BuildX Conference – Women in Construction 2024

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WHO: The Madison Area Builders Association, Milwaukee Metropolitan Builders Association, and NARI of Madison have come together to host a BuildX conference, a one-day conference focusing on empowering women in the construction industry.

WHERE: The Ingleside Hotel Pewaukee, WI

WHEN: Tuesday, March 5th

DETAILS: In the ever-evolving landscape of the construction industry, social media has emerged as a powerful tool for businesses to engage with their audience, build brand awareness, and ultimately generate leads. The session begins by exploring the fundamental principles of social media marketing, emphasizing the importance of understanding target demographics, crafting compelling content, and fostering authentic connections with followers. Attendees will leave with actionable insights and practical tips to enhance their social media presence, drive meaningful engagement, and ultimately, increase leads. Whether you’re a seasoned marketer or just beginning to explore the potential of social media for sales, this presentation promises to equip you with the knowledge and tools necessary to thrive in today’s competitive digital landscape.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices: Tuesday, March 5th

Internet Marketing Director, Nicole Wagner will be presenting Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices. The session will discuss how to use online media, your website, and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices will be presented on Tuesday, March 5th  Click here to learn more about Nicole Wagner.

You can register for this event here

Learn more about the BuildX Conference here 

For more information on Nicole for speaking:

Empowering and Transforming Digital Marketing with AI

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Introduction to AI in Digital Marketing

Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. Embracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations.

Personalization at Its Best

AI excels in creating personalized experiences for users. By analyzing vast amounts of data, it enables:

  • Tailored Content: The ability to understand and act on user preferences changes the game. This smart system crafts content that feels tailor-made, from recommendations akin to Netflix’s model to targeted advertising, enhancing user engagement significantly. Stevens & Tate offers insights on leveraging such capabilities in Creating Content That Resonates.
  • Predictive Analysis: This technique is reshaping how strategies are formed. By analyzing user interactions, this technology forecasts future needs, allowing businesses to stay a step ahead. The result? Campaigns that not only meet but anticipate customer desires, as discussed in Predictive Analysis in Marketing.

Cost-Effective Marketing Solutions:

The deployment of this technology has been transformative across sectors:

  • Automated Customer Service: Virtual assistants and chatbots, working round the clock, have redefined customer service in retail, banking, and healthcare, significantly cutting costs. Retailers use this technology for real-time recommendations, while banks offer instant account assistance. Healthcare and telecommunications benefit similarly, enhancing efficiency without sacrificing quality. The impact of AI in customer service is further explored in AI and Customer Service: A New Frontier.

These systems constantly evolve, learning from past interactions to improve future engagements, thus becoming an indispensable tool in customer service.

  • Efficient Resource Allocation: This smart technology dives deep into the outcomes of various campaigns to pinpoint the most effective marketing channels. By doing so, it ensures that every dollar spent is used in the most efficient way possible, leading to a more impactful marketing strategy and improved financial outcomes. This precision in resource allocation not only saves money but also amplifies the reach and effectiveness of marketing efforts.

Streamlining Marketing Efforts:

  • Enhanced Lead Generation: By leveraging advanced data analytics, this technology sifts through data to identify high-potential leads with remarkable accuracy. This process not only streamlines the targeting process but also enriches the sales funnel with quality prospects. The result is a more efficient marketing strategy that not only captures interest but also fosters lasting engagement, leading to better retention and conversion rates.
  • Optimized Ad Campaigns: With the ability to make real-time adjustments, this technology ensures that advertising campaigns are always performing at their best. By continuously analyzing engagement and conversion data, it keeps campaigns aligned with audience preferences and behaviors, leading to more effective engagement and a higher return on investment. This adaptability means that marketing messages remain fresh and relevant, deepening the connection between brand and audience.

Customization of Products and Services:

  • Predictive Product Development: By staying one step ahead of market trends, this technology empowers businesses to develop products that are ready for the future. It uses predictive analytics to forecast upcoming market demands, enabling companies to innovate proactively. This forward-thinking approach is essential for staying competitive and relevant in rapidly changing markets.
  • Service Personalization: This technology takes personalization to the next level by analyzing individual customer data to tailor services and products. By understanding the unique preferences and needs of each user, it enables businesses to offer highly personalized experiences that resonate on a personal level. This customization not only enhances customer satisfaction but also fosters loyalty, making users feel truly valued and understood.

