their library of stock logo icons. Once you find one you like, you can customize it by changing the colors, fonts, and layouts. You can also upload your own images to use. You can download your logo for free in either PNG or JPG format.

4. Piktochart

With Piktochart, you can turn boring data into visually appealing and easy-to-understand visuals. This is a great way to make complex information more digestible for your readers or viewers. Plus, infographics are highly shareable on social media, which means they can help you attract new leads and grow your online presence. Piktochart offers both free and premium plans; however, their free plan still provides you with plenty of features and templates to work with.

5. Skitch

Skitch is a unique tool that lets you add annotations, shapes, and arrows to your images. This is perfect for highlighting specific features of a property or drawing attention to a particular area in an image. As such, Skitch is useful for highlighting information on images to share on social media and can help make important text jump out at your followers.

Good graphic design is essential to building your real estate business. While these are just a few of the many great free graphic design tools that are available, they should give you a good starting point for creating visuals that will help you market your real estate business effectively.

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Client-Agency Relationship

6 Reasons Why You Should Attend a Conference

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. Unfortunately, many business owners don’t take the time to attend any of them. There’s a chance that you may not have gone because you simply weren’t aware that these conferences were being held. It’s more likely that you’re afraid that they won’t be worth your time. As a business owner, time is precious. You don’t want to waste what time you have traveling to and from a conference that may have nothing new to offer. If this is your line of thinking, then you should strongly reconsider. The following are six significant reasons why you should attend a conference:

1. Find New Prospects

Building relationships with existing clients shouldn’t be your only goal. You’ll find that conferences are attended by many prospects as well. They may be looking to educate themselves about the industry before they even choose a manufacturer to work with. This allows them to make a more informed decision. As such, these conferences are a great opportunity to introduce yourself to potential prospects, thereby giving you a better chance at closing new customers.

2. Build Relationships With Existing Clients

There’s a very good chance that you’ll run into existing clients at one of these conferences. Clients often attend a conference in order to better educate themselves about the industry. Doing so gives them the confidence that they’re investing their money responsibly. They also use these conferences as a way to network. By showing up as well, you’ll be able to interact with existing clients and to build your relationships with them. Not only is it a great opportunity to re-engage, but they’ll also see that you’re making the effort to improve your business. This, in turn, helps to build trust in your brand, which will improve your chances of turning them into brand evangelists.

Learn What is Brand Development and How Does It Work?

3. Meet Experts And Influencers

Networking with clients and potential clients is important, but those aren’t the only people worth meeting at these manufacturing conferences. You will also listen to and meet numerous experts and influencers within your field. Building relationships with these people can be incredibly beneficial as well. For example, experts can provide you with advice that can help you solve issues that your company is currently having. Influencers can be key in helping you find new customers or discovering new markets that your company could enter.

4. Learn New Approaches And Ideas

Attending conferences isn’t just about networking (although it’s an excellent opportunity to do so), it’s also about learning. Most conferences will schedule a list of speakers from throughout the industry. They will also hold numerous workshops that you can participate in. It’s a great way to better educate yourself about your industry and to learn about new approaches and ideas about the manufacturing process, your business strategy, or your marketing strategy, to name a few potential subjects. As a business owner, you should always be looking for ways that you can improve your company. Knowledge is power when it comes to not just surviving in the industry, but succeeding in it.

Staying up to date on all the latest trends within the manufacturing industry can be a real challenge in itself. Not only do you need to keep up to date with the latest technologies, tools, and strategies, but you need to figure out which are worth implementing. Conferences are a great way to learn about the latest trends. For example, new manufacturing technology may be presented at the conference you can learn about. Additionally, going to a conference is a good way to learn about the trends that are actually worth following, thereby giving you a better idea as to whether they will benefit your company.

6. Speak About Your Own Business

Conferences give you the chance to speak publicly about your business. This can help to generate interest in what you’re doing, thereby building your brand name and reputation. However, it also provides you with practice pitching your company and its services. Refining this skill will come in handy whenever you’re speaking with prospects in the future.

These are six reasons why you should attend a conference. Attending a manufacturing conference can not only help to educate you about different aspects of the industry, but it can also help you stay up to date on the latest trends as well as to network with hundreds — if not thousands — of people within your industry that are worth knowing.

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The Power of an Influencer Marketing Strategy: How and Why It Works

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements. That is because the individual you are seeing is a social media influencer, which makes the premise of an influencer marketing strategy so much more unique.

As a true millennial who’s seen its effects, I can attest to how important it is to be leveraging social media to enhance your marketing efforts. The following is an outline of everything you need to know about Influencer Marketing. This includes how much it costs to hire an influencer, the top social media platforms to run an influencer campaign, how to measure the success of this marketing strategy, and examples of how it’s been done successfully.

What is an Influencer?

