Content Marketing is one of the most talked about and trusted online marketing tactics in 2021.
91 percent of B2B marketers are doing it, as are 86 percent of B2C marketers, according to the Content Marketing Institute.
It can help your business generate online traffic, expand your presence on social media, establish yourself as a thought leader in your industry, and most importantly, bring in new sales and leads.
But despite its current popularity and buzzworthiness, there are still a number of misconceptions about what content marketing is, how it works and what it can do for you. We’re going to clear up some of these misconceptions and help you get a better understanding of how content marketing can help your brand in 2015.