For further exploration of AI’s impact on digital marketing, resources such as Marketing AI Institute and Forbes Insights on AI provide comprehensive information and case studies.

 

Click Here to Read More About WPBakery AI

Overcoming the Cons of AI in Marketing

While AI offers numerous benefits, it’s crucial to address its limitations:

  • Human Touch in Chatbots: While AI-powered chatbots provide efficiency, integrating human customer service ensures a balanced approach. This combination offers the quick resolution of simpler queries through AI, while more complex issues are handled by humans. This hybrid model ensures that while technology streamlines the process, the human element preserves empathy and understanding, crucial in customer relations.
  • Balance Between AI and Human Creativity: While it is true that AI offers valuable data-driven insights, it cannot replace human creativity and intuition. The most effective marketing strategies combine AI’s analytical strengths with human creativity and emotional intelligence. This synergy ensures that marketing campaigns are not only data-efficient but also creatively appealing, resonating with the human aspect of the target audience.
  • Accuracy of Algorithms: The effectiveness of AI is contingent on the quality of data it processes. Inaccurate or biased data can lead to flawed outcomes. Therefore, continuous monitoring, updating, and refining of AI algorithms are essential. This vigilance ensures that AI remains an accurate and reliable tool in marketing, adapting to new data and evolving market trends.

The use of AI in digital marketing offers a wide variety of useful benefits. From personalized customer experiences to cost-effective strategies and streamlined operations, AI is reshaping the marketing landscape. However, it’s crucial to maintain a balance between automated AI processes and the irreplaceable human touch. By thoughtfully integrating AI into your marketing strategies, you can stay ahead in the competitive digital arena, turning leads into loyal customers more efficiently.

 

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The Importance of Lead Generation and Content Marketing Agencies

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Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have the solution, but you’ll probably groan because you’ve heard it before. “Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.

The Importance of Lead Generation and Content Marketing Agencies

Nowadays, the quality of your company’s content is more important than ever before. Granted, there is more space to generate content and share it on the Internet, but with increased space comes tougher competition. We as marketing agencies feel pressure to stand out from the pack with remarkable content that converts our website’s visitors into potential leads. Consistent, quality content will attract the attention of readers, as well as encourage them to trust your company. Content marketing agencies can also help you create effective content marketing strategies and manage your content channels.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

So what exactly is “quality” content?

Quality content has a specific purpose, format, and topic. The purpose should help the users find an answer to their questions or interests. The format you choose should fit your content well. In order to attract more leads, the content in the conversion stage should consist mainly of content offers.

Choose an appropriate formatContent_Marketing_Agencies 2

The format of the content offers can be a multitude of things; such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. For example, if you want to demonstrate to users how a product works, you might use the template of a visual, such as a video or an image, rather than an eBook. On the other hand, if you wish to show your readers a how-to process that is also aesthetically pleasing, an eBook format would work better than a visual one.

In terms of topics, your content should be educational as well as specific. You should conduct market research and create content with your buyer personas in mind. Imagine you are your buyer persona: what problems do you need solutions for? How far are you in the buyer’s journey? What language would you use when typing keywords into the search engine? This can help you cater your content towards your target audience.

Similar Article: A Brief Guide to Sales Lead Generation

Be consistent

Another factor that makes content “quality” is frequent and consistent publication. If your readers know they can count on you to publish a semi-weekly blog in a specific time window, they are much more likely to see you as reliable. Webdam’s statistics show that blogging consistently has led to B2B marketers generating about 67% more leads marketers who do not, which is a huge advantage. After you’ve earned their trust, a number of your visitors will subscribe to you and convert to leads.

Lead generation content marketing is a proven way to get the word out about your company and have potential customers become interested in your business. Without good, consistent content, people will have little reason to visit your website or truly believe that you’re a leader in your field. Don’t let this happen to you.

mql vs sql

The Differences Between MQL vs SQL

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One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However, not all leads are the same. Some leads need to be nurtured further and aren’t ready to be engaged. Without any kind of communication with marketing, your sales team is more likely to engage leads that aren’t ready to make a purchase yet while missing out on leads that are. This is why identifying leads as MQL (marketing qualified leads) or SQL (sales qualified leads) is important. But how exactly do you determine whether a lead is an MQL vs SQL?