An influencer is somebody who has the ability to “influence” potential buyers by endorsing the offerings on social media. There are several factors that indicate whether or not someone is an influencer. However, the most telling one could be that the individual’s followers fit into a particular niche, and there is active engagement between them and the actual influencer.

Rather than just being “marketing tools”, influencers are assets to a company’s social relationships with whom they can collaborate to accomplish their Marketing goals. This is what makes a social media influencer entirely different from a celebrity endorsement, and perhaps, more successful.

In celebrity product endorsements, there is less of an emphasis on engagement and more on capitalizing on the person’s fame and name recognition to benefit a brand. In short, the objective is to capture the attention of a broader audience, unlike the niche audience of the influencer.

The Cost of Influence

As you may assume, influencers can be costly and there is no set rate for incorporating them into your campaign. It’s a common practice for digital marketers to follow the “one cent per follower rule”. Some marketers know this as the $100 per 10,000 followers rule. Factors to consider include engagement rate, client budget, and campaign lengths. However, according to Instagram Influencer, Matt Crump (who has composed his own rates), creative mandates, production costs, timeline, and rights affect the cost of hiring him for your campaign. Crump explained that the price range per sponsored post varies based on the number of followers he has during that time period. The price can be as low as $100-$500 for 5-10k followers, and as high as $10,000 for over 1,000,000 followers.

Top Social Media Platforms

It’s important for marketers to identify which platform will bring the greatest Return on Investment for their influencer marketing campaign. According to Linqia, over 68% of marketers recognize Instagram as the most effective social network for an influencer strategy in 2019. Coming in second was Facebook with 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. The takeaway is simple: If you’re considering an Influencer Marketing strategy, Instagram is the place to start!

Similar Article: How To Use Social Media To Drive B2B Sales

How to Measure Success

Although over 60% of marketers are primarily focused on driving brand awareness, engagement, and impressions (Linqia), it’s still important to track sales generation from such campaigns as well as conversions, audience sentiment, and clicks. Since influencer marketing is an ever-evolving industry. Marketers need to consistently evaluate their measurement practices to ensure they’re held to the same standards as other media investments.

Similar Article: How To Assess Your Inbound Marketing Plan

3 Examples of Successful Influencer Marketing

Now that you have an understanding of what an influencer is, how much they cost, the top social media platforms to use for your influencer marketing campaign, and how to measure its success, it’s time to take a look at influencer marketing strategies in action. The following are four examples of successful influencer marketing:

Naked Juice –

When seeking to raise their brand awareness, even more, Naked Juice decided to collaborate with Instagram influencers, Beth Norton and Kate La Vie, through sponsored Instagram posts. Kate La Vie features images of her outfits and beauty essentials. This made it easy for the brand to strategically collaborate with her snapshots. The campaign saw much success. According to Social Bond, within 24 hours the Instagram post generated more than 2,000 likes and comments combined. Additionally, this campaign enabled Naked Juice to position itself as more of a “premium juice” brand. Following the success of the campaign, the company made $57.4 million in revenue by the end of 2017.

Sperry Boat Shoes At the end of 2016, the popular boat shoe brand, “Sperry” collaborated with more than 100 Instagram “micro-influencers”. The key influencers here were “Sperry Enthusiasts”. To create engaging content with its audience, Sperry identified fans on Instagram who were already sharing pictures of their shoes. Subsequently, the brand invited these users to develop content for its Instagram account. The strategy worked. According to Curalate, Sperry’s most engaged photo of 2016 got 8,278 likes. How did they do this? The photo was taken by influencer Slava Daniliuk who had 4,500 Instagram followers at the time. Additionally, Daniliuk posted with the brand’s trademark hashtag, #OdysseysAwait which increased engagement even more.     

Walmart –

As proven by a successful retail company, influencer marketing can also be highly effective when promoting philanthropic incentives as well. Walmart took a “Cause Marketing” approach when embarking on its “Feeding America” mission with several influencers on Instagram. The strategy was simple: For each like, #FightHunger comment, or post share, 0.90 cents would be donated to the organization. Logan Paul’s most-liked post from the campaign generated over one million likes. Due to the success of these influencers in the #FightHunger campaign, Walmart raised close to $1.65 million in addition to boosting positive sentiment for their brand.

Similar Article: Social Media Campaigns for Attracting Prospects and Generating Leads

With the numerous advantages that influencer marketing provides, it’s no secret why so many brands are going with this strategy. As soon as you scroll through your social media feed once again, you’ll come across one of these campaigns. However, you’ll now have a better understanding of what an influencer marketer is and all of the marketing elements involved. 

30 Greatest Lead Generation Tips

7 Package Design Tips for Creating a Strong Brand

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of your brand. When someone looks at the packaging of a product, even if it’s just a quick glance, you’ll want them to recognize it as an offering from your business, after all. The following are a few packaging design tips that will help with creating a strong brand:

1. Consider Form And Function

The look of your product’s packaging is certainly important–consumers are going to judge a book by its cover when it comes to most products, and for a good reason, the quality of a product’s packaging will reflect the quality of the product in most people’s minds. If you can’t put effort into your product’s packaging, how do they know you put any effort into the product itself? Of course, the packaging needs to be functional as well. It should keep the product safe and intact. If the packaging is completely based on helping the product look good but isn’t functional, it will hurt your packaging design instead of helping it.