The Difference Between MQL(marketing qualified leads) vs SQL (sales qualified leads)

Not all leads are of high quality. Just because someone is visiting your website doesn’t necessarily mean that they are a good prospect. You won’t want your sales team wasting time trying to engage with someone who might only have a passing curiosity in your products or services. That’s why you’ll want your marketing team to identify leads who are MQLs. An MQL is a lead that has been identified as someone who is likely going to become a customer, which means that they have value to your business.

Similar Article: A Brief Guide to Sales Lead Generation

However, just because they are likely to become a customer does not mean your sales team should engage just yet. They are likely still in the beginning stages of their buyer’s journey and are still doing research on their own. Trying to close a sale at this point may push them away. It’s only once the lead has taken actions that indicate that they are likely going to make a purchase that they become an SQL. It’s once they are an SQL that your sales team can engage with them.

mql vs sql

Determining MQL vs SQL

The most effective way to label leads as MQL or SQL is through the use of a lead scoring software. Lead scoring software allows you to designate points based on certain qualifications. For example, you can assign a point for downloading an eBook or watching a video on your site. It’s not just specific actions that you can assign points to either. You can assign qualifying points based on demographic information, company information, social engagement, and email engagement as well. You can even assign negative points. For example, if you’re a local business and the lead fills out a form that indicates they live outside of the country, then negative points can be assigned. This ensures they don’t get mislabeled as an MQL.

You will need to determine at what point total a lead becomes an MQL and an SQL. This will require input from both your marketing and sales teams. As to how to decide on how many points to assign to certain qualifications, you’ll need to make use of your analytics. For example, you might find that leads who download a specific whitepaper are more likely to go on and make a purchase. As a result, you’ll want to assign more points to this action.

 

Knowing where your leads are in their buyer’s journey is essential to knowing when to engage with them. As a result, using lead scoring to identify your leads as MQLs and SQLs will help to increase your sales team’s success rate. However, in order for your lead scoring system to be effective, your marketing team and sales team are going to have to work together.

lead generation tips

5 Ways to Revamp Your Email Marketing Strategy and Increase ROI

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Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%.

If your email marketing performance is subpar, there are several strategies you can implement to ensure better results. The following tips can help improve your email marketing results and grow your business.

  1. Plan Your Emails

Your emails may contain helpful and resourceful content, but you may not get optimum results if they’re not well-planned.

The email subject line is the first aspect your recipient sees before opening the message. Ideally, the brief statement should grab your recipients’ attention and compel them to open and read your email.

Similarly, no one wants to read a disorganized email with a cluttered layout. This overwhelms your recipients, increasing the chances of abandonment.

Instead, plan and organize your layout to maximize user experience. This means you should incorporate white space and strategically place the visuals and text to make the email easy to navigate and digest.

  1. Build a Quality Email List

Building a quality email list is one of the most complex parts of email marketing strategies. However, you can simplify the task by determining your business’s best subscriber acquisition method.

If your website attracts many visitors, you can use it to convert the traffic to subscribers. Most importantly, even a slight increase in subscribers can impact the number of people that become your customers.

You can start by improving the exposure of your lead magnets by including them in relevant content across different channels. Alternatively, depending on your brand offers, you can develop quality lead magnets focused on the type of subscribers you want to attract.

The goal is to optimize the available opportunities for visitors to opt into your email list by ensuring your most popular content has valuable downloadable resources for your audience.

  1. Segment and Personalize Your Emails

When you send a similar message to your email list, you forego the opportunity to get optimum returns in your campaigns. Instead, break down the subscribers into different segments depending on their engagement levels and stages in the buyer journey.

Ideally, you can use the purchase frequency or other significant customer data to group your subscribers based on your goals.

Your subscribers want different content depending on their needs, so you should customize the messaging to serve their needs. However, this doesn’t happen in a day. Start with two segments –frequent customers and non-customers and proceed from there.

Personalization works in tandem with segmentation to ensure optimum email marketing performance. And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates. Typically, custom emails have a 26% higher open rate and generate more transactions.

For instance, addressing your audience by name can boost engagement due to higher open rates. Most importantly, using various data sets, like customer interests, demographics, and engagement behaviors, can enhance your personalization strategy. This helps establish and nurture a relationship with your audience, essential for higher conversions.

  1. A/B Test Your Emails

People often get comfortable once they establish a routine. While routines are critical in email marketing, tweaking the approach can be beneficial. It helps you gain the invaluable insight necessary for improvement.

You can pick an element in your email marketing strategies and adjust it to determine the performance. For instance, you can start with email length and format to see which version performs better. If your emails are concise, but some of your customers want more content, you can add more sections and observe the performance of your newsletters.

Regardless of the size, ensure the content is resourceful and awesome to ensure high customer engagement levels.

Also, you can test different subject lines for specific groups and analyze the performance. After some experiments, you can determine the best variation for different groups in your email list segments.

For instance, you can test different CTAs, like buttons and links. You divide the subscribers into two groups and send a different CTA for each group. After collecting and analyzing the data, you can quickly determine the most effective option since the two groups share specific characteristics.

The insights can inform your present and future decisions when adjusting or deploying your next email campaign. The idea is to pick the best format based on your results.

  1. Mobile Optimization

Most subscribers open and read emails on smartphones, accounting for 41% of email views. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

Maximize your use of plain text and break content into scannable sections that fit into smaller screens. In addition, keep them brief to enhance engagement. Quantity doesn’t always win when it comes to mobile users.

High-resolution images may look stunning on a desktop, but they may work against you when targeting mobile users. Therefore, make sure to use lower resolution for mobile content.

However, you can still use high-resolution images with the right tools to compress the images based on the user’s device. It’s always a good practice to consider the resolution capability of most device users to ensure the images are crisp across all devices.

Bottom Line

The email marketing process consists of multiple parts that require careful planning. While the process can be overwhelming, you can make the project manageable by developing a robust strategy to implement and track your campaigns.

Most importantly, you should create email marketing strategies you can use to simplify things depending on your business goals. Regardless of your approach, it would be best if you implemented a measurable strategy that streamlines your efforts when creating targeted campaigns.

 

email marketing program

 

lead nurturing

Perfect Your Inbound Marketing Strategy With Lead Nurturing

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When it comes to marketing, many businesses focus on trying to attract as big of an audience as possible. The more awareness you generate, the more potential customers you’ll have, after all. However, it’s crucial that you don’t skip a step when it comes to generating leads. Just because your marketing efforts have successfully attracted new leads doesn’t mean that they’ll automatically convert into sales. Most of the leads you generate will need to be nurtured before they’ll convert into customers. As such, no inbound marketing campaign is going to be complete if you don’t implement a comprehensive lead nurturing strategy.

What Is Lead Nurturing?

People who discover your brand are going to be doing so at various points of the sales funnel. Everyone is going to be in a different place. For instance, some leads will be in the awareness stage, which means that they are still doing research about their problem. Others may be in the consideration stage, which means that they are looking for solutions to their problem. Then there are those that are in the decision stage, which means that they are comparing solutions from various brands and are in the process of making a purchasing decision.

Lead nurturing is all about meeting the needs of your leads. The goal is to present them with the information and guidance that they need to move through the sales funnel. However, lead nurturing is also about building a relationship through your marketing and communication efforts that not only educates leads and builds trust with your brand, thereby creating a connection that lasts beyond the first sale.

Lead nurturing is an important aspect of marketing. Read more here.

The Benefits Of Lead Nurturing

It’s not just about moving your leads through the sales funnel so that you can close a sale. The following are a few of the additional benefits of a strong lead nurturing strategy:

  • Increase ROI of marketing efforts – Leads that are nurtured are more likely to make a purchase. As such, your marketing efforts are going to result in a greater return if you implement a lead nurturing strategy.
  • Build brand authority – By presenting content that addresses the needs of your leads at every stage of the sales funnel, you’ll establish yourself as a brand authority, which will boost your brand reputation and trust.
  • Generate loyalty – Customers that were nurtured throughout the sales process are going to have a deeper connection with your brand than those that weren’t. As such, they’ll be more likely to remain loyal and may even refer your business to others as a result.