2. Be Clear and Concise

A brief glance at your product’s packaging should tell the consumer everything they need to know about the brand behind the product, what the product is, and what the product does. If they have to stop and inspect the package in order to figure out what it’s for, you’re in trouble. Make sure the content you display on your packaging is clear and concise. Don’t clutter your packaging with images and text, as this will only overwhelm the consumer and make it more difficult for them to figure out your product.

3. Be Honest And Authentic

Don’t lie about your product by making outlandish claims on the packaging or by displaying images of the product that don’t accurately represent what’s inside the package. This will only hurt your long-term success. It’s important to be authentic as well. Although authenticity is something that’s difficult to define, it’s about sticking to your strengths and not trying to position your product or brand as something it’s not in an attempt to draw attention.

Read More Related Articles: Seven Steps To Launching A Packaging Brand

4. Use Colors Consistently

Consumers will associate the colors you use on your packaging with your brand, which is why you won’t want to stray far from the colors you use in your official branding. Try to stick to just two to three main colors for your packaging to prevent it from looking messy as well.

 

5. Choose Fonts Carefully

The fonts you choose should be in line with your overall brand. This means that if you use more minimal fonts and designs for your logo, website, and more, then using lavish cursive fonts for your packaging may not be the best idea. Additionally, don’t use more than two (three max) types of fonts. Too many fonts will make your packaging look cluttered. Two fonts that compliment one another will make your package design look more cohesive.

6. Consider Your Competition

Take a look at what your competitors are doing with their packaging. This can give you a good idea of what’s working. It can also ensure that you don’t create packaging that’s too similar to your competition. You want your product to stand out from other products, after all.package design

7. Keep Product Extension In Mind

You may add more products to the same product line, so you’ll want to make sure that your packaging has a flexible design so that you can reuse it with some minor alterations (such as a different color but the same overall design) for any new products in the same line that you release.

One of the elements you’ll want to focus on when implementing a strategy for creating a strong brand is the packaging you design for your products. Be sure to keep these package design tips in mind, and you’ll likely see more success in creating a strong brand.

30 Greatest Lead Generation Tips
Market Segmentation

6 Types of Behavioral Data That Can Be Used For Segmentation

The way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation.

Behavioral Segmentation Examples

You will need to use analytics in order to look at a variety of different metrics that will reveal behavioral data. The following are six metrics that can help you gather behavioral data to use for behavioral segmentation:

  1. Page view history

    Seeing what pages a user is visiting can give you a good idea of what they’re looking for. You can also identify pages that they are spending most of their time on. This reveals the content that interests them. Looking at their page view history (as well as the pages they’ve spent a lot of time on) will help you gather information on what subjects they’re most interested in. This will allow you to provide more custom cross-links for related content. It can also direct users to content that’s more likely to interest them.

  2. Email opens

    Just because a lead is on your email list does not mean that they are reading all of your emails. Identifying what emails they are opening will give you a good idea of how to follow up those emails with custom messaging and retargeting. You can also better understand what headlines and messaging times get the most open. This will allow you to adjust your email strategy so that it’s more effective.

  3. Social engagement

    Social engagement is identified by the content that users like, share, or comment on. You can track the social engagement of your users. This helps identify what types of content they engage in with most to tailor content that’s more to their liking. You can also share content with them directly to engage with them more personally. This will help build stronger relationships.

Read More Related Article – Improve Your Marketing Strategy By Asking These 4 Questions

  1. Videos watched

    More people are now watching videos on a daily basis due to how easy it is to access them via mobile devices. Keep track of your user’s video-watching history so that you can let them know when you publish similar video content in the future or so that you can send them more content (video or non-video) based on the subject matter of the videos they’ve watched.

  2. Purchase history

    Tracking what your customers have purchased will let you know their needs and wants. This will make it easier for you to send targeted offers and identify cross-selling opportunities. Remember, buying history isn’t just limited to what your customers are purchasing. It also includes when they are making those purchases. You can target them using offers on dates that they tend to make their purchases.

  3. Product usage

    Depending on the product or service you’re selling, you can gather data on its use. For example, if you sell software, then you can track how often it’s used. This allows you to upsell heavy users. This also allows you to send targeted content to users who aren’t using certain features about features. Lastly, it can re-engage users who aren’t using your software often.

These are a few behavioral segmentation examples that you can use as well. By paying attention to your users’ behavior and using that information to segment your users, you can greatly improve both the effectiveness and efficiency of your marketing efforts.

30 Greatest Lead Generation Tips