lead nurturing magnet

Ways To Nurture Your Leads

The following are a few tips on how you can successfully nurture your leads through the sales funnel:

  • Develop buyer personas – Your leads all have different needs and motivations. To be able to build relationships with your leads, you will need to understand who your audience is. Develop buyer personas so that you can target every part of your audience.
  • Create high-quality content – Avoid over-promotional content. Instead, focus on creating content that educates your leads. Make sure that you create content that not only addresses every stage of the sales funnel, but that also targets each one of your buyer personas.
  • Personalize emails – Email marketing is a great way to nurture your leads since it allows you to directly send them content that can nurture them. However, it’s essential that you make sure your emails are relevant. You can do this by personalizing them. For instance, segment your email list using the information you’ve gathered on every lead (such as the data provided in your opt-in forms and from their purchasing history).
  • Use email drip campaigns – Email drip campaigns can nurture leads that you’ve captured over a specific period of time. They are designed to slowly nurture leads through the sales funnel by sending emails over a few weeks to encourage leads to make a purchase.
  • Implement lead scoring – Using a lead scoring tool allows you to track at which point in the sales funnel your leads are. This is incredibly useful as it gives you the opportunity to engage your leads at the right time so that you can successfully nurture them through to the next stage.

Implement A Lead Nurturing Strategy Today

Effective lead nurturing is the best way to increase your chances of converting new leads into customers. It’s also important to note that it is essential to building long-term relationships with your customers. The more time and effort you put into developing leads, the more likely they’ll be to return as repeat customers.

30 Greatest Lead Generation Tips
Reason To Hire A Digital Marketing Agency 2

The Difference Between Lead Generation vs Demand Generation

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When it comes to building your audience and increasing your sales, there are two strategies that are vital to your success:  demand generation and lead generation. However, there are a lot of misconceptions about both. For instance, many people confuse one for the other. Some people think that demand generation is part of lead generation, while others think that lead generation is a part of demand generation. In reality, they are two different strategies that are critical to your ability to convert more customers.

Demand Generation vs. Lead Generation

The question for many is, “what is the difference between demand generation vs. lead generation?” Think of them as steps that must be taken to eventually close a sale. The first thing that you must do is to generate demand. Once you have achieved demand, you must then capture leads. The following is a more thorough breakdown of demand generation vs. lead generation:

  • Demand Generation – Demand generation is a strategy that includes numerous marketing tactics aimed at building awareness. Another misconception many have about demand generation is that it’s only about increasing brand awareness. However, it’s also about educating your audience about their needs and how your brand can solve them. As such, you’re also building brand authority during this stage. The ultimate goal of a demand generation strategy is to put your audience into the position to be converted into leads.
  • Lead Generation – Lead generation is the strategy of converting visitors to leads by capturing their personal information, such as their name and email address. It’s through the generation of leads that you will be able to nurture your leads through the sales funnel and eventually close the sale. When it comes down to it, lead generation is the act of taking advantage of the demand you’ve generated to collect contact information. Using that contact information, you can then engage leads directly.

Implementing A Demand Generation Strategy

Since demand generation consists of generating brand awareness as well as educating your audience, there are many tactics you can use. The following are just a few examples of demand generation that you can use:

  • Blogging – A blog allows you to regularly publish content to your website that is educational and informative. Blog content can also help people become aware of your business, if you promote it properly. For instance, by earning backlinks, optimizing it for SEO, and sharing it on social media.
  • SEO – Optimizing your website and all of its content for SEO, helps increase your presence on Google’s search engine. As a result, you can attract more organic traffic to your site.
  • Paid Advertising – Paid advertising, whether on Google or on social channels, can help expose your brand to specific segments of your target audience.

One thing to keep in mind when creating a demand generation strategy is to know who your audience is. Your demand generation efforts won’t have much of an impact if you’re targeting the wrong audience. Because of this, it’s critical that you develop your buyer personas.

Like this article ? Also read A Brief Guide to Sales Lead Generation

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Implementing A Lead Generation Strategy

If you have a constructive demand generation strategy, you should be in an excellent position to capture your leads. At this point, your audience should not only know who you are, but they should be interested in your brand due to the influence that you showcase. However, the majority of them won’t be quite ready to take the leap, which is why you need a lead generation strategy. Such a strategy involves providing something of value in return for their contact information.

With that in mind, the following are a few examples of value that businesses commonly offer to drive lead generation:

 

  • Gated content – Offering more in-depth content in the form of ebooks, whitepapers, and more, is an excellent incentive for providing you with their personal information. Businesses include links to gated content in the CTAs of their free-to-read blog content. Doing so allows them to capitalize on the authority they’ve just built.
  • Email newsletter – For anyone who is reading your blog on a regular basis, a periodic email newsletter filled with relevant and unique content is a great incentive to convert to a lead. Not to mention that they will have to provide their email to receive email content.
  • Free trials – Interested audience members are more likely to convert if you give them a free sample of your service. Offering a free trial in return for their personal information is generally accepted as a more than fair trade.
  • Webinars – Webinars are live stream of presentations, such as panel discussions, lectures, or interviews. They can run for a longer period of time and tend to dive in topics in great detail. Not to mention that viewers can often engage during the webinar by asking questions. Webinars are a great way to generate leads because you can acquire viewers to register in order to get access.

Understanding The Difference Between Demand Generation vs. Lead Generation Is Critical

To achieve success, you need to focus on both demand generation and lead generation. However, not understanding the difference can make it difficult to meet your goals. Not to mention, it will be difficult to monitor on how your marketing efforts are performing.

30 Greatest Lead Generation Tips
healthcare marketing agency

Five Tips for Effective Inbound Marketing for Healthcare

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Quality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than ever before. As such, it’s critical that your healthcare business is in a position to be found. To achieve this, you need to implement a strong, long-term inbound marketing strategy. A good inbound marketing strategy can help drive awareness of your business and help generate more leads. It’s why you should work with a reputable healthcare marketing agency. With that in mind, the following are five essential inbound marketing tips for healthcare businesses:

1. Add Educational Content To Your Website

One of the most important goals you should have is to build trust with your audience. Trust is essential to any healthcare business; after all, your customers are often putting their lives in your hands. With that in mind, you should add educational content to your website. This content shouldn’t promote your services or products. Instead, it should educate your audience. The more informed they are, the more confident they will be in making a purchasing decision. Not to mention that it helps build your brand authority, which directly increases trust.

COVID-19 Content

An example of educational content might be a page dedicated to COVID-19. This page could explain what the symptoms are, what patients should do if they exhibit symptoms, and how they should seek help if needed. Not only are you providing valuable information that can save lives, but you’re also providing relevant information that can build trust.

2. Build A Compelling Website

Your website is the foundation of your inbound marketing efforts. It doesn’t matter how good your content is if your website is poor. The following are just a few important elements of a compelling website:

  • No technical issues – Broken links and slow loading pages can hinder the user experience. Few visitors will stay on your site for more than a few seconds if they’re encountering technical problems.
  • Visually pleasing layout – Your website should be visually pleasing. A poorly designed website that looks outdated will give visitors reservations about your healthcare company’s quality.
  • Easy navigation – Your site should be easy to navigate. Make it easy for your visitors to jump from one section to another and to find what they’re looking for.  Besides a solid navigation menu, you should also use internal links to help guide your visitors to related content and pages.
  • Ability to contact you – Whether visitors have questions or want to schedule appointments, it’s vital that you make it easy for them to contact you. Your contact information should be on every page. However, you should also have a page dedicated to your contact information where visitors can fill out a form. You should also think about incorporating a live chat or chatbot feature to provide basic information and guidance.

3. Maximize Your Email Marketing Strategy

Email marketing has been an incredibly cost-effective marketing strategy since the beginning of online marketing. Healthcare companies, in particular, can benefit from email marketing. For example, you can create an email newsletter that leads and customers alike can sign up for. You can use this newsletter to educate your audience and to build trust in your brand. You can achieve this by using your newsletter to provide new health information,  healthcare tips, and office updates. A good email marketing strategy can allow you to nurture more leads and encourage more appointments.

4. Use Social Media

Social media is one of the best ways to engage directly with your target audience. Many people turn to social media in order to seek healthcare-related advice. In fact, it’s estimated that 40 percent of people say that they use information they found on social media to make health-related decisions. If you establish a regular presence on your social media channels, you’ll be able to offer professional advice to potential patients. As a result of such engagement, you can build trust. Not to mention that any interactions you have will be public, which will help to generate more brand awareness.

5. Create A Blog

While you should have educational content throughout your website, a blog can be particularly helpful. A blog allows you to publish new content on a regular basis. It also allows you to publish content that may be relevant to a specific time. For instance, a post on health-care-related laws passed during the pandemic would be a great blog post. However, you can use your blog to post about all kinds of general disease information.

An effective healthcare inbound marketing strategy is essential to your company’s success, especially at this point in time. Although these marketing tips are incredibly effective, they do require time, experience, and expertise to implement successfully. As such, you should strongly consider working with a professional healthcare marketing agency.

30 Ways to Boost Instagram Engagement & Following

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Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. People are online all day due to working from home. Virtual shopping has risen due to restrictions and pandemic fears. As we have geared toward a more online world, your brand’s presence on the web is more important now than ever.

Why Instagram?

According to Forbes, 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Now is the time to catch up with the competition that is already using these trends to their advantage.

Here is a compilation of our 30 best marketing tips for businesses to grow Instagram engagement and following in 2020:

Instagram Profile and Posting Habits

  1. Get to know the Instagram app and master how to use its basic features such as uploading posts and stories.
  2. Write a compelling Instagram bio and integrate it into your brand personality.
  3. Keep posts visually consistent to meet your brand’s style guide and tone.
  4. Incorporate categorized pinned stories on your Instagram page so it is easily navigable and can be used as a resource for sharing your brand identity to consumers.
  5. Optimize captions using brand hashtags and relevant hashtags with high popularity. (Determine if a hashtag is trending by typing the hashtag in the instagram search bar to see how many posts come up with the hashtag.)
  6. Use tools such as Hashtagsforlikes to optimize hashtags to use for your business sector.
  7. Create and promote a specific branded hashtag for a campaign. Encourage others to share the hashtag with it theming around a relevant, trending topic that consumers are passionate about.
  8. Use local hashtags and geotags on posts in order to attract local users on Instagram in a similar way SEO works for the web.
  9. Post consistently with both posts and stories, including videos, polls, and other interactive elements to keep followers engaged and entertained with your content. 
  10. Start conversations using Instagram stories stickers and polls.
  11. Schedule Instagram stories to generate more views.
  12. Keep in mind that 40% of Instagram videos do not have sound on, so ensure you caption relevant verbal content.
  13. Convert instagram followers into email subscribers by making your Instagram a business account and promoting your email subscriptions in your Instagram posts and stories.
  14. Monitor your tagged photos to ensure a good reputation, and un-tag your account on posts that are irrelevant or spam, so they do not appear on your profile.
  15. Add a link to instagram stories in order to generate website traffic.
  16. Use humor through gif’s and memes to execute your brand message through a creative angle.

Increasing your Instagram following

  1. Optimize SEO on instagram by paying vital attention to your Instagram handle and name. It is very important that your handle (@…) reflects your business industry. Try to make it short, sweet, and with relevant words. The account name should reflect the account handle and industry because it is what Instagram checks its searches against when users type a word or emoji in the search bar.
  2. Partner with micro influencers.
  3. Run a contest, giveaway, or raffle entry through your account page.
  4. Invest in Instagram ads, which targets customers with personalization and buyer persona techniques.
  5. Create “savable” content, or posts that are aesthetically pleasing, informationally useful or relevant. This will entice followers to save the content to their library and increases the chances of further brand awareness. Simultaneously, creating desirable content provides people a reason to continue following your page and share your content.
  6. Participate in popular conversations on accounts with high following and public relevance in order to get your instagram handle out there and quickly generate new followers.
  7. Encourage followers to re-share your Instagram stories through incentives of discount promotion codes and/or contests.
  8. Open up about your business with a weekly featured vlog of the day in the life of an employee, an interesting biographical picture and captioned story of the founders, or inspirational quote from the CEO.
  9. Follow relevant accounts and users following competition in your industry to gain followers back.
  10. Promote your Instagram on other social media accounts. Feature your Instagram account in your Twitter and Facebook bios, and make a post promoting your Instagram page with a link.
  11. If your Facebook has many likes or followers already, consider linking your Facebook and Instagram together to boost your Instagram following.

6 Social Media Trends to Follow in 2020

Keeping Track of your Instagram Performance

  1. Ensure your account is in business mode to automatically receive valuable insights and analytics on how your posts are doing.
  2. Regularly test and analyze new content to post to your Instagram.
  3. Use a free follower tracking app to regularly unfollow accounts that do not follow yours back in order to maintain a good follower/following ratio while continuously following new accounts.

We hope these 30 tips with various resources serve you well on your journey to becoming an Instagram lead-generation powerhouse. Happy “gram-ing”!

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Effective Lead Generation Strategies For Professional Services

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As a lead generation professional services firm, your marketing efforts shouldn’t be focused on selling a specific product or solution. Instead, you should be focused on selling your expertise. This means that you should focus your marketing strategy on generating brand awareness as well as increasing your brand authority. Doing so will lead to greater success in generating new leads. With that in mind, you will need to implement various lead generation professional services strategies. The following are a few of the lead generation strategies that can be very effective for professional services firms:

1. Publish Informative And Relevant Blog Content

Setting up a blog on your website will allow you to regularly publish content in one place. If this content is relevant to your target audience and is of high quality, then it can be incredibly effective at generating leads. This is because high-quality content helps to build brand authority. The more brand authority you build, the more trust you build, making it easier to capture potential leads. Additionally, not only will good content help capture leads, if properly optimized for SEO (search engine optimization), you will be able to attract more potential leads to your website as well through organic search.

2. Create Case Studieslead generation professional services2

Case studies are an exceptionally effective form of content marketing for professional services. This is because case studies showcase exactly how your professional services are leveraged to the benefit of your customers. Leads will be able to discover exactly how your professional services have helped similar customers with their needs. Not only do case studies help increase awareness of your professional services, they boost your brand trust since they highlight the experience of past customers — and leads tend to trust what other customers have to say.

3. Use Relevant And Enticing Offers

Generating leads isn’t possible unless you’re capable of capturing leads. To capture leads, you will need to provide an offer that’s relevant to them. You need to encourage them to provide you with their name and email address, after all. Make offers based on the content of the page that the lead is on to ensure that they are relevant. One way to do this is to offer “content upgrades,” which are more in-depth pieces of content relevant to the page they’re on, such as eBooks or whitepapers. Free trials can be very effective offers for leads who are towards the end of the buyer’s journey.

Similar Article: A Brief Guide To Sales Lead Generation

4. Implement A Referral Program

One of the best ways to get highly qualified leads is through a referral program. A referral program encourages existing customers to refer your business to other customers. Typically, a referral program will provide existing customers with a reward for every referral they provide. However, they won’t just recommend you to any lead since they are staking their reputation on the referral. Because of this, the leads they refer will assume that your business is trustworthy, which means that they will be easier to convert. This also means that leads obtained through a referral program often have a shorter sales cycle.

5. Use Email Marketing

Email marketing can include not just nurturing the leads you’ve captured, but also to engage in email prospecting, which is essentially the email marketing form of cold calling. However, when engaging in email marketing, make sure that you segment your audience list. This will ensure that when you send emails that the content included (or linked to in the email) is relevant to the recipient. If it’s not relevant, you’re likely to lose that lead.

6. Leverage Social Media

Social media is an excellent way to engage with potential leads and spread brand awareness. Simply interacting with followers when they engage with you as well as using your social channels to post content can help to foster reputations and build brand trust. Additionally, you can find new prospects by engaging with industry influencers and by participating in community groups and discussions that are relevant to your business.

7. Promote Your Content

In order for your content to have an impact on lead generation, you will need to promote it. You can do this in numerous ways. For example, you can promote your content by posting links to it on your social channels. You can post links to your content upgrades on social channels as well. You can also use PPC ads and social media ads to promote new blog content or content upgrades. Finally, you can promote new content to leads you’ve captured via email marketing.

When it comes to professional services firms, lead generation depends heavily on your ability to generate awareness and build brand authority. Using these lead generation professional services strategies, you should be able to put your company into a position to attract and convert more leads.